You're immediately hit with endless colors & fun when you enter Just Imagine Toys! Located on the Baraboo Square, there are toys of all kinds for just about any age you can think of at extremely reasonable prices. This can easily be a one-stop-shop for your kid's birthday, event or holiday on any truly any budget. From books, stuffed animals, things that bounce, things that glow, make sounds, bath toys...everything in between! There are big brand items as well as lesser known great brands to choose from. From the outside the store doesn't look very big, but the store extends very far back. The staff have always been cheerful & they do a great job wrapping up your gifts at the counter if they ask. It feels great to support a local business too. Parking is limited to the marked street parking on the Square but there's usually a spot. If not, just a block away is a large parking lot & it's a short stroll over to the store. I highly recommend this business for shopping local or just popping in to uplift your spirits! read more

Absolutely wonderful store in the heart of Baraboo! Best service you can ask for. Young lady who was working was overly helpful in the best way possible. Complimentary wrapping. Got a Christmas present wrapped and they topped it with a ribbon and candy cane. Honestly, something for everyone from young to old. Even got myself a gorgeous stuffed animal. read more

Such a fun store! Great selection and excellent customer service. I love the way they wrap your purchase if it is a gift. Highly recommend.

My aunt, who is a teacher would love this place. She even might have gone here (no, she didn't really) since I saw a few games I had gotten as a kid on the shelf here. It's the kind of toy store that as an adult you like since you would think that by buying these cool and innovative puzzles and games it might make your kids smarter somehow. When you get these toys as a kid, you wonder why your aunt has to give you "learning" toys, since you do enough of that at school. There is a HUGE selection of toys here, for all age ranges. It even has a joke section, where you can buy all the fake dog poop and "fish-tasting-candy" you could ever desire. read more

We decided to spend an afternoon in Baraboo. We bumped into the little store and were so impressed with the toys for our young grandsons! Definitely a much more interesting selection than any big box stores. Plus - they were beautifully gift wrapped! read more

We had the best service by a young man!! He was so very helpful and kind !!!! I felt very comfortable amd enjoyed our visit

Loved this place. Awesome owner asked me the ages of kids stuff I was looking for and then gave me many choices and demo of games. I am going back first week in dec for Christmas. read more

Came here with the fam as we travelled from Philadelphia to Minneapolis. And what a wonderful find! Amazingly creative toys and games. "dad can we go to that toy store again next year?" my son just asked. He beat me to the punch. read more

Every year I holiday and birthday shop at Just Imagine. Their selection is amazing and their staff so knowledgeable. Question about a game. They know it. Question about a toy for a five year old. They know it. Question about what to bring to an adult game night. They know it. The retro candy is a hit. The train running on the track around the ceiling is so fun. Wrapping is always free and creatively done. A friend had a stick pony wrapped and it was so funny. Nicely done. Highly recommend for children and adults. read more

Support local stores! Cute little shop in downtown Baraboo on the square. Prices are similar as to what you would find in larger chain stores and they have a great selection! Lots of games, puzzles, a whole wall of Legos, and so much more! read more

This is the coolest toy store ever. The sales people are very helpful, and are available to play games and demonstrate toys for you. I found some great things to use in my classroom. read more

We come here every year from Beaver Dam to buy Christmas gifts for our young grandchildren. It's our favorite store on earth! Rachel was working this particular day and she happily wrapped each gift for us. What a fine young lady! She was cheerful, engaging, and very helpful in finding the perfect toys for our munchkins. Keep up the good work! See you next time! read more