New motorcycle owner here and everyone I dealt with at J&L were great. Dillion was great…read moredescribing the bike I was interested in and has reached out weeks after my purchase to see how it was going with the bike. The finance team was great making sure the whole process was clear. The part department was great as well as they explained the type of bike I bought and some recommendations with maintenance and what they did to the bike while they had it. The whole process was pretty amazing and I really liked how they approach and process a sale. They could just sell you a bike and say see ya later, but they don't. They covered all the bases and answered questions I had some even before I asked.. And if you don't have your motorcycle endorsement like I didn't, take the new rider safety course here. Chase is an amazing instructor and you will be prepared to ride after his instruction.

Went in looking at used, ended up finding the perfect fit from Todd which was a new 2025 Street…read moreglide Ultra with some added goodies from service done the same day!!

I purchased a very low mile pre-owned 2024 BMW R1300GS. Unfortunately when the motorcycle was…read moredelivered to me it did not have the spare key or tool kit which BMW includes in their new sales of the motorcycle. (Obviously both very important to have.) During the purchase I should have been informed that both would not be included in the sale. I called as well as emailed about this post-sale but never received an answer to this issue. I was called two weeks after I posted this on Google and was told they errored and would be sending me a spare key and tool kit. That never happened. So their follow through is terrible also.

(Follow-up) April 2025, went to store to purchase oil/filer for new bike I purchased at Storm Lake…read moreHonda, Iowa. Sales manager approached me to discuss my review and asked what they can do for me to take down review. I stated do you have a 2023 GoldWing (Black) to sell, answer was no. So nothing that I can see will have me remove my review. Was told since I was not going to take down review, they don't want my business. Banned from the facility, will go elsewhere.

Nicole Wolf was very helpful she help me find the perfect pair of Main Stray Goggles that did not…read morebrake the bank thank very much U need a raise

I've inquired about 3 of their bikes on-line, none of which were responded to…read more Business must be good. I took my business and money elsewhere.

Worst experience consigning my property EVER! Was treated with no respect by the OWNER. Simply…read morestopped just to check on the sale of my jet ski and was berated immediately to lower the price after one week. Was screamed at in the lot. Was also told that the jet ski "only has to be advertised online and doesn't have to be on the lot." I have never been treated so disrespectfully especially since they are holding MY PROPERTY THAT I OWN. I would never go back and I will let EVERYONE know about the terrible customer service we received.

Always friendly and good service. Donated a helmet to my friends cancer benefit a few years ago.read more

Received estimates from different tire dealers. Stopped in at the competition cycle to purchase new…read moretires for my ATV. Talked to Doug, a very friendly guy with great customer skills. And just being himself, a down to earth, no bull guy. He showed me the tires. The exact ones I wanted. I purchased 4 tires saved 200.00 and no bull charges like tire disposal feels, shop fees, etc. His quoted price included everything, even tax. Just can't believe why anyone would go anywhere else. If they tried Competition Cycle just once, they wouldn't go anywhere else.

I've been here before to buy a battery, great customer service, very knowledgeable. Warm,…read morecomfortable, easy. I have come today for a tire change and an oil change. I scheduled last week with someone who was just helping out at the front I called yesterday to verify and get the time of my appointment, and was told they don't do same day appointments (bring it in and take it home same day) - they accepted my appointment regardless, got me in, and now I wait and apologize to the other bikes and bikers. They were not very happy with me coming to this appointment and thinking they did same day appointments. I did not realize bike shops were any different from other shops. This is my second time to a bike shop, my last appointment took a same day- and it wasn't explained to me otherwise that these folks didn't take appointments. I would have dropped it off last week in that case. No big deal. Regardless. They've been accommodating, and I'm incredibly grateful to them for fitting me in.