So yum. A must-stop if you are strolling along the AC boardwalk. The taffy and the fudge…read moreespecially, some of the best you'll ever eat, I promise. Very old-fashioned lovely vibe, great assortment, Hard to choose what to get! Prices are not cheap, but you are getting quality. Do not bother with It's Sugar down the road. It's Sugar right in here -- they've been making candy forever. Trust the experts!

I needed a break from the blazing sun, so I came up with the perfect excuse to cool off inside; buy…read moresome salt water taffy for my son. Fralinger's is a classic boardwalk spot that's been around forever, and walking in feels like a quick blast from the past. The place is bright and cheerful, with barrels full of colorful, chewy candy everywhere. I didn't wanna stress over picking flavors, so I just grabbed their assorted souvenir box, the kind that's been making people happy for ages. By the time I left, I was definitely cooler... you know, a cooler mom.

Such a fun spot on the boardwalk to find some delicious snacks! We were craving some Swedish and…read moresour candy and loved that we could dish out what we wanted and pay based on weight. We tried a couple pieces of several items, and got the bag for $3-cheaper than I expected! The staff was friendly and allowed us to sample what we wanted to determine if we would like to purchase which was much appreciated.

IT'SUGAR is a chain of specialty candy and confectionary stores that opened in Atlantic City, New…read moreJersey in June 2006. It was founded by candy veteran Jeff Rubin. Originally working on Wall Street, Rubin returned to work for his family's store, Mr. Bulky Candy and Sweets, near Detroit in 1994. Not long after, he was on vacation with his family in New York City. After visiting FAO Schwarz, he came up with an idea for the mega toy retailer to have a candy department. After meeting with FAO Schwarz's CEO, Rubin was able to start FAO Schweetz. The new venture was successful, but Rubin later left the company with dreams of opening his own: IT'SUGAR! The first location opened in Atlantic City and was met with much success. BBX Capital purchased the brand in 2017, but Rubin still serves as CEO. The largest location opened in East Rutherford, New Jersey in 2019 and it carries more than 10,000 types of candy. Today IT'SUGAR is headquartered in Fort Lauderdale, Florida and there are more than 100 retail locations located throughout the United Stated and Canada. My family and I visited the original Atlantic City location of IT'SUGAR this past summer while we were on a road trip. Conveniently located along the boardwalk, the place is HUGE! As we explored the large space, we saw quite an extensive selection of gummies, cotton candy, sour candies, chocolates, hard candies, lollipops, taffy, chewing gum, fudge, and any other kind of candy that you can think of. They had a lot of newer candies, but they also had a lot of classic varieties that my wife and I enjoyed from our childhood. We decided to make a custom candy and picked out a nice mixture of candies to share with our two boys. If you're looking for any sort of candy, then look no further than IT'SUGAR!

After staying at Showboat Hotel Atlantic City, we quickly realized everything closed way too early…read more Luckily, right next door at Hard Rock Hotel & Casino Atlantic City, Sugar Factory Atlantic City was still open and came through for a late night sweet fix. My sister ordered the cookie jar milkshake (cookies & cream ice cream blended with Oreo crumbles, caramel, and chocolate in a swirled mug topped with whipped cream, chocolate chips, and Oreos) and WOW, it did not disappoint. It was creamy, perfectly blended, and not overly sweet. I kept it simple with "The Classic" (vanilla, strawberry, and chocolate scoops with whipped cream, sprinkles, chocolate sauce, and a gummy cherry), and I had zero complaints, it hit the spot. But after viewing everyone else's desserts, it's clear this is the kind of place where you go big or go home. Everything we tried was beautifully presented, full of flavor, and the portions were HUGE, we definitely had to take some to go. The staff was friendly and welcoming, which made the experience even better. We sat at the bar with 90's R&B playing, what a vibe. The decor is super fun too, bright, vibrant, and just a whole experience. I've been to Sugar Factory before for their food and those famous over the top goblet drinks, but this was my first time really diving into the desserts and they did NOT disappoint. Definitely will experiment more next time after seeing my man's s'mores and her man's strawberry cheesecake shakes. If you're in Atlantic City and craving something sweet late at night, this spot is 100% worth it.

Walked in around 1230p, a few weeks ago. I stood , waiting for a little under 5 minutes to be…read moreseated. Sat in a booth. Had the Penne Alfredo with cajun chicken. HEARTY size. Good. came with Bread. I also had the Butterfly cocktail. Tasty. A little on the sweeter side Guest had a burger and fries, said that was good. A little girl was there to celebrate her birthday, the waitress came over with a cupcake and sang happy birthday to her. That was cute! I also sang along :) Back of the casino, next to Starbucks. Many others came in, and stood and waited for a while before leaving. I think there def. should have been at least 2 people working

It was amazing. The chocolate was rich creamy and flavorful. It had a chocolate flavor, not sugary…read more Great quality. I ordered a mix 1 pound box for myself and another for my son. Absolutely scrumptious. The Staff was friendly and informative asked me what exactly I liked, offer suggestions. The clusters with nuts, caramel and marshmallows was amazing but my favorite was the gram cracker marshmallow caramel with dark chocolate followed closely by the same with milk chocolate. Tammy waited on me. Another woman was friendly and working away as Valentine's Day was less than a week away. Top quality. Value for the product. I took my box to Ireland to enjoy with a friend. He told me that it was absolutely lovely. I agree. Thanks, I'll be back.

The service was great. Very friendly and knowledgeable employees. The chocolate delicious and…read morecreamy. I will definitely be back.

Best Taffy in the world. Ordering online is available. Lots of flavors from both James and…read moreFralingers.

Really great assortment and priced accordingly if you are a fan of the salt water taffy…read moreconfections. There are so many different kinds of this stuff that if you don't watch yourself you will be sending your dentists kids to college. I passed by this store while on a recent visit to Atlantic City and since it was still a nice day temperature wise I wandered down the Boardwalk with the family and stopped in here to snag some gifts with them for friends back where they live now. The staff seemed friendly enough and the store was clean and neatly organized making it easier to select whatever it was you needed. They even had a tray with some samples to take away with you. There is a little bit of a price for these confections but this is the real deal authentic NJ salt water taffy so you get what you pay for. They had some other items like fudge and macaroons but this mission was for taffy only. In the event that you cannot get there in person they have a very nice website to peruse and serve your needs.

This is a cute little sweet shop. They have a variety of sweets -- candy, fudge, ice cream. I went…read moreclose to closing time (although looking at their site, Google, and Yelp I'm not clear when closing time is) so the fudge was no longer out, but I picked up a container of Butter Toffee Pecans, and those things are amazing. The flavor is divine, and I can really eat them slowly because they are sweet but surprisingly satisfying to only have a few at a time. Even though the container seemed pricey at $8.50, it's about the going rate of pecans for the container size, but they were amazing treats. I will definitely be back for more nuts or to try the fudge next time, as long as I am in before the evening.

The best salt water taffy ever. Takes me back to my days of a kid in Atlantic City and it still…read more tastes the same. I ordered twice and fast delivery and great price. Much better than shrivers. I'm so happy I can still order it cause I live in North Carolina now. It was well packaged and so delicious. Nothing was melted. Soft and lots of flavor. Next I'm going to try the fudge. Definitely made my week and I recommend you order or grab some if you happen to be in Atlantic city.

The actual salt water taffy was GREAT and I am not a big fan of taffy…read more For under $2 you can get about 6-7 loose pieces in various flavors. They must have had about 50 flavors. I noticed reasonable prices on other items. This is one of the last remaining pieces of the old Atlantic City from apx. 100 years ago.

It's one of those Atlantic City things you got to swing in, and they have a few locations on the…read moreboardwalk and in the casinos, but this is a big nice one with good souvenirs and gifts. The taffy is a staple sure, but I also like their fudge and nut selection. Employees were friendly, store was clean, and the selection was good for a little beachside-inspired treats.