Better than gelato!!! Yes, I said it!!! While in Rome, we ate gelato at least ten times in four days! When in Rome ... And then something caught me completely off guard. We walked past a store that had the Magnum logo on it, the same Magnum ice cream bars I eat literally every week in America. Wait ... they have a store where they make a Magnum bar from scratch? And the customer gets to custom design it? OH MY GOODNESS!!! In a counterintuitive order, you begin your experience by paying, then select up to three toppings, and finally choose the vanilla or chocolate ice cream base. Backward from the American ice cream experience, but who cares? It works! I designed the perfect ice cream bar by choosing the meringue bits, the caramel cubes, and the mini-brownies. From a hidden freezer, the young man who spoke perfect English pulled out a naked vanilla ice cream bar on a stick. I watched as he dipped it in the most beautiful liquid milk chocolate (called classic), quickly hardening into a crunchy shell (they also offer white chocolate and dark chocolate shells). The toppings were added, and on request he drizzled white chocolate on top. It's almost sacrilege to make this statement, but I would skip all the amazing gelaterias in Rome just to eat at the Magnum Pleasure Store again. It's hard to beat gelato in the country that invented it, but the perfect ice cream bar simply beat it fair and square. If one person reads this review, goes to the Magnum store, and has a perfect 5 experience, I've done my job. read more

Magnum Pleasure Store - The counter at the Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

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I was planning to have authentic Italian gelato on my first night in Italy but I stumbled upon the Magnum store on my way to Trevi fountain and had to stop in. The standard order includes the ice cream bar, the coating, three toppings, and a drizzle. After notifying them of my allergy they were careful to keep my ice cream in a separate area and use a clean cup to mix my toppings. It's worth going once if you are a fan of Magnum bars since it's a fun experience but gelato is definitely the better choice. read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Super fun place the Magnum Pleasure Store. I came here because the line was noticeable from the street. Hadda chuckle when I saw the name and had to checkout this crazy busy place. When I saw what the deal was, an ice cream bar topped with good n plenny kooky good toppings like coffee grounds, rose petals, nuts, gold dust....come on.... I had to have one. Reasonable at €4. The assembly process is a sight to behold; the care the ice cream baristas take to customize your bar is Art. There was absolutely no flaws in the taste, presentation, delivery or assembly of the product here. 5 stars. Check out the pics. :)) Had an espresso after and life was a magnum pleasure. Visits: 1 Tip: Pay first at the cashier, go to the barista and hand him/her the receipt, you get 4 toppings and they'll customize your bar for you. Semplice? Done. read more

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I've been here twice already and both times were fantastic!! The quality of the chocolate and ice cream is so good!! You get to choose from vanilla or chocolate and three toppings. There are lots of photo props/ instagram opportunists inside the store as well, if you're looking for that. Also very affordable, something around 6 euros? read more

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Good thing Magnum doesn't have a chain store here in California, because Popbar would have some serious competition! I've been wanting to go here since before my trip to Rome and lo and behold, while I was walking on the streets of Rome, there it was! Must've been fate or something. Magnum is expensive in Europe and the States but wow I was pleasantly surprised by the prices! €1.50 cappuccino while it's at least three everywhere else? Holy moly! Doesn't hurt that it was delicious too. I got the custom Magnum bar with my choice of vanilla ice cream dipped in white chocolate and lots of really unique toppings! I chose crushed rose petals, gold nuggets and pistachios, and added milk chocolate drizzle. Wowowwow luxury! The bar-ista (that's how I'd like to think they're called) shakes up your choice of toppings in a cocktail shaker to evenly disperse it on top of your bar before the chocolate sets! The bar was about €5 and not bad considering it's about the same in the US. And also, it was delicious! The rose petals were really unique, lightly sweetened and the gold nuggets didn't really taste like anything, I think it was gold covered but chocolate. Really awesome place. read more

Out of my 6 weeks travel this is my very first negative review and I couldn't wait to post it! Let's start by saying most delicious ice cream bar I've ever had, which is probably why they can get away with treating you like absolute dog sh*t. They don't accept cards, so we asked where the closest ATM was, only to be sent on a wild goose chase. After my husband running around the city for 15 mins he finally returned with cash only to be told they close in 5 mins (this was at 8:17pm but Google says they're open until 8:30pm). They then both proceeded to tell us we're just tourist on vacation and they work 16 hours a day so we should be happy they were even serving us. BTW the store isn't even open 16 hours a day. We were with a large group but we were not all paying together, that did not matter because they forced us all to be on one ticket. After that whole debacle we were rushed through our experience and the lady hurried to throw our ice creams together, only smiling after realizing I was recording a video of my ice cream being made. After spending $60 on ice cream my 70 year old mother in law and husband were told they could not use their bathroom because they were closed (this was at only 8:25pm). In conclusion I would say enjoy the ice cream for what it is because the customer service experience is THE WORST!!!!! read more

Magnum Pleasure Store - The worst customer experience ever. If the ice cream wasn't so good I would've given 0 stars. - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Least favorite ice cream in Italy. But there was novelty in building my own ice cream bar and making all the wrong choices. I also appreciated the ability to watch other patrons with their decision making dilemmas and to not learn from their mistakes. There are multiple Magnum offerings in Italy, and they're all basically the same. Go here when you need a clean bathroom. read more

What a great idea-to have your own hand made Magnum ice cream designed by you. You have lots of choices regarding topping, add ons etc. We ordered a white chocolate Magnum with rose petals and chili which was really nice, both cold and hot at once :) A visit here is highly recommended! read more

Magnum Pleasure Store - Hand made Magnum ice cream - fantastic! - Ice Cream & Frozen Yogurt Near Me - Rome, RM

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Magnum store where you get to choose your own ice cream (vanilla or chocolate) and then coat it in chocolate (milk, dark or white) & add 3 toppings. We chose vanilla ice cream, milk chocolate and honeycomb, caramel and meringue toppings with white chocolate drizzle. Quick, easy, delicious choices of toppings and all done in front of you. Store was clean and open with seating, tables and a hot drinks menu. read more

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This place is awesome! They have so many choices that you could make so many different bars! My mom and I loved choosing between the different options. She got vanilla ice cream, dark chocolate she'll, marshmallows, rice pops, brownies and drizzled with white chocolate. I got vanilla ice cream, milk chocolate shell, gold pops, brownies, honeycomb and drizzled with dark chocolate. They were so so good! We loved them. For any chocolate/ice cream lover, this place is a must! read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

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Definitely a must try when in Rome. This place is the best and I would go everyday in my life if I lived here. So good and you can customize your entire ice cream. read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Nice store in the middle of Rome. We came across it by accident and couldn't resist :) You can create your own Magnum Ice. By deciding between chocolate and vanilla base, adding one of the three cover chocolates and then decorate it with up to three toppings :) Delicious!! Also nice area to sit, free Wifi and a bathroom! :) read more

Magnum Pleasure Store - Delicious custom Magnum =) - Ice Cream & Frozen Yogurt Near Me - Rome, RM

This place is amazing! Although it seems a little unfair to compare it to Popbar in Anaheim in California, it is the only other DIY custom ice cream bar place I have an experience with! Magnum store was 100000000000x better than Popbar ! The interior was amazing-- so clean, beautiful and had a great presentation of all of the goodies you can add on your ice cream! The staff is extremely friendly to tourists and also quite patient during my difficult decision making with all of these toppings! They also do not skimp at all and are very generous with ALL of the toppings! I will be returning here once I return to Italy! Mmmmm delish just thinking about how amazing my ice cream was :) read more

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It was very good. I like to built my own ice cream. I would have give 5 stars if the staff was nice. Girls were SO impolite and impatient because I was asking about what was all the ingredients. My right no ? read more

Magnum Pleasure Store - Magnum With petal roses - Ice Cream & Frozen Yogurt Near Me - Rome, RM

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Went 2 days in a row and they closed early. Doors still unlocked and people inside however would not serve my daughter. Poor hospitality and rude employee. read more

I was so looking forward to coming to this place. It is almost like going to a Disney land, but for chocolate. You chose between the chocolate or vanilla flavors, your 3 toppings of choice and then your finish in either white chocolate, milk or dark chocolate. At only four euros, it's a heavenly treat. I was somewhat disappointed however that the only flavors they had left were vanilla for the ice cream bars, they could have told is that when we bought them otherwise I would have waited until tomorrow. They dip the ice cream in the chocolate liquid of your choice, and carefully add the toppings. Mine was vanilla, with a dark chocolate cover, brownies, mandorle and silver sprinkles. He then drizzled some white chocolate on top. Check it out! read more

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Super rude clerk - we have to pay first to get served and Italians can just walk in to order. I asked to speak to the manager and was told that's how they treat foreigners vs local differently! Plainly Unfair!! read more

If you're from Orange County, you'll probably realize how similar this place is to Popbar back at home. Magnum my pleasure is so good and definitely worth it. The toppings you can add are so unique i remmeber they had rose petals and the white chocolate is in the form of pearls. The people working there spoke the best English I had ever heard in Italy so it was very nice for us. Free wifi you just need to ask! read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Date of Visit: 31 May 2016. They've increased the price for the My Magnum option from €4 to €4.5. I guess it is because they are getting quite popular. The staff are still great. Super friendly and they move quickly and efficiently. They also have a selection of different coffee, juices and even baked goods but I haven't tried any of them yet. I'll be back for those next time... read more

Magnum Pleasure Store - My Magnum (€4.50) - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Tried the one in Venice actually and I must admit coming from the states I was super excited to experience an actual Magnum store in Europe rather than the typical single packaged ones. It was a bit pricey for what it's worth, but then again even a regular magnum ice cream stick costs more than your every day ice cream. But other than that, love the idea of adding on your own toppings. read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Good experience, overall. The ice cream was good, I'm not a fan of Magnum as I prefer traditional gelato, but I liked the Vanilla flavor with white chocolate coating. Extremely overpriced so I don't think I will do it again. One time is more than enough in my opinion. read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Rude staff. Nothing special about the product. Also seem to close whenever they feel like it. Pretty poor for something that basically around to serve tourists. read more

Terrible. Waiters were rude. Hot chocolate was undrinkable. Coffee was awful. The only reason they get a star at all is because the ice cream was ok. Stay clear. read more

Coffee is good. But they are cheating with price. There is menu €1.20 bit in check €2. On the question why they answer that we need update the menu. 0.80 is not a big deal but it is really dissapointing... read more

This place is great, you get to create your very own magnum bar! You pick 3 toppings, a chocolate or vanilla bar and the type of flavor shell. It's fun watching the entire process and the best part was eating it! Delicious! The price is not to bad either at just $4 euro. If you see this place while you are in Italy make sure to stop by! read more

Magnum Pleasure Store - Ice Cream & Frozen Yogurt Near Me - Rome, RM

Gorgeous, delicious ice cream at a fair price. Was cash only, though, so we needed to run to the ATM.

Delicious and fun treat! A little pricier than a cup of gelato but still a cool experience that's worth the stop. Employees could have been a bit nicer, but who cares when you get ice cream out of it? read more

Interesting presentation, but the vanilla flavor was too sweet. I'd go for the dark choco dip next time over the milk choclate

This place was good and clean. Lots of unique toppings selection: cookie crumb, rose petals, fudge bits, coffee grinds. Overall delicious hand dipped ice cream bar! read more