The selection of woman's clothing is exceptional! I find things here I've never seen anywhere else!…read morePlus the prices are reasonable. The salespeople are helpful and knowledgeable and give you honest feedback. I come back as often as possible because their inventory turns quickly and I don't want to miss anything new!

Miss it so much! My favorite place to shop for clothes and accessories! Hoping someone in the area…read moreattempts to duplicate it with same or similar brands.

One employee in particular gave us the impression that she does not welcome tourists in the area…read more(we inquired about properties for short-term rental by owner). Basically shot us down,"I don't want short term renters in MY neighborhood!" Then, when I was ready to purchase something, I had to get their attention b/c they were discussing "decorating". After giving my appalling experience some thought, I reconsidered my purchase (I can't support a local business in a town who is rude to visitors) and decided to return it the following day, only to to be told, "Store credit only"! I hadn't even removed it from the tissue in the bag! She hemmed and hawed and finally gave credit on my card. I have a feeling that store credit is not good for a year or more until I return next year. Out of town visitors, please beware.

Was our last day on vacation in FL. Had excellent lunch at nearby place. Decided to hit a few…read moreshops before heading to the airport. Cute gift shops/boutiques that would be good for last minute Xmas gifts... Found a fun magnet that would be a nice memory of the trip and proceeded to check out. The staff member and I engaged in conversation...she asking where I was from and I telling her Michigan. She then proceeded to tell me, "You have a horrible governor!". To which I replied, "I actually like her." She then said, "Well, I guess this conversation is over!" Your political views should not be something you publicize at your job/work - especially to patrons who you have no idea what views they hold...I should have returned the magnet and got my money back. I won't patronize this shop going forward.

Great selection! Such a nice variety of quality clothes and…read moregifts with a range of price. Love to take my out of town girlfriends here. Such a fun little place to see.

I bought an anklet and it broke a week later while I was casually walking in a store. When I called…read moreto see if anything could be done, I was spoken over and belittled. This was very disheartening.

Found the dress of my dreams here last minute before an event and the best part is how reasonably…read morepriced it was! Lots of cute clothes, shoes, and accessories. Will definitely be back soon!

Not only does CFG have wonderful retail but their customer service is also top notch! I called…read moreneeding an item replaced, my call was returned immediately, addressed with concern, and fixed without question! Shelby is warm, kind, and it is just an absolute pleasure doing business with CFG! I will be continuing to buy fashion forward items from here as well as refer family and friends to as well!

My wife has been leaning on me to shop locally. So I decided to try this local shop. Looks nice…read morefrom the street and on the inside. I am a men's medium 5'8" 160 pounds, 32 inch waste. As I went around the store, I struggled to find anything in my size, odd since it is a pretty common size. I did finally find something, I bought a pair of shorts, which could also be used as a bathing suit. I thought cool. Bought it in my normal size. Got home. I tried it on, and it was a tiny bit small. Figured NBD, I will swing by and exchange it for the next size larger. Well, today I swung by to exchange the shorts. Walked in and was greeted with "Do you have your receipt, "like the piece of paper? "I said NO, but I have my credit card receipt right here on my phone app. " They said they could not accept this? At the same time, I was assured they did not have the size I needed. I asked if I could get a store credit, and they said no. My reward for shopping local here was 2 visits, zero new clothing, and I am out $65. I'm not sure it could be any clearer that I bought these shorts here. Note to shop owners, if you plan to survive long term, the service you provide in the store is EVERYTHING.

Every time my husband and I visit St Pete, Matter of Fact is one of our must-go-to stores!…read moreIncredible QUALITY fashion that will last for years! They always have super friendly service and a great selection. Each piece we have purchased there has been a staple in my husband's closet. Support local and check out this store!

Stopped in the night before we flew out and got some shirts and a hoodie. They had some really…read morenice-looking clothes and prices were not too bad for the area. The bad part is when we got home. The following day, I put on one of the hoodies, and it literally started coming apart at the seams. After wearing it for an hour with nothing in the pocket, half the seams had come apart. I tried to contact the store through their site, but nobody ever got back to me. So here we are. From the pics, you can see the extent of the unraveling. May be better off just looking and not buying next time.

Love love LOVED this shop! They are a local vendor offering…read moreso many cute souvenirs from shot glasses, coffee mugs, keychains to one of a kind fashion accessories and clothing. Not your mass produced tops in a retail store these will be limited one of a kind cute shirts, shorts, bathing suits, hats, etc. I wish I had more time and a bigger suitcase to bring stuff home. The outside of the building has the cutest mermaid painted on it too. I wish they had an online store, fb page, or Instagram page.

I'm surprised by the sniping here, but those reviews were long ago, and I suspect "Gail" no longer…read moreworks here? I was visiting friends, and my girlfriend loves this store, and the brand. We went in, and golly -- I was hooked! Super cute styles that function almost as a capsule wardrobe, because nearly everything goes with nearly everything, and is made with a wonderful, performance jersey. I love that they have some things that are a bit longer than Lilly Pulitzer and others; there is a jersey skort, made from kind of a waxed cotton (not sure how it is categorized) that won't show your whole backside when you're golfing. They also carry a ruffled v-neck, sleeveless top in a myriad of colors and prints, that will get you around the "collared" shirt requirement on the course. My friend found a darling dress with a-line shoulders and lots of straps/cut outs, in a beautiful navy and green print. It was mine! Pricing is not "cheap," but neither is the quality, and you'll find it's a good bit less expensive than Lilly Pulitzer; Jean Pierre Klifa; Spartina; and other brands with similar colors; material; and quality. To me, that's value. Virginia helped us in the store, and she was very nice, very knowledgeable, and even offered to set back the kelly green linen jacket, because she suspected I would call back and want it -- and she was right! It is winging it's way to me back in Ohio. (and you'll want that linen jacket in every color!) Go to Palm Palms!

I absolutely love this store. I go every time in the area. Their clothing is awesome. I think half…read moremy wardrobe comes from this store now. I'm not sure who used to work here to get some of the bad reviews, but everyone I've met in the last 3 years has been so kind and helpful. I can't recommend them enough.

This souvenir store is permanently closed. Sorry to inform but it was a neat place but no longer…read morein business. Maybe one day they will return. Best of wishes to the owners.

Woohoo!! This is just the place Belleair was needing! Amazing food, wonderful wine AND it does not…read moreclose at 8pm!! What more could a Belleair girl ask for!???