I've driven by this shop forever and when I needed a new rash guard stopped in... Rachel, the woman…read moreworking that day, was super helpful and friendly. I was surprised at how much is packed in this place. Everything you'd expect in a surf shop--surfboards, stand-up paddle boards, skimboards, kayaks, bodyboards, skateboards, swimwear, beach stuff, watches, and a lot more... When most of the other surf shops haven't opened for the season yet, this saved me a drive farther up Cape

Good selection, and still somehow quite a bit of options considering the inside is TINY. Service is…read morealways super friendly, and the prices are the same as all across the cape. Unless of course you go to tj max lol.

Amazing spread of surf clothes, surfing gear, hoodies, tanks, tees, and sunglasses. Prices are…read moreAWESOME for great quality stuff. I always get a few hoodies when I come to visit the cape. Staff could be a bit friendlier but still will always come back to this shop.

Phil the owner is the nicest guy you may meet in Orleans. I had an Amazon inflatable SUP w no fin…read more On a very busy day he took the time to find something to fit the odd fin bed. Taking my board in the shop and spending 30 min and not charging me. Could not have more gracious. In the store his daughters are quick at the registers. Don't worry if you see a line his clerks will move you thru. His grandson in boards etc is an impressive young man who was also patient w me. Top notch store and people. Don't go elsewhere.

Customer service was beyond 100% Very helpful,…read moreknowledgeable, friendly She knew her stock in the store, how different brands fit, And made the whole experience fun

I needed an end-of-season swimsuit while vacationing on Cape Cod and most of the stores had…read moreswitched to Fall fashions. I looked up swimwear online and found Nelly's - what a find! I'd say thousands of suits to choose from, good prices and Nelly is so helpful! I found a suit I love in my (larger!) size right away. Thank you Nelly!

One more sweatshirt and T-shirt store. This time of year, they had several sales going on, many…read morewere 25% or 40% off. The merchandise was basic with lots of designs and styles to choose from. Quality similar to most of the other stores in the area. And they do have lots of Columbia and Helley Hansen brand items.

They have the latest and greatest in sportswear and footwear. Staff and friendly and helpful.read more

Someone recommended this place and it did not disappoint. The owner was so helpful and patient to…read morefind the right fit for me.

Amazing for all your lingerie and bathing suit needs! The…read moreproducts and services are wonderful.

Amazing store with a great sales support. A pleasant hello…read morewhen I came in the door , follow up from asking how they could help or if I was looking for something special. I found a few great dresses and purchased them and was helped also by the owner Ashley when trying to find the right size. On the other side we're some amazing photos I did not have time to look at them all but did note the owner took them they were beautiful. Next time I am in Chatham this will be a first stop!

A group of friends and I asked APB to do a private shopping event and they absolutely delivered!!!…read moreIt was such a fun night- the girls had looked at all of our styles before and immediately handed us clothes that fit and looked great on us. Not only that, but they were so nice and accommodating and in no way were pushy when we were trying on dozens and dozens of different pieces. The entire experience was incredibly safe + masks were worn the whole time - in these uncertain times, it was so reassuring to be surrounded by kind and helpful people who just wanted us to feel and look our best. Will definitely be ordering online in the future!! Thank you again!!

My favorite store in Edgartown. Cute and comfy clothes that sells other great brands as well. Also…read moremore affordable.

My ten year old daughter was saying the store was over priced and how much it changed. It isn't s…read morelie, they even changed the logo the new t shirts are just dumb. So the d bag who owns it approaches my child and says Ma'am, I'm the owner of this store and you can't talk that way in front of customers it's disrespectful" first of all genius she's 10, a child, not a ma'am, clearly his common sense is as crappy as his business sense. Second, WE were customers and maybe with his ridiculously over priced merchandise a $300-400 sale doesn't mean much but based on his absurd reaction a $40 sale is probably something. This used to be one of my favorite stores on the vineyard but it's now owned by some neurotic poser who even screwed up the logo that made the boneyard the boneyard. I'll be glad when he epicly fails after the season.

The Staff was extremely helpful they got me a fitting room right away and helped me find the…read moreperfect dress ! I bought a beach white dress !! I one hundred percent recommend!!!! Love this shop !!!!

This store caters neither to my size nor aesthetic, but I appreciate that this store is…read moreWHEELCHAIR-ACCESSIBLE, with an automatic door opener button and reasonable space between racks. The clothing, which features men's and women's mainstream sizes (I didn't observe any plus sizes), is very sporty and androgynous, and prices run about $28 for a t-shirt, $68 for a hoodie, $148 for a men's plaid button-down, $110 and up for sunglasses, $68 beach towel, and a variety of very delicate jewelry with petite pendants on fragile-looking chains that spoke of understated, modern elegance. Nothing here is overtly feminine, and the sportiness is further driven home by the presence of several giant windsurfing boards mounted along the wall near the back of the store. It's not the kind of store I'd personally shop in, because as I mentioned above, they don't carry plus sizes in women's clothing, nor do they share my aesthetic for jewelry, etc....But I feel it's important to give credit where credit is due, and I cannot stress enough what an awesomely humane gesture it is for a shop to make such an effort to make their store accessible to ALL people, whether able-bodied or those who live in wheelchairs.

This store is closed for good. And has been for over a year; maybe two. Miss it. Used to have great…read moremen's clothing.

The store has some pretty awesome clothing, and I definitely recommend it if you're willing to…read morespend a little more on high-quality merchandise. I bought a pair of camo shorts that were on clearance at 50% off, so the $50 price tag bumped it to $25 (and no tax on clothing!). The store employees were friendly, everything was well stocked and organized, and the checkout process was simple without any line. Recommended for a visit while in Provincetown!

This was once formerly Riley's, with it having different names throughout the years having many…read moresurvivors and clothes. Coming this year, I've noticed the name has changed. It's still the same concept selling similar products, but with less inventory than the previous place that was here. I love looking at the things that are offered here. Some of the items can be a bit pricey, but finding something that can be used for a long or can be reliable can pay off. The staff here is friendly and there very happy to assist when needed. Sidenote - the entrance is found on the Route 6 eastbound side, and there is no sign indicating do not turn left if heading westbound, but do expect waiting due to traffic.

incredible store with great prices! If you're in the market for anything beach related or apparel…read moreit's the perfect store.