I had the most amazing experience with this jewelers. Brooke and Sarah were wonderful. Will…read moredefinitely come back again!!

I was in this store on Saturday, December 13, 2025, to sell some of my jewelry. My experience was…read moretop-notch. The owner was very helpful and provided excellent customer service. They had beautiful jewelry, and if I had the money, I would've bought something.

Very friendly. Took care of my watch the price was very reasonable. Highly recommend this business.read more

wonderful location, easy in and out been around for 25+ years I believe, very helpful. Will test…read moreand assess anything while you wait fixes and cleans some jewelry while you wait. Great at fixing watches and assessing coins and antique watches and jewelry.

Great service is a must when making a jewelry investment. It takes listening, patience, and…read morecreating the right environment to see the items in various types of light, on a person or alone. My experience in buying earrings was perfect. So good (and I had done a lot of research and shopping), that o made the purchase in one visit.

I received a text ad about a sale they had going on a few days prior and decided to stop by since I…read morewas in the area. I usually go to their Buckhead location and this was my first time at the Alpharetta store. I got my rings cleaned while I browsed the store. Shawn greeted me immediately and assisted me while I tried on some earrings. Shawn was very knowledgeable and provided great customer service. I decided on a pair that I liked and the transaction was smooth. Shawn even cleaned my old earrings and boxed them up so I could wear my new pair. Although I prefer the Buckhead location (they have a full bar and Lisa is my favorite salesperson ), I was very pleased with the customer service here.

The wedding is done and we had the best time ever! Our rings were the star of the show, thanks to…read moreJamie and Katie Jaffe from Brilliant Atlanta. From the first time we walked into their store we felt welcome and appreciated. Jamie worked with my fiance to design the perfect engagement ring for her. When it came time to getting our wedding bands, we didn't hesitate to go back to see Jamie. He designed the perfect match for my wife's engagement ring, and a manly, two toned piece of hardware for my finger. The customer service Jamie provided was second to none, and the value and quality of work they do is top notch as well. Plus, who doesn't enjoy shopping in downtown Roswell? The store location makes it a great place to get your bling on, then walk to any number of Roswell's unique restaurants and bars. Next time you need some custom, quality made jewelry, I highly recommend going to Brilliant Atlanta in downtown Roswell, GA.

I highly recommend this business! The prongs on my custom wedding ring had worn down and Brilliant…read moreAtlanta recommended replacing the head instead of repairing the previously repaired prongs. I took their recommendation and left my ring (which I've worn almost 24x7 for the last 20 years) in their care. Not only did they perform the repair, but they ensured all of the other diamonds were secure in their channel settings and thoroughly cleaned and polished my ring. It looks soooo good that friends ask if hubby gave me a new ring! I am loving my ring all over again. They completed the repairs earlier than estimated as well! They also carry a beautiful selection of jewelry and can design and help you customize jewelry as well.

This team is amazing! HIGHLY Recommend. Jason is awesome at what he does, takes his time to learn…read morewhat you want and loves working on your jewelry as much as you love having it!

i have had multiple positive experiences here. Perhaps the building needs some work, but the people…read moreand the service make up for it. Family oriented for sure i have only used them for servicing my watches, but that being a low margin service, i feel confident recommending them .

I tried this business however, the Jeweler was out of town and getting a parking place was a bit…read moredifficult so I ended up finding another Jeweler, but they were very friendly. I just prefer a better location where I can run in and out quickly.

Enjoyed working with everyone today to find solution to a necklace issue. Will come back in the…read morefuture.

We've used Lance's for years and have always felt their prices were fair and that they are honest,…read morebut we were curious just *how* fair and honest, so we got a quote for a recent repair from another local jeweler as well and were floored - it was 3x higher than Lance's, and they weren't nearly as friendly! Lance's has customers for life in us. Their work is beautiful and they clearly don't aggressively mark up their prices like some in this area!

I will start this off by stating that I am waiting on a repair to my ring so will update in a week…read moreor so and that everyone here has been very nice, welcoming, and helpful. My husband (at the time fiancé) stopped by here to see about getting his ring size. The staff was very friendly and helped him figure out his proper size. He discussed designing a custom ring while there and we have been highly considering working with them to create one. A few days before the wedding I needed to get my rings sized (engagement ring sized down and band sized up). They were very busy, but said they could get it done and would have it ready by that Friday. I called around lunch Friday to see if it was ready so we could pick it up. They said it would be ready. My fiancé went to pick up the rings and they were not ready yet. He waited on them to be completed and we were glad we got them in time for the wedding (and I will give major kudos because they cleaned them and I did NOT think they were that dirty, but boy did the set clean up nicely). However, we realized they did not quite sit properly together as there is a swoop on the band to allow it to sit up under the stone and the swoop shape was not quite right. I also lost a small accent diamond out of the engagement ring that had been sized down. I figured they were a bit rushed since my fiance was waiting for them to be completed and potentially did not get to check all of the settings/double check how the two fit with each other so I wanted to give them the chance to make it right as I know they did mention that they typically do several quality checks on everything. I made it back in and showed them the rings. They looked up my account and said they would make it right. They are currently working on the repairs and I am hopeful I'll be happy with the results. Even with the mishap and partially because of it I give them 4 stars. They clearly stand by their work and are willing to make things right and that goes a long way in business. Everyone there I have come into contact with has been very pleasant and helpful with a kind smile and that also speaks volumes. I look forward to getting my wedding set back and updating the review. Update: definitely still not right. Not happy with the fix. The engagement ring I'm fine with. I feel like with the band they flattened it out when they sized it up to extend it and that just set everything off center. The stones don't line up on the side anymore. The swoop was originally more up and down and the band is staggered like the engagement ring. Thus, the swoop sits under the stone and kind of locks it in place. Now, the swoop just lays below the stone and is not even proper to let it fully sit on top of it and moving the band and flattening it makes it not line up with the engagement ring and still gap. I'm over dealing with it and will potentially look to have it repaired elsewhere. Thankfully the plan is to make a custom ring set using this set's stones, but I really did want it to be done properly so I could enjoy this set while I have it. Bumping down to 3 stars.

My experience was great! The owner is very knowledgeable and helpful! I will definitely be back…read moresoon

Love this store. The people are Super helpful and there are loads of beautiful beads. Glass, stone,…read moreceramic, silver, brass. Also, there are always deals to be had.