[Non-photo Review] For full review, with pictures, please see here: http://laissezfare.wordpress.com/2010/02/08/hereford-road-%E2%80%93-a-st-john-for-the-west-side/ HEREFORD ROAD - A ST JOHN FOR THE WEST SIDE? Our new local? As is the wont these days, Hereford Road operates an A4 single-sheet menu that allegedly changes each day according to what's fresh in the kitchen (FYI the daily menu is also updated on their website). Think St John, Bocca di Luppo, Great Queen Street, etc. It's a great concept in theory, especially for a place purporting to be a 'local' restaurant, as the 'local' customers can come back often and never get bored. I have to admit I was quite intrigued by some of the choices on offer when we went on a Thursday night in mid-December. There were some very interesting dishes, including a few things I'd never even heard of before, and I know a bit about offal. I was particularly intrigued to hear our waiter describe the process of making 'Bath Chap', and decided I had to have some of that after understanding what it was and how it's prepared. The simple explanation is that it is a particular piece of pork from the lower cheek of pigs from the Wilthshire/Somerset area; it is fully de-boned, then placed in brine, then usually cooked in breadcrumbs at Hereford Road they also add some 'aromatic herbs', but they wouldn't tell me which ones (even when I asked the chef on the way out). But enough about particular piggies from Bath. The four of us eventually decided on our dishes and began the waiting game. As we relaxed in our spacious booth, we attempted to talk over the very large table to our left, which must have been an office out on their Christmas party. I have to say that while the design of the restaurant is very nice replete with red leather booths and simple yet smart tables, color schemes and furnishings the acoustics are pretty atrocious on a busy night like the one on which we visited. As we tried to hear each other, a waiter brought out some bread, which was of the soft white loaf variety, and while freshly baked was not particularly memorable. Starter 1: Lamb Breast, Laverbread & OatmealMy starter of lamb breast was a new dish for me. The lamb breast (or brisket) had been cooked inside a fried oatmeal crust which had laverbread mixed into it. The flavor combination was bold but worked well, with the fairly strong lamb taste being offset by the fried oatmeal and the mineral, sea flavors of the laverbread (think oysters). Not something you eat every day, but not bad at all. 7/10. Starter 2: Marinated Smoked Haddock, Potato & HorseradishMy starter was good, but Mrs. LF couldn't stop raving about hers and this is not often something she does. She said that the dish was really amazing. The smoked fish was about the best I've had and everything on the plate was seasoned to perfection the potato and horseradish were particularly good and I wanted to keep coming back for more. At the end of it, I took some of the bread and mopped up the remaining bits. It was a well balanced, simple but nearly perfect dish, and that potato salad was to die for. 9/10. Main Course 1: Roast Loin of Middlewhite Pork, Bath Chap, Swede & KaleMy main of Middlewhite Pork was also good. The pork meat itself was tender and flavorful (but not overly so) and I really enjoyed the accompaniments of kale and mashed swede, whose colors of green and orange also lent the plate a nice visual appeal. The only real problem with the dish was that the layer of rind on the outside of the circular cut was simply too hard to eat. This was a shame, because I really love crackling when it's well done, but you felt you were in danger of breaking a tooth if you ate this stuff (of course, I managed to down a bit of it anyway). But the real eye opener was the Bath Chap, which was utterly delicious. It is quite fatty, so I was glad that there was only a thin slice of it, but the flavor was new to me and very appealingsort of liked cooked ham, but better than any I've had in the UK, with a nice hint of seasoning. 7/10. Main Course 2: Lemon Sole, Roast Jerusalem Artichoke & Mustard LeafUnfortunately, the good luck ran out for Mrs. LF at this point in the meal. She said that her main course of Lemon Sole was really average. I have had Lemon Sole in France and know what it can and should be like, and this didn't even touch the one that my mom makes. The sole was slightly overcooked, a bit dry and rather plain. Also, there wasn't much evidence of the sauce. The fish itself was fresh and it tasted healthy, but it wasn't delicious; it simply didn't taste as it should. The sole is a delicate fish and this one didn't melt in my mouth as it should have. 5/10. Wine: 2007 Bourgogne, Cuvée Margot, Olivier LeflaiveOur chosen booze for the meal was a very quaffable entry-level red Burgundy from Olivier Leflaive. This is not the same as the more famous Domaine Leflaive (which, along with Lafon, is probably one of the few kings of burgundy to my read more