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    Reel Brothers Harley Davidson

    4.0 (4 reviews)
    Closed 9:00 am - 6:00 pm

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    Jay's Power Center

    Jay's Power Center

    (5 reviews)

    I recently purchased a preowned Goldwing and wanted some accessories removed from the bike. I was…read moreon my way to LaCrosse and happened to see this place from the road. (It's on a main drag thru town and you can't miss it.) I walked in, asked if they could help me out, they said yes and we brought the bike into the back of the shop into the service area. Out of curiosity, I wanted to watch the guy remove the stuff. I know that this is sacred ground and that mechanics HATE for the owners to be present while they're working. The guy was really nice and showed me everything he was doing. (I think he sensed that I wasn't questioning his ability, but rather, I wanted to just learn from him.) Once all the stuff was removed, I had a huge inventory of heavy stuff (chrome floorboards, passenger armrests, etc...). My bike was fully packed and I didn't want to leave the accessories behind because they were worth money. The guy suggested that they ship the stuff to me. They said they'd be in contact when it was ready to ship and I could give them the credit card info to pay for shipping. I agreed, paid a small price for all the work, and went to meet my friends for a great riding weekend. When I came back, I waited a few days for a call and then, viola!, my stuff had arrived. They paid for the shipping! I have never gotten service this good anywhere in my whole riding life (12 years)! Jay was actually there to talk to customers. He's super-nice and knowledgable. I don't live around there, but I'll be back whenever I'm in town again. They ROCK.

    Bought a utv from here salesman was great although he's not there anymore should of told me…read moresomething. The service department not good at all over the past month brought in for a new belt. Was told the clutch was bad found the water pump was leaking so under warranty they fixed took them 3 weeks and than returned it to me like the photo below. Took it back to them got the response that they had to put new hose clamps on. Tested fine so they gave me it back 2 days later same thing so back up there again now was told it's leaking at another fitting and will be Friday till the parts come in. So out of a month I've had it for 3 days able to drive it once. I would not recommend going to this place anymore as they don't communicate unless you call or go there. And there service has went down hill

    Fuel Powersports - My 23 TW200 and the wife's 25 TW200. Stupid fun on trails

    Fuel Powersports

    (45 reviews)

    $$$

    Overall both our transactions went well. No pushy sales. Will S was my salesman for this last bike…read more Knowledgeable and not the hovering over my shoulder while I perused the store. They will be my first choice when I go to buy another bike.

    I contacted Fuel PS through Cycle Trader for a quick quote on a used bike but also as a test to how…read morethey do business. Ian responded with ridiculously long canned text w/way too many emojis and a pushy request to CALL to speak to him all before I had even made it clear I was a real human. Via text I asked for a breakdown of price, tax, title fees, shop fees, etc. Ian made it clear again that "it works better if we talk on the phone" but sent some of the info I requested. Bike price: $8000, Shop "Reconditioning fee": $199, WI sales tax: $440, WI Title Fees were not listed but the total out the door price was "around $9200." Do the math: $1200 over the listed price ... So shady. I have seen this before at other Powersports dealers (Fuel PS, Action PS, and Cedar Creek Motorsports are all owned by the same company) who list a price that is nowhere near the out the door price to get you in the door or on the phone. "Recertification Fees or Reconditioning Fees" that are overpriced fluid changes. Padding the back end of the sale under the vague phrase "tax, title, and fees" to the tune of 15% might be common practice but it's shifty as hell. I thanked Ian via text and ended it with STOP and instead of taking the obvious hint he called (to the same # he had been texting to) and left a message stating that he had provided the info I requested as though now I owed him a phone call for the trouble and insisted I call him. I work in sales and this sort of breathing down your neck, high pressure sales technique is a great way to make good, smart customers never come back. Yuck. No way am I buying from these guys. Read the Yelp reviews! There are LOTS of them with very similar criticisms. 1/2 of the responses from Fuel PS to these reviews state that the person(s) responsible for poor service etc. have been fired...NFW they have fired 25 people over the last five years. I just don't buy it ... and neither should you. : )

    Reel Brothers Harley Davidson - motorcycledealers - Updated July 2026

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