This was a one of a kind brewery tour experience. Part brewery tour, part amusement park, part lounge type of vibes here. At the end you get free Heineken samples in their swanky rooftop lounge. You can also create your own customized Heineken bottles as souvenirs! The one star less because you only get to try regular Heineken at the end. There are taps for other unique types but only available to private parties *whispering booo* read more

I wasn't sure if the Heineken Experience was going to be worth the admissions fee but I'm glad that I ended up going. We had the Amsterdam pass which gave a 25% discount which reduced the 21 euro admission to around 15.75. We chose to the self-guided tour. The museum is pretty large and you learn about the history of the brewery and what goes into making its beer. There's also a simulation "ride" and cool interactive sections where you can play games and take photos. At the end there's a cool bar section where you can enjoy 2 (maybe 8 oz) glasses of beers. They also had cool gift shop where you can buy Heineken glasses and get your name engraved into the glass for 3 more euros. Makes the perfect gift or souvenir for yourself. read more

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HIGHLY recommended for anyone who likes to get a beer and learn about the brewing experience

Love, love this museum! I love how they give you a mini tour and history of Heineken and then go into the fun part of the museum. Whoever does the marketing did an amazing job and ensuring guest visits were 100% met to standard. 10/10 would recommend. The only reason im knocking 1 star is their lack of attention to detail with ordering customized Heineken bottles. They messed up on accepting my receipt and I got lost with a sea of people trying to get their customized bottles. No bueno. read more

Really enjoyed the tour and THE BEER more importantly! The bar upstairs was awesome! Book ahead!! It was packed!! Wish could of seen more of the beer being brewed to smell those beautiful hops! I have been to Budweiser in St. Louis and to be honest that was a better overall experience! Glad I can say I did Heineken now though! read more

Pretty fun mostly self-guided tour that really lasts as long as you want. If you want to spend time listening to a funny narrator tell you the history of Heineken, you can do that. If you want to stay on the factory floor where there are the giant tuns with videos projected inside, you can do that. There's also a horse stable. And then there's the fun stuff, like a music room, photobooths, green screen-type video booths, foosball, a kicking game, a place where you can get an engraved bottle, and then of course the bar where you cash in on your two samples. When we were there, they had a super limited edition wild lager, which was pretty decent. And at the end of it all, you can go to the gift shop and then they'll give you a bottle opener keychain for free. All in all, a good way to spend a day! read more

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My friends and I got the "Rock the City" tickets from here and it was worth it. You're money went far with this deal. Not only do you get the tour of the Heineken building, but after that you take a boat through the canals over to the A'dam Tower. From here you can go up with this same ticket and have a really nice view of Amsterdam. I highly recommend. Each part of this experience was tons of fun! read more

Heineken Experience - One of the many photo booths they have throughout the experience - Museums Near Me - Amsterdam, New Hampshire

If you have time to spare and like beer. Lil pricey like 25 euros but fun and cool. If its your birthday that day you get free stuff but need proof. Plus you can make a personalized beer with ur name on it as a souvenir. read more

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The Disney of Brewery Tours! They even have a "ride!" We walked to the brewery after a day wandering around the city. There was a line to get tickets - but once inside the crowd could spread out. A tour through the brewing process, and history of Heineken - that ends with a cute little 4-D theater movie about how beer is made. Once you're finished with the movie you learn how to drink beer properly - haha - and then wander through some pretty cool rooms (commercials, movies, sports, etc) and head to another tasting. The tour price includes everything - and you can pick up some cool logo products (or postcards to send home) in the gift shop at the end. Very interactive - we had a great time! read more

I love brewery tours! They're full of nostalgia and history. This one did not stray from that recipe. I didn't buy my ticket in advance so I had to stand in line on a cold, rainy night with a group of super hilarious Spaniards. Lucky for me, the line actually moves really fast. Once inside I had the option of buying a ticket for the guided tour or just doing my own walk through -- I went with the latter. All in all, it was a pretty cool tour. It was a tad short for my taste, but I did get my fix of history. I will say that this is a typical tourist trap, so you have ample opportunities to buy kitschy stuff like beer bottles with Heineken labels that contain your name on them, hoodies, beanies, underwear, etc... You know, all the goods to turn you into a walking billboard. The rooftop promo party/bar was actually pretty cool. I love the city views from the terrace and the bartenders were fun to talk to. Note that you get 2 free beers with your ticket, so any additional beers or food (they sell pork sliders, amongst other pub fare) are at an additional fee. I think this is a must for folks visiting AMS for the first time... just to at the very least say you know the origins of Heineken. read more

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Awesome experience here! My bf and I did a VIP tour (buy tix in advance online) and LOVED IT. The only downside was that we were both sick and the only time available was 10 AM so we were legit having like 5 beers first thing in the morning while feeling like we were dying. BUT the VIP tour is legit amazing. You get a very small intimate tour (like 8-10 people) and get to see the Heineken horses and have a private beer & paired cheese tasting. Totally worth it if you've never been! read more

Definitely a tourist spot but a good spot still. You essentially get three beers for the price of admission (buy tickets on the website--cheaper than in person, go figure). read more

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If you enjoy beer tours, or brewery tours, know anything about beer or are above the age of 21 do not go here. This is a rather terrible tour. It was terribly cheesy and gimmicky and did not offer any interesting information about the company or the beer at all. Its all the usual info you hear everywhere except flashier and aimed at people in their late teens. Lots of flashy lights and silly activities. And before you go blaming this on being a mainstream beer company, the Carlsberg brewery is pretty big too but they had a much better set up for their tour mostly due to the personal story. If you MUST go, go at off peak times. The peak times are a sardine packed zoo. Tip: you get 2 beer tokens when you enter. You can get 2 professionally poured beers for those 2 tokens OR you can pour your OWN beer for 2 tokens...you will not believe the line going for the latter option. I recommend you don't fall for that. read more

Definitely recommended that you get your tickets online first! This way you can avoid waiting in line. We order our tickets online for the "Rock the City" which includes the museum tour (without the guide), a 45 minutes boat ride through the canal with a brief (very brief) history, and finally ticket to the A'dam tower. It was about 25 Euro a person which is not a bad price! The museum tour itself was "at your leisure" but it was always packed and I felt I like being herded like a cow which made it a not so great experience. But it was nice to see the place and read up on the history (quickly) as people start to walk up on you. Then they show you the proper way to drink Heineken (which I quickly down in one gulp.. probably a no no). You are able to get a personalized bottle as souvenir of which we skipped. Then finally you get to the "bar" section where you can redeem the 2 little buttons from your wristband for two glasses of Heineken. The music was cool and the beer was cold. The boat ride was a nice addition, it was the first week of October so it was nice and cool. The guide was nice and personable. The tour itself was very brief, she made a 3 minutes introduction and then went back to serving/selling drinks and then about 20 minutes into the ride she came back and gave another 3 minutes talk about the houses in the area. I wish it would have been a bit longer as it was interesting! Finally, the A'dam tower. The boat drops you off by the A'dam tower which is an observatory with a swing on top of it (the tallest swing in all of Europe). It is located behind the Amsterdam Centraal Station. We didn't get to do this but it was cool that we have to catch a ferry back to the station and walk back to our hotel. The ferry is free and all of 3 minutes long and runs every 5 minutes! read more

Best experience in Amsterdam. 10/10 would go back. Staff is extremely friendly and helpful. You get a couple free beers too. The gift shop is amazing too! read more

Didn't really know what to expect, since some brewery tours can be really boring, but came out of the Heineken Experience very pleasantly surprised! The whole thing was really interactive, with games, photo ops, selfie spots, tastings, videos, even a short 4D movie! Your ticket comes with 2 tokens for 2 beers when you reach the end of the tour. It's like a bar down there! Music playing, people hanging out and drinking beers, the atmosphere was great. All in all for 16 Euros, we had a great time and got 3 beers out of it. We even left with personalized etched glass beer glasses! Highly recommend! ONE TIP: BUY YOUR TICKETS ONLINE. Otherwise, be prepared to wait in really long lines. Buying them online is the same price and you get to walk right in. read more

HANDS DOWN FAVORITE THING I'VE DONE IN AMSTERDAM! I celebrated my 30th birthday there with my husband and we had a such a great time! This is a must see spot when visiting. I recommend purchasing tickets directly from the Heineken Experience website and if you go on your birthday they give you a free gift and a beer! My husband and I entered the beer pouring contest which was fun and the entire crowed ended up singing happy birthday to myself and another person celebrating their birthday, it was great! Honestly we both didn't want to leave! read more

We did the VIP tour. It was great. Tour guide was super knowledgable, and the beers and cheeses were tasty. I didn't realize that this facility is no longer a working brewery, that was a bit of a let down, but this is a pretty cool experience, they've invested a lot in making sure it's entertaining. read more

We waited about 15 minutes to get it. It's better to buy tickets beforehand they are cheaper and the presale line is shorter. My husband didn't want to go (not a beer drinker) he ended up enjoying the tour just as much as I did. Our 5 year old daughter enjoyed the tour! You get 2 free drink soda or beer. I highly recommend this tour it was much better than I expected. Staff was friendly and knowledgeable! read more

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The Heineken experience is not for me. The first 15 minutes of the tour are spent in a crowded line looking at the history of the company but to me it felt like standing in line for a tram at Disneyland but we never got on a ride. The interactive portion of the experience is fine but I was so over it that I barely participated. You do get 3 beers as part of the tour but since I am not a beer drinker it was wasteful. The last portion of the experience has a bar/club feel to it because the floors are sticky, music is on and everyone is pounding beer. read more

loved this experience! totally recommend doing the rock the city tour. Got to experience the brewery, the river tour and the city look out from the tower. Try going on a week day when it's less busy. read more

WOW!!! We did the last VIP guided tour of the day and I have to say it was amazing!!! We were guided through the beer making process getting a behind the scene tours! But the highlight was a trip to Freddy's bar. A secret little bar that pays image to the owner. Yummy cheese and beers made by Heineken await. We were taught how to pour the perfect pint! If I find myself back in Amsterdam I will definitely be back!!!!! read more

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This was a very fun experience here in Amsterdam. Toured the museum and with the entrance fee you get two beers. The ambience was fun and light. Staff was all so friendly. After the museum tour, they have someone teach you to pour the perfect beer & that was fun! If visiting Amsterdam, definitely check out the Heineken Experience! read more

It really doesn't matter if you're not a beer person because the Heineken experience is so much fun. Even though I've never minded the taste of Heineken, experiencing it at this museum/venue was awesome. There are tons of interactive things that you can play with & a cool 4-D ride that you'll remember. All the staff members were friendly & plenty of them were hotties (haaaayyyy boy haaaayyy!). The experience teaches you how to properly drink a Heineken & you'll learn a few fun facts about how beer is made. Tons of photo opportunities! Surprisingly got way too drunk by the end of the experience when some people gave us extra tabs for beers. Their loss, our gain. Do it. This is a MUST when you're in Amsterdam. Not a fan of weed or 'shrooms? Take your drugged up friends here & you can have fun getting drunk & watching them do silly things high people do. Some random bonuses: -Free WiFi -Includes 3 free beers with your ticket -Find one of those places with sightseeing tours because they offer discounts for the experience (around 2-3 euros off). -Locals hang out here sometimes too, not sure why, maybe because it's awesome, but tourists aren't the only ones that hang out here! -Don't need to be legal to check it out, you just have to be 16 to drink the Heineken. read more

I'm usually in the camp of "seen one brewery seen em all," but the Heineken Experience definitely makes an effort to make it a little more entertaining. Yes, you will get the same boring spiel about the fermentation process that sounds like "blah blah blah when do we get to drink the beer?" The multimedia they use in the tour however does keep you awake and somewhat interested. Between the interactive video they use, the historical timeline that has games, and the fact that Heineken tastes about 20 times better in Amsterdam, I'd say that I walked away from this experience being a pretty big fan of the green bottles. read more

Definitely a must do! Very interactive and informative. The two beers are a big plus! At the end of the tour you get your two beers and it's like a club with music. The whole tour is in English, however, they offer it in other languages available on their app so bring headphones. read more

If you have never been here, then this tour is 5 stars!!! I have been lucky enough to visit this location 3 times over the years and every year something changes. On my last visit I was given two drink coupons...I was definately not happy about that. On my first visit here...after the tour you were able to drink as much as you wanted...on my second visit we had a good hour in the beer hall and we were told, "You can drink as much as you want but when we ask you to leave...you must leave!" I can do a lot of damage in an hour!!! So you can see why I am not happy about the two drink tickets. I will probably never come back here again. I would rather spend my money in a real bar...I would definately get more for my money! The multi-media presentation is really good. It is great to learn about the history of Amsterdam's oldest brewery...unfortunately no beer has been produced her since 1988. This is a great marketing campaign and yes you are paying for it. Like I said...it is great to visit here to learn about the history but if you have been here in the past you may be a little disappointed. read more

The coolest experience ever! People are incredibly nice. The tour is one of the best in Amsterdam! You won't regret it. The beer was awesome too! Bring the family. read more

I came here with my family having bought our tickets in advance - which you need to do, since the line can be very very long if you do not buy tickets in advance online. The Heineken experience is great, you are giving two free beers, learn all about the history of Heineken, learn about how the beer is made, are taught how to properly drink beer, and there are a million different photo ops and fun activities. I personally loved the photo booths and learning how to properly drink beer the most! The staff here are all super nice and genuinely want to teach you about Heineken. The staff is very helpful and makes the Heineken Experience even better! I 100% say that if you are in Amsterdam, you need to do the Heineken Experience...you definitely cannot go wrong with doing this!! read more

Ok ok, where to start here.... The Heineken Experience is really touristy but still acceptably entertaining. It's like a museum/ amusement park walking tour where you get to drink two free beers at he end. Not two tiny little beers, but two big beers. After doing it once, I definitely wouldn't do it again. I felt bored in between and especially the beer brewing standing simulation "ride" is boring if you are over the age of 8. If I could've just roller skated through this entire tour straight to the bar I would've been much happier. In a city where bars are sleek and stylish, the Heineken factory looks like a big green version of Costco in comparison. Come and see it for yourself, if you actually want to know the history of the beer and how it's produced, it's not a bad way to kill some time. read more

This is not the actual brewery, but the site of the old brewery. You won't see any actual brewing or bottling going on here. Regardless, one only lives once, so I coughed up € 17 for admission to the Heineken Experience. Die-hard Heineken fans will really, really love this place--by definition they should appreciate the touristy marketing schtick more than some of the rest of us. And there is a LOT of that. The history exhibits weren't much, but further along it was interesting to sample the beer's raw ingredients: hops, malted barley, and later the very sweet brewer's wort. "Free" beer is always a good thing, too, and the tasting area was kind of fun, with scenes of world cities projected up on the walls. I'd avoid the "disco" side and go to the other room, where it's a bit quieter. Up to that point in the Experience I was pretty sure I had not gotten my money's worth yet. Well, it turned out one of the highlights for me personally was the canal boat ride from the tour to the Heineken store. I'm not sure what a canal ride costs these days, but bundling this in is a nice added value. The ride is about 15 minutes long and will drop you close the "brand store" located on Amstelstraat just west of the river bridge. The tour guide on the boat did a nice job pointing out the sights enroute, and when you get to the store you receive a Heineken trinket as a parting gift--in our case, a "smiling e" bottle opener. There's certainly no need for me to go here again next time, but it's not a bad way to spend an hour or two in Amsterdam. Enjoy! read more

1 OF MY FAVORITE MEMORIES FROM MY VISIT TO AMSTERDAM. I'm not sure if it was because I happened to have gone with a fun group or the fact that I'm an avid beer connoisseur but this tour kicked some serious ass. They first take you on a tour through their historical brewery and educate you on the history, recipe and so on. After the tour, they then pour up cups of some freshly brewed beer in a tasting room. After that it basically turns into a bar experience. I rode home on my bike that evening on a good level :) _S read more

I'm not a Heineken fanatic by any means, but checking this place out seemed obvious during my first trip to Amsterdam. I was underwhelmed, to say the least. As others have said, it's not much of a tour but more of an "exhibit." I also reviewed the Guinness tour in Dublin, and similarly, I felt the Heineken Experience was basically a Disneyland attraction. I'm glad I went once, basically to cross it off the list and that's it. I won't be stopping here on future visits to the Netherlands. If you're seriously into beer, go check out Brouwerij 't IJ instead. read more

I really like Heineken's beer so I insisted on dragging a skeptical Julia D along to the Heineken experience on our recent trip to Amsterdam. I really enjoyed the tour, which gave a good history of the business and the brewery. We learnt how beer was made (through a strange interactive ride) and were told how to properly taste beer. The tour comes with three free beers which was plenty and the opportunity to watch historical Heineken adverts. You also get a free souvenir glass which can only be obtained from a store across town, however you get a free boat ride which is worth its weight in gold as it takes you across the canal system of Amsterdam. That makes the €15 admission fee very reasonable. read more

Pretty interesting. It covers the history of Heineken in the Netherlands and around the world. There is a major section devoted to their current efforts marketing all over the world including soccer, clubs and sponsoring local events. The breadth of activities is large and the experience immersive. I enjoyed tasting the beer and getting to perfect my pour. Two trippy rooms are devoted to how different Heineken bottles look under UV lighting and what it feels like to be inside a Heineken beer bubble. read more

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At this little tour of the Heineken Museaum you will: Drink Learn Drink Learn Well you get the idea. They also have a really cool ride that simulates the life of a Heineken bottle. To be experienced! read more

I'm not surprised the Heineken Experience is rated so highly, as it definitely deserves it! For 16 Euros, it is definitely worth it (plus you get two beers and a taster included with admission!) The "bottling experience" ride is actually a lot of fun, seeing the horses, and learning about the history are all really interesting! My taster beer was as fresh as it gets - just two days old. Then of course you get to go to the world bar, and exchange your tokens for a fresh Heineken. If Amsterdam is on your list of places to visit, definitely check out this brewery - even if you've been to a brewery tour before, it really is more of an experience (and bonus - all in English). read more

This is definitely one of the tourist things to do in the area. We got a discounted ticket that included two beers at the end. I recommend you get the discount than pay full price at the brewery. The experience was fun. There is a lot of interactive things they offer which at some Times Can be overwhelming especially if it is busy. They give you a taste beer (smaller portion) at the end and then you move into their club like Atmosphere where you can redeem your free full size drinks. The club atmosphere was a little too overwhelming for me. We only redeemed one of our free drinks before I needed to see some fresh faces and fresh air. It'd be nice if they could provide a bar like atmosphere as well as the club like atmosphere. This way you can choose if you feel like you want to pretend to be 18 again or if you just want to sit back relax and enjoy your beer!! read more

Didn't really care too much for Heineken beer before, but I think I've been converted. Quite a fun "Experience" overall. The little ride in the middle is a bit kitsche but otherwise the tour was enjoyable and I learned quite a bit. I particularly enjoy the tasting where they teach you how to serve and drink Heineken properly. It really did affect the taste, surprisingly! I think it was 16 euros total, a bit pricey but if you think about it, the price of 3 Heinekens run around there anyway at a bar so you about break even on the drinks you get anyways. Also, they give out extra beers if you answer the trivia questions the bartender asks at the tasting portion of the tour. They're very easy questions too, so jump on that! read more

If you find yourself in Amsterdam, definitely check out the Heineken Experience! You can pick up a mini card beforehand for 3€ discount! We found some at our hostel... not sure where else to get them? This is much different than going to a brewery tour in the US. This is a more interactive experience/tour where you'll learn the history of Heineken, what beer is made of, see horses!, go on a ride where YOU become beer, learn about how to drink beer (and why there's foam at the top), take cool pictures/videos, and last but not least, get at least 3 tasters (2 at the end and 1 when you learn how to drink it). You can also get a free souvenir glass, but be prepared to walk about 15 minutes to get to the Heineken store to get it. The whole thing took us a few hours. read more