((4.5 stars)) Reuben Luncheonette is very much an old school spot for breakfast and lunch & anything in-between eats-wise. the luncheonette is a medium-sized place with seating at the counter bar--no tables. food is literally cooked in front of you on the grill. very much a slender hole-in-the-wall places of a NYC that is rapidly vanishing. the space shows its age as a spot in its worn-in interior...nothing fancy just a casual gem of a place that has survived the decades of gentrification by serving the neighborhood and its locals. its hours are early morning through the afternoon. stopped here on a super cold day before closing just as it emptied out-- the guys, here, were super kind and stayed open so i could sit and eat. very hospitable. ordered their 2 eggs, home fries, and toast special because i didn't want to hold them up more than i already was. watching your food being made on the grill is a feast for the eyes and nose as your food sizzles on the grill before you get to eat. the eggs were nice and fluffy. the homefries are fantastic--seasoned well, served hot, soft but not mushy with a little crispness from the flattop. and the the toast rounds out the breakfast special. again, the staff are very hospitable and serve up simple comfort food dishes for breakfast and lunch. if you're in Williamsburg and up for some classic grill items then head to Reben Luncheonette and enjoy! oh and they have a variety of fresh squeeze juices, too! read more

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The only thing I didn't like is that the cook put the bacon in the grease to deep fry and the grease is used to fry everything. I would of like if the cook asked me if I wanted to deep fry or cook it on the flat top grill. I brought it to the attention to a man behind the cash register and his response was that they been frying bacon like that for 26yrs. Ewww the grease didn't even look change/clean. Lesson: Don't eat out! read more

I came in and got a deluxe cheeseburger. The burger was blah and didn't taste like a beef burger. Small amount of fries. The service is good, but I don't know if I'll be back. read more

Reben Luncheonette - Menu - Breakfast & Brunch Near Me - Brooklyn, New York

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Solid breakfast, very chill spot, the service is quick and efficient but the highlight is the different Morir Soñandos. They got 5 different variants. I had the Morir de Piña and the original Morir Soñando. I still have to try the others but thus far they both are solid. Hands down best Morir Soñando spot in Bk... possibly NYC. read more

Reben Luncheonette - Morir sonandos pineapple Morir Sonando - Breakfast & Brunch Near Me - Brooklyn, New York

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This place has been here since I moved to the neighborhood in the mid 1990s and the morir sonando is perfect perfect sugar rush for your entire day forever just as it was then. Also breakfast. read more

After eating at Pies and Thighs I picked morir sonando which is pretty much carrot and orange juice with milk and sugar. $4. This drink was too sweet for me but it's very invigorating. I wouldn't mind having this for breakfast once and a while. I would have eaten here and saved a lot of money if they served typical Dominican food along the diner type food. read more

Reben Luncheonette - $4 - Breakfast & Brunch Near Me - Brooklyn, New York

They made up for it used to get orders wrong but they made adjustments. Food is always on point.

I went there just for the morisoñando and it did not disappoint. Perfection!! I can't speak on any other items but I would try other things. The staff was very friendly too! read more

Been eating here for the last 30 years food is still good but they have been falling off. Their morrir sonando is the same anymore What happened? read more

Breakfast? This is the go to place for bacon, egg, and cheese sandwiches, this is breakfast! Morir Soñando is the house special drink and it's a must. read more

Reben Luncheonette - Menu - Breakfast & Brunch Near Me - Brooklyn, New York

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Hidden Gem unless you've watch F*uck That's Delicious. The place is small just a few bar stools to sit and eat. I got empanadas and breakfast to go but the show stopper is the Cream Orange Drink. I was able to use my bad spanish , pointing and grunting to place my order. They cooked the order fast and the employee was super nice and was in disbelief when i tipped him. Can't wait to go back and hopefully run into Action. LOL read more

Original Williamsburg spot! This is a gem! Great food great service and everyone is treated like a king/queen. Beconegandcheese is great of course and don't forget their signature breakfast drink. read more

Reben Luncheonette - Breakfast & Brunch Near Me - Brooklyn, New York

Reben's Luncheonette is the tiny hole in the wall between McDonalds and Chase bank. It has survived the Williamsburg gentrification phase thus far, which is great! The place is full at all times of the day. That is the clear indication of good food. Reben's is a great cheap spot to grab a quick breakfast. It sits about ten people max; this is not an ideal place to dine, though. So your options are to place your order to go or chow down your food fast. These guys make THE best home fries. They are consistent with it too. It is never burnt or clumped up as I have experienced at other places. Solid scrambled eggs with cheese on top. If you have never had the pleasure of drinking a morir sonando drop everything you are doing and make your way to Reben's asap (forgetaboutit if your lactose intolerant). Morir sonando (die dreaming) is the delicious concoction that Dominicans thought up. It is freshly squeezed orange juice mixed with milk and sugar. Don't knock it until you try it! Don't worry about smelling like food after eating at Reben's because you won't. I am not the type of girl that is ok with eating at places where the smells of the food will stick to my clothes. So worry not, even though it is a tight spot. The guys that run Reben's are always happy, courteous, and fast. I highly recommend this place if you are in the area and want a quick bite. read more

Their morir soñando is the best I've ever had!!! Everything on the menu taste great. Plus the service is excellent. 10/10!

A little Dominican luncheonette on Havemeyer street right around the corner from the entrance to the Williamsburg Bridge. I stopped here to get one of their Morir Sonandos on a hot summer day before walking over the bridge. It's kind of like one of those orange creamsicles in liquid form, aka awesome. The name literally translates to "to die dreaming." Pretty spot on, it is definitely one of those things that gives you that heavenly feeling, aka "omfg this is good!' I'm sure Jesus would approve. They use freshly squeezed oranges to make it. I ordered mine from the window but there is also a lunch counter you can sit at and order something to eat. I'll have to go by again sometime to try it out. Chris Cornell was filming a music video for Life on Mars (Ground Zero). They shot a scene of him walking down broadway then getting 'hit' by a car on the corner of havemeyer and broadway. I think it would've turned out better if they had used an actual stuntman and a real car instead of having Chris pretend to get hit and then adding a car digitally in production... watch the end of the video you'll see what I mean. read more

Reben Luncheonette - yum - Breakfast & Brunch Near Me - Brooklyn, New York

The reason I give a 5 star was because of everything worked out perfectly. My original plans was going to streets restaurant...but they are closed permanently. Walked Into Ruben and it was like walking in to your favorite uncle or cousins house. Your basic breakfast place which is fast..in 5 mins u hve breakfast fully cooked in front of me. The cook was so friendly and nice. It felt like long lost family. Had 2 fried eggs, home fries and grilled salami. Omg, reminded me of growing up. Now not the healthiest choices with the salami but it was straight and to the point with friendly atmosphere. Apparently the mornings are full with people. Luckily was there at 2pm. Also had a morrir sonando drink that was prepared fresh and good. Sweet oranges with milk. There was enough for 2 people. I left so stuffed and it was so cheap. It's a nice place for a quick bite that's just refreshingly simple and good. read more

Amazing quick breakfast made to order. Its ny go to spot when I want to start my day right. Lets me take a moment and reflect while eating great food. read more

Great breakfast/brunch for a price! Highly recommend. Got on omelette with cheese, roasts and coffee for little less than $5, where else can one find a place cheaper in NYC? read more

Reben Luncheonette - Breakfast & Brunch Near Me - Brooklyn, New York

Always a good morning spot, coffee is great. Just super busy. Be prepared to yell your order out

You can never get a better Morir Sonando than here. Why? Because they use REAL oranges to make orange juice! Most places uses store bought brands like Tropicana or Minute Maid. The breakfast there are also amazing! Reasonable price too! Try their Domincan Home Fries. OMG they are soooo delicious. Best home fries! Best Morir Sonando! read more

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Classic OG South Side/ Williamsburg little hole in the wall diner. Sweet and simple with the best morir soñando you could ask for. Good food, filling portions at a price that won't break the bank. So few of these places remain that it's a real treat to come across a cozy, familiar, authentic feeling tiny little diner. It is definitely in my routine to now go in and say "dame un cafecito regular" whenever Im heading to work. This place definitely gives me a strong sense of nostalgia of what the neighborhood once was. I hope I never see it close its doors. read more

I ate here and drank morir sonandos as a child! I was ecstatic it was still open so my son could share the memory and drink the best shake ever with me! Still amazing ! read more

Reben Luncheonette - Breakfast & Brunch Near Me - Brooklyn, New York

I fucking love this place. It's so easy, and cheap, and neighborhood-y. I usually just gets eggs and bacon and toast, super easy. If you can stumble your way through an order in spanish, they'll love you - if not, that's still okay. :) DO NOT WALK OUT OF HERE WITHOUT A MORIR SOÑANDO. *drops mic* That is all. read more

This place is really special. Walk in, sit in one of the stools... Order your eggs with whatever sides you desire and say "Dame un Morir soñando"... You'll watch the cook prepare your meal right in front of you, while the MORIR SONANDO gets prepared to the side.... Same way it was done the first time visited this place in the early 90's. They make the best morir soñando I've ever had. I hope this place never changes....Its nostalgic and enjoyable. For my non spanish speaking Yelpers... Morir soñando (die dreaming) is a popular beverage of the Dominican Republic which has made its way to other Hispanic countries, usually made of orange juice, milk, cane sugar, and chopped ice.[1] Sometimes vanilla extract is also added, or evaporated milk is used instead of regular milk. The recipe varies greatly depending on the region and family heritage. American observers have described the drink as resembling a Creamsicle. read more

A Brooklyn classic. Cheap hearty breakfast and sandwiches. Plus fresh squeezed juices. You can't beat the atmosphere. All types wandering in this place. Kids, crazies, weirdos, even the most beautiful women I've ever seen. Good place to brush up on you Spanish too. Grab a seat at the counter and soak it all in. You won't regret it. read more

Best place to get a Morir Soñando and breakfast. Prices are cheap, service is good, employees are nice! Surprised to see them still standing considering how much Williamsburg has changed. Hope they stick around for years to come! read more

Is an experience you have to try for your self! The guys working there are just simply the Best! ' super friendly & all great cooks! I definitely recommend the steak with home fries.. & please don't ever forget to order the Morir soñando.. Honestly the Best I've ever had! I'll be coming back every chance I get!! read more

Reben Luncheonette - Steak.. Scramble eggs, Bacon with home Fries & a Morir soñando! - Breakfast & Brunch Near Me - Brooklyn, New York

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A neighborhood staple that has fed several generations for many years. It's not uncommon to see a grandfather with his son and grandchildren sitting on a stool sipping on a morir sonando & shoveling down papas y huevos Fritos. This is the kind of spot where they already know your order. The staff is hard working and incredibly funny/friendly. The food is inexpensive and gets the job done. I hope Reben never leaves Havemeyer street...everything about it feels like the old New York read more

Reben Luncheonette - Bacon Egg and cheese on a butter roll. Eggs fried rather than scrambled cuz I love a runny yolk - Breakfast & Brunch Near Me - Brooklyn, New York

I been going to this place since 1993 back then... the neighborhood there was no josh and Megans from Wisconsin around....the liquid creamsicle morir sonando is hands down best non alcohol drink in the city even better then in Santo Domingo....home fries ,eggs,mmmm good just wish they served a Dominican breakfast... read more

This is the second place I went to because of Action Bronson, and, unlike the first, this place is really good. I got the Morir Soñando, and, man, did that hit the spot. I'll definitely be coming back for that. read more

Coming here for over 20 years and it never changes.. aleays great taste, staff and fast..

Love the food in there, it reminds me of how my Dominican family would make food. very fast pace and everything is very delicious read more

Reben Luncheonette - the outside of a restaurant - Breakfast & Brunch Near Me - Brooklyn, New York

I've been eating here when I was about 4 years old, I am now 23 years old and I am happy to see this place still standing from this huge gentrification boom! Great breakfast spot. They prices are terrific for the area. If you haven't tried a Morir Sonado yet - Go and try it and enjoy! read more

Simple, great food. This place is very authentic, perfect if you are trying to avoid the typical Brooklyn gentrification.

This place is really named "Morir Sonando" after the Latin drink. Great Service. Though it can get packed quickly depending on the day. The staff make you feel at home. The "Morir Sonando" drink is expertly made. It's a small space, and short order menu, but it's authentic. A taste of the original Williamsburg. read more

I haven't come across a $2.50 bacon egg and cheese sandwich since I was in high school. Take this place for what it is, a simple and local luncheonette serving cheap breakfast and sandwiches all day. No pretentiousness and no fancy smancy sauces or styles. And if you're like me, you'll find yourself bobbing your head to the reggaeton while sipping down the milky coffee, smiling at the friendly staff. read more

Morirsonando is so fresh and delicious. Also try their empanadas. Very tasty! Worth the 30 minute drive.

Love this breakfast/lunch place ever since I was a little girl. The best home fries and breakfast , friendly staff quick and inexpensive. Would be five stars if they would have a delivery service. read more

What a gem. We were the only non Spanish speakers here. Loved the authentic food, fast service and local charm. 5 of us ate a hearty breakfast for $31. Will go back. read more

Best thing about this place is the drink morri sonando It's means to die dreaming. It's a combination of milk, sugar, orange juice and vanilla extract. It taste like orange sherbet. The food is good, quick and greasy. I love the sausage platter which includes eggs, home fries or French fries. It's a tight place and seating is limited. read more