First time shopping at Cabela's. We came looking here looking for dark chocolate coffee, but did…read morenot find any at all. Disappointed. The website listed it in stock. I did find salted caramel coffee, so we shall see. If you are a hiker, camper, outdoor enthusiast, then this is your place! Pricey.

I had a pair of binoculars that had recently broken on our birding trip to El Paso. I needed some…read morenew ones but couldn't spend too much time traveling to find some so we called ahead to make sure they had some. The person who answered the phone was extremely helpful and went out of his way to check their inventory and look at specific models. When we got to Cabela's they had someone at the front who points you where you need to go which was helpful. The person who helped us with the binoculars was obviously very knowledgeable. He showed us different models, explained the differences, and more. The prices were also very reasonable for the quality of binoculars you get. I got a good pair that I've been very happy with so far. When we were checking out, we asked the cashier for a food recommendation and he said Carnitas Queretaro, which ended up being super good.

My family rented kayaks and paddle boards all summer at Zia. Every time we went inside, the staff…read morewas professional and friendly. We will be back next year! Thank you!!

We rented two kayaks at 11 am and they told us an all-day rental means 24 hours ($29.95 each--a…read moregreat price) and allowed us to leave the kayaks on their property overnight and then even opened early so we could take them out again and even allowed us to change one of the kayaks for a stand-up paddleboard! They were so very helpful and friendly, I can't praise them enough!

The most genuine and awesome person ive met in this space. Gave me an amazing deal and taught me so…read moremuch in the short time i was in his shop. Other shops really cannot compare to the value Ed brings to the table in knowledge, honesty and integrity. Will be coming back very soon. 5

I was pretty happy with this place. Guy was nice and friendly, very fast service They had some hard…read moreto find ammo that made shooting possible that day and it was a lot of fun. Only thing is, it was expensive, normally $0.60/rd I paid just under $1.00/rd. Now I was happy to find it and would do it again it was just a bigger than expected markup-to put it mildly. A $26 dollar box costs $35.

Never been there. Never been there. Never been there. Yelp is too automated. Never been thereread more

Worst customer service at a sports store. Waiting 10 minutes to be assisted in the shoe area…read more Simply trying to find my son's size for football cleats. One employer said hi and passed by me didn't offer to help or mention he'd be right with me. Went to the front three employees. Said hi asked if they sold cleats. They completely ignored me. The gentlemen (not an employer) near the front answered my question for me. So I walked out and went to Academy instead. Terrible. Store was organized and neat assuming because no one stops here frequently enough to disorganize anything. Academy has better staff and treats everyone with respect and seen. Thought about giving dicks a try now I see why I've never entered this store in the first place.

Went in see if they were interested to purchase a firearm I wanted to sell. Everybody there was…read morefriendly and polite. The building itself was clean and modern. Items are displayed neatly and the business just gives you a good feeling the moment you walk in. It's about time Alamogordo finally got a professional establishment as this to do business with. I can see that in the future I will be doing more business with them.

Service was great, but management staff, get the organization/planogramming and dirty merch off the…read morefloor and on display. Saftey hazards, stock carts in aisles. "If I was area/district/regional management OR secret shopper" you'd be screwed unnecessarily.

I ordered a pair of white shorts for my daughter and I open them to find them dirty . She needed…read morethem for practice so I had to let her wear them with black all over . Definitely not happy