It's an Aveda concept salon. Best haircut in Sarasota since I've been here 6 years! This Nuovo Salon is in The Landings. Ariana is my stylist and she rocks my hair out every time!! read more

I had a great experience my first time at Nuovo. My stylist, Courtney, was a great fit for me. She listened well, gave me a great cut and was very professional. The two young fellas at the front desk were a lot of fun too. I loved all of the makeup samples and beautiful products. This is my new salon in Sarasota read more

Very nice atmosphere and staff. Many locations and time options. The cut was quick and fine for the beach.

I have been looking for a stylist for my short, fine hair and I found one in Violet. She took the time to find out what I like and offered me some good advice. i highly recommend her, especially for short hair! read more

Salem did fantastic work on my hair. I was a first time client and felt totally comfortable from the front desk to the completion on my cut and color! Thanks!! read more

Violet gave a fabulous shampoo and haircut! The staff were welcoming and informative.

If I could give Lauren 10 stars I would! I can't explain the journey I've been on to find someone amazing to cut and color my hair since moving from Chicago 3 years ago. Apparently (from what I've heard from other women) Sarasota is a bit short on talented stylists and I have seen 5 here who did not work out!!! Alas, I finally found my match. Lauren took great care of me, listened to my needs and did a perfect job. It helps that she's also a great conversationalist, caring and funny and efficient...it can take up to 4 hours to do my hair and she had me off the chair with a great blow dry and style in 3. Thank you so much Lauren read more

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As a new client, I went to Nuovo Lakewood Ranch for a haircut and asked for a Bob chin length and stacked slightly in the back. I specifically informed the hair stylist that I do not want texturizing or point cutting, and asked for a precision blunt cut. Didn't happen. I had to pay for another haircut at another place to "fix" my haircut. read more

I have been getting my hair highlighted at Nuovo salons (all locations) for 20 years. I went in and got a last minute appointment for a highlight and everything seemed normal. They have my highlight bleach/mix combo on file and she never even asked about it. I was unable to get it cut afterwards because she was busy, and she asked me if it was ok to leave it wet when I left. I agreed, as I have never once had a single issue with any experience there before. When I got home, I burst into tears after my daughter pointed out my hair was a super weird color. The highlights had turned my hair orangey and just awful, I wore a wide headband all weekend too cover it up. Went back the following Tuesday for the haircut and spoke to a manager who apologized and promised they would make it right. I received one text from an unknown employee saying the the stylist thought some gloss treatment would fix it and I could come in and get it done for $30. The stylist never even saw my hair afterwards, so how would she know how to fix it, why would I trust her since she didn't even dry a strand of hair to check the highlights the first time, and I am appalled they wanted me to pay for it on top of it all, and I was only given one time to do it, which I was out of town for and they knew it. I will not even return here. I have never complained once in 20 years, and when I did, it was handled poorly and unprofessionally. Now I have to dish out another $200 somewhere else to fix it. Awful. Upsetting. Terrible customer service read more

very disappointing been going there for years now. after waiting to get appointment so long have to break up services , color , cut, trim even blow dry all separate have to pay for. then to come out with orange hair , not what I wanted, trim that my a six year year old could not a style that I wanted changed $40 then told i had to wait another two weeks or three weeks to fix because nothing available so I have to wear hat because of color and pulled back in hair tie read more

Nuovo Salons - Freshly colored horrible and they left it like that. Said they had no appointments for them to fix it for two to three weeks Terrible - Nail Salons Near Me - Sarasota, Florida

I am beyond so happy with this salon! I came to town for vacation and before I came I got my hair done to remove some pink color and after 6 hours in the chair the hairdresser turned my hair blotchyorange/yellow and charged me $180. The next day my hair was an even brighter yellow and it looked horrible. I was absolutely devastated because I've always taken such good care of my hair. I desperately reached out to salons in the area and Nuovo has such a kind staff when I called I decided to book with them. I ended being worked on by Demitra and she did an incredible job. She took time and searched out all the parts of my hair that were discolored and made sure to even out the color and get the yellow out. It only took 2 hours and my hair looks better than I could've asked. I highly recommend her. The rest of the staff was also wonderful. A nice lady came over and helped Demitra brush out my hair because I have so much and it take awhile. Scott was beside us working on someone and he was extremely nice and he did a wonderful job on his clients hair. I'm looking to move into the Sarasota area and I'll definitely make sure to keep coming to this salon! read more

Wonderful stylists that know hair color. I have only been to The Landings location and everyone there is a professional.

I saw Kenna today for the first time for blonde balayage. I received fabulous natural blonde highlights. I am over the moon happy. Kenna is fabulous!!!!. She is an expert colorist. I moved here from LA and I had tried 4 other colorists and they were all terrible and didn't have a clue about blond color.. I highly recommend Kenna. You won't be disappointed . read more

Being new to the area I researched for the best salons and chose Nuevo. I made an appointment with a master stylist of over 20 years. I arrived knowing I was going to have some inches cut off to a medium length. I have always had great hair and could blow dry to look like Farrah Fawcett back in the day! Lol I advised S to error on the long side because my hair can "poof out" and to not cut it too short. I specifically said I need to be able to pull it all back into a pony tail for work. Showed her a picture and believe me my hair looked nothing like the picture when she was done. Someone else would have surely cried. I did go back and show S and the manager the mess I am left with. Of course they offered to fix it but the only way it can really be fixed is to let it grow out. The hair at my nape is shorter than my finger nail. I could not trust them to even out the length for fear it would be shorter than the other side! And the front is too short to pull back into a pony tail. I can barely make a stub. Disappointed, shocked, and very unhappy to say the least. read more

Nuovo Salons - Picture I had shown her. Of course not the same color. - Nail Salons Near Me - Sarasota, Florida

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Visiting from out of town and needed a haircut. Aveda is my #1 choice as stylists are well-educated and consistent in approach to cutting & hair care. Saw Pam at The Landings location and she gave me a GREAT haircut. The saloon is using safe practices to address COVID issues, they were friendly, and efficient. Will definitely return when in the area again. read more

Nuovo at The Landings is doing an incredible job of assuring their clients and staff stay safe and healthy. I was immediately greeted at the door with hand sanitizer, a mask and sterilized robe for color. Everyone wore masks - clients and staff. 6' rules were strictly followed and the salon is only 1/3 full at any time. Great job Nuovo team! read more

I've been to another Nuovo before, and I'm super familiar with the Aveda line. For the most part you get the same service everywhere since anyone working at an Aveda salon had to go through the Aveda school. Rochelle did my blow out, and she did a phenomenal job. She did a delightful 5 minute scalp massage, and really took her time with my some what annoying hair! She was also super sweet and very friendly. I only paid $31, which shocked me. I expected to pay much more. I come down to Sarasota for work every few weeks now, so I see no reason to not come back. :) read more

Nuovo Salons - A fantastic blow out! - Nail Salons Near Me - Sarasota, Florida

I am more then happy with my hair stylist, Salem. My appointment was for hair extensions. Salem did an amazing job; she is very skilled. The entire salon is immaculate in organization, cleanliness and performance. And very personable in that they treat everyone like a princess. Nuovo Landings, Sarasota is my first choice for all salon needs. And Salem is truly the best hair artist I have ever know. read more

Do not recommend. After explaining my hair breaks easily the hair stylist insisted their highlights product had a bonding agent and would not damage my hair. Hair starting breaking upon first washing and here we are 6 months later and it's still breaking off. I would have given a negative 5 if that was an option. read more

I called to schedule a long overdue cut with my favorite stylist, only to be told she was no longer at the Cooper Creek Nuovo. I explained I requested Kate because she was able to work wonders with my extremely finicky hair- I swear it has a mind of it's own. The scheduler suggested Julianna and I made an appointment with her. Excellent decision! The scheduler listened to what I said and found the perfect stylist for me. Julianna is a charmer and best of all gave me an amazing, easy-to-care for haircut. Won't wait so long for the next cut! read more

Laura is the best! I love her knowledge and listening skills along with the ability to know how to do "blondes" without destroying my hair. I'm grateful to have found her and I can assure anyone with blonde hair you know what I'm talking about. XO PS, she's kind and caring about her clients. read more

21 YEARS OF OUTSTANDING SERVICE WITH CELESTE! Her perfectionistic skill and rare artistry in highlights, color and cuts are unparalleled (no exaggeration--I used to go to one of the best salons in Manhattan). For over 2 decades, she has capably adapted to my changing hair, patiently providing extremely fine highlights and lowlights that make my hair look naturally gorgeous and defy my age. She always creates exactly what I hope for because she is consistently exacting in her work, a gifted artist, and she cares about doing the absolute best for her customers. Nuovo is extremely lucky to have her all these years, as am I!! read more

I went to Nuovo for several years for one reason, and one reason only - my stylist of several years, Danna. Danna was amazing and I would get frequent compliments from strangers, asking where I get my color done. My stylist is no longer there so I'm no longer forced to deal with the salon. What a relief. The front desk staff have consistently displayed a superior, sneering attitude; acting almost as if they were doing you a favor by deigning to permit you to enter the premises. A couple of visits ago, I stood waiting for almost five minutes while a group of five staff members huddled at the desk talking about their weekend plans. A recent visit did show a delightful improvement - a new staff member (at least one new to me). Brandon, was so friendly, helpful, and polite. He greeted me immediately as I walked in, offered me water/coffee/tea and had my coffee waiting at the stylist's station by the time I got back there. An immense improvement. I certainly hope that this is a sign that the snooty, condescending attitudes are a thing of the past - not that it makes much difference to me now, I'm free of their rudeness. I'm thrilled to be able to go elsewhere to see Danna. I would not recommend this salon at all. read more

I scheduled an appointment with Marissa Murphy this past Saturday for a complete change. I had seen her on Instagram and knew she was really talented. My hair was down, almost to my hips. I told her that she could do whatever she wanted, but I only had two concerns. One, going too short and two, having to touch up roots later. I let her pick colors, application, and what cut to do....even kept my eyes closed so I'd be surprised! She picked the PERFECT haircut and color for me! You can tell that hair is her passion and her joy is unmistakable! I'm so glad that I went in completely blind and trusting her to pick what would be best for me!! Schedule an appointment with Marissa and you won't be disappointed! read more

I made an appointment here with Mimi for homecoming hair and makeup. The young lady who the services were for, felt so special and pampered. Mimi did a great job listening to what style she was trying to achieve and made her feel absolutely "amazing". I've never seen this young lady glow as much as she did that night. She felt like a million dollars, and Mimi had a huge part in that. Give this place a try- they are true professionals and a master at their craft. read more

I came to this salon after moving here a few weeks ago. I never made it past the reception. I was not made to feel welcome at all. My new stylist kept me waiting for over 20 minutes and never came out to say hi or welcome to me. The front desk staff seemed hurried and never engaged me. I was offered water in a small paper medicine-like cup. The most uninviting first impression made me do a "runner". I did get a apology call from the manager several hours later but that wouldn't want me to go back there regularly. read more

Just moved to Sarasota and I've been very picky about finding a new hair salon due to the dangers of bleaching, but I must say Nathalie did AMAZING at fixing my roots plus the orange band I had going on closer to the roots, after a double process I was so scared my hair would be damaged and dry but she made it perfect and my hair actually feels just as healthy as before. Not to mention fair prices and friendly staff, will definitely be coming back!! (it's even more icy than this picture shows, really amazing work) read more

Nuovo Salons - Nail Salons Near Me - Sarasota, Florida

Stumbled on to this salon at the Landings location. Was lucky enough to get a haircut with Sandra. Excellent cut, one of the best I've had! She took her time and checked out the texture of my hair, looked for cow-licks, etc before cutting it. Front desk was very welcoming. I witnessed an irate customer come and had a schedule mix up. Staff quickly accommodated her and avoided a major incident. Looking forward to my next haircut at Nuovo with Sandra. read more

I made an appointment at the salon in Sarasota Square Mall for a consultation, hair trim and blow dry. I am trying to grow out my shot hair into a bob again. I had an appointment with Becky. She immediately began to tell me what bad condition my hair was in and that it was my fault since I color it the wrong way. So after the consultation, during which time she said that my hair would never grow in this condition, I said, "Just give me a blow dry and flat iron and forget the trim. ". She said, "I could not touch your hair with a flat iron!" So at that point I walked out! The salon had only one other customer and maybe the reason is that the stylists run the show. If I was the management,she would not have a job left. Only go there if you have perfect hair!!!!! read more

I have been to Nuovo in the Landings and downtown many times. Several times, the call-in phone scheduler person put me at the WRONG PLACE (last time I went to the Landings but they'd had me scheduled downtown, and the time before was the opposite). They handled it well, however, and got me right in with a minimal wait. The downtown location was much more swanky than the Landings last time I was there. I had seen Courtney there several times with great results. She did a wonderful short hair cut and color. She since has left. I had avoided going back due to the cost, but my scalp was itchy. A long time ago I'd gone to Nuovo for their medicated scalp treatment. This included a product that was applied to the scalp, massaged in (yummy!), then heat-set, then washed out (more yummy). The relief lasted for weeks during that summer and it was my go-to for several years when my thick hair was too hot and itchy. When I made an appointment a few months ago they put me in the wrong place. Again though, they got me in right away. The floor plan of the Landings location was more open than I remembered. Larger open floor space with many more stylist booths. It was packed. They changed the treatment and sitting under the dryer is no longer a part of the treatment. It's applied, massaged in for several minutes, and then washed right out after a few minutes. I complained that this wasn't what I thought I'd signed up for and the stylist explained that they'd changed and this was better. Every hair-wash sink was full and everyone was talking. Instead of the sedate, relaxing experience I had wanted, it was hard to tune out all the chatter. The stylist brought me back to her chair for my cut. I'm growing my hair out and she said that the only thing she could do was trim. She couldn't "style" my hair if I was growing it out. I've since talked to three other stylists that I know socially and they all had ideas of what they could do for me and were shocked that I wasn't given anything more than a trim. The medicated scalp treatment did not work AT ALL. I really feel like I wasted all the money I spent there, which was my Mother's Day gift this year. I didn't enjoy the experience or my cut and my scalp was still going crazy. I won't be trying Nuovo again, which is a shame. read more

The previous review rating this salon 5 stars is what made me book an appointment here. Nuovo has a good reputation in Sarasota, so I felt I could not go wrong. I was also able to book an appointment with short notice. Unfortunately, I didn't have such a stellar experience. This is a far cry from an Aveda quality salon. The service is OK, but it is lacking polish. The salon was a little dirty. Trash cans over flowing, hair dye stains on the floor and cupboards. The website states that the stylists are "Licensed professionals training with top artists to become future NUOVO Master Stylists". I've been to many training salons and have had my hair cut by junior stylists before, but there was no supervision at this salon. There were no supervisors on staff to make sure you are getting a good cut. My stylist was very friendly and I could tell the stylist wanted to do a good job, but the stylist seemed to be too green to be going it alone without someone there to guide. I do not know enough about haircutting to know what the stylist was doing wrong, but I've also sat in enough chairs to know when a stylist knows what they are doing. This stylist seemed to not have any methodology and was just making random cuts. I got cut and color and my tab was $85. If the cut was great, it would be a bargain, but the cut is bad, so it was a waste of my hard earned cash. I do not feel comfortable going back to this salon to have my hair fixed, so now I'm going to have to pay at least another $65 to have it corrected. read more

I went to Jessica at the cooper creek location for the first time yesterday. She did a fantjob layering my hair. I will definitely be going back to see her in the future. read more

Erica did a great job with my hair cut and styling. I am a new client and she did exactly what I asked for - even better! She took time and did it right. I have short hair and I know it can be difficult to cut and style but she did great! This is the Nuovo Salon at Cooper Creek. Thanks Erica!! read more

I have been a customer for years and always very happy with my cut and color and the way I am treated. My regular stylist was out on maternity leave and today I went in for my full highlight appointment with an alternate stylist, I'll call her stylist #1. Stylist #1 could not complete my service so I was handed off to stylist #2 to finish the service. Then, I was told stylist #2 couldn't cut or even blow dry my hair. They told me that I can, if I want, dry it myself. WHAT? I said no thanks. Needless to say, I left the salon with a wet head, or I should say they let me leave with a wet head. I complained to their "Leader" and she offered to hand me off to stylist #3 to cut and style my hair "for free". I declined the offer, as I wanted just to leave at this point. All I wanted was a relaxing experience and come out looking and feeling fabulous, Instead, I walked out upset and looking like a drowned rat. I have never seen anyone leave the salon looking the way I did, ever. There is no excuse for this, there was absolutely no continuity of service. My regular girl would NEVER let this happen. NUOVO you may have lost a customer today. read more

I've been coming to Nuovo Aveda since moving to Sarasota 2 years ago. My color always turns out nice. Service has always been good. They also did my hair and makeup for my wedding 1 year ago. I've never been disappointed. read more

Went in to get my roots touched up. Came out with dark brown roots/ hair that looked ridiculous with my highlights. One of the worst color jobs I have ever experienced. read more

I was the first customer of Nuovo Salons re-opening today. I was greeted at the door with globs of Purell and a disposable mask. Seats were all spaced per recommendations. The only thing I touch the entire time was the fresh robe I put over my clothes and my cell phone. Each stylist displayed their certification of Covid 19 safety class. They get a A+++ under my scrutiny of a ICU nurse. There will be no herd immunity happening there unlike what I experienced at Costco and Publix. My Stylist is Juliana and she is awesome! read more

I got the best hair cut and color I ever had! I am new to the area and didn't know where to go; I just took a chance on this salon. My stylist was Christopher. He is new to this salon but has been a stylist for 20 yrs. He listened to me and did exactly what I asked for! What a delight! Do yourself a favor and patronize this salon! read more

The team at Nuovo is OUTSTANDING! Top notch personal service from the initial call to setup the appt to checking out, The stylists care, are very well trained and listen to guest needs and provide an awesome experience. i highly recommend Sarasota's finest salon. read more

Samantha is amazing, clearly a "hair magician". When I first walked in the salon my hair had multiple colors, was extremely dry and looked awful due to poor services at another salon. She took time to discuss various options adding her recommendations. Whoa! I cannot adequately express how pleased I was with the outcome as were my family. read more