One of the best spots in NYC for unique gifts or just to cheer yourself up. Pearl River Mart is…read morebasically a curated treasure chest of Asian-inspired trinkets, home goods, and "I didn't know I needed this" objects all in one place. You'll find the classics: chopsticks, ceramics, Lucky Cat statues, loose leaf teas alongside nostalgic snacks, fans, patterned paper, clothes/ qi paos, purses, and other beautifully designed everyday items. Everything is just so well curated, this is one of the best places to find a gift for someone when you don't know what you're looking for. Some of my favorite things to pick up here: Tiger Balm, lanterns, fans, incense sticks, tea sets, slippers. It's also still family owned and has been in operation for 55 years now (since 1971!). They also have a small location in Chelsea market but the SoHo location has a significantly larger footprint.

I used to visit the Pearl River Marts previous locations but my first time in Soho…read more It's not as crowded or big as i remembered it, but definitely more organized. Nice place just to browse Chinese decors, knick knacks, clothes, snacks and condiments. I bought some nice pens and a beautiful silk scarf. Prices are reasonable. I happen to chance on their little art exhibit at the back. The Red Envelop show for Lunar New Year. Very interesting. Over all, i like this place, feels like it instantly transports me to China with out leaving NYc.

i love the shops here so much!!! younger me would've ran wild here ... actually, current me also…read moreran wild here :) so many shops selling sanrio and anime merch and lots of stationery and cosmetics and cute jewelry!! during my most recent visit, i purchased a bunch of plushie keychains and an adorable sanrio mug!!

About a 1-1.5: I was excited to check out the Elizabeth Center, especially because I hard that they…read morehad a great Sanrio selection. While they had various little stores with random items, the 'extensive' selection of Sanrio that everyone was touting about is just not true. Items are pretty comparable in retail pricing. +limited selection

It is always Such a fun store to stop by. They have an array of items to choose from.read more

They have a limit of one needoh per person (which they don't tell you online) so not super worth it…read moreif you travel a ways to get them.

This is the only place that I would recommend for Italian kitchen ware, plates, soccer shirts and…read moretrinkets to bring back memories of a trip or for me, connecting with my heritage. This beautiful treasure has been around over 100 years and I will always support generational businesses like this. Every generation of my family has supported them going back to my grandmother being born in the LES in 1911! Lunga vita E.Rossi & Co!!

I love this little whole in the wall NYC landmark classic Little Italy shop. Ernie and his family…read morehave owned E. Rossi and Company since 1910! There are a range of items from keychains, to kitchen gadgets, coffee and espresso machines, cups, hand towels, postcards, flags, t-shirts, books, bags, NYC magnets, Italian everything, religious statues and collectible cards. This place has it all! I got a great deal on a few goodies the other day. Can't wait until my next visit.

Ever since Papyrus shut down, Paper Source is the best lifeline I have for creative, colorful,…read moreinteresting greeting cards. We all know snail mail is a lost art. I'm not into Hallmark, so this is the best I can do. This particular location is better than most I've found. The Grand Central location is pretty good, but this one is better. Tons of cards for all occasions. Gifts. Journals and notebooks. Small board games and card games. Fun little trinkets like socks, desk tchotchkes, tarot and horoscope stuff, calendars, etc. They have a cute cafe in back with snacks and a few cocktails. I bought almost 200 dollars worth of cards (no one said it was cheap) for all occasions. Great selection. All the employees were nice and helpful, and it didn't hurt to have rad 80s music playing in the background.

Molly was such a life saver!!! I went to a different Papersource and they were closed for…read morerenovations, so bolted to this location where she quickly help pull cards for me to choose from - this allowed me to get in and out as I was already running behind. She is the best!! The store looked clean and inviting as well

This is a " not well advertised" cute store that sells city items like NYPD / FDNY/ etc T-shirt's,…read moreornaments , not only for tourists but for a nice gift if you are traveling as well. I bought an ornament for someone who recently moved to NYC and I bought something for myself as well bc I found it very cute. I will shop again bc as a city worker I get a discount and they have nice gifts there.

Super cool people; super friendly and informative!! Just got to NY from California and these guys…read moreknow the city better than nobody else. And the store is amazing!!!

If you're looking for a huge variety of New York souvenirs at unbeatable prices, this is the spot!…read moreThey have everything -- shirts, hoodies, keychains, accessories, and tons of gift options. It's perfect whether you're buying just a few items or stocking up in bulk. I was shocked at the deals here. Something that would easily cost $160+ elsewhere came out to only $80. You really can't beat that, especially in NYC. The shop is busy but well organized, and the staff is quick, helpful, and honest about prices. Whether you're grabbing last-minute souvenirs or shopping for a whole group, this place delivers on both variety and value. Definitely recommend stopping by if you're in Chinatown and want great souvenirs without the tourist prices!

If you're going to sue someone, sue venir, and if you want to rent a part of your body out,…read morefinancially your best bet is hole-sale. This is a really excellent souvenir shop in Chinatown with a great selection and wonderful products, but several of the others across the street and down the road are cheaper, and the service here is actually pretty awful. The hard selling soon turned into negativity when I didn't find what I wanted (even though I purchased here several times before, I wouldn't have expected them to remember), so I ended up not wanting to do anything here again. But for products and prices alone I'll give them three.

Got to a dinner reservation around the corner a bit too early and stopped in here. I was just going…read moreto kill some time but I ended up getting some super funny teeth magnets (for a friend whose father is a dentist) and some cute bow clips for wine glasses so you can tell the glasses apart. My friend doesn't have wine glasses, but they're gonna make her pothos feel Bonita. They had such cute tote bags and I got my dog some peanut butter cookies too. While I was there there were multiple employees keeping the shelves tidy and while things seemed a little pricey, it wasn't terrible for the location. It reminded me a bit of Delphinium.

Such a fun store for this area. You can find everything from cards, nic-nacks, candles to small…read moregifts as well as random convenience items. The staff has always been lovely and I enjoy nebbing about here when bored. I almost always leave with something in hand. 5/5

A friend tells us that he comes to Niu Shop every year to shop for Lunar New Year Decor! And it did…read morenot disappoint us! The shop basically has everything or anything you might need for the occasion. There are all kinds of paper cutting, door couplets, red pockets envelops, keychains, etc! Oh, so many!!! Highly recommend this place!!!! Happy Niu Shop, everyone!

I come here every year for Lunar New Year decorations for the past six years. They do a fantastic…read morejob of installing the decorations, organizing their lunar new year goods on full display and leaving no space to waste. I typically get red envelopes with the zodiac animal for the new year, a lantern, wall and/or door hangs, lucky charms for family or friends whose year it is, and some hanging decorations for tree branches. They have an excellent selection of traditional and modern new year trinkets. They even have small selection red envelopes and wall decorations in Vietnamese. The prices are reasonable. You can probably find them cheaper at the vendors of the street but you won't be able to find it all as well-curated as it is in this shop! Fair warning though if you get the lanterns, they don't come with instructions so you better take a photo of the fully assembled lantern before you leave the store.

Excellent service! Great prices !…read moreI bought watches and am very happy! I will be back !

Came here to get the gift that keeps on giving. Didn't quite make out with that so to speak but…read morefound a lot of awesome other things. Not quite as cheap as some of the Gift Stores just a block South along the road but it definitely has more on offer. The scarves they sell for $10 are absolutely wonderful during the windy New York winters. They are the circular kind and they're fluffy and wonderful and extremely durable. A lot of the products are affordable and excellent and much better than anything you can get in the brand name stores.