My husband and I have come here a few times, and have a great experience every time. We purchased…read morehis wedding band here back in 2024, and everytime we walk in you see the same three friendly faces and they remember us each time! They always offer to clean my rings (even though I didn't purchase them there) and even have tightened my diamonds multiple times to ensure I don't lose any stones. They are an incredible family owned business, with great customer service. I'd highly recommend them to anyone looking for a reputable jeweler!

My fiancé brought our engagement ring to get engraved here. The ring is white gold (18K plated with…read morerhodium). Immediately after he proposed, I noticed the band had yellow spots around the engraving. Upon closer inspection, we believe that it was caused here after the engraving, when they polished it. My fiancé and I came back to raise the issue, we politely explained the above and that we believe it happened here because I have barely worn the ring (it's been less than a week). They said they caused no damage before even inspecting the ring closely. I gently handed over the ring to them, but they only looked at it with the naked eye. They returned the ring by placing it on the glass counter (not in a gentle manner) instead of handing it back to us. When you go to jewelry stores, jewelry is carefully placed on velvet because you're dealing with fine pieces in a luxury business. While my fiancé said he inspected the ring in the store after the engraving and polishing, he was fixated on the engraving and not looking for yellow spots (under certain light, the spots are difficult to notice). I noticed the yellow spots under full white light. They said that the yellowing could be because of skin contact and reactivity, but I've barely worn the ring (it's only been a week) and the yellow spots are not uniformly distributed where my skin makes contact. I'm super careful with jewelry (I don't do chores with it, I don't wear it to bed, I don't cook with it, I don't shower with it). I thanked them for the engraving regardless of the issue we believe they caused. I posted this review on Google Maps, and the store immediately replied defensively stating that it was our fault, and they again argued that it must be because I have acidic skin. My fiancé called them back to further discuss, and they offered to re-plate the ring at no cost without admitting any wrongdoing. My fiancé is a gentleman and good with his words, he displayed patience with the store, and neutral ground was reached, but I'm afraid trust has been broken because it shouldn't have taken so much time and stress by my fiancé to arrive at what is such a simple resolution. Jewelry is precious, and engagement rings even more so because of the emotional significance. When dealing with luxury items and jewelry - trust, professionalism, and customer awareness are paramount. Unfortunately I don't have trust to return here again, and we will fix our engagement ring elsewhere.

Absolutely the BEST PLACE to buy jewelry and especially engagement rings!…read more My now fiancé and I had a fantastic experience with DJ while shopping for an engagement ring. He and the rest of the staff are super helpful and make the whole experience feel special. Even though we are younger, they never made us feel unimportant or ignored. When it came to the ring exploration stage, DJ made sure to walk us through everything that goes into making a diamond ring, giving us all our options and letting us examine everything, big and small. He also made a point to help us make our money go the furthest instead of just trying to upsell like many other places. Additionally, he was always responsive when we had questions or needed any alterations. Then, when it came to buying the ring for the special day, the staff was always great about making it feel like your Super Bowl and making sure everything went off without a hitch. Then, when it came to the post proposal stage, they were ABSOLUTELY AWESOME! They gave my fiancé cleaning supplies, a jewelry tray, and free cleanings for life in the store! We also had a small issue with the bands being a little too small, and they adjusted her rings free of charge, which was a wonderful surprise. They also have a great insurance provider (Zillion) that covers you internationally and is super affordable, which was a nice, thoughtful choice from them. I truly can't say enough good things! Thank you DJ and the rest of the DD staff for making this the best experience possible, and making our engagement special!

When looking for an engagement ring for my fiancé, I visited several jewelers in Tampa, St Pete and…read moreMiami. Diamonds Direct was one of those jewelers and out of all the jewelers I visited, Diamond Direct stood out for having the best customer service, wider variety of product and best price. Nicole, who attended us was amazing. She was very knowledgeable on engagement rings, she was also very attentive and helpful in answering all of my questions. I couldn't have asked for someone better, now we go to Nicole for all of my jewelry needs. Overall it was a great experience and you bet that I'll be back.

Old Northeast Jewelers are not pushy at all. I wanted a Seiko62MAS reissue, but it took me awhile…read moreto find the right one. Pat was very helpful and patient throughout the process. I finally bought my watch today and am over the moon. Great water, fair pricing, and good service. Highly recommended. They have the best selection of mid-tier luxury watches in Pinellas County and their Seiko selection is insane. Come check them out!

After six months of being strung along, we finally received a full refund. While we're relieved to…read morehave our money back, it does not erase what was one of the most frustrating, exhausting, and disappointing customer experiences we have ever had. My fiancé proposed in November, but the original engagement ring was not what he had designed or what we had discussed. The side profile was completely unacceptable and did not reflect the design we had asked for. Instead of acknowledging that the original execution missed the mark, we were told that the only way to achieve the look we wanted was to purchase a larger diamond and start over. Trusting their expertise, we agreed and spent an additional $2,500 on a new diamond, a new setting, and labor. That second diamond became another major issue. We later discovered that the diamond we were sold was asymmetrical. What makes this even more concerning is that the diamond report showed it was from 2024, meaning it had already been sitting in inventory for quite some time. We were rushed through the process of purchasing this stone and were never shown the diamond verification report before making the purchase. Had we been given the opportunity to review the report beforehand, we would have never agreed to that diamond. Instead, we trusted the professionals we were paying to guide us through one of the biggest purchases of our lives. Looking back, the entire situation left us feeling like we were taken advantage of and that we were the ones left carrying the consequences of a decision we did not have all the information to make. The problems continued from there. Because the ring was being rushed to be completed before Christmas, we received the new ring with obvious flaws in the gold that required it to be remade. After that was corrected, we picked it up again only to discover the center stone was loose enough to rattle. We brought it back to be fixed, and when we returned to pick it up again, the stone was still loose. That was the final straw. I was completely dumbfounded that Brian, the jeweler, felt comfortable handing over a ring that still had the exact issue it had supposedly been repaired to fix. After everything we had already experienced, it was impossible to understand how that ring was considered ready to leave the store. At that point, we would have been on the fifth version of this engagement ring. Throughout this entire process, Stephanie, Brian, and other staff members made us feel like our concerns were an inconvenience rather than legitimate issues that deserved accountability. Instead of feeling supported, we repeatedly felt dismissed and spoken down to while trying to resolve problems with a ring we had already invested so much into. After finally receiving our refund, we shared our full experience, documentation, photos, and timeline with multiple highly respected jewelers. Their reactions were shocking. They were completely dumbfounded by the combination of the diamond situation, the lack of transparency around the report, the repeated workmanship issues, and how this entire situation was handled. At the end of the day, we walked away feeling completely taken advantage of. We trusted this business to guide us honestly through an incredibly meaningful purchase, and instead spent six months dealing with stress, disappointment, repeated trips to the store, anxiety over losing the center stone, and a ring that never should have made it through quality control. The refund was the right outcome, but it does not erase the experience. If you are considering making a major jewelry purchase here, please ask for every report and certification before buying, get independent opinions, and make sure you are completely comfortable before moving forward. We wish we had.

Great place! Love them. They sized my rings and were professional and it didn't take forever. My…read moreonly beef is their hours suck. I came at 10am on a Wednesday to find them closed and not open until 11. Super frustrating as I work 2 jobs and my days off are limited to get errands done. My bad for not checking the hours of operation but I figured they would be open for sure at 10am.

Great service. I spent 90 minutes going through their inventory to make sure I understood what I…read morewas buying. I bought my girlfriend a ring and was told I could return and exchange it if needed. I came in a week later and she found a ring that she couldn't take her eyes off of. A rose zircon center stone with .7 carats of small diamonds surrounding the stone and on the rose gold band. She is in love with it. They sized the ring for her on the spot using their in house jeweler. This place has such interesting pieces and if you are into the metaphysical properties of crystals, you will see extra value. This is a one of a kind shop. Prices are extremely reasonable, especially for a brick and mortar shop. I'm finding similar rings for 2-3 times the price online. Highly recommended. Thank you for making Christmas easy :)

I love everything Mavilo. NOone beats their prices quality and service. I mean it. You will never…read morebe disappointed go see Kim D!

Mavilo was a professional experience all the way through and I'm so glad a friend recommended them…read moreto me. My fiancée and I went together the first time so that she could get her ring size, and try on different diamond shapes to make sure she knew what she wanted. We were lucky enough to helped by Justine who was friendly and fun to work with but also professional and had the answers to all of our questions. After the first time, I coordinated with Justine to keep looking at diamonds and making the final decisions on the ring, and she helped me finalize the ring while I kept it a secret from my girlfriend so that I could surprise her. Justine was able to get a perfect champagne colored diamond from their supplier which she said were pretty hard to come by, and created a beautiful setting for the ring. They even created a wax mold of the setting before going ahead and building the real thing, so that I could see that and make sure all the specifications were what we wanted. Justine was available by text which made communicating discreetly much easier as well which I appreciated. Overall, this was such an amazing experience for a guy who was nervous about the whole process of buying a ring and keeping it a secret the whole time! Thank you to Justine and Mavilo for all the help and I will definitely be recommending Mavilo to all my friends who are in the market for a ring.

This boutique has some of the best and most unique locally sourced jewelry. I have also found some…read morebeautiful items that I gifted. It's a great little shop and I visit anytime I visit St Petersburg. Great customer service also!

They have a wonderful selection of American crafts. Whenever we're on Beach Drive we always take a…read morewalk through and often walk out with something. We recently bought a gift for a friend and they did a fantastic gift wrap!

My soon to be Fiance and I just bought the most beautiful engagement ring from Nicole. We went in…read morethe other day and it was the first ring she showed us. We tried a few others and looked online but none were like that first ring so we went back tonight to look at it again and then decided to purchase it. Nicole the sales person was so so kind and patient with us. Some sales people can be pushy but she really let us take our time. She was so genuine and paid attention to our style so we could get exactly the right ring. My gf didn't even know that she wanted a ring like that until it was on her finger. After we left we got a text from Nicole about a ring for me so we went back and it was perfect!. I actually ended up with two for myself after agonizing over so many others that just weren't quite right. We are so happy with our rings and with our experience with Nicole. She really found our rings for us and they are so perfect. What an experience made truly special shared with Nicole. Thank you Nicole and thank you Landing Company for making such fine and special jewelry.

Beautiful jewelry. Great styles. Gorgeous colors! Unique and well-made, and the client service is…read morefantastic! Tamera was incredibly helpful and provided incredible service. I'll buy more from here.

I am going to give this store a Generous 3 Stars. I have walked into this store on 2 separate…read moreoccasions; Neither time did anyone acknowledge that I had walked in or speak to me. Keep in mind there were no other customers in the store either time. Also I do not understand why we are in the last week of February and they still have a fully decorated Christmas tree up!? This is either extremely poor taste or ignorance. I am not sure which one. Take the Christmas Tree Down already!

Excellent service friendly I bought a silver chain excellent price I highly recommend this placeread more