Sara C.

If you're an M&Ms fan, this is an easy stop to make while you're in London (even if you're not a huge M&Ms fan, it's still pretty cute). I've been to M&Ms World/Stores in Las Vegas and New York, and I think this falls in the middle of the two. The Las Vegas M&Ms World is a full experience with activities and things to do, the New York one is literally just a store and that is all. The London M&Ms location is a store with a few little cute touches like the M&Ms as the Beatles, an M&M statue dressed as a Royal Guard, and an M&M double decker London bus. So definitely check this place out whether you're an M&M super fan or not, because it is pretty cute just to see and maybe buy a few treats, just for the normal chocolate lover.

Lee D.

Quality/Quantity - Wow, one of the largest M&M Worlds I have ever visited. We go to the one in Las Vegas, Nevada, USA often; see other Yelp. Not sure what happened to all my pictures... I guess I still struggle with I.T. while traveling. Part of the issue is that I am starting to travel without my laptop and I am just not that technology savvy with my phone. Atmosphere - Again, HUGE location. Just read on your website, the world's largest M&M store and world's largest candy store with 35,000 sq ft; again, wow. Very touristy location. Service - Good. Price - Expensive, but that is expected with businesses that cater to tourists. Owner Comment - Congrats on all your success with your 8 locations since 2011. And congrats to M&M's success since 1941.

Casey M.

I loved the M&M shop and it's where I spent most of my money which is ridiculous really but I got excited and went wild buying gifts for people and with 3 floors worth of items there was plenty to choose from, pj's slippers, T-shirts, hoodies, magnets, keyrings, water bottles, bottles of M&M's, love heart tubs of M&M, rows of different colours and different flavours of M&M's for you to select, it's M&M heaven.

Ness S.

This is exactly as the name suggests, three floors filled with all different types of m&m's. We were here for a quick break from the cold and ended up buying a bag of assorted M&M's . It's a fun visit for a few minutes...

Vincent H.

Mmmhhmm M&M's It's worth taking a quick look. It's a huge store just for M&M's. It's bright, colourful, lively and fun! A great place for kids. They have everything M&M - the chocolate of course, toys, games, clothes, backpacks, stuffed animals, pillows, souvenirs etc. They do appear to stretch out their products/space. There's overlap throughout the store. It's a bit expensive. But a place dedicated to M&M's? How can you lose.

Monika B.

This was so cool. I've been to the one in Las Vegas and that one really couldn't compare with this store. I think we left with a touch of diabetes. Lol! Totally kidding. I'm so happy we went. The kids had a blast!

Emily C.

The employees were very nice and welcoming! One employee gave us a brief tour around the store and offered to take our photo in front of the M&M statues in the front of the store.

Gary B.

The 35,000 square feet M&M's World in London's Leicester Square is the largest candy store in the world. Although it feels a lot bigger than the one in New York City, the amount, and variety, of M&M's merchandise seems to be much less than what the store in New York has to offer. This place is definitely worth a visit though, especially if you're a fan of the M&M's candy or it's characters.

Mark G.

M&M's are one of the greatest candies ever along with iconic branding that is one of the best in the world. You can enjoy the many treats and M&M's novelty items here. You will find such fun items here that you would have never guessed existed and try many different options for M&M's. The smell alone is worth a stop in. A very fun place for all ages.

Ramona V.

Such a fun place to visit! Definitely a tourist trap! I've been to the M&M World in Las Vegas before but this one in London is so much nicer! Their M&Ms are obviously overpriced the only thing is that they have M&Ms in any color imaginable. The main attraction here are the M&M statues. They have an Abbey Road M&M display! Come here for photo ops but I'd recommend buying M&Ms anywhere else in the world where it's cheaper! Still a fun place to go! Great place for kids!

Charlotte O.

Consumerism on a massive sugar high! Now I have had the privilege of visiting the Las Vegas M&M's Store and so knew what to expect, the incredibly over excited little boy next to me wasn't quite so prepared and preceded to jump up and down screaming "all this for sweets?" The London branch of the M&M's stores opened this week, the first one outside of the USA and officially the worlds largest sweet store. It is four floors and 35,000 square feet of M&M's merchandise, clothing, cushions, cutlery and so on. The British themed gimmicks are worth a look, M&M characters recreating the Beatles Abbey road, portraits of M&M Henry VIII and Elizabeth I, and in the middle of the store a big red double decker bus playing M&M short animations. It's big and colourful and will inevitably set kids pulses racing, but it is also expensive and one can't escape the fact that it is four floors of space dedicated solely to random overpriced knickknacks that simply have an M&M logo on them. There is also only one corner of one floor dedicated solely to the M&M's themselves, tube after tube of different coloured M&M's but no international flavours such as peanut butter. What happened to the peanut butter?

Keila N.

This M&M's World reminded me of the one in New York. It was huge with four levels packed with fun gifts. It's an entertainment destination. I would go here again on my next visit to London.

Bisi F.

If Willie Wonka was real (for those of you who didn't know that, that I am truly sorry for adding him to your there is no Santa Claus realisation), then I doubt even his Chocolate Factory could rival the marvellous world of chocolate created by M&M's at the old Swiss Clock Centre in Leicester Square. A branded store is always a ropey business prospect, remember the Fashion Cafe? A burger bar, fronted by supermodels who didn't actually eat the food or Planet Hollywood, fronted by movie stars who never actually eat there. Yep, aside from Disney branded stores don't usually equal good business, but from what I saw the M&M store may just be the exception. The wow factor hits you the moment you walk through the entrance where you pass through an old style double decker red bus, which you won't be able to resist taking a few pictures of and also features giant interactive screens. The smart thing they've done in store is to give it a cinema theme. Cash and customer service booths are lit up in cinema lights and dotted throughout the store are M&M characters in costume (the Guardsman is funny) or against backdrops. Just past the bus, is a fabulous spiralling staircase in flame red.At the bottom of the stairs was one of the coolest shop displays I've seen in a while, M&M's does the Beatles, with four of your favourite M&M characters walking across their very own Abbey Road aptly named M&M Road. There's just enough space for you and your friends to join in...and that again makes for a great photo opportunity. If you like me love colour, then this is the store that keeps on giving with a riot of colour on all of its four floors. My favourite floor contained a rainbow wall of chocolate where you can make your own M&M super mix of 22 colours of both milk chocolate and peanut M&M'S housed in more than 100, gigantic clear floor to ceiling dispensers. As I used to love Woolworths Pick and Mix (oh how I miss Woolworths !) this was a dream come true for me and I had to be physically dragged away by my buddy, but not before I picked up my very own M&M gum ball dispenser - result ! So what else is is in the store - merchandise, merchandise and more branded M&M merchandise. From keyrings, toys and stuff ed character cushions to kitchenware, clothing (some very tacky underwear, t-shirts and lounge wear), bedding and even glassware. The staff get a big thumbs up from me. They were lively, informed and actually seemed like they wanted to be there, which was fortunate, as when I visited the store it was packed. A must for tourists or something to do if you're feeling like a kid and you don't own your own candy shop!