These folks are the real deal. They have the expertise and equipment you're looking for. Do whatever presearch you want to online, but then roll in and purchase here. I needed a new monopod for action shooting, and I brought my camera and heavy lens in to try it out on their showroom equipment. I was able to pick one that met my needs (tall enough, light enough, strong enough, and packable). I like that assurance of being able to try things out. Their staff are super helpful and friendly pros. Thanks Pictureline! read more

I just wanted to give Pictureline a shoutout via a review because I had a great buying experience with them. As an avid photographer I like to have up to date gear - there are many times when technology can be helpful in "getting the shot" Naturally the most important thing you need is to have good light and an eye for composition but advanced features such as AI trained subject recognition and high speed, high resolution cameras can be super helpful. I placed an order with them for a very in demand camera and Pictureline kept me informed on the order status and shipped it to me very promptly when they got it in stock. Well done! read more

Sitting in the parking lot right now. Went in there to pick up supplies and a new bag. We were in there for 30 minutes. They talked to almost everyone but us. Not one person came up and said 1 word to us. We even tried getting someone's attention. They don't seem to be in the business of helping. read more

Great service. Very considerate and accomodating. Purchased a very difficult to find Hasselblad lens from them. They did a great job in making adjustments to how and when I needed to receive it. I am very happy with the service and highly recommend them. read more

Went in for tech advice and left with a solid solution. These folks know their stuff and if you love top quality gear, this is the place! My approach is to buy once and use forever. PL takes the same approach. Not the cheapest place but top quality. read more

Picture line is the absolute BEST camera shop. I've taken classes with them, purchased equipment, rented equipment, used them for camera cleanings and spent more time than I can count asking questions to their staff. Even now living out of state, they're still my go to for anything camera related read more

Pictureline is a fantastic place to get camera gear for photography and video. Their employees are always nice and helpful. This is the best place locally to purchase gear. They also offer rentals. read more

Pictureline - Photography Stores & Services Near Me - Salt Lake City, Utah

I accidently stumbled into Pictureline today....I was in the area for another event and got my locations crossed. They were doing a grand opening for their new building and had upbeat music, food trucks and friendly people checking guests in on the street. So it was easy to see how I got it confused with the event I was actually looking for, just a few yards farther. The nice lady guided me to where I needed to go, but cheerfully invited me to return after my other event. She briefly explained what was going on, and then I was on my way. The friendliness of that lady, along with the energy of the event, drew me back as I passed by later. I decided to give it a try...it just so happened that my brother, who is an aspiring photographer, has a birthday coming up, so maybe I'd find something for him? I wandered the tradeshow upstairs and saw products that looked expensive, along with people who looked like they knew that all those products do. I was impressed, but got out of the way to allow the professionals to get a glimpse at the goods. I did, however pause briefly at the live photo shots to see the photography gear in action. Then, downstairs, I meandered a bit through the showroom of cameras, lenses, lights, tripods and photography accessories. I had a feeling I was surrounded by some amazing things. As I was leaving, I asked a man who was greeting customers if he was a photographer. I hope I didn't offend him, as I later learned that he is Jens Nielsen, the founder of Pictureline, and is indeed a photographer. I told him that I was looking for a gift for my brother and he expertly took me to the perfect gift-a strap that holds a camera on your wrist, is adjustable and does other wonderful things that I'm sure my brother will appreciate. And he didn't seem offended at all by my ignorance. If you, unlike me, are in the market for photography equipment, I'd highly recommend you give Pictureline a visit. read more

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I bought my camera here 5 years ago, and had to go in for repairs- once again I am impressed with Pictureline. Excellent staff- very responsive to my questions. They made my repair process with Fujifilm seamless. Highly recommend this place for any photographers in Utah. read more

I always enjoy going into a brick and mortar camera store. This is one of the better ones I have seen, with a great selection of cameras and accessories. The staff was knowledgeable and friendly and I appreciate that they had a great space dedicated to educational workshops and other such activities. read more

I have been to Pictureline now three separate times to buy equipment. That experience has been good, except that for some reason anytime I ask for a receipt I cannot seem to get an email. I'm still waiting on an email regarding a purchase I set up on a monthly basis for a camera lens. That's actually my biggest issue. I went to purchase a camera lens and looked at the financing. The employees explained to me how the program worked and when he told me there would be a credit check, I was hesitant, so I asked if it was a hard credit check. He assured me it was a soft credit check. After the credit check, a second employee came over to help me out and explained that it's actually a hard credit check. I just got my credit port back and my credit went from an 805 to 700. Incredibly disappointing as that can take a lot of time to make up. Regarding the follow up, I called and asked again if someone could send me an email for the automatic payment, which I still to this day have not received the information for that and have not been able to set that up. read more

Pictureline is the best place in Salt Lake City to shop if you're looking for Photography and Filmmaker tools. They have everything from lighting, audio, image capture, backdrops and more. They offer consumer products along with professional products. The store is extremely clean and the staff is super helpful! read more

Pictureline - Lighting section at Pictureline - Photography Stores & Services Near Me - Salt Lake City, Utah

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Fun photo store with all the high-end toys you could ever want. Service was exceptional. The person helping me had a conversation with me rather than giving me a sales pitch. It was fun. No pressure whatsoever. Attended an event, where the staff was extremely helpful and friendly. read more

Such great personalized customer service. Super nice and personable people! They sell amazing film, a hard thing to find!

Hands down the place to go for all of your camera needs in SLC. Everyone here is always super friendly and helpful. They also have a pick up option on online orders which I love when I'm in a hurry. read more

Pictureline is hands down one of the nicest stores around. Staff is so nice and helpful. Berkeley is amazing and always go out of his way to help me when I need it(which is often). They have great classes and speakers as well at the store. Well worth a visit! read more

Pictureline - Just a great photo. - Photography Stores & Services Near Me - Salt Lake City, Utah

I can't say enough good things about Pictureline! It's so much more than just a camera store... The workers are geniuses and know everything about every bit of gear. Whenever I am trying to figure out a problem with my setup or trying to decide what to buy, I come here! In my most recent visit, I was trying to decide on a new tripod. My old one was having problems and I didn't know if I should just replace it with the same model or get an upgrade. Ken helped me weigh all of the pros and cons of different options and ended up solving my problems in ways I didn't know they could be solved! He worked with the rep of the tripod company and got them to send me replacement parts for my old one that made it feel like new, without having to spend nearly as much money as a new tripod would've been! He even took my old one apart and set it up with the new components for me. I was thrilled and was so grateful for the help I received. They are looking out for your best interest and aren't just looking to make a great sale. If you have a question or problem relating to camera gear or simply are looking to make a new purchase, I recommend coming to pictureline! They also have great customer service via phone, email, or even chat online! HIGHLY recommend! read more

This is the best place to go if you are looking at something, but aren't exactly sure what you need. Their staff is extremely knowledgeable and helpful. They aren't pushy at all, but very attentive. Most of their products are high end but they also have some items for those who are just starting. read more

I was searching for local businesses to support instead of just going straight to a big box store... Found Pictureline and stopped in almost 2 weeks ago the first time. The rep who helped me was very professional, knowledgeable and helpful. She offered all the info that I needed and informed me about their rental options. She was not pushy and tried to sell me anything. (I know how that can be since I worked in retail selling things for 23+ years) I returned to the store after having several emails exchange with the rental department. They (well, Chase) were awesome. Although they do not rent out the lens I wanted to try, he was able to recommend a perfect lens for my 2 shoots this past weekend. Outcomes were perfect and he was so awesome and helpful. I highly recommend anyone who is searching for any photo equipment giving Pictureline a go. I don't think you would be disappointed. A+ read more

Pictureline is our camera store, even though we live an 11 hours drive away. They've helped us choose which cameras and lenses are right for us. We text the store from their website and immediately get our questions answered. Wonderful tech support. Their classes are great. Their photo trips are great. We went on their Grand Teton trip. Extremely well organized and so much help at the ready whenever we needed it. And fun! This store is fabulous. read more

I have lived in SLC now for 5 years, and Pictureline has set the standard for excellence in every way-customer service, selection, products on hand, analog and digital equipment. I am thrilled they are here, and I try my best to support them. read more

I could not be more pleased with Pictureline in SLC. I'm a pro photographer who shoots dance studio portraits sometimes. This last week my camera equipment was not syncing and I was in a total panic. I called 15 minutes before the store closed and they transferred me to David. David, like everyone I have worked with there, was absolutely exceptional. He walked me through the settings on my equipment and helped me get every setting just right... and kept reassuring me when I was so frustrated. I feel so indebted to him. Customer service is excellent here!!!! So very grateful!!! read more

As a professional photographer, it's great to have a "go-to" place I can trust with my photography related queries. This past year, I've dropped two Sony cameras (lenses attached), and busted both lenses. I rushed in to Pictureline to try to comprehend the damage that was done (and not visible). Pictureline took the 70-200 to the back, tested the lens, and noted unequivocably that the mirrors had shifted (confirmed by Sony). Fast forward to a session months later where my then current lighting was NOT going to cut it. A pictureline employee looked at the cell phone image of the interior room of a home where 38 people were to gather, and made on-pointe suggestions on how to get the best results in lighting a large group in a dark room. And today, where I wanted to see two different telephoto Sony lenses, and Colin, who has gotten to know me, knew which lens I'd love - albeit at a higher price than the one that I would be "satisfied" with. I appreciate the personalized attention - something you don't get from Big Box or online camera shops. read more

Friendly staff, excellent selection of in-stock items to choose from, nice big store and well kept and top tier hands-on service. This place is a local gem. read more

I needed to leave another review for this place because they really are the best of the best. I came in stressed out of my mind that I had lost someone's wedding photos. They were able to recover them for me in just a couple of minutes. they really know what they're doing and they're SO good at taking care of their customers!! I have been a loyal customer for a long time and will always spend the money here on their products over anywhere else. Cannot say enough good things about these guys! they are always so helpful!! read more

I went to this store twice! Better priced than others. Amazing selection and more items where available than I expected. Highly recommend this place if your just starting out on Youtube and want to make professional videos with amazing equipment. Customer service was some of the best I've ever seen! I will be and they have a loyal customer for life. 45 minute drive for me but worth it! read more

Pictureline - Photography Stores & Services Near Me - Salt Lake City, Utah

Ok, I didn't go and visit in person. But I called them to ask a question about an issue I have with my camera. The person on the phone was really knowledgeable, answered all my questions and gave me reasonable advises. I have no doubt the in store service is as good and I recommend them! read more

This is my second review of this Camera Store. The More I do business with them the more I trust them. Packages always arrive on time and in great shape. I recently placed an order with them, And I payed for overnight shipping. I got an e-mail from usps telling me that I would recieve the package in 4 days. I called Pictureline and told them what happened. The gentleman told me that it was there mistake and he would overnight the package and cancel the first order. I told him no need and he refuned the money for overnight shipping. I will not shop anywhere else. Great doing business with these guys! read more

Always so good to walk in to a store and have that great feeling of the traditional "mom&pop" shop where you are greeted warmly and kindly. Where those that greet you give you a genuine smile!! You will not get that at the big-box stores!!! Thank you Mr Jens for keeping that genuine small shop feeling and all the staff for being so nice!!! read more

Love love this store. thank you helping me with a problem that your staff went above and beyond to assist me in. Thanks so much. we are fortunate to have you here! read more

These folks are serious. I would love to explain--in detail--what I mean by that, but as I've wandered around the store a few times I can only tell you that they sell lots of "stuff" for photographers. Stuff I don't understand. Stuff that tells me that I know next to nothing about photography. Stuff--to coin a phrase--that tells me these folks are serious. I'm a novice (read: clueless) photographer, but there's still enough stuff there that I do understand. And the staff was super friendly, even if the layout of the store is sign-deficient and skewed towards those who know exactly what they've come to druel over. BIg plus for over the phone customer service. Even in crazy holiday time I got real humans on the phone to help too. They didn't have the lens in stock that I was after, but got my contact info and actually contacted me when it came in. Hooray! New lens for me, at a competitive price (they tend to be a little spendy, but I'm all for supporting the local guys) and I'm more likely to include them in my shop-around routine in the future. Bodies, lenses, tripods, filters, accessories, more accessories; it's all there. Don't be intimidated, just ask someone for help and they'll ask all the right questions and help you get what you need. read more

WOW!!! This is the BEST photography store into which I've ever walked! You should go see them, too. It's clear these guys are all pros and they're experienced in many facets. Let me say I'm not a photographer ( but I support the habit of one who is) and I've been all over the world it seems supporting the passion. So I'm confident when I say they do it better than most. Yes, they host training and familiarity events with techs and representatives from the manufacturers. They carry all the major brands and are often launching new tech. Even though they're a retail location, their on-site classroom is well suited for effective instruction. I was impressed when talking to the staff just how long some of them have been in the business here. It's notable since the tendency today is for retail outlets to hire young people to save a little money. But as we all know, when you put more in, the more you get out of it. Bottom line: if you're serious about your photography, or at least about your hardware/ software in that realm, you should shop here. read more

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I had an issue with my tripod and couldn't figure out how to fix it in time for a shoot. I took it in to see if the guys at Pictureline had any ideas and sure enough someone was able to fix the problem in 10 minutes. When I asked what I owed him he said don't worry about it. Great service! read more

As one of the few Specialtyphoto and video shops in salt Lake, I am very glad this place exists. Have rented from them on numerous occasions. No complaints there. However I am pretty disappointed in a recent Interaction that was had where a nonprofit group that helps kids learn how to play music and what not (along with providing a safe and accepting after school activity for them ) asked if they would consider donating a couple of rentals for one day during the week, when they discount their rentals by 50%, since there's obviously not much demand. The rentals we asked for were In stock and not terribly expensive items. They would have had their name listed as sponsors at the many events that this organization performs at which tend to be quite large venues. It would have been a win win for everyone, Unless I guess someone had decided to try to rent those exact items at the very last minute. However, the owner flat out said no. Of course that's his prerogative, but I found it to be a quite uninspiring show of community spirit. I know that businesses have it rough right now and that goes for nonprofits to. Why the hell not help each other out when we can? read more

I wish pictureline had better prices because I would love to buy local but I can't afford to pay $500 more for the same equipment. Much better savings online but the pictureline store is super classy and their stock is good. read more

This is "THE PLACE" to go for any serious photography need. They are amazing and very deserving of 5-stars. Not sure how they fit so many employees in the store, but WOW you will be helped and have any question answered not just by sales associates, but by staff that know the product, and shoot. I was initially hesitant to shop here versus online, but they have the exact same prices that you will find online, and most of the time the product is on the shelf and ready to go! I have done some custom orders with them and they always are able to get products in the store much much faster than anywhere else. Great experience! 5-Stars! read more

Best camera store hands down!! Knowledgeable, helpful, amazing customer service! I drive from Vegas just to shop at this store.

I purchased a lens at pictureline.com on Thursday that was listed as in-stock with 1 item remaining. After completing the purchase it correctly showed as out of stock. My card was charged, I received a confirmation email, then waited over the holiday weekend with no further communication on their part. The Shopify app gives very little information other than "order placed" so I tried creating an account at pictureline.com. Their account system appears not just broken but suspicious, I had multiple "that email already exists" errors and password reset attempts with "email not found" only to finally get through to the account creation page and be greeted with browser security warnings that my credentials would be shared with multiple 3rd party sites. An email to support@pictureline.com went unanswered. The email address listed on their contact page - sales@pictureline.com - bounces back as undeliverable stating that it only accepts messages from internal addresses. I called on Tuesday (today) to be informed that they actually don't have the lens in stock at all, that it's back-ordered, and that they'd call me with an ETA once they've contacted the manufacturer. After canceling the order and requesting a refund I was given 2 conflicting versions of events: in one, they had the item in stock but mistakenly sold it in-person at the store after I ordered it, then failed to notify me. In the other version, they never had it in stock in the first place. So yeah... that's been my experience with Pictureline. read more

Recently visited to purchase a 50mm portrait lens for my new camera. Staff was very inviting and knowledgeable. Whether you're a beginner or advanced in photography, this place is your go-to. read more

I just swapped out all of my Canon gear for Sony, and they made it SO EASY to do all of that!! The staff at Pictureline are so helpful!! I'm a professional photographer for 20 years now, and if ever there is something that I don't know (which happens a lot) I know that Pictureline will help me in teaching me how to get the shot I want. In addition, the rentals department has every bit of gear you could ever want to try out, and if you end up buying that same piece within a couple weeks, they'll credit the rental fee towards your purchase price. If you are a professional photographer/cinematographer, a hobbyist, or anywhere in between, the enthusiastic staff at Pictureline are here to help you achieve your photo goals!! read more