IB Liquor Market

Clean place nice people working there very good prices good quality products cold beerread more

Wow is all I can say after coming into this place looking for a good bottle to buy for the night…read more The cashier guy was very nice and helpful also told me about a new system they have that gives you 10% off your first purchase and also after every 5th visit just buy punching in your phone number and saving move sounds like a good deal to me .. love this place and highly recommend people stoping by.

South Bay Liquor Store

4.4(66 reviews)

3.5 mi•Otay

If you're into craft beers then this is the place you need to check out. I was very surprised with…read morethe varieties of beers, the prices were more than fair, and if you pay with cash you'll get a discount.

The man behind the counter has no manners when dealing with people; he treated a poor, polite woman…read morevery badly--they ought to shut his business down.

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The Strand Liquor

3.4(8 reviews)

0.7 mi

Overpriced everything! They don't put prices on their beers and liquor and all other items on…read morepurpose so they can make up any price they want when you check out! All the Arab guys here are super rude when asked for a price or anything! I would not recommend anyone going here unless you wanna get ripped off!

Wow the store is gorgeous and the employees are so friendly. This is definitely the best liquor…read morestore for miles. They have Pliny the Elder for sale which is an extremely hard to find IPA from Northern Ca. Their new beer fridge is lovely. The store is so clean and looks really nice, I will be going back way more often!

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Palm Avenue Market & Liquor

5.0(5 reviews)

1.4 mi

One of my favorite liquor stores to come to. Employees are always hospitable when I come in. This…read morestore has a good selection of beers, liquor and miscellaneous items. I stopped by today and got some lottery quick picks and a scratcher. I usually stop by twice a week for drinks and lotto lol. Never had problems here so I keep coming back.

This market and liquor store carries a wide variety of grocery items including food, candy, snacks,…read morebeverages, toiletries, magazines and various other household necessities. It also offers a full selection of beer, wine and liquor. Hookahs, a selection of Starbuzz shisha and coals are sold here as well. An ATM, Lotto, Western Union and a water dispensing machine are all conveniently located on-site. Very nice selection of energy drinks! Hours: Daily, 8am - 9pm Handicap Accessible: Spaces in the parking lot near the front Payments accepted: Cash, Debit Card, Discover, EBT/Food Stamps, MasterCard, Visa ATM: Yes Grocery services: Beer, Spirits, Wine Ice: Yes

Conor McGregor's whiskey brand

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Yep it's a winner!

Bodega La Playa

4.4(38 reviews)

7.5 mi•Zona Río

We come here to pick up our liquor and beer the pricing is affordable and the staff is super…read morefriendly and helpful. It helps tip is they validate parking on weekends only. Visitamos este lugar con frecuencia para comprar licor y cerveza, ya que los precios son accesibles y el servicio al cliente es excelente. El personal siempre es amable y servicial. Un consejo útil: solo validan el estacionamiento los fines de semana.

Very large selection of liquor bottles, although they didn't have what was looking for (Fortaleza…read moretequila). Also, the prices didn't seem to be that affordable especially for being in Mexico. Lastly, you have to pay for parking if it's not the weekend.

Reposado

I'm maldita

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Cascahuin extra añejo

Market To Market

3.9(14 reviews)

0.2 mi

•$$$

One of the staples of sunny San Diego is spending time on the beautiful beaches. One of the thorns…read morein my side is arriving at one of those beautiful beaches only to realize you forgot your bag of favorite snacks at home. Thankfully, Market to Market came to the rescue!! Literally within walking distance to the beach, I was able to find pretty much everything I had forgotten at home. Their variety and selection of snacks and drinks was awesome! I even ended up trying out some new snacks I hadn't seen before. The customer service was on point too, very efficient and friendly. I'm so happy to have stumbled upon this gem. I will definitely be a repeat customer on my future trips to the beach.

The owner was rude. I bought two bottles of wine there and when I opened one of them the wine was…read morebad. not even suitable as vinegar. the owner said he didn't make the wine he just sells it. it was a wine that I have had in the past. I paid more for the wine at this store because it was a convient location and I like supporting small business. Never again

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Located Directly Across From Imperial Beach Pier

Ashur Liquor

4.7(10 reviews)

1.5 mi

Ok so the cats out of the bag... I've told you all about SBD and now here's my review of it's…read morepartner in crime found about two blocks over, Ashur Liquor. It's a little known secret that Imperial Beach houses two liquor stores that easily send BevMo running for the cellar. The first being South Bay Drug and Liquor, an easy find as it's placed right off Palm Avenue where you can find a wide selection of local micros and limited edition domestic runs. The second is Ashur Liquor, a little more hidden but what South Bay Drug is to locals, Ashur is to the Euro/Belgian variety. Nestled behind a Carls Jr. on the South side of Palm Ave, Ashur carries it's share of glassware, T-shirts, the above mentioned Belgiums, Trappists, and they even sport their own humidor chock full of cigars. From Micro to Macro brews you'll be sure to find it at Ashur (or SBD). Just don't come in hoping to ask for advice, the guys behind the counter seem to better educated in the realm of spirits than in beer. None the less, you can't help but appreciate the full wall fridge + 2nd refrigerated aisle of craft bombers and an additional corner for macros that Ashur dedicates to their beer loving patrons. Pt. 2 of 2 (See my So Bay Drug review for Pt. 1)

Great beer selection and friendly staff. They always have the hard to find stuff, and good prices…read moretoo.

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Park Place Liquor & Deli

4.4(314 reviews)

7.6 mi

A good little hole in the wall Deli Sandwich spot. It's mainly a Liquor store which is cool you can…read moreget a delicious sandwich & a beer, now that's a perfect combo. Service can be slow at times so order on the phone or call it in before you go especially on weekends. Let me start with the ATC, a good Turkey sandwich with Avocado, Swiss cheese & its trimmings on a sourdough bread. And their Tuna sandwich is very fresh & you have to try their Award winning El Diablo Sandwich, it's filling, spicy & on point! And don't sleep on the Reuben it's real good & don't forget the Pickle, they sell the big size pickle on the side of your sandwich. Can be a bit pricey but worth it & look what area they located in, the Richie's baby, so prices can be a bit higher here. But sandwiches are filling & fresh. We love going to Colorado Beaches so we will be hitting up Park Place up more often because the whole family liked it a lot. See you soon Park Place.

Great selection of deli sandwiches and variety of foods to choose from including liquor and…read morenon-alcoholic drinks. Staff was been friendly and front cashier as you walk in Plenty of parking in the front and bike parking. Also, the store itself seems very busy and lots to choose from. Would highly recommend this as your quick stop for a different variations of go to need items

Counter and menu

Park Place Liquor & Deli - ABC Sandwich on Sourdough -No Mayo -Sub Lettuce for Alfalfa Sprouts -Add Turkey & Red Onions -Mustard, Salt & Pepper, Italian Dressing

ABC Sandwich on Sourdough -No Mayo -Sub Lettuce for Alfalfa Sprouts -Add Turkey & Red Onions -Mustard, Salt & Pepper, Italian Dressing

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Leyva's Liquor

4.2(16 reviews)

6.6 mi•Zona Centro

Drove all DT TJ looking for a particular brand of Tequila. We should have came here first…read more Gilbert and Jerry are friendly and knowledgeable, prices are ok, but the dollar doesn't go as far these days. Stock up here for your next party!!!

I came in looking for a unique bottle of tequila, that's not available in my area. I also didn't…read morewant to spend a ton. The staff was very helpful, I talked with two different guys and ended up spending $45, on a bottle.

Kiero saber si tienes algo asi

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Tecate Licores Premium

5.0(1 review)

6.6 mi•Zona Centro

I was looking for some Mezcal. They have a variety of tequilas, Mezcal and other spirits. Richard…read morewas very helpful and knowledgeable of all the products. I walked away with a $38 bottle of Divino for $25.

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8 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Frank T.

2

10

0

13 years ago

I just moved to imperial beach 3 weeks ago and came across this store thru a referral from a friend. They have a big selection of Craft beer which i was pleased to see since i love my craft beer. Also talked to the owner Danny about getting a beer that i'm used to from the east coast and he had it in for me within 3 days. Nice and clean establishment, great selection of liquor and beer. Will be coming here for my beer from now on. read more

Sharon K.

25

2

1

14 years ago

My all time favorite place to get boozed by the beach! They always have my kegs in stock! love it. The staff is very helpful and knowledgeable. For being on the beach, this place has amazing prices on liquor. (huge wall of liquor may i add). Their beer is almost colder than any place i've ever walked in. Check them out! -Kaykay read more

J Gregorio S.

0

2

0

9 years ago

Pretty Fantastic Sandmiches!! I wasnt expexting such a quality sandwich from a place known for the great and vast beer/wine selections Great place on the beach and guy named greg really can make a great sandwich! just look at the pics read more

Young M.

0

1

0

7 years ago

Great customer service, great selection will definitely be back as a regular! they recently started delivery service so i'll be trying that out too! im so excited!!! read more

Keith R.

0

2

5

7 years ago

Wow , wow , wow ...love this effin place! Hugeeee selection and all gucci prices. The beer selection is best in town. read more

Jordan E.

0

2

0

14 years ago

Great value, amazing atmosphere, very clean for a Liquor store, my favorite spot to shop!

Danny R.

11

7

2

8 years ago

Best liquor store in town! large selection of liquor, beer and wine!

Lou H.

15

48

21

9 years ago

So friendly . Amazing selection of meats and bread. Great staff

IB Liquor Market - beer_and_wine - Updated September 2026

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The Strand Liquor

3.4

(8 reviews)

Overpriced everything! They don't put prices on their beers and liquor and all other items on…read morepurpose so they can make up any price they want when you check out! All the Arab guys here are super rude when asked for a price or anything! I would not recommend anyone going here unless you wanna get ripped off!

Wow the store is gorgeous and the employees are so friendly. This is definitely the best liquor…read morestore for miles. They have Pliny the Elder for sale which is an extremely hard to find IPA from Northern Ca. Their new beer fridge is lovely. The store is so clean and looks really nice, I will be going back way more often!

Bobar Liquor No 5

4.4

(7 reviews)

Huge selection of liquor and pretty decent prices! Staff are nice too! I would definitely…read morerecommend this liquor store! Can even stop for some interesting snacks.

Always my go to spot for brews and alch they have been amazing all my life with super discount…read morealcohol since the early highschool days. So glad I live just a few feet away fro This awesome place. During the summer at the amphitheater this is the go to spot for all your basic tailgating needs lol def check out our local liquor stores the owners are amazing huge shout out from your fav neighbor!

Little Spirit Shop

3.6

(12 reviews)

The best liquor store in all of Chula Vista, They have cold beer and great prices, The best staff…read moremy boy Danny is the man very respectful and chill and will have a conversation with you if you have something to say and very funny good times and jokes even if it just for a minute can change your day! and if they don't have someone you want I'd be shocked they have it all and ask maybe you missed it and it move around to a different shelf! Always will be coming back for more peace out.!

This place could use improvement with its staff. I've been going here a few times since I turned 21…read morebasically two months ago since it's my corner liquor store & a 5 minute walking distance. I recently lost my ID but thankfully I have my sentri passport ID so I use that to get into clubs, into the state, & I've used it at plenty of liquor stores (including this one) before. There was never an issue using this ID, the staff was always kind & even wished me a recent happy birthday. However, today I walked there to get one single Smirnoff & a white guy at the front refused to sell it to me because he "couldn't read my ID" his own words. It says on there " 08 FEB 2005" This man thought that 08 meant August so I wasn't old enough to purchase it. I explained several times that I was born on the 8th of February but he simply couldn't comprehend how to read the order of it & just laughed. This annoyed me so much because this is literally a federal state ID that clearly says my information & shows a photo of me. It's concerning that some of the staff doesn't know how to read ID's & they probably should NOT be working there if they don't know how to tell if one is real or how to read the date of birth on it. I regret not asking what days a manager is there so I could personally complain to them because this guy made it seem like I was using a fake when I am literally of age. I am also a small person so I don't know if he was laughing at me because I don't look like someone that could buy alcohol ? I'm a grown ass woman so that really pissed me off. I went to the store next door to purchase the liquor instead & got it with no problem. That guy is gonna make yall lose business cause he's slow & an absolute idiot.

Best Bev

3.0

(24 reviews)

•$$$

Great clean atmosphere! The gentlemen at the register was super friendly and helpful and made us…read morewant to come back. We will definitely be coming back. Thank you for making our trip better'

Amazing place, quality, quantity and great customer service. Viva México !!! From the first time I…read morecame to this store I experienced great service and I would recommend this store to anyone.

Square Bottle Liquor

4.3

(3 reviews)

We go here multiple times throughout the day. Can't go wrong with this place. Their prices are…read morereasonable and the services always great. My only complaint is why do you guys close so early? I hate having to go down the street. You need to stay up until at least 12!

This has been my corner liquor store since I was a little girl. At first it was 5 cent candies and…read morenow it's 5 dolla craft beer. The owners have been running that store as long as I can remember. Mac and his wife always remember me and say hi. They used to ask how my dad was when he was a live. I think it was because he was one of their best customers..... Like father like daughter. It can be a little cluttered but I always find what I need when I go. I love there selection of baby liquor bottles crowding the counter. Heaven knows when you might need a few quick shots of courage before a date or just to keep your sanity. The liquor selection is ok. I found a few cool craft beers which has made me happy. My neighborhood liquor store is kind, friendly and supplies me with beer. I'm good with that : )

Ashur Liquor

4.7

(10 reviews)

Ok so the cats out of the bag... I've told you all about SBD and now here's my review of it's…read morepartner in crime found about two blocks over, Ashur Liquor. It's a little known secret that Imperial Beach houses two liquor stores that easily send BevMo running for the cellar. The first being South Bay Drug and Liquor, an easy find as it's placed right off Palm Avenue where you can find a wide selection of local micros and limited edition domestic runs. The second is Ashur Liquor, a little more hidden but what South Bay Drug is to locals, Ashur is to the Euro/Belgian variety. Nestled behind a Carls Jr. on the South side of Palm Ave, Ashur carries it's share of glassware, T-shirts, the above mentioned Belgiums, Trappists, and they even sport their own humidor chock full of cigars. From Micro to Macro brews you'll be sure to find it at Ashur (or SBD). Just don't come in hoping to ask for advice, the guys behind the counter seem to better educated in the realm of spirits than in beer. None the less, you can't help but appreciate the full wall fridge + 2nd refrigerated aisle of craft bombers and an additional corner for macros that Ashur dedicates to their beer loving patrons. Pt. 2 of 2 (See my So Bay Drug review for Pt. 1)

Great beer selection and friendly staff. They always have the hard to find stuff, and good prices…read moretoo.

Otay Ranch Market

5.0

(1 review)

These guys are awesome! Friendly. They even got the beer I wanted last year. Better than other…read moreliquor stores.

Vishions Smoke Shop

4.0

(20 reviews)

Great service And selection over here. Come thru for any nic you need. The employees here are great.read more

Have everything you need, Lawrence is very helpful. Open early through the night. Great selection…read morewith refrigerated drinks. Thank you. Great business.

Ernie's Liquor

5.0

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