One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing is just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!! read more

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Incredible selection that is better than most shops I have been to in the past few years up and down the coast. And a fantastic sales team. I bought a number of pieces for my daughter and husband and we will be back as soon as we are back in Santa Cruz!!! read more

Great customer service and selection. I was looking for a specific hoodie and they pointed me in the right direction.

Poor Berdels! I was in there yesterday, trying to do some Christmas shopping and it reeked so terribly of mildew or something had died, I'm not sure, but the smell was unbearable. I had to leave and I felt bad for the employees. I hope it's not dangerous for them to breathe in. read more

Great service from Jacquiline. She has a great sense of style and helped me pick perfect surf wear gifts for my beach family: brother, husband, and dad. They have cute women's clothes too. Prices are very reasonable for this high quality. If you need the best personal shopper, this gal is the one to go to. Also, the owner seems to treat her staff nicely. read more

My favorite shop in SC! They always have a great selection of my favorite brands and new stuff I haven't seen before.

In a world of cookie-cutter clothing stores, they seem to have a little bit of uniqueness. Usually where I get my T-shirts.

Had amazing customer service for my early Christmas shopping at the "Berdels" on west side!

I love supporting my local businesses that has integrity and good products. I shop here for my BF cause I can find quality textile I am looking for... cozy and beautiful. I also love a family own shop where you see proud Dad & business owner with his partner & beautiful Mamma and son. Blessings on your family. read more

The staff here rules. My family wandered in off the street and before we left we ended up with bags of clothes and a handful of stickers for my kiddo. They're engaged, friendly and make great recommendations. read more

Berdels is the best! Even just from the outside you can tell that this isn't just another surfy skate shop. They have a selection of mens clothes ranging from causal to a little dressy and I've just discovered their amazing selection of womens clothes! It really is a one stop shop for you, your man and your whole family! Every time I've gone in, whoever is working, always makes a point to greet me kindly. Getting any great customer service at all in Santa Cruz is next to impossible however everyone that I have encountered here is sweet, extremely hospitable and super helpful. Love this spot! Do yourself a favor and make this your new favorite place too. read more

Excellent selection of clothes, hats, stickers, and stuff. My son needed a new sweatshirt for those chilly mornings out fishing with me. The staff was friendly and helpful finding the right size for my son. We ended up buying a Berdel's sweatshirt, Uroko hat, and Seager shirt for myself. I could have easily bought a lot more stuff. Will definitely shop here again and feel great about supporting this store. Also, very pleased with how well Santa Cruz is handling the pandemic. Staff was masked and required hand sanitizer to enter. read more

Berdels - Berdel's sweatshirt size youth medium, and Uroko crab hat on my 8 year old. - Fashion Near Me - Santa Cruz, California

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I love Berdels, the staff is super friendly and helpful. I just got the comfiest pair of vuori leggings, and they made everything so simple during this crazy pandemic by offering me curbside pickup! Great place for women's athletic clothing. The Berdels gear is super cute and great quality too! I will be shopping here again! Thanks Berdels read more

Yes! This store is great! Quality products and incredible customer service! Long story short, bought a pair of sunglasses for around $250, high quality! Unfortunately they had a manufacturer defect, small chip on the lens. Not the biggest deal, but if you spend that kind of money on sunglasses you want them to be perfect out of the box. So... I brought them back to the store. The manager, Bubb, helped me out. He said he would contact the company and see if they would ship a new pair. They wouldn't. Instead of giving me push back, Bubb said that I should pick out a new pair for free, any one in the store, and he gave me my first ones back!! So now i have 2 pairs of very nice glasses! Due to how this was handled I will probably end up spending more money at Berdels than he took in loss on those glasses! Props for good service and good products!! Support local Business!! read more

So disappointing! I've been to Berdel's a few times and almost every time I've gone it's been a pleasant experience with the employees who work there. They're always so helpful and I've made quite a few large purchases there, however the last time I ventured to Berdels, I was very displeased. For the first time in the 4 or 5 times I had visited the store, there was a female employee who had a child with her, I'm assuming the owner. Another employee that was there set me up with a dressing room to try stuff on but nothing worked out. When I came out, I didn't see anyone to give the clothes to, so I left them on the counter near the dressing room. The female employee then noticed my empty hands and went to clear out the dressing room and I assume noticed nothing was there. She then came up to me and asked me where the clothes were; it truly seemed that she was accusing me of stealing. I told her that I had left the clothes on the counter and she said that they weren't there, even though I knew she didn't check prior to our encounter. I then showed her inside my bag and told her to look again, so she did. She then realized I left them where I said I did and just replied with an "oh" and that was it. Since then I have not been back, a shame honestly, but you win some you lose some. To the other employees though, you are great and make Berdels a wonderful place to shop, keep doing what you're doing! It's been at least a year and I honestly don't think I will be going back. read more

I just LOVE this shop! Super friendly staff that are willing to go above and beyond to make sure the customer is happy! Unique brands and quality items. The online shop is awesome too, and the shipping is quick. Thank you Berdels! Keep being awesome read more

Sick skate shop and they have a great selection of brands like Roark Revival and Coal Which I i haven't found unless I'm shopping online..

Best new shop in downtown. Huge selection of local brands and a massive skate selection as well. Not to mention awesome staff read more

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Favorite store on Pacific and one of my favorite brands in Santa Cruz. Quality shirts and good prices.

Wow, I'm surprised by all of the friendly workers comments because my experience a couple of weekends ago was not so quite friendly but more of a "I have to kinda interact with you since you are buying something" or else I could give two cents about you.They all did perk up when two boys on bikes (yes, rode right into the store) I think she called him "Blue". One of the shirts I bought shrank to the point I had to give it to my son to wear. I've never had a shirt get this small, I expected it to a little so bummed I can't even wear it. I'm unlikely to shop here again, prices were not that great, selection was average, customer service wasn't good. Here's a photo of their hand stamped bags ... it's not evenly stamped and you can see the edges of the actual stamp just poorly done and looks cheap. read more

Love, love, love this place! The staff has always been the right amount of "can I help you", but they'll also leave me alone if I am just browsing (which i probably do too much). I always love their selection and their logo is awesome. I wear my sweatshirt almost everyday when the weather is gross. read more

They're so friendly, helpful & the clothes are kick ass! The owner even threw in a pair of free socks with my purchase. :)

The manager and sales staff weren't helpful or friendly. I suggest supporting a shop like Bill's Wheels if you're looking for clothes and skate gear. read more

Super cool store. A lot of cool, off the wall clothing. The rainbow logo is super rad.

Bub, that show last night was the shiet! Thanks for all the great vibes, for hanging back, and the cool deals for this skate rat pak on wheelz! Hang waaaahayy loose and hope to see you @ ShredWOOD aka Phil Shao SP XD read more

Super stoked on Berdels. The customer service is boss and product is awesome. Rep your local shop and set up a new deck while you're at it!

One of the raddest shops around. Super chill. Even though I live about 45 mins away, I'd say support your local shop! This is the only place that carry brands that I actually like. They don't follow trends. They only carry the cool stuff. Fracky and Bub are cool people. read more

This is what a local store should be. Great selection of exclusive, local brands like Ventana, Thieves and Uroko along with larger brands like Patagonia, Thrasher and Katin. Great selection of sunglasses and skateboards/components, too. The service is terrific and it's locally owned. Love shopping here! read more

Newest gem on Pacific avenue. Huge clothing selection and great customer service. Will return again and again.

Berdels is a great shop conveniently located down town Santa Cruz. Great set up, their newly expanded area is awesome! Love the clothing selection....my husband treated me to super cute lounge sweat pants and matching sweater, the material is so soft, it's definitely my weekend go to! He also bought me a really cute Patagonia Bomber jacket...WHICH I LOVE....and not to mention they carry a wide selection for kids, I was able to pick some cute sweaters for my two little guys. Super friendly staff, ready to help and check any sizes if needed. A special thanks to Fracky! He was very knowledgeable, very down to earth guy, provided excellent customer service... I would definitely recommend checking out their selection of clothes and other merchandise! read more

Great local art paired with surf, skate and bike centric gear makes a beautiful addition to the shopping scene in downtown Santa Cruz. Indie shopping at it's best with expert service, it's a great resource for this grom mom. read more

Terrible customer service. There are so many local businesses to support here in Santa Cruz - this should NOT be one of them.

Awesome skate/board shop. Picked up a great Revelry backpack here that was exactly what I as looking for: hip backpack that can be used for personal or business (designated area for laptop/iPad, etc). Backpack had an issue and the guys at Berdels replaced it immediately by email and with mailing address. Now THAT is customer service. Bubb's mustache is INSANE! read more

Berdel's truly stands out among the many other skater/surf/men's wear stores downtown. The store is comfortable, aesthetically pleasing and not over crowded with merchandise--yet has a fabulous selection of high quality t shirts, button downs, hoodies, backpacks, shorts and more ranging from Berdel's own cool looking T's to Patagonia. But what makes this store truly outstanding is the sales help--incredibly charismatic, intelligent, polite, and attentive young men who know the inventory and actually make shopping for men's stuff fun. read more

Beware of Bogus sales. On 5/28 I noticed a sign on the door. "Memorial Day Sale - Shirts 3 for $32 or half off". Sweet. I browsed around for about 30 minutes. Decided to come back the next day. Same sign up on 5/29. Spent another 30 minutes checking sizes, and colors. Selected 6 shirts. Rang up for $160. I asked the guy what was up. Weren't these t-shirts? Apparently the sale was for a stack of kids shirts jammed in a back corner of the store. No adult sizes at all. When I protested, he offered to make it all better by giving me 2 stickers *that advertise the store*. He told me that they were making sure to tell everyone that came in, but on 2 visits, nobody mentioned that little detail. I suggested updating the sign to be a little more accurate, but he was uninterested. read more

Went in to exchange a shirt that was a Christmas present. The person that greeted me at the front door was helpful and friendly. They did not have the size in stock. I asked the Gentleman behind the counter, (Manager ?) if I could leave my name and number to see if the size may come in at a later date, and he said "no, there is no way at all we can track this, if the size you are looking for comes in". I say "maybe I will come back in a few days to exchange the one I have for the size I am looking for, if one happens to come in". The Gentleman behind the counter says rudly "so you are going to leave that shirt in that box for 3 days and bring it back, and then you think that we can sell it that way?" He was rude enough to me that I am not going to go back. Too bad, as I support all of downtown Santa Cruz. read more

Best shop in town. They are the only shop I've found with Welcome decks and threw in a free setup with my new board. 10/10 good stuff