Jordan and her team are wonderful. I brought my daughter in for a haircut and to learn about how to up her curly haircare routine, and this was just the right place to go to. Jordan and Xai were kind and welcoming in talking to my daughter about her hair and how she wanted it to look. They then patiently showed her how to wash and style her hair, explained which products to use and why (and which products to avoid), and took their time to dry and style her hair with care so that her curls really popped by the end of our visit. She's so thrilled! read more

Infinity Curl Salon - Healthy beautiful curls - Hair Stylists Near Me - San Francisco , California

I was extremely nervous but after reading such great reviews I decided to book my appointment. I loved that she cut my hair dry and talked me through the process the entire time. Even during the week she was very responsive via text and made me feel at ease coming into the appointment. Jordan is super sweet and I am so thankful I found her. My curls never looked this great! The products she used on my hair made my hair feel so soft and bouncy. Her salon is located in the middle of the Castro district so I did have to go back a couple times to add money on the meter but timed out perfectly with the treatments. I definitely will be returning for my regular trims. All my curly hair peeps you will not be disappointed! Jordan is the real deal :) read more

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Jordan did an amazing job on my curly hair! She really understood how to cut my hair so it hangs at jaw length and curls just like I wanted. I am pretty picky and have been to several other highly rated curl specialists in the Bay Area but no one came close to the results as Jordan. It is totally worth it, all day long! I feel more confident and don't have to spend as much time in the mirror, my hair just looks good all the time, it's such a relief. She also has a chill and relaxing vibe and taught me how to better care for hair that anyone had taught me before. Bravo and Cheers. read more

She is amazing, I drive 4 hours to make sure I get a quality curly cut from Jordan! I have been in so many salons and she is my all time favorite. Never disappointed! read more

Jordan is amazing!!! She is communicative throughout the whole process and great at teaching not just how but why to follow the specific curly hair care routine she recommends. My hair was breaking and felt very waxy and frizzy and the treatment she did for it left it feeling so soft and silky with such amazing slip. She does not try to push products on you but will give you suggestions if you ask. You know she knows her stuff and I fully trust her with my hair. read more

Jordan is amazing!! My session was custom to my curl routine and goals - Jordan is so kind and knowledgeable - she took her time to perfect my cut and walk me through her process. Such a lovely experience, left with my curls on point - best haircut I've ever had!! read more

Jordan Vida is the curl master! She changed the way I do my hair and I cannot thank her enough. My hair is a big part of my identity and she has made me feel beautiful. read more

This is 100% the BEST curly hair specialist out there! She understands curly hair and gives the best cut and hair color in the city! She also includes education on styling that is spot on. read more

Infinity Curl Salon - Curly cut and color - Hair Stylists Near Me - San Francisco , California

2 years of curly hair cuts and finally the first one I liked. Absolutely loved it and got so many great tips for haircare throughout. read more

Infinity Curl Salon - Me after my cut! - Hair Stylists Near Me - San Francisco , California

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Save your time and a botched haircut and don't get your curls cut here. Sure the hairdresser is very friendly and chatty but beware this is a ploy to distract you of the quality of the haircut. Who knows when the last time she took a class on cutting curly hair was but she definitely needs to brush up on her knowledge. read more

I very much like getting a cut here. Jordan is a professional and fun to hang out with in the chair.

If you're considering coming in to see Jordan - stop, and just go. I had never done a DevaCut before but a fellow curly-haired friend of mine recommended this salon - and hot damn. If you're scared (like I was) - don't be. They take the time to discuss your "hair goals" and what you want. They explain the process, how their products work and take the time to even teach you how to style your hair. Like most, I've struggled with figuring my hair out as I've transitioned. But thanks to Jordan and her team, I've never felt so comfortable and beautiful in my own hair. read more

Infinity Curl Salon - Hair Stylists Near Me - San Francisco , California

Jordan is one of the best Deva stylists I've worked with. She has a great eye and shaped my 3b curls into a spunky short cut. I love it!

My hair was extremely damaged with different lengths all over, and I needed a fresh start. I hadn't cut my hair in over 15 years so I was a little nervous. Jordan was super easy to book with. She was super professional throughout and even answered my questions before the booking process. I got a cut and dye which came out perfect!!! She also educated me on how to keep my curls moisturized and healthy. This is a great salon in a great location with talented stylists. I'll definitely be back for the curl treatment. It was so worth the price!!! read more

Infinity Curl Salon - Deva cut by Jordan - Hair Stylists Near Me - San Francisco , California

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My first Devacut. As you can see my hair was long but lost all curls and was uneven. I had no relaxer or straightener in it ever or perm my curls were just gone for some reason. Jordan evaluated and cut my hair the length that I wanted. I then had my hair washed and conditioned thoroughly by the other lady there ( I forgot her name, I think Amanda. But she was really cool). After that Jordan put some products into my hair and told me which products she used, what the products do, and how to use them. She then diffused my hair and framed my hair around my face and cut any loose ends. She gave me knowledge about my hair and how to take care of it. She also gave me a sample of the deva products. Jordan has a great vibe too. Anyway, it was overall a great first Devacut and I recommend going to see Jordan! read more

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I am thrilled with my curly-hair salon experience with Jordan. The dry Deva cut can seem scary but Jordan made me feel welcome and at ease: Here's why: · before cutting, she asked me if my preference was for volume or curl definition; · she asked about the length of curls framing my face and honored my preference; · she taught me how to properly apply conditioner and styling product to my curls; · she talked with me about what chemicals to avoid in conditioning and styling products; · my style looked fantastic when I left the salon; · two weeks later I am confident styling on my own and the cut has turned out lovely! Thank you Jordan, I will definitely be back! Julie read more

I definitely recommend Jordan! She's very knowledgeable about curls & knew exactly what I wanted without so many words. I've been wanting to get a DevaCut and I do not regret for waiting it out and coming to see Jordan! I love my curls and cannot wait until my next appointment ! read more

Infinity Curl Salon - Hair Stylists Near Me - San Francisco , California

It's been a long time since I felt compelled to write a yelp review, but my deva cut with Jordan today really inspired me! First off Jordan's hair is BOMB! It's always a good sign getting a curly haircut when you know your hairdressers hair is curly too, and they know how to make it look awesome. I booked with Jordan online. I found her through the Devacurl site having been trained/certified for the deva cut technique. I headed to Ringolevio on Union Street and the cut started with a consultation to understand my current haircare, styling techniques, lifestyle and hair wishes. Then Jordan went on to do her magic cutting, while explaining the many facets of curly hair maintenance and her tips. She was flowing with great information, I'm so happy she shared! After the dry cut, we headed to the shampoo bowl for washing and conditioning. She used the deva curl line for the wash and styling, and shared which products she thought would work best on my curls. After drying, we headed back to the chair for scrunching, touch ups and the big reveal. I'm sooo happy with the results! Overall Jordan was sweet and professional, passionate about hair/curls, super informative and did an awesome job! I'll definitely be back on the regular. read more

Infinity Curl Salon - After on the left, before on the right. Jordan does great deva cuts! - Hair Stylists Near Me - San Francisco , California

I never leave reviews but ..Wow!!! I avoided getting my haircut for THREE years because I had had such bad experiences. I was SO nervous going to Jordan but the moment I got there I knew she 5000% was the right choice! She takes the time to listen to you, look at what type of hair you have, explain the pros/cons of the ideas you have for your hair and only cuts what you're comfortable with. Unlike a lot of other salons i've been to, she doesn't push products on you and educates you on how to treat your curls, what causes bad hair days and what you can do to have a great hair day! It's easy to look good leaving a salon, after a professional has done your hair but can be tricky to recreate it..Jordan makes sure you know how to style your hair to recreate her magic! TBH I dont think I could ever trust another person with my curly hair again! Go get your haircut by Jordan you wont regret it! And wth.. maybe get some bangs for a free adrenaline rush! read more

Jordan is great! I found her after another "curly hair specialist" in the city completely botched it. She was patient, kind, funny, and made me feel so at ease after a bad hair experience earlier in the week. She also gave me a ton of education and help more of my natural curl come out. Before meeting Jordan I thought I had wavy hair, but it turns out that I actually have very very curly hair, when done by an expert. read more

Infinity Curl Salon - Before and after photos - Hair Stylists Near Me - San Francisco , California

I had a great cut and style the other day by Amanda. I would highly recommend her if you can't get in to see Jordan. She was great to talk to and also read me well when I wanted some time to just zonk out on my phone. Great work, thanks so much! read more

Jordan gave me a fantastic haircut and curl coaching session! I've been getting deva cuts for years and she still taught me some new styling techniques that are really easy and paying off. I've gotten lots of compliments on my hair in the two weeks since she cut it! She also understood that I'm trying to grow my hair out and was willing to do a very minimal trim just to refresh the ends, without messing too much with the shape. Thank you, Jordan! Can't wait to come back! read more

Bomb! Went to Jordan for the first time this past week. She does not only cut and style your hair to perfection, she explains in great detail, how to care for your hair- I mean down to the hair follicle she'll explain to you what's happening. AND she doesn't follow it up with buying hell of her products, even though the Deva Curl No-poo is definitely worth getting. Anyways, I found my GIRL! I'm so happy. I'll be back on a regular. read more

Jordan knows whats up! you can't just trust anyone to cut and style curly hair. I leave her salon every time beaming because my curls look great! Thank you Jordan read more

I have very fine, bleached blonde hair that's very wavy. All girls with frizzy hair like me know that our hair never dries the same each time, we have to wrangle it into looking acceptable. But I left Jordan's salon last June with hair that dried perfectly after my haircut. No frizziness or poof, just calm, happy, nourished waves. Thank you Jordan! read more

Infinity Curl Salon - Hair Stylists Near Me - San Francisco , California

Perfect hair once again! Thank you, Jordan, for creating the non-frizzy curls with luxurious texture and seamless new color. The salon is warm and inviting with so much lighting. See you soon. read more

I originally went to see Jordan for a haircut from a Living Social deal. She did such an amazing job, I'm going to use her as my regular stylist. For one.. she listened to exactly what I wanted and delivered. Secondly.. her pricing is better then her competitors. Third... she's flexible and her schedule isn't booked months in advance, so you can get in w in a week or two of when you want a cut. Fourth... she's fun and energetic. Fifth.. if you want to chat, she'll chat but there's no uncomfortable silence if you just feel like keeping to yourself. Highly recommend Jordan. read more

I finally found someone who can cut my hair. Jordan is very a knowledgeable stylist. I'd say she's an expert in cutting curly hair. I've never had a stylist take time to actually "analyze" my hair before cutting it. I'll from now on be a loyal client to Jordan Vida! read more

Love Jordan! Finally found someone who knows how to cut curly hair and she does a great job! Really creative, easy to talk to and has great stories as well. Really takes her time getting to know the client and what you want and then works magic on these unruly locks! read more

Jordan is an amazing colorist and hair stylist. I must say that I had very challenging time with find ing a hair stylist in San Francisco after moving here from New York City. I had many color horror stories in the last two years. Jordan has a natural eye for color and is very meticulous with both color and cut. Last time she did my color, my hair looked really good even after six months because she picked the color that would last with my natural hair color and regrowth. I highly recommend her. She is now at a new location on Union Street. read more

Jordan is awesome. Full stop. I've been a Deva-curl cut/ product person for years, and thought I knew what I was doing. Then I sat down with Jordan. She's knowledgeable, kind & patient. I highly, highly recommend her. Best haircut & color I've had in SF. read more

Having recently moved to the city, I've been searching for a new place to get my hair cut and happened across Jordan on yelp. As someone with naturally curly hair (type 3b), it's always a challenge finding someone that you trust to work with... I'm so happy that I stumbled across Jordan. Jordan is friendly, approachable, and very knowledgable. She helped me find a cut that would look good given my preferences, lifestyle, and face shape, and explained everything that she did. She also educated me on the effect of silicones on curly hair... I had only been aware of the dangers of sulfates before, so this was definitely eye opening for me. In addition, she didn't try to strongly sell the Deva Curl products at me, which is incredibly nice given experiences at past salons when hair stylists have (figuratively) thrown their products at me. I'm extremely satisfied with my new cut and will definitely be going back to Jordan in the future. I highly highly recommend for anyone looking for a solid curly hair cut in San Francisco. read more

Jordan was amazing! She truly knows how to make curly hair come alive! I was nervous to chop my hair and go short. She made the process super easy and fun! She was very patient with me as I asked so many questions. And even gave me a little cheat sheet on what products to use! I recommend her a 100%! Make your appointment now :) read more

Jordan is a curly haired persons dream! She is incredibly skilled and thorough. Her knowledge of curly care is very deep, and she thoughtfully educates me on how to care for and honor my hair. She carries DevaCurl products, making it so convenient to leave an appt with goodies. I am oh so very thankful to have finally found someone in the Bay who truly knows her curls, and whose services are so humbly priced, given her expertise. Not to mention, she is so kind, friendly and sincere. I highly recommend her artistry to all curly Queens and Kings out there. She is truly a master. ‍‍ read more

Jordan made my Covid curls look super fly. She was sweet and made sure her house was social distancing compliant while providing services during the lockdown. read more

If you have curly hair don't go anywhere else. Hands down Jordan knows curly. She won't try to change your hair into something it's not, she brings out the natural beauty. She has great tips for daily maintenance that won't take a lot of time and is super healthy for your hair. I have been to a lot of Diva trained stylists and she is the best. She is super sweet too! read more

Jordan is a true curly hair expert. I am extremely happy I found her. It's so hard to find a stylist who truly knows about cutting and styling curly hair. She broke down every step of what she was doing and also provided very detailed information. She taught me the way to wash and style my hair so that my curl texture really shines. She recommended some great products and truly stands by what she recommends and the products work wonders. Jordan is an honest individual with amazing energy and good vibes. She truly cares about and loves what she does and it shows. I cannot recommend her enough! I will never go to anyone else as long as I live in the Bay Area! read more

After my previous stylist left Beauty Co., I drifted around trying others in the neighborhood. None of them provided a good cut for me. I decided to look at Beauty Co. again, and found Jordan. I am so glad that I did. I've been to her 4 times now - and every time, her cut has been great. Jordan is very friendly and willing to discuss what might be best for your hair, face, etc. I just saw her yesterday and understand that she is taking her career to the next level and to a place close by. I will definitely remain Jordan's client and will follow her though her career because she will only get better! read more

Jordan is truly one of a kind. I found Jordan after having my hair colored at a different salon in the city and not having it turn out how I wanted. I was left feeling distraught (you know the feeling). I needed someone to save me. She listened to my needs and desires, and then she jumped straight in to make me look great and feel confident. Through Jordan, I learned that some stylists are great at techniques, but talented stylists have both skills and an artistic touch. She creates looks that speak to me as a client and always turn out better than I could have imagined. Her personality is inviting as well. She gives me her full attention, makes me feel at peace and has me looking forward to my next appointment. read more

I finally found Jordan after getting several very bad haircuts from stylists who claim they use the Deva method. WRONG! It took months for my hair to grow back out after being butchered, but Jordan came to the rescue! She knows what she's doing! She's a curly herself, and it's a pleasure to chat with her! Highly recommend! read more