I recently picked up a new Aventon Level 3 ebike from Black Rock Bicycles, and the whole experience…read moreleft me genuinely impressed. Curtis treated me like someone whose time and questions truly mattered. He listened to what I needed, asked thoughtful follow‑ups, and never once tried to upsell me into something that didn't fit my needs or style. Curtis knew the details of this bike without ever sounding rehearsed. He kept me apprised of the bike's progress, build, and readiness. At pickup, he walked me through an orientation and maintenance tips that were actually useful and never made me feel rushed. Pricing felt fair, and the post‑sale service was just as good. Curtis tuned the bike before I left, double‑checked the fit, and encouraged me to come back for complimentary adjustments after a few rides. If you're looking for a place that combines expertise, friendliness, and genuine enthusiasm for cycling, Black Rock Bicycles deserves your business. I left with a bike I love and the confidence that I can rely on them for anything I need down the road.

Curtis and his team are awesome. Ordered an emtb through them and couldn't be happier. They also…read moretuned up my old bike for a quick sale. Couldn't be happier with the sale and service they provided

7/10/25- It's…read moreironic- I never used to shop at an Rei when I lived in Elk Grove, Ca.. probably because it was further away.. Since living here, and it's right next to Costco.. I'm a frequent shopper.. Purchased some Hoka's back in November- but one side started ripping - so I returned and purchased another On shoes.. Surprisingly they did not fit.. (yet I have four pairs that are the same size and fit).. go figure- Returned them and started browsing in store.. Just my luck- found a nice On pair- I like these because it's really not messy on the upper.. Noticed an email on the Rei app about the new On Cloudsurfer 2 trail running-.. Wow- those are ones I just got..! Comfy and decided to wear them today..

REI = Recreational Equipment, Inc…read more Quality/Quantity - We are members. Current promotion, spend $50, become a member and get a $30 giftcard. What a great deal. And how do you NOT spend $50 on every visit here... Came here to check out bikes, mountain bikes, e-bikes, etc. But ending up buying a new boot on clearance. Atmosphere - Good size location. Plenty of private parking. Service - Mostly self service. The shoe salesperson, the only person helping 10 people, did a good job. There were 4 people working in the bike area, and no one acknowledged me?!?! And these bikes go for like $7k. I am not sure I want an e-bike yet; I just want to stay as young and long as possible. Very friendly salesperson. Price - $150 ish. Good deal for the quality of boot I got. Owner Comment - Congrats on your success since 1938! I like the COOP concept and $30 lifetime membership model. Many of my friends are loyal customers due to this model. You created a good and strong culture. Keep up the good work.

Brought in 2 bikes for a tune up, new grips, new chain, new brakes, and a few other things. Bikes…read morewere both about 10 years old and needed it. The owner John was very nice, made a few suggestions, and all in all did a great job on our bikes. Also fixed the gears so they move and switch like new. The bikes are like brand new right now. Bikes have become quite expensive over the years , the average good bike being from 500 to 1000 dollars! So mine are here to stay. Will bring them back again if anything needs to be done. So far so good. thanks John....

I came in with a buddy with two broken bikes and no knowledge on how to fix them. John helped give…read moreus some pointers and was all around VERY helpful and knowledgeable. With his help, we were able to get our bikes up and running within a few hours, which otherwise would have taken us much longer. I couldn't recommend this place enough.

This was my very first time looking up a bicycle shop because my step son's bike needed a new tube…read moreand tire. There's so many options on Yelp, I just went for this one. This is up where Bonanza is and I live down in South Reno. Silly me, I know. Results, they didn't call me when they have finished. I had to call them and it was nearly late afternoon when I had dropped it off early because they said they can finish it early. My stepson was eager to get his bike back. All I wanted was to be informed that it was done, that's all. Pricing itself was pretty fair. They changed his tires into a dirt tire which was awesome so now he has hybrid tires! Even tough it's a kid bike, labor counts so Thankyou for the awesome job! The owner is really friendly and his staffs too. (During this time, all wore their masks. That's always a plus.)

Knowledgeable, thorough, personal service. Repairs bikes for the love of it. My son found this shop…read moreand has been very pleased with the repairs done, and the fact that the owner doesn't try to sell him things he doesn't need.

Walked to Mountain Dog to pick up a tube for my daughter's bike (love having a place like this so…read moreclose by). They were helpful and went above and beyond. Thank you Mountain!

I've been a human-powered road and mountain cyclist for decades. This was our first entry into…read moree-bikes. This business is a class act. I initially went in to buy a friend's e-bike they were so helpful to handle for them. We ended up buying 2 e-bikes plus a great rack. Marty (owner) and team are extremely knowledgeable, helpful, and all about customer service. Marty was extremely educational and provided valuable technical advice that I highly appreciated as an engineer and explained in plain English. He and his team went above and beyond on the several times we went there. I plan to make it our go-to shop and highly recommend it to others.

I wouldn't recommend this place, the staff is rude and unwelcoming. Its a simple as that.read more

It is really great to see people doing great things for the community. This organization works to…read moreraise money by repairing and selling bikes. They also give bikes to children through local agencies and businesses. I've purchased a few bikes from them in the past and been quite happy. The staff are friendly. Their is a noticeable difference in knowledge between the trainers and the trainees. What I noticed this trip was that a lot of the bikes seemed overpriced. For instance, there was a used bike for $120 that I could buy new at Walmart for $140 (plus tax). I don't know what changed but it didn't feel like a good deal to buy a bike there any longer. Perhaps the Bike Swap is a good option.

The whole crew here is amazing! They are patient, helpful, and have some of the best turn around…read moretimes. On top of that they have a great selection of parts and riding nutrition (I use a lot of Gu and scratch). I can't recommend this shop enough for all your biking and maintenance needs. I went in recently to get a bike fitting from them and it was a total game changer for knee pain, back pain and over all comfort. It's amazing what a proper fit can do for endurance and enjoyment of rides. Not to mention it was affordable and went above and beyond expectations.

Sam was extremely helpful and knowledgeable. He was more than willing to answer all of the…read morequestions I had about a bike I had just purchased, and teach me about what I need and don't need. I would highly recommend this shop to anyone from new to advanced riders!

Not all the staff is aware, but they always have what I need. And what I need regularly is not…read moresomething most places carry.

Excellent experience. Randy' expertise and attention made a huge difference to my peloton set up…read more Comfortable efficient and perfectly tailored to me! Randy was amazing to work with and I truly appreciate his skill and care. Highly recommend to anyone looking for expert cycling advice and fitting! Thank you!