A literally big staple in O.C. on the ever-lovely Asbury Avenue…read more Did you forget your pool noodles? Sun tan lotion? Do you want some reasonable souvenirs? This your jawn! They have really nice tees too - even long sleeved ones! Years ago I was nice to some local and he FOLLOWED ME TO THE BOARDWALK! Ehh no thanks! Cute place - it reminds me of Woolworth from eons ago! Good prices and stocked to the hilt!

Great little five and dime that has just about anything you need. Looks and feels like you stepped…read moreback 20-30 years when you enter, and staff was helpful. Careful, prices on beach needs (sunscreen, toys, etc) are much higher than other places closer to the beach. Come here for the nostalgia, not to stock up on beach supplies.

Great vintage and unique toys! And a whole old-school "prank" selection! Sweet!read more

This was a great little toy store. Very kid-friendly with lots for them to play with and…read morereasonable prices. The selection is small (lots of Melissa & Doug) but it's still a fun place to stop with kids and know they can probably find something inexpensive that they'll enjoy. I really liked their large selection of inflatable balls (blown up by a machine in the store) for less than $4. We'll be back when we're in the area.

PROS: this is Mike's second location and it's really cool. Pops and action figures galore and Mike…read moreis very nice CONS: the place is cramped making it tough to maneuver around people OVERALL: I would definitely come back to this place when it's not too busy

Super nice to my special needs child, incredible customer service!…read more- Lovely assortment of items and competitive prices!

Stopped in here while in WW for a week because I was hoping to bring some home decor for a homesick…read moreheart, and I was really amazed by how wide of a selection was available! Everything ranging from handpainted trinkets to entire signs dedicated to all the stores I've known and loved for the last 20 years, down to the most delicate bottles of sand and shells. Unfortunately, I had to take a plane to come here, so buying anything larger was off the table-- I do so wish they had an online store!-- but the small items I bought were both adorable and incredibly well priced. On top of that, I was greeted as soon as I entered, and the easygoing conversation I shared with the cashier while checking out brought the entire shopping experience to a perfect end. I hope this shop stays for many more years to come, because I want to stop by again next year with a bigger suitcase!

INCREDIBLE selection! All hand painted landmarks and wildwood icons through the years. They've got…read morewooden signs too of the various wildwood staples - Kohr Bros, Moreys Piers, etc. def go check them out

PROS: one of the only places on the boardwalk that has pop culture items. Pops and action figures…read moregalore with a nice staff to assist you CONS: the place is cramped making it tough to mingle inside OVERALL: I will be coming back here when it's not busy

I stumbled upon this place and I couldn't believe my eyes... They've got comic books, action…read morefigures, prop replicas, Transformers, statues, video games... It's like stepping into a time machine when you see all the retro goodness inside! If you're a longtime collector, you'll appreciate all the rarities found here. The owners are very nice and really knowledgeable when it comes to these collectibles. Each section of the store is devoted to a particular fandom, whether it's a wall of vintage Star Wars figures from Kenner, or a glass case full of G1 Transformers. All the while, they're usually playing a geeky movie in the background too! Always double check the hours and refer to their social media in case something comes up. It's not a big corporate chain store, but that's a good thing when it comes to collectibles. Though it's a little in the middle of nowhere, it's worth the trip!

By far the greatest collectible store I've ever been in! Worth the drive x10. Staff is incredibly…read morefriendly and treat you with kindness and respect! They have everything you can imagine in terms of collectibles and the prices are better than anywhere I've seen. Can't say enough about this place! What a happy experience.