Marc (the owner) and Diana are very knowledgeable and helpful. They built a custom fishing rod to…read moreexactly my specifications and at a fair price. I have several Elk River rods for different types of fishing and I would put them up against any of the top rated rods. The store has a lot to offer , check it out!

Love this store. We just stopped in there to check out the end of the ski season deals. We left…read morewith so much more. Chris in the ski area was helpful sharing his knowledge of skin classic skiis, NNN bindings for skate skiing & fishing boat options (kayak vs canoe). My friend recently got her ski Boots stretched which is a service that is hard to find. They also waxed our skiis at a reasonable cost along with superior quality. Stop in and enjoy there assorted sport options, including fat bikes & hunting supplies with great service & knowledge.

I want to do a big shout out to Brian who let me know about a recall on a piece of my bike rake…read more(that I was not aware of). He completed the warranty information and ordered the part so that it could be replaced while I was still in town. GREAT CUSTOMER SERVICE.

Great staff & great bikes. We rented Giant e-bikes twice this summer. They fit us perfectly & were…read moredelivered to our hotel. Staff very friendly & patient.

Have been tubing at River's Edge Adventure several times and have never been disappointed! Staff is…read morevery friendly and helpful, especially with beginners! I cannot wait to go back and try their other adventures... definitely one of my favorite places in the Northwoods!!

Whether you are lucky enough to have a home up here or whether you are just visiting, this store on…read morethe main drag has a lot going for it. Walk in, look to the right, and check out what's along the walls. You will find, without a doubt, the best and neatest and most complete selection of north woods T shirts that you are ever going to see. Bar none. Whats more, I know the kid who folds all those T shirts, and it has to be said, either he is in the military, or he should be in the military, or someone in his family is in the military. They are piled up in perfection. The selection also manages to make all sexes, ages, sizes, and color palates happy, too. Even if you have a high maintenance kid with you who wants bling. And the quality equals the prices. Great, all the way around. In terms of sportswear or the sportsperson in you, it's a great store.

This is a great place to shop for clothing and all the fishing bait and any fishing gear you'll…read moreneed rods reels lines you name it they have it. Jane is very helpful and answers all questions.

I was so sorry to learn of Chuck's passing and my condolences to his family and friends. Thier may…read morebe no connection but the passing of his wonderful dog "2" must have been terribly hard on him. The place still has the best nightcrawlers in Wisconsin but the place will never be the same for me without those two.

A one-stop shop for all your fishing needs up in Wisconsin's Northwoods. Load up on bait, tackle,…read moregear, live bait and even a fishing license if you don't already have one. This is a mom-and-pop shop run by the friendliest husband and wife duo with an incredibly rich knowledge of the surrounding waters/area so don't hesitate to ask them for prime fishing spot location recommendations, bait and tackle recommendations and more. There are maps at the check out counter of the local waters that you can take pictures of and some annual, paper fishing guidebooks published by WI DNR available for free as well.

We went in looking for some gear to help out with an impromptu December hike and were pleasantly…read moresurprised by the selection and layout in here. I picked out a pair of Kahtoola Exospike crampons for my city-slicker flat-soled boots (which worked great by the way!) and asked the gentleman behind the counter if he knew of any good hiking destinations nearby. He recommended Fallison Lake near Boulder Junction and it turned out to be one of the most beautiful hikes we've ever been on.

I was looking for a 2020 Seagrass Hobie Mirage Compass with an upgrade 180 pedal drive. Coontail…read morewas able to accommodate me with my request. When I got up to Arbor Vitae, the boat was all set up and ready to go and Jason went through it like a pro, giving me some pointers on getting further enjoyment out of my purchase. This is my 6 kayak, (probably my last...no more room in the garage or my wife may divorce me) but my first fishing kayak. I don't get up north all that often, but I have no reservations recommending this store appreciates Jason's communication and helpfulness during the process.

The staff at the store was absolutely terrible, they were laughing at customers and we're not…read morehelpful at all. The employees weren't wearing their masks right. The blonde at the register was very rude and was just standing in the back doing nothing. All I can say is that there is a bunch of rednecks in Rhinelander and that is what those employees were. I do not recommend coming to the store if you need anything, it's not worth the judgment from the employees. They have a terrible attitude and they act like they don't want to work at all

Wow. These 'racist' comments are way off base. I was shopping with various PEOPLE and we were all…read moretreated like PEOPLE - and very well at that. Courteous, knowledgeable staff that were friendly, smiling and attentive. Great products at great prices too.

Great selection in a small shop. Great live bait selection too. We picked up some accessories and…read morelures.

love this place and the service! i might never catch a fish…read morebut they have all the things i need to keep warm and safe while out on the ice. they also have those cute pink bait fish. thanks kurt!

New owner has really made this place his own. Lovely decor, some whimsical new accent furniture…read more Wait till you see the handcrafted tables. Owners kids, Kat and Mitch, are real swell and provided us with a nice tubing experience. Can't be beat!

This place has everything you could need. Canoes, kayaks, tubes you name it. Everyone was very…read morehelpful. Brandon helped us get in the water and answered all our questions as well as handled the heavy lifting when he picked us up. The route was gorgeous. We saw two bald Eagles and were constantly surrounded by the green of the great north woods. Probably the most efficient canoe rental I ever went to. Love the name too!