I've been coming to this store to buy my jeans and honestly I loved to buy from there, but recently…read moreI took my family to shop for pro clubs and were approached by a employee, she decided to approach very close behind me and just stood there staring, we finally said hi. She asked l if we're were looking for something in a very rude tone, we did ask what we were looking but she looked more bothered that we needed help, they didn't have what we where looking for so we said our thanks and browsed more around the store. She continued to follow us so I just said let's leave. I was very upset that she invaded my space and was just following us around.

People there are really nice. They have everything dickies carhartt wranglers and get deals !read more

This is one of the coolest men's stores along the Central Coast! Tina & her staff provide…read morepersonalized shopping assistance. I've found great gifts and absolutely love the pajama bottoms (that my dad took from me). I recently went in with my kids and Tina was nice enough to put a kids movie on the big screen while I shopped. Highly recommend.

Great spot downtown! Wish I had more time to check out the rest of their offerings but it was a…read morenice local shop that saved me when I was in a pinch after forgetting my belt at home. The staff were attentive and helped me find what I needed from their belt selection and checkout was very easy. Parking is difficult just like any downtown street would be so park elsewhere or be ready to wait for one to free up.

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

We had a great time wandering around Santa Cruz last week, and one of the cute little shops we…read morevisited was Bunny's. It's not all shoes, but you know places with shoes where you always find something adorable that you can't resist, because the management does such a great job curating the place? That's Bunny's. There are pretty dresses on the wall, stuff on shelves all around, and tables with jeans and all kinds of things. Really, you end up looking all over, because the place is so eclectic. The prices were reasonable, and be sure to check in on Yelp, you might get a couple like we did!

I had such a great experience at Bunny's today. The sales person Liz was there to get me what I…read moreneeded when I came in and did not have time to figure it all out on my own. She brought me options that I didn't think of when I told her what I was looking for. I am feeling good in what I bought as I head out for an event this evening. You do not get this king of help at larger stores and that is why I shop local! Thank You Liz!

The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Well organized and clean store. True vintage, quality textiles, and friendly service from Isabelle.read more

wonderful customer service and cute clothes! Bought a super cute shirt! Recommend stopping byread more

Owned by Eugene O'Neill, Ed "Bundy" O'Neill, Martin O'Neill, Sam (O) Neill, Busty Brittany O'Neill,…read moreand the original singer of the song "O'Neill The Lonely." O'Neill make some pretty nice shirts to be honest. I like the way they feel, and the material is good and they show off a lot of my muscles - so I appreciate them. Barbie has bought me quite a few of these and I like them. I like wearing them for her. I don't think they are as sexy as Adidas or the ones that I cut up myself or maybe Puma but in general I think it's a really good brand, underrated and pretty cheap as well, plus they're made in Santa Cruz that's awesome because they remind me of Santa Cruz in terms of design and colours.

The 41st street location is great place to rent a wetsuit! Very helpful and store had a lot of…read moremerchandise to choose from.