I love going to this candy shop! They have such a variety of things to purchase. They have bulk candy to buy by the pound as well as a lot of novelty candies that I haven't seen in other stores. I love their decades section - candies sold in bags based on the popular candies of a certain decade. I'm a big fan of all the different bulk candies, though! They organize them nicely based on type of candy (chocolate, gummy, hard, etc.) They do have some more "inappropriate" candies towards the back of the store (think bachelorette-appropriate, not so much child appropriate) so don't let your child stray too far if you're concerned about that sort of thing. The employees have always been courteous and attentive - very helpful when you just can't decide what to get. In addition to candy they also have some small gifts like magnets, mugs, etc. read more

Lots of fun candy to choose from in this place. The guy at the counter was friendly. I stopped in to get some candy to bring home to my grandsons in PA - the cans of candy designed to look like cans of fruits and veggies caught my eye, so I grabbed three of those. Can't wait to give them to the boys. read more

IT'SUGAR - Candy Stores Near Me - Madison, Wisconsin

Love this place! So colorful and fun. The kids and I always stop in and fill a bag with gummies. Customer service has always been great. Highly recommend! read more

Love love Chad and juniper!!! There were soo welcoming! I had lots of questions and they was happy to answer all with hesitation!!! so many different candies to select from!! The atmosphere was cozy and warm! Stop by read more

We were hyped to finally go to this store. We thought it would be the proper replacement to the candy store that was on the opposite side of State a few years ago. So I brought my kiddo to It's Sugar as a fun Back to School treat. Let me say, the colors and presentation are AWESOME. The lady at the counter was super nice and available for questions. The variety of hard/non-chocolate candy is great and you can find some throwback and foreign choices as well! For those of us with kiddos, be mindful that this is a candy store on a college campus. There are some anatomy and curse word themed gag gifts in the back of the store that may lead to additional (potentially cringeworthy) conversations with your kids after you leave. Lol! That aside, our experience was mostly positive! So why two stars? Well, It's Sugar has "cereal box sized" boxes of candy in their windows. You can get two boxes for $20, if you so wish. I agreed with my kiddo that we would buy ONE box for the FAMILY to share. Plenty of candy. First, one large box of candy, a small box of "Marshmallow Madness" candies and two lollipops came to about $20 with tax. Surprised but knowing it was a theme store, I dealt with the blow. The nail in the coffin was the cereal sized box of candy. We were under the impression that it would be FILLED with Sour Patch Kids or bags of it. My son opened the box to dump ONE BAG of Sour Patch Kids onto his lap. ONE BAG that would retail at Target for $3.50, $4.00? I should've just bought the middle finger sucker. read more

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I walked in here, and within 5 minutes, filled a bag with $30 worth of gummy candy. That's got to be, what, like 2 lbs or more? I wish I could say that it took me longer than that to eat it. RUN AWAY, people. Unless you want to eat your weight in candy and then become constipated for days. Not speaking from experience or anything. Really. read more

SUGAR RUSHHHH. This place is awesome. They were having a special when we visited, giant sweet tarts on clearance for $5 and 2 for $20 of the other giant candies. I had to get the worlds largest container of Nerds. Yumm! John, the owner was incredibly nice and helpful. He even gave us some jelly belly samples while we shopped. They have recently expanded their candy collection to contain British and Japanese candies. We snagged the last bag of green tea kitkats! I also loved that they're working with local non-profits, donating to kids in need. They are expanding to Milwaukee and Chicago soon. Can't wait to visit their new shops. read more

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Remember Spencer's in the local mall? Populated exclusively by teenagers? IT'SUGAR is a cacophany giant Willy Wonka candy branding, "retro irony", really giant candies (Costco cereal sized box of Nerds), Marilyn Monroe merchandise, and a separate section for penis shaped candies for bachelorette parties. There seems to be relatively little candy here; the candy by the pound is outdwarfed by novelty items. It would be more appealing if they had candy; their chocolate candies were mostly Hershey Kisses & malted milk balls. If you need a bit of modern kitsch, stop by, but for candy, the average grocery store would have more options. read more

IT'SUGAR - Nerds display - Candy Stores Near Me - Madison, Wisconsin

I've resisted coming into it'sugar because I have a weakness for sweets. And cute things. But I thought I might find some grumpy cat merchandise/Christmas cards, so I braved the scene. Maybe I shouldn't have. I feel like I was Charlie in Willy Wonka land. Or maybe more like the fat boy. I WANT A PIECE OF EVERYTHING. Ok. I am not impressed by the giant packages of US Chocolate brands like Reese's, nerds etc. BUT they have all these cute merchandise!!! The Japanese candy?! Erm. There's. Green tea Oreo here everyone!!!! And the newest fad - making candy sushi or donuts!!! I can't believe I'll have a chance finding it in Madison. So yes, hurray for japanese merchandise and hello kitty, Star Wars jelly bellies. And I thought the soft toys of name brand candies/chocolates were great! It'sugar is probably a weak spot for me but now I know where to stop by before visiting my nieces and nephews for holidays/birthdays etc!! Or maybe when I need a little boost. read more

IT'SUGAR - Omggg these new candy sushi and donut things I saw online.... Are here in Madison?!?! - Candy Stores Near Me - Madison, Wisconsin

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Went for dessert, amazing! We were in there for 30 minutes, great music, huge selection, helpful staff. Have lots of old fashioned candy, toys, and gags:) Definitely recommend going! Only thing was one man who was quitting tomorrow was very negative but overall 9/10. Would have been 5 stars if they had the throwback bandaid gum in the tin. They did have fruit stripe however. read more

IT'SUGAR - AWESOME STORE! - Candy Stores Near Me - Madison, Wisconsin

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This store is always amazing. Super clean and well stocked. Kade was fabulous with my children. Kuddos to him. Great person to represent their store. read more

It's Sugar Gag gifts are forgiven. But, they sell candy cigarettes. Based on journal articles, candy ciggs are a gateway drug (they normalizing smoking). It'sugar are unrepentant when this was pointed out to them. Any advantages are negated. Also, annoying music, 1 star. Would not go back. I don't think candy cigs should be illegal, but don't choose to shop where they are sold. ditto for candy chew. Link: https://www.livescience.com/1635-study-links-candy-cigarettes-smoking.html [ps there are more links] read more

Like Ashley H. mentioned, for a candy shop, It'sugar isn't all that impressive in terms of the different options available. However, I had walked into the store previously just to look around, and then gone back later with the sole intention of buying some sour gummies, so I wasn't too disappointed in the available selection. I'm not usually a fan of paying for candy by the pound, but to satisfy an acute sweet tooth, It'sugar does the job. read more

I really only use Yelp when I have really good service or really really bad service. Today I got really great service. It was so good that I am taking time out of my day just to post a review on the Internet that's how good it was! read more

It's Ugar is a good place to fill up on candy as you drunkenly and not so surreptitiously shove just as much into your mouth as into your plastic baggie. Jesus what a stupid name though. read more

Love this place!!! It has great selection and it is not nearly as expensive as many other candy stores.. I love the student discount they have. I wish they would start a rewards program! The people are really friendly as well :) read more

This place is cute and filled with candy...how could you not love this place?! However, the store is pretty small and though they have A LOT of candy, there isn't much variety. On the day that my husband and I went, they were having a mix and match sale which was pretty cool. The prices are average and the employees are EXTREMELY nice...so nice that you want to politely ask them if they are "on something". Meh. read more

The customer service could be better. I don't want to make a sweeping generalization for the employees as a whole but this is one outstanding exception. One female employee in particular talked to me in a very snappy and impatient tone that did not make me feel valued as a customer. She raised her voice so that the other customers in the store also heard her. I felt like the products were extremely overpriced as well- I saw a certain snack brand being sold for at least double the amount it's sold for in normal supermarkets. read more

The candy is awesome, but the service is a bit hit-and-miss. Last year I went into this store for the first time. A very nice clerk explained how the bulk bins work: There's this whole mess of awesome candy -- about fifty tubs of the stuff -- which you can buy either in a bag by the pound, or by the flat-rate box. The box seemed like a better deal, so I did that, and it was... fine. But I would actually have liked to get a bit more, and the candy was sort of squished together. So this year, though it might cost a bit more, I decided I'd just go by the pound. A very nice clerk asked me if I'd shopped there before, and I said yes, so the clerk let me have at it. I started filling up a bag with yummy stuff. There are four displays full of yummy stuff, and I'd just made it around the second display. A different clerk -- not the nice one -- came up and basically grabbed the bag out of my hand, saying it would be cheaper if I bought the candy by the box. He then dumped it in the box for me, squished it up a whole bunch, and took it to the register. Dude. I was not done shopping. I was going to buy more stuff. I was going to put it in a bag where it wouldn't get all squished. I was going to give you more money. I don't understand why this should be a problem for either of us. So, a big yessssss! for the candy, but some mixed results on the service. read more

This is the best store in the entire world. I suggest the chocolate covered gummy bears mmmmm

One of the employees there was very rude and made me feel beyond uncomfortable. My friends and I decided to drop by after dinner for a dessert. As we were browsing we heard the bald man who worked there say "Don't come in if you are not going to buy anything." As if it were illegal to look around. A couple minutes later I was feeling the hat on a gummy bear and he yelled at me not to rip it off. I told him I was just feeling the hat and he proceeded to tell me I was ripping it off. After a couple minutes of him arguing with me, I decided to ask my friends if we could leave because of how uncomfortable he was making me. Then he proceeded to call us rude. read more

I highly recommend you visit this place. The man working there was super friendly. The candy itself is really good too. They have all the normal American candy as well as Harry Potter, Japanese, and gag-gift type candy (they also have really funny sex-themed candy, just saying). Overall really great place read more

This place was THE COOLEST! Had a lot of candy (obviously) but also a lot of cool merch for SNL and other cool shows! Highly recommend going in even if it's just for a laugh! Will definitely be going back! read more

Like other reviews mentioned, selection is not amazing. For example, I glanced at the jelly bellies and thought they were about $6.50 a pound, so I got a bag. Turns out that was for a half pound-won't be back to make that mistake again! Honestly just go to Woodmans. read more

This place has a wide variety of sweets and treats. The gag gifts are fun to look at, too.

Hardly any variety and the prices are quite expensive, esp when you realize you can buy everything in any old grocery store. Still, it's got atmosphere. read more

Love it! Great candy selection with samples (: They also sell gag gifts and things of that nature!