The Legoland Discovery Center is located in Court A of American Dream mall, adjacent to Sea Life. Since we have Gold passes for Legoland NY, we got unlimited access to this Discovery Center. We have visited here few times in past couple of months. The entry process is easy, just had to show the QR code at the entrance. The main floor has several different activities for kids. There's a Lego factory ride, a movie theater that plays 3 different short movies, an obstacle course, and plenty of lego building zones. There's also a whole NYC mainland built and displayed in the center room. Throughout the day, the staff members also do interactive competitions and character meetup. There's also cafeteria where they sell small bites, sandwiches, ice cream, soda, hot and cold drinks. There are lots of sitting area in and around the cafe. The floors are little messy throughout the place as lego pieces are scattered all over. But overall most kids spend a really fun filled time here. Around the exit they have the photo purchase station, followed by the gift shop. The gift shop has all sorts of Legos including Marvel, DC, Star Wars, Disney, Formula 1, and so many more other popular ones. There are many gift and souvenir items available as well. But prices are little higher since it's inside the mall. read more

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We came on a Sunday evening and it was not busy at all. It was probably around 5:30 6 o'clock when we went in there. It was too late. We ended up missing the movie, but there was no line for the laser game so we went through that quite a few times we played the video game right in the front and had a good time with that although is questionable if all of the wand worked, we were able to get scores though so they worked to some level. The kids had fun building cars to race down the tracks and there is an additional ninja play place within. That is a fairly large amount of space for the kids to run through. There is a smaller play area for kids to run in for younger toddlers. The bathroom was small, but it was clean and there was an area for people to color paper Legos in and to draw out their belts. There's many different ways to kind of break up the play to keep kids entertained for a long time there was also a café that had Starbucks inside of it there as well. read more

I did not realize how much it could offer in there. It's actually bigger than I expected. It has a short interactive ride. Very cute and steady. You supposed to shoot bad guys to get points. Barely any wait. Inside has many stations that you can build your own car and test it out. A play jungle gym for kids (shoes off). I'm glad they have staff at the area to make sure kids are taking shoes off. Some characters came out and played with kids, taking pictures. They held a quick game at the center. There's a theater that plays different short Lego films every half hour (?) $35/person. Or you can use LEGOLAND YEARLY PASS to enter. Overall a great spot for kids! read more

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Well, this place is a total scam. Children's trial and under cannot go into the discovery zone without an adult. You have to buy a ticket to go in with your child, anywhere from $30-$65, just to walk around your child. The fact in an adult has to pay the same amount to supervise their child in discovery center is absurd. This is not a child attraction it is made for children only. They also did not accept any cash. You have to buy a card to use in the discovery center and in the Lego store. The rest of the mall accepts cash, just not the Lego store and discovery center. The fact that I had to pay $45 to sit on a cushion and watch my kids play is ludicrous. Tell me positive thing I have to say about this place is that the woman taking the tickets was very helpful and assisted me in getting a car to put money on to buy a ticket to go inside and watch my kids play. There needs to be a separate ticket to purchase as a parent coming to chaperone your child. read more

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It is pretty small in my opinion. I did not know it was that small until I went inside with my 2 year old daughter. It is a lot though for my 2 year old. She got to build some Lego and enjoy the soft play area. Too bad adults cannot go in. There are many building stations all around Lego Discovery but it was not that much to get my attention. The first ride we did was the Star laser, which was alright. My Star was broken while my daughters was working so that was a bummer. I ended up using hers to shoot. There's a coffee shop in the middle. Then there is a nice city where you can view Miniland. It is beautifully built. read more

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What a fun place for builders are somebody like me just being amazed by creations here and taking photos lol We came in for a aquarium and got the combo tickets for sealife and lego center, i am glad I did. Kids get to make things interactive games read more

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We visited this place in the American Dream Mall when we were in New Jersey with our one year old grandson. It's associated with the aquarium next door so you can save if you buy tickets to both. It was a good choice for a visit, even with such a young one. There is a play area and of course lots of different sized legos to play with. I am not a fan of having to pay for parking at a mall though. read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

Came here recently with my friend and Godson yesterday. It's a cool concept that just missed its mark, some of the buttons were broke and everything seemed pretty disorganized here. My Godson had fun but I expected a lot more for a $35 priced ticket, this place should be much cheaper because it really doesn't offer too much. They have a little snack and Starbucks place inside. I got a tiny smuckers peanut butter and jelly sandwich for me and my godson and two and the bread was stale- price $18 which I thought was just crazy. I had my friend and Godson go in before me because I wanted coffee from another place. When I went inside to meet them the lady checking tickets asked me if I had any children with me- I was kinda shocked and realize how creepy that probably looked so I had my friend come with her son to get me in the front. At the end of the day it's a good thing because this place has a ton of little kids inside and it is clear they do what they can to keep out possible predators. read more

Came here with 3 kids after the aquarium. It was pretty cool and engaging for the kids. There were so many kids there when we went. We liked the jungle gym and of course the interactive Lego building. There was also a little ride for kids to go on. The goal of the ride was to use the wand to hit the stars. It was a cool place and come. read more

Legoland was great! You can spend hours here without getting bored. There is basically just an unlimited amount of legos to play with. As to be expected at Legoland but seriously, all of the legos you could ever need. In addition to endless amounts of legos you can also find a large playplace, a train ride, a cafe, lego characters walking around, a big gift shop and so much more. There are lots of cute photo ops with ginormous lego creations, and the indoor nyc / nj skyscape is so impressive. It goes from day to night and even lights up. We visited with a combo pass that also included Sea Life, but because there was so much to do at Legoland I'd consider just getting a Legoland ticket for next time. You can also have birthday parties here which is really cool. I'd definitely consider that for the future. We'll be back! read more

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We have only gone to the Lego store in American Dream mall. The Lego Discovery Center is right in the same space, entrance looks connected with the sea life aquarium. read more

Place is cute and spacious. There's a lot to do as well. My son really enjoyed the ride, the theater and the car area. I took away a star because we came for my sons bday and we were leaving the play area for last, there was no announcement of the play area closing before the establishment so we expected to do that last so we wouldn't have to remove shoes and put them on etc. they closed the play area one full hour prior to closing the Lego discovery center and wouldn't allow my son to go play at all even tho it was his bday. I was more upset they didn't make an announcement about it closing. Apparently they always close it first a full hour before which makes no sense. Enjoyed the experience except for that and staff was not accommodating or nice about it in anyway read more

Perfect for my 7 and 4 yr old.The staff were amazing.Will definitely comeback again.The guy in charge of lego class was awesome too. read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

First off make sure you do your research as this is not a traditional full on Lego park but an indoor activity. Perfect for winter time or a rainy day. You get a ride opportunity to watch 3-D movies and endless Legos to play with. I did not find it as clean as I had hoped between the kids, licking their fingers, touching the Lego, sneezing and toilet paper scattered through toilet bathroom it doesn't seem that hygienic, but the kids enjoy it. I do find it incredibly expensive and all parties have to pay. Also, as others have mentioned, there is no reentry which they should really consider so somebody can go out to grab lunch in the mall and then come back in and enjoy the facility. read more

This was a pretty great experience that the kids LOVED and I'm giving it high marks for many reasons. It is not Lego Land the amusement park in Goshen. This is a small, indoor venue. Perfect for rainy days, winter school holidays or when you just can't muster the energy to walk a giant park. All things Lego, this space opens with a ride. Then you can take a workshop on how to build a seasonal Lego (we went in November and build a Turkey!). You can enter a building and knock down contest MC'd by a host or see a 4-D movie. What's 4-D you ask? You wear 3D glasses and have tangible experiences. Spoiler alert! You may get misted by sprinklers. They offered three different 10-minute movies and they were great! I would have seen all three On to the jungle gym (Ninjago). Fun for the kids but super germy and crowded. Also, there are free play building opportunities all around. Our favorite activities were the build a car then race it down the track (prolly spent 90 mins there) and the duplo climbing slide. The Duplo is great for younger ones. Tickets must be purchased in advance or at a Kiosk at the door and there's no guarantee of entry without a reservation. We went on the Friday of Veteran's Day weekend when school was closed and did not have to wait in any line. They have lockers for rent for only $0.50. They have a small cafe that has coffee, tons of junk foods, ice cream etc. Eat before you go. The price seems to vary from $35pp up to $50pp depending what day and time you go. Prices are higher at the door. Would DEFINITELY recommend if you wanted to kill 2 hours off the screens and love Legos. read more

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10am on a Saturday and we walked right in thanks to our season passes. It's very different from legoland so don't expect all of the same experiences. Lots of areas to play with bricks and build. 4D movies and a Lego workshop led by a master builder (Anthony is awesome). The train ride near the front is cute and was a fan favorite the last time we were here. Near the back there is a two story playground for kids that seems to be a hit. read more

This place is great for a mini Legoland. It's a little smaller than the one in Yonkers but still has ample opportunities for kids to run around and have a fantastic time. There is a movie theater and a couple of small rides for the children. There is also an indoor playground and Lego stations for kids to build things and have fun. I love the room with building from NYC- it flashes from day to night. There is a package along with the Aquarium which provides a discount for the experience. Since they are located next door to one another, people can hit up both easily in one visit. I recommend coming here and doing it alongside aquarium visit. Fun for everyone! read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

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I believe they finished renovations, and the space was awesome! We went a year ago and did not think it was worth it, but my husband and 3yo had a blast this time! The 4D movie theater was a little scary but he loved the jungle gym, Lego ride and the "fishing" for ducks area. read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

We went to have fun on a rainy day, but the place was small with limited activities.i doubt I will return . But it was nice for that one day . Wish it had more things to do . read more

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I will admit I was unsure about this place before I went. However, it really did change my mind once we got inside. I couldn't believe how many activities they offered. We really enjoyed the mini shows as well as the ride. Actually the ride was the best! I really appreciated that they had things for all ages. I was thinking it would be for young kids only. I do think it's over priced though. read more

Drove 45 minutes to do the ride , I run a very popular YouTube channel. Website never said I needed to have a kid. Purchased my ticket and the lady said after I purchased I needed a kid. She refunded me , BUT NOWHERE ON THE WEBSITE DID IT SAY I NEEDED A KID NOR IS IT POSTED ON YOUR SIGNAGE ; this is horrible business , I wasted $55 in travel expenses to be told no ! read more

I've been curious about Legoland for a while, ever since I saw it at the American Dream Mall. They offer individual Legoland entry tickets with entry times every 30 minutes, ranging from $25 to $30. Alternatively, you can get a combined ticket for Legoland and the Sea Life Aquarium next door for around $43. We opted for the individual Legoland ticket with the activity pack option, which is $5 more expensive. However, the value of the activity pack largely depends on the age of your child, since we went with our nearly 1.5-year-old baby, many of the activities weren't suitable for her. I would recommend it more for older kids and toddlers. Our visit started with an interactive ride, which our baby enjoyed. It's a 5-minute ride where you get to shoot things on the screen. Next, we watched a 4D movie, which was pretty awesome, but probably more appropriate for slightly older kids. Our baby found the 4D glasses a bit uncomfortable and was a bit confused by what was happening on screen, but she was mesmerized by the special effects like fog, water, lighting, and other elements that make up the 4D experience. Miniland was a highlight for us, even as adults. They had recreated NYC, Jersey City, and other parts of New Jersey with seasonal themes; during our visit, it was Halloween-themed. Some of the displays are interactive, so be sure to check them out! Legoland also has a Lego playground area, but it's also more suitable for older toddlers and kids. They have many areas to play with Legos for all ages, and we were glad to see they had larger-sized blocks that were safe for babies. However, do be cautious as babies might pick up smaller pieces left on the floor by other kids. Overall, we found Legoland pretty cool, I was hoping for more baby-friendly activities but we still had a blast (a great way to tire out the little one). It's definitely more suitable for toddlers and younger kids, and if they're old enough to be left unsupervised, parents can relax at the Lego Cafe or venture to other places in the American Dream. We plan to return in the future, but we'll wait until our baby is a bit older to fully enjoy all that Legoland has to offer. I recommend giving it a try! read more

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Nlice and clean however way smaller than I expected. I've been to the discovery center in Westchester which had more rides and activities.so assumed it would be about the same. This one just had 1 ride and a 4d theater.also limited good choices. Good for families with very small children in my opinion read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

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For starters if you have been to Legoland before and do not know what Legoland Discovery Centers are, do not go here with the Legoland "theme park" mindset as we did. Despite reading and seeing the pictures of the venue, we couldn't help coming here with the Legoland theme park expectations from our great experience at Legoland Deustchland. The venue is quite small, and our children were approximately 4 and 1 at the time of our visit. With that being said, a lot of the exhibits did not necessarily garner their interest due to number "hands-on" activities available. Ultimately, our family are fans of Legos which helped with our enjoyable experience here at the Legoland Discovery Center, after some of the initial disappointment wore off. We found the interactive ride very enjoyable and recommend it to anyone coming here - it is probably the best part of this venue. There is also a small theater and playground available. Definitely good for a rainy day, but arguably good for any Lego fans. read more

I feel this place could have been so much more! The area of assembling of the Lego's was disorganized and you will have more fun at home. The three areas that were worth it: MINILAND - a replica of NYC & NJ landmarks made of over 1.5 million LEGO bricks. NINJAGO Training Camp which was the most enjoyable for the kids. IMAGINATION EXPRESS - a ride that uses state-of-the-art technology, wave your wand at the larger-than-life screens with colorful LEGO animations to get the highest score! Keep in mind you will leave walking through their Lego shop...that's a game in itself - "Can I leave without the kids wanting to buy a lego set?" Buy the package with the aquarium to save some $. read more

My son had a good time, so I'm giving it to 2 stars, instead of 1. But the negatives are two fold. One, the price is way too high for what it is. It's at most 2 hours of entertainment, and they charge for the adults as well, not just the children. Given that the adults don't do anything other than supervise the children, this is ridiculous. Also, no re-entry, meaning you can't leave to go get lunch in the mall and come back? Really? For $38 a person, meaning a family of four is $152, you can do much better. read more

Honestly, I was skeptical about coming here because of some of the reviews. However, my daughter loves legos so I thought I'd give it a try. And I'm so glad we did! For people saying it's small and you spend about an hour there, weren't doing the activities. There's stations to sit and build things. They have Ninja Warrior play area for kids. There's coloring, a Lego workshop, one ride (that has a game), and also a 4D movie (probably my daughter's favorite part). We were both blown away and had a great time. There's even a cafe in there with Starbucks coffee! Overall, it was cute, fun, and clean. Oh and the actual Lego statues are awesome. They have the city, the beach, giant legos of people. It was super cute. I would go here again. read more

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Fortunately we had free entry with our Legoland gold pass. The 2 star rating is based on if we had to pay full price. Its really small. My younger son is 6 so on the older side of the target age here, but I think even younger kids could only spend 1 or 2 hours here. The whole center has one ride. It's one of those shooting type train rides. This was the kids favorite part. Fortunately there was no wait. There is a "4d" movie theater that plays 3 movies (rotates with one screening every 30min). At least one of the movies is screened in Lego land too. Note that the 3d effects are not good. The 3d quality is not the same as at Legoland. There are a few stations around the center where the kids can play with legos. read more

I've never been as frustrated by a place as this. In July, after visiting and paying through the nose, and having an ok (not outstanding) time my wallet fell out of my bag while I was there. I have called more than 15 times since then, never reaching a human. No answer after 10-15 minutes of waiting each time. I messaged them via Facebook, only to be ghosted. I finally drove hours back here, paid to park, and I was told someone would look "later." This place is a huge disappointment and I regret visiting. There's better ways to spend your money, even in the same mall location! read more

I actually went a few times already. Parking is $3 whole day. Park at terminal A second floor. Legoland and Sealife aquarium ( next to ea other) will be right at entrance. We went for free since we are Legoland gold pass holders. You reserve tickets online with a time slot. They are not strict on time though. We had no problem getting in even a few hours late. You can also buy tickets at the door if still available. Once you walked in, you would see a 2 minute ride. You pressed your wand to score points. This ride has a lot of problems. So ride it when it's working. Creative workshop-- it changes its projects monthly. It accommodates about five families at a time every 30 minutes ( sometimes will skip). So line up in front to get a spot. Snack shop: Starbucks coffee ( don't compare to regular Starbucks store) available. No real food like sandwiches. They sell chips, yogurt, drinks etc. you can bring food and drink inside. There are tables that you can eat. You can also leave to eat and come back. Duplo: for younger kids Miniland: mini replicas of famous landmarks. Periodically the light will be off and you can enjoy the lights lit up in the buildings. Build and test: Very disappointed. Poorly maintained. A lot of missing parts. We had difficulty looking for wheels to build cars to complete. The race track gate malfunctioned a lot. Ninjago playground: socks is a must. If not you can buy a pair for $1 at the snack shop. Closed most of the time. There is height restriction. 4D movie: 3-4 movies selection. Every 30 min or so. Extra: today there was a tallest lego building contest going on the whole day. Two teams racing to build one in a few minutes. Both teams always win. Winners get a small pop disc toy. Conclusion: place can be better maintained. Staff are friendly. Kids enjoy it no matter what. My kids can spend 2 hours in this place. If you watch all the movies and attend creative workshop, then easily kill 3 hours. read more

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We bought the Legoland discovery and Sealife combo. We enjoyed the sealife part, but we found that the Legoland was small and has not much to do. They have a building class to make a tiny car, lego building stations, and sculptures to view. The only thing worthwhile there is their short lego ride, with interactive laser wands I side to play the ride game. Their playground was closed due to Covid. For $50 we found that this was not a good value at all. read more

Lego Discovery Center - LEGO train - Toy Stores Near Me - East Rutherford, New Jersey

So many different Lego options to pick from which is great, but the proximity to the exit of the aquarium leads to chaos for children who are coming down from the excitement of the aquarium. The parents know why they did that... I'd like to add that to my recollection there was no prompt to round up the change from your purchase to donate to charity on the card machine. The cashier also didn't ask if I'd like to donate. I'm not a Scrooge and it was only $.67 but it would have been nice to be asked to donate, instead I found a random charge for charity on my bank statement read more

I total disaster for hosting birthday parties. They are disorganized and very unresponsive. Took over 2 months to get an answer and ended up canceling the reservation for my daughter's 6th bday. They charge person (regardless of age). 50 people and they give 48 slices of pizza. Only water and juice. You cannot pay for extra pizza and any extra food is from their cafe ala cart. They did put together the chicken tenders menu for us; $175 for 25 pierces of chicken tenders. lol They won't give a price for bottled soda for a birthday either. 50 people will run you $2200 for a 2.5 hour birthday. Save your money and the headache and book it somewhere else. read more

Great for young ones OR any Lego enthusiasts. The replica of NYC so impressive!! Can go next door to Sea Life aquarium, so fun!! Angel at the Legoland little cafe (they sell Starbucks) was a real angel! Helpful and went above and beyond for my 2-year-old grandson. read more

Cute activity center, sort of pricy for what it offers. Provided about an hour and a half of entertainment for my 6 year old. The Lego short movie was cute, the train ride was ok, other than that, there isn't a ton to do besides build legos at the tables they set up. The play space was closed for a bit and then opened up halfway through our visit. The mini land is cute but several of the interactive buttons weren't working. I wouldn't go to American dream specifically for this attraction, but it could be ok as part of your overall visit. read more

This is a good place for younger children. There are quite a few options to build with different types of legos and a play area to get out some energy. Full price is a bit steep, but if you find a discount and pair it with the aquarium next to it you will have some happy worn out kiddos. read more

Lego Discovery Center - Creative lab was a good chance for a new type of art. - Toy Stores Near Me - East Rutherford, New Jersey

We have been to several Legolands and LEGOLAND Discovery Centers. I would say this would be the last on my list. It's tiny and not worth the money spent. There were zero characters today and when we came in at 12:45, we were going to go to a creative workshop at 1 but then they closed the door and changed all the times to 3 and later. We were done with the activities by 2 and didn't want to wait around until 3. There's the 4d movies, a jungle gym type area, a race car workshop, miniland and duplo. Miniland was great. The one ride was pretty cute. The whole thing is literally just a small circle. But otherwise, I wouldn't recommend this location. read more

Lego Discovery Center - Toy Stores Near Me - East Rutherford, New Jersey

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Enjoyable for children from 3-11. Located in American Dream Mall. Overpriced at $29 per person. Remember adults pay. Two minute ride on car for all. Only occupies 2 -21/2 hours. Impressive seeing the Legoland City built. read more

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Don't waste your time just go to the gif shop. Totally not worth the $70 (for 6 year old girl and dad) for below average size store! Not much of LAND. Even the building station had poor selection of legos. read more

First, you can go only go here with a child. I went here with my nephew and his parents. It's not worth the $$. It's pretty much just a place to go if you can't afford Legos. Kids build things from stations from cars to buildings with Legos you have left in the bins, since they end up on the floor most of the time. The movies were okay, nothing to write home about. I would save my money to go to the Aquarium next store, which is totally worth it and it doesn't exclude anyone. read more