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    Pure Taco

    4.2 (560 reviews)
    Closed 11:00 am - 9:00 pm
    Updated 2 weeks ago

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    PURE TACO ATMOSPHERE

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    Recommended Reviews - Pure Taco

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    Pulled Chicken Taco
    Nicole Erin B.

    Impressed by the portion sizes and relatively moderate prices of these tasty tacos. The corn tortillas tasted fresh but were a little undercooked which led to a soggy bottom from all the filling. The chicken and pork tacos were both tender and flavorful with generous portions of guacamole. A lot of the seating is indoor/outdoor style which is a great place to enjoy fresh air but also stay shaded. The menu is clearly labeled with allergens including gluten free and vegetarian. Definitely will return!

    Skinny Margarita, $12 and Pure Marg, $12
    Elle C.

    While I'd been to a few other restaurants and coffee shops on this street and in this area, I'm only discovering Pure Taco now -- perhaps because we usually don't seek counter-service eateries; desiring a small, quick bite, we decided to stop in. We learned, however, seated at the bar top, it's full service... and while I didn't plan on a cocktail, my thoughts are it's wrong not to order a cocktail seated at the bar top! I don't like cocktail mixes; appreciatively, no mixes were used in my Skinny Margarita ($12), which was quite (almost too) tangy but thankfully, not sweet. Hubby enjoyed his Pure Marg ($12) -- both cocktails surprisingly (and deliciously) strong. We started with their Corn in a Cup ($6.95) -- with an option to be served with chips (which were enjoyably thick & crispy, and learned that the tortillas are made daily). In addition, they use fresh fish (never frozen). The Baja Fish Tacos (2/$5) and their Grilled Fish Taco ($5.75) consisted of generous planks of fish, served within thick corn tortillas. We had the pleasure of being served by Osheana, whose positive energy, enthusiasm, and knowledge of their menu items made our first visit a fun and enjoyable one! I like the open-&-airy, indoor/outdoor, casual vibe and reasonable prices. We're now fans of Pure Taco.

    Happy Hour Menu as of 01/09/2026
    Cherilyn L.

    Went in around happy hour on a Thursday. It is seat yourself setting and order at the counter. The staff was friendly and helpful. Food came out quickly. Ordered the Full Taco Flight. Happy hour deals are drinks, fries, a nacho, or quesadilla. No tacos are part of the current happy hour.

    Ashley E.

    I saw Pure Taco when I was across the street at a coffee shop. So we decided to visit on a taco Tuesday. The specials were amazing--buy three get one free for tacos, discounted beers, AND free chips and salsa w every order. It was lit... Now you know I'm a self proclaimed taco expert, so I have high standards. I ordered two Baja fish tacos and the green curry shrimp taco (sounded interesting!). The service was great, and the guy that helped us was really nice and friendly! Now for the tacos...I give the fish taco a 6 out of 10. The main issue is that they were not hot. Actually, none of the tacos were hot. They were all lukewarm...which is unfortunate. The second issue was the amount of liquid running off the tacos. I guess the slaw was in liquid and it wasn't drained prior to putting it in the tacos. So this made what was supposed to be a crispy fish taco into a soggy, lukewarm situation of a taco. And lastly, the tortilla was a miss for me. It was house made corn tortilla but it was either too thick or not all the way cooked. It had a chewy texture to it. All that aside, the seasoning and flavor of the fish taco was great. For the shrimp curry taco, I'd give that a 4 out of ten. There's actually nothing wrong with the taco--I just did not enjoy the sweetness of it. The presentation was also not great. It looked like a blob of white sauce on a tortilla (see photos). Adding the lime helped somewhat and elevated the taco to a 6, but if it was hot, it could have been a 7. The chips, salsa and guacamole were excellent!

    Steak taco, and battered fish taco
    Jan H.

    Went to the Carlsbad street fair, and stopped off here to eat as they had open seats at the bar. If you sit at the bar it's full service, or if you are sitting at a table you must go up and order at the counter. It's not a huge place and most of the tables were for small parties. Thankfully it was just me so I had no problem finding a spot at the bar. It did take them a minute to take my order, but they were a bit busy. The server did offer to get my drink for me from the self-service station, which I really appreciated and took her up on. They have tacos, burritos, bowls, Etc. I ordered the battered fish tacos, and the steak taco, the cilantro lime rice, and the black beans. Both of the tacos were really good, but the rice was pretty bland. It didn't really taste like much, and seems more like a filler. The beans were black beans, they didn't have refried beans, but we're pretty good. They did kind of taste like they needed salt, but since you have to go get all of the condiments from a separate area I didn't want to leave my food unattended so I ate them as was. Honestly though they were fine even without the salt, I'm just a girl that likes a little salt and most of her food LOL. I would like to try one of their bowls, maybe the next time I'm in the area or at the street fair. I did notice they had a taco Tuesday, and a decent happy hour, which would be great if you live or work in the area. If you do I definitely say check them out.

    Paloma Cocktail
    RJ S.

    It's a solid taco shop featuring a modern fusion of flavors! Pure's menu is a melting pot of various global cuisines, but delivered in classic Mexican dishes like tacos, burritos, nachos and salads. The staff is great and the open air order-at-the-counter setup screams SoCal. I've a lot of menu items, but some of my favorites include the Baja Fish Taco, Korean Pork Bo Sam Taco, Salmon Bowl and Pure Greens Salad. If you're thirsty, they have a full bar, beer, wine and Dole Whip for those with a sweet tooth. Try their Pure Marg! It's made with an orange simple syrup that packs unique flavor. Don't miss out. Try it for yourself!

    Nachos with beef
    Pamela R.

    2.5 stars... The hubs and I wanted Mexican food for lunch so we decided to try Pure Taco since we were in the area. The space is cute, mostly outside with inside bar seating. They have a full bar and a wide choice of tacos but its more like a fast food restaurant... Chips and salsa are not complementary, so we chose the nachos and added beef. We also ordered the avocado fries. To drink, we tried the Paloma and the Pure Marg. The service...our server/bartender seemed disinterested and preoccupied with finding the right channel on the TV. She only checked in with us after we were done eating. The food...everything looked/tasted like it came out of a can/bag/jar. Nothing was good. The drinks...also tasted like pre-made mixes and bottled juices...not good. Will not be returning and do not recommend.

    2 fish tacos
    Ray L.

    I love that it's an affordable casual quick order place you go up to the register order. Find a cute seat. Seating is mostly outdoors and they bring the food to your table. They have a stellar deal of two fish tacos for five dollars every day and they are good sized! I would say this is a really affordable place for the area. You can tell the tortillas were freshly made. It seems like it's a California Mexican type place. I would definitely go there again for a quick bite! It looks like they also had a full bar.

    Chips and Chips, Salsa & Guacamole**
    Justin C.

    This is a solid spot for global tacos in the heart of Carlsbad. You order at the counter, self serve drinks, and they bring the tacos out to you. I liked in the indoor outdoor vibes - classic San Diego surfer Carlsbad. I wanted to try as many flavors as possible so I ordered the traditional 1/2 flight. I got four tacos: grilled steak, pulled chicken, pastor, citrus braised pork. I really enjoyed the grilled steak and citrus braised pork. Tortillas were a touch thick for me. Also ordered chips with guacamole and salsa and enjoyed them as an appetizer. My tacos came out pretty quickly. Next time, I'm looking forward to trying the global 1/2 flight.

    Mixed greens
    Nell C.

    Salads were overdressed and salty today. Mixed greens salad was hard to consume and wish that I got the dressing on the side. Salad leaves were fresh and topped with grated cheese.

    Baja Fish Burrito
    Leanne D.

    We were spending the day in Carlsbad and wanted to grab a bite to eat. Walking down State Street Pure Taco caught our eye. At Pure Taco you place your order and pay at the register and then you seat yourself at a table and your order is delivered to your table. We opted to sit at the bar which is full service. We ordered the braised pork burrito and the Baja fish burrito. My fish burrito was more rice than fish but was still good but we did come pretty hungry. Adding some Tapatio to the burrito gave it more flavor as it was a bit bland for my liking. Based on our burritos the food was a 3-31/2 but the bartender's service and friendliness and ambiance bumped my rating to a 4. I would definitely try this place again but next time I would try their tacos since it seems to be their specialty given the place is called "pure taco".

    Halibut taco
    Billie B.

    The Caesar salad was enough for two or three and delicious. I had the halibut taco which was small but full of fish and very good. My husband had the California burrito but could only eat half. There is no table service. You order a they bring it to your table.

    Zach H.

    Food is actually very good, even for SoCal Mexican food standards. But it is literally crazy that they don't have in house salsa. Asked for salsa and was given pico... won't be back but service and food was good. Need to have salsa made from scratch in SD.....

    Pastor Taco &  BBQ Brisket taco

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    8 months ago

    Excellent food, great prices and wonderful service! The shrimp tacos are so yummy and fresh!

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    7 months ago

    Steak tacos and the guacamole were phenomenal also have great gluten free tortillas and great customer service from the staff!

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    Clayton W.

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    3 years ago

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    Robert U.

    Bekah, thank you for your kind words. Hope to see you again soon!

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    1 year ago

    The food was great. Osheana the bartender was awesome. They took care off all my needs and my family needs

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    1 year ago

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    10 months ago

    This is the best Burrito in Carlsbad! Baja fish and Burgeon on tap. You can't go wrong.

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    Robert U.

    Thanks Jarrod. The Baja Burrito is the bomb!!

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    2 years ago

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    10 months ago

    Robert and his crew are amazing! The margaritas, ceviche and tacos are too! Hus and gratitude from WI and MN.

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    Robert U.

    Thanks Jason. You guys were a lot of fun. See yah next visit

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    1 year ago

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    1 year ago

    So delicious! We've brought friends and family and they love it to! Baja fish tacos are a must try. Clean environment and happy people.

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    1 year ago

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    2 years ago

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    Page 4 of 14

    Ask the Community - Pure Taco

    Is this place dog friendly?

    Yes we are!!

    Do they accept Apple Pay?

    Yes I believe they do, but best to call the location.

    Do you serve fry bread?

    No - not to my knowledge but they have delicious food.

    Don’t See Your Question? Ask Away!

    Señor Grubby's

    Señor Grubby's

    3.8
    (1.7k reviews)
    0.2 mi
    $$
    Sports on TV
    Kid friendly

    Delicious!!!! I always get Tacos carnitas!!!!…read more I recommend their chipotle They have Mountain Dew in cans, if I'm doing soda, it's the Dew for me. Not far from the beach, parking in back, not always available so you may have to walk a bit. Thankfully theyve always had the handicap parking available for those needing it.

    We didn't have time for a sit-down restaurant for breakfast, and were in the CV area, so we tried…read moreSeñor Grubby's. My wife said she'd never really liked anything she got there, but I said let's give them another try. Counter service was meh. No personality. No greeting. Just took the order and sent us on our way. Her attitude seemingly got worse after I didn't tip. (I do NOT tip at a counter place where I do all the refills and bus my own table.) We got their a 8:30 and they had to put the coffee out because we ordered it. All the bar stools in the front were all upside down on the tables. I'm sure we could have pulled them down, but come-on. It's 8:30 on a Sunday morning. Put your damn chairs down. My wife ordered the Al Pastor scramble served American style (hash browns & toast). The portion was small (no WAY that was three eggs), and the al pastor meat pieces were lacking flavor. The hash browns were barely cooked. She said, "this is what I was talking about." $17 or so. I ordered the breakfast burrito allegedly with chicken fried steak in it. $17 for JUST a burrito with no sides. I tasted no evidence of CFS, but I did taste some sausage gravy. It was a generously sized burrito. I will also add that their salsas go from NO heat (fresca) to super heat. Nothing in the middle. And one of the hot salsas was just yuck. (The one with all the pepper flakes in it.) The other tasted OK. They had carrots & jalapeños at the salsa bar, but tiny cups to put them in, so... Anyway... I like the surf and turf here, but everything else just seems meh. In a town with so much good Mexican food, I'll go elsewhere. The drive-through around the corner would have been cheaper and tastier.

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    Salsa bar

    Pure Taco - tacos - Updated July 2026

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