Fabulous owner! Great designer clothes. Super hip. Makawao town is a great stroll. Places to eat…read moreand enjoy the charm of upcountry Maui.

Nice store for rich women. Quality clothing and accessories for the well heeled customer. Beautiful…read moreItalian leather handbags and shoes. Prices are beyond my reach, but I was lucky to have a gift certificate so I got to browse. It's nice to see non-polyester clothing featured. Good service. Cute shop.

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

The ladies are always so nice to me . I sell my high end clothes on occasion to them and find them…read moreto be fair on buy outs .

Quite organized and some cute items. However, doesn't seem to carry a lot of petite, xs or smaller…read moresized clothing. Also, the pricing is too high for my budget for thrift/ used clothing. Has fitting rooms and nice lighting and rugs.

I was wandering around Cannery Mall filling in time while my daughter got a haircut and stumbled on…read morethis store and couldn't resist. It is more of a teen sized store but I luckily fit the Large size, even if it shrinks in the wash. I was very happy to find cotton shorts and Ts at a very affordable price on Maui that weren't touristy! Yay....leopard print cotton shorts that are sooooo comfy...I love 'em! Plus a matching cute T in cotton blend. I'm definitely going back as I want to buy more cotton shorts for dog walking and the beach and I spied a lovely pair of pink velvet ones too ;) Customer service was great, gal at the desk greeted me as I entered and said to let her know if I needed any help then let me browse on my own to take everything in. Once I had made my decision she rang me up and was lovely, letting me know to keep my receipt and tags on if I wanted to return or exchange (they currently don't allow you to try on clothing due to Covid restrictions). We chatted a bit as she rang me up and I loved how friendly and chatty she was, very welcoming. Yes, the clothes are cheaply made, small in size and won't last for ever or be something you want to wear "out", but to find cotton shorts and T's for $6.95 that you can wreck contentedly knowing it was cheaper than anything you can find on the internet is great for me. I'm rough on my clothes and need cotton and this store fits the bill perfectly.

They sell way more than jeans. Think Forever 21 vibes and quality. I found a cute dress for my teen…read morefor $10. I could've found a great dress for family photos for $20 (that I wouldn't have minded getting sandy, dirty or wet). Definitely teen or young adult sizing and aesthetic but they carry bras and sticky bras for emergencies. Shoes, hats and tons of bikinis. Wayyyy cheaper than whatever you'll find at Whalers or downtown Lahaina - cuter and less searching than Ross ;)

This little hidden CHARM carries so many cute options for ALL body types. Aside from the amazing…read moreservice from the owner, herself, she takes the time to build relationships with each customer. The clothes will leave any woman feeling confident and happy about themselves. The quality is great and almost all the pieces of clothing are so versatile, you can wear them on a casual day or a fun night out. You can't go wrong with supporting local especially when it is evident that they deserve all the support in the world! Quality service, quality clothes! You can't go wrong Thank you for all the years of service!

Charm Boutique is a cute store in Wailiku, Maui. I do my shopping via Instagram since I live on…read moreanother island. Every package I get does not disappoint! The owner is super friendly and always takes the time to answer my many DM's promptly. She is spot-on in sizing and I've never had to return any clothes due to poor quality or wrong size. If you're in Maui, give this store a visit. I'm sure you'll find something charming :)

My favorite bikinis and people and brands--all in one place. Everything from unique jewelry and…read morehandmade leather goods to staples and hats. Quality options, classic and truly timeless.

My family and I came into this establishment today and got a very unpleasant vibe. I shop this…read morearea every time we visit and have never felt so uncomfortable. Every move we made the shop keeper followed us as if we were going to steal something. It was very obvious and disheartening. So after a short look around we left. Went right across the street to Mahina and had a lovely experience. The only reason I don't give 1 star is because many of the items were cute and I would have definitely been interested in making a purchase if our patronage was welcomed.

As soon as I entered the store, I got excellent assistance from Lorna…read more She came over and asked if she could help me find anything. It turns out that she really knows her merchandise and what approximate sizes fit just by looking at your body type. She was able to access and quickly find me several outfits that fit perfectly. I ended up buying several outfits and came back later and bought a silk wrap that my husband liked on me. I would highly recommend the store and sales associate, Lorna.

Wonderful stylish but comfortable clothes, and great service! Marylou was incredibly helpful…read more Highly recommend.

If you're as bikini-obsessed as me, this place is dangerous…read more They have a great selection of all my favorite brands, including Acacia, Stone Fox Swim, Boys n Arrows, and a huuuuuugggee beautiful assortment of Indah. These bikinis are expensive. It's not a secret. And they cost the same everywhere you go. The girl behind the counter was so sweet and helpful getting me sizes when I needed them and checking in the back when they didn't have my size on the floor. Left with a lighter wallet but a super cute suit! And she assured me they were getting new shipments in soon... As if I needed another reason to come back.

Expensive store with subpar staff and an inane return policy. No returns accepted, only exchange…read morefor store credit, and you can't do it in store. You have to email the owner so if you go back to do your return or exchange, jokes on you. You have to first send an email, and then if you get a response, go back a third time to actually do the exchange. Wild policy.