OK, it's Friday night and you live in Cardiff or you're visiting Cardiff what are you gonna have…read morefor dinner that everyone is gonna love? You're gonna go into Seaside and go to the counter and say I want the classic Cardiff crack sandwich, which will feed at least two people and maybe a kid beside. Then you gotta go down and lock the chip aisle and get your favorite chips. Maybe a nice bottle of wine check out go home and eat! When we first moved down here, I wasn't a huge fan of Cardiff crack, but I've become to look forward to every chance I get to have it. I know why it's a legend, so if you're in the neighborhood, stop and get it.

This place is our go-to for just about everything whenever we stay in Cardiff. On weekends, their…read morebreakfast platter is a must-have--it comes with French toast, eggs, thick-cut bacon, and a potato pancake. The portion is generous enough to share, and it's so much easier than dealing with the crowds, parking, long waits, or having to bus your own table like we seem to encounter at so many places around San Diego. For dinner, we often stop by the deli and seafood counter to pick up cooked shrimp and a few sides. We take everything back to our Airbnb, warm it up, and enjoy a relaxing dinner on the patio. It's become one of our favorite vacation traditions. The dessert case is incredible, and choosing just one treat is nearly impossible! I do miss the tuxedo custard mousse cake (or whatever it was called)--it was absolutely delicious. It's also a great place to grab lunch meats, fresh rolls, or bread for easy beach sandwiches. Best of all, the staff is consistently friendly and genuinely enjoys chatting with customers. I've had so many pleasant conversations with people at the seafood, meat, and deli counters over the years. Great food, great service, and always a stop we look forward to on every trip.

All I can say is OBSESSED! This is a specialty grocery store. Did some of the sushi rolls -…read morerainbow, avocado and a real crab roll - excellent! Also grabbed Straus family creamery ice cream - well worth the calories. Also grabbed a green juice and a sweet keychain teady bear made from real Alpaca fur! Kiddo is 15 and loved this grocery store as much as I did!

I shop here weekly and occasionally grab food from the deli and sushi bar, but the hot items have…read morebeen disappointing lately. I've bought the whole cooked chicken a few times at different times of day and it's consistently been tough to slice and on the dry side. I've also tried the hamburger patties twice and they were dense and overcooked, basically hockey pucks. On the positive side, the sushi is decent and the spicy noodles are good. I'm not sure if there's consistent quality control happening, but it feels like the overall hot food quality has declined over the years.

Kalani always offers excellent customer support and service - Thank you for the continued support…read moreand support

I give 5 stars to the folks at the meat and seafood department. They are friendly and helpful…read more I give 1 star to Sprouts corporate nitwits (probably some nepotism involved) who decided long ago to have tiny price labels for items stocked in the floor freezers. One can't tell what items are at what price. Therefore I don't even bother looking in those freezers.

This review is for the bakery and cake department. Whole foods has tasty cake options for a decent…read moreprice. My go-to cakes here are the Berry Chantilly Cake and Strawberry Shortcake! If we want a change, we may go with the Mango Yuzu cake. We went specifically for the Strawberry shortcake on this visit, but they were already all out of the Strawberry shortcake and it was around noon. We ended up getting the Berry Chantilly Cake. The 10% Amazon Prime discount DOES NOT apply to cakes.

We are regular customers at the Whole Foods pizza counter and order pizza for our family there…read moreoften, usually one or two whole pizzas at a time. Unfortunately, it is consistently a very slow experience, even when there are only a few customers ahead of us. Despite having a very large pizza oven capable of cooking multiple pizzas at once, pizzas are routinely cooked one at a time, which often results in 30+ minute wait times. Today's experience was especially disappointing. The store had run out of pizza boxes, so our pizza was placed into a cake box that was too small to fit it properly. The employee cut the pizza and stacked half the slices on top of the other half, causing the pizza to become messy and smashed together. She handled the slices directly with her hands instead of using a spatula, and several pepperoni pieces fell off in the process. In addition, the employee placed two different stickers on the box -- one appearing to indicate a single pizza and another appearing to indicate two pizzas -- which could have easily resulted in us being charged incorrectly. When I politely asked whether we could receive a discount because of the condition of the pizza and the inconvenience, I was initially told very rudely that there would be no discount and that the register would not help either. I was then asked, with obvious attitude, whether I wanted the pizza remade, which would "take another 10 minutes." I simply asked for the missing pepperoni pieces to be placed back on the pizza. The manager ultimately did provide a 50% discount, which we appreciated. However, even the manager acknowledged the pizza had been handled improperly and wanted to take a picture because she was surprised by how it had been packaged. Despite that, the response still felt dismissive, including being told the discount would only be done "this one time," as though the issue had not clearly been caused by the store's handling of the order. We understand mistakes happen, including running out of boxes, but customer service, food handling, and basic professionalism still matter -- especially for repeat customers who spend a significant amount there regularly.

I love the selection of organic goods they have! All of my products came in great condition. Highly…read morerecommend them for that

I bought different organic flours and among them buckwheat flours. I liked all of them and will…read morereorder.

I love this natural store! So conveniently located off of highway 101…read more I picked up an amazing gluten free Tuna Salad Wrap to enjoy by the beach. It was packed with many veggies and the tuna was seasoned so well. So thankful they have gluten free options that taste delicious! I really appreciate that this store goes out of their way to work with small farmers to source local produce. I picked up a ripe cherimoya grown in Fallbrook to enjoy with my lunch. It did not disappoint! Next time you're looking for a good sandwich/wrap I hope you consider Cream of the Crop. Support your local businesses!

Cool little health food spot. Would recommend to a friend and would go back if I ever find myself…read morein the area. Nice people working in there.

I absolutely love this store. I've been going here for years. I will continue going. They have so…read moremany good healthy things to eat. There is a very large variety of food in the store. I really love the pre-prepared things in the deli their produce is very good as well. I like the fact that they have a bulk section. I forgot to take pictures in the store, but I took a couple pictures and posted them of a couple things I purchased. Their prices are very reasonable. I will continue to always shop here.

Really want to like this grocery store, but there are too many things holding it back. I'll start…read morewith what is good here, the selection of organic food as well as alcohol is definitely above average (no hard liquor though unlike Trader Joes). It is comparable to Jimbo's, Lazy Acres, etc. but the produce and deli departments fall short of this greatness by a lot. The sandwhiches from the deli have been wildly inconsistent in my experience; from the price to the portions and overall quality. I am ordering the same sandwhich every time, mind you so it should be the same. One time they forgot to put the meat I circled in it. Sometimes the sandwhich is tiny and feels like a kid's portion. Other times it is a nice portion that's loaded but I would say that is rare. The staff is where things start to degrade as they could use more training in general. Cashiers could be friendlier, deli people need to learn how to read. The store feels a bit cramped and it always seems very busy which I don't like.. I would say this store is a cross between Jimbo's and Major Market or something. There is no self checkout so I have to deduct points there. They do have an express lane at least. Here's another thing I have to deduct points for: they let people solicit right outside the door and they are always there, sometimes even 2 different solicitors. Trader Joes respectably does not allow solicitors in comparison. The prices are decent and certainly better than Sprouts for the most part, but who isn't? About ordering groceries online: They are not on Instacart! They do, however let you order groceries from their website but I am unsure how good it is, haven't tried it. I thought about ordering online and having grocery's delivered and you do get $10 off your first 3 orders if you do this, but I found out I'm just outside the free delivery range by less than a mile and so there is a $10 fee which is pretty ridiculous. There are some hidden fees as well as I ended up buying everything that was in my online cart in person and it was significantly less. To summarize: Pros: - Above average selection of organic and "natural" foods - Prices are better than comparable stores for the most part - Decent alcohol selection (but no hard liquor) Cons: - Solicitors always outside the door - Inconsistent sandwhich quality, portions and price - Store isn't on Instacart - Staff could be better Overall cannot recommend Frazier Farms for reasons I described.