Our go-to grocery store for local fruits and vegetables. Please shop local and don't go to the big box stores. This store is in the large parking lot right off Dairy Road and the bird sanctuary, close to the airport and Costco. Stop here to get the BEST deals for papayas, dragonfruits, citrus, and veggies! They price out papayas by ripeness. You can get 3 for $2.50 if you eat them that same day! It's an amazing deal and we shop here weekly to save on pricing. read more

This is a great spot to stop and pick up some fruit and Maui onions on the way back from Hāna. Great prices from small gardens on Maui. They're friendly and helpful. read more

Best produce vendor in Maui, I tell you! The variety and prices beat any other competitors. Don't let the warehouse building fool you. I was in search of "exotic" fruits (cos that's what you do when you visit the islands) and was driving around all over Maui from Kaanapali to Kihei to Hana only to find that Rowena's has always been there, by the airport!! Shoutout to Ms. Aileen (cashier), one of the sweetest ladies in Maui!! PS Not pictured: garlic (adobo) peanuts and house-made pork chicharon read more

See all

This is a cute little shop that I usually drive past. However they have some good products available with some good prices too. Worth checking out. read more

See all

Don't buy Chayote leaves from there . All bags infested with black bugs ! Called to speak to someone and texted and left msgs but they don't answer. Very disappointed.. read more

Great selection of some local fruits and snacks. Loved seeing some of the rarer Filipino treats as well. We also received some free samples of fruit when we checked out! Highly recommend this little produce store. read more

Very nice people and the fresh coconuts delicious. I will stop here next time I am in Maui.

The guy at the register just charges your items so quickly, charging you for more items than you bought, and for the pricier items. Watch him like a hawk. He did this to us twice. We had to void out the sales and make him ring up the items one by one and slowly. The prices are very reasonable if they charge you for the right item and the grocery are very fresh. They have great selection of fresh local fruits. The only reason I go here are for the fresh local fruits and the vegetables. read more

Best produce on Maui-- most of which is actually grown in Maui. The papayas and bananas are not hard and green but ripe and full of flavor at bargain prices. The Filipino staff is friendly and helpful, and they have exotic fruits and vegetables you won't find anywhere else! read more

I bookmarked this produce shop and it was our first stop after arriving in Maui. I picked up some apple bananas and a papaya. They were so good that I wanted to go back again to pick up more fruits during our stay in Maui. What I miss most about Hawaii are the local fruit, which I didn't quite appreciate while living in the islands. We drove back today, even though it was about an hour away from our hotel. I got more apple bananas, more papayas and some dragon fruit to try. I saw a woman purchasing a bunch of the dragon fruit, so I figured they must be good, even though I've never tasted them before. We stopped at a different fruit stand while driving today, and I noticed that the prices at Rowena's were better. They also sell other items like dried spices, fresh herbs and veggies. It's worth checking them out if you're in the area. Note that there's a sign that says there's a $.25 charge when using a credit card for purchases less than $10. However, they added $.75 to use my credit card even though I spent more than $16. I found out after they ran my card. read more

See all

Rowena's specializes in Filipino foods and ingredients, also sporting a mini market. I'm always on the hunt for a bargain and like to support local so I finally popped in to check them out. THE STORE: They're located in a tiny shared warehouse space at the corner of Hana Highway and Wakea Avenue across the street from the Jim Falk car dealership. Parking is plentiful. EXPERIENCE: Other than the heat, the thing that hits you is the strong smell of fruits that are on display. While they all looked fresh, the overbearing scent of very ripe or even rotting fruits in the hot space was not very inviting. If you've ever been to the Maui Fair and went into the War Memorial Gym to the Better Living event on the third day and walked near the decaying fruits and swirl of fruit flies - that's how it was, LOL. To be fair, if you're in the market for dragonfruit, they sell it here! I was on the hunt for some fresh veggies and their selection was very minimal. They have a small beverage refrigerator minimally stocked with hand-packaged veggies but nothing that I wanted, such as snow peas and lettuce. The appearance of it all and visions of human-handling especially during this pandemic just turned my stomach. Other items for sale were Filipino and Asian spices, ingredients, snacks, a few familiar canned goods and refrigerated/frozen foods. An odd for-sale item I noticed were quart-sized Ziploc bags containing frozen chicken wings, like they bought a big bag at Costco and repackaged them in unmarked bags. Eh, no thank you. TIP: Unlike other Filipino markets on the island, these guys do not serve any hot foods to-go. OVERALL: Strong on the ingredient & fruit offerings, not so much on the veggies. read more

If you are searching for fresh coconuts check out this place! Way cheaper than other options around the island and the coconuts were HUGE filled with a lot of coconut water. After we drank the water they were so kind to open the coconut up for us to eat the inside. read more

I happened to be dropping something off at Picture It Framed the other day and noticed this store next door to it. I had no idea that there was a store here all this time, but what caught my eye was all the produce near the entrance. I popped in to see what types of products they had and was pleasantly surprised that they had a lot of fresh produce and at very very affordable prices. They had a wide variety as well from your typical cabbage, onions, carrots, to dragonfruit, rambutan, sage, lemongrass, & dill. By the entrance they had a ton of spices available like nutmeg, coriander, licorice, fennel, & cayenne just to name a few. Most bags were just $2.00. $2.00! Nice! While most of their products cater to Asian cuisine (majority are Filipino and Thai products from what I could tell), they do also have your basics like ketchup, salt, mayonnaise, etc. Rowena's is definitely worth a stop before heading to big box shops like Costco, Whole Foods, etc. You can find them across the car dealership in a big warehouse looking building. Parking is a little tight, but should be easy to find a spot. read more

See all

Tiny tiny shop but it has all of the in season exotic fruit that you need. Parking is easy and plentiful. Prices of fruit change daily depending on ripeness and freshness. We got a bunch of star apples and soursop. They were delicious and tasty. Solid local shop. read more

Beautiful produce; great selection. Friendly staff. Diamond in the ruff ...maybe not so pretty but who cares?

Very little shop. But they have lots of great fruits at good prices! This placed is well reviewed and they deserve it. My wife loves this place, she said they have great stuff to cook with. They have lots of spices too. Very fresh produces! If you are local, this is a great place to checkout. They have very cheap young coconut! $3.50. $4.50 to have it cut! :) read more

See all

I found this little market thanks to other Yelpers... Thank you. Locally grown fruits and vegetables sold in a little shop in the business area of Kahului. Nothing fancy, but easy to find and lots of parking. The prices were good and it was a lot of selection. I can see myself stopping in here often. They also carry a lot of packaged food items imported from other countries. There is a little Coconut Café upfront which probably is busier in the mornings. Besides coffee and bagels they were also selling whole coconuts for drinking. read more

See all

Great place to pick up fresh fruits and produce, vegetables. Will make it our first stop on our return, surprise find.

The produce is high quality. There are many varieties of fruits and vegetables are amazing. If you want to experience Tropical/Filipino fruits you must visit this place!! read more

Rowena has her own farm, but gets produce from other local farmers. She used to be at Maui Mall until Whole Foods moved in. After moving around over the years she leased a space in this warehouse on Wakea near Hana Highway. Because of its easy access it is more convenient than most supermarkets. You can find a variety of different bananas, Kula onions, corn, sweet potatoes, etc. if they don't have it on stock, Rowena will try to get it for you from one of the other local farmers. Because of the great service, reasonable prices, and fresh produce this is a weekly stop for me. read more

The address in Yelp is wrong. The correct address is: 230 Hana Hwy Kahului, HI 96732 United States It's across the street from the Hyundai sales lot. The staff was very friendly, and the variety of produce was terrific. From lemongrass to brussel sprouts, jalapenos to potatoes to plantains. There's also a collection of Asian and Filipino sauces and edible goods. It's worth stopping here before heading out to Safeway/Costco for the rest of the list. :) read more

Rowena's Produce - Front of store - Farmers Market Near Me - Kahului, Hawaii

Love stopping by Rowena's to see what fruits they have. Really important to our trip and it changes frequently, so very interesting. Worth the stop! read more

If you are staying on Maui for more than 2 nights, stop here on your way to your hotel. It is right outside the airport. Here, you can pick up snacks, tropical fruits, seasonings...and other necessities that you are going to need for the duration of your stay on the island. read more

On a return trip to Maui, this will be my first stop after leaving the airport. Really fresh produce, small packages of reasonably priced spices for your vacation stay and super friendly folks. Our 8 and 5 year old grandchildren had 'drink from a real coconut' on their list for this trip. At Rowena's Produce they have fresh coconuts trimmed and ready to have their top chopped off to drink the lovely juice/water inside. A staff member chopped our coconut top and they kindly gave us a straw. Truly an unforgettable experience! Give Rowena's Produce a try when you're in Maui!! read more

Small place but awesome produce by the airport. We had mangos, papayas, and apple bananas. Their prices were very reasonable.

Love how friendly the ohana is over here. They ran out of an herb, but then called other stores for me to see if they have the herb. They are very loyal to their customers!!!!! They treat their customers with respect and care!!! read more

Pay attention to what these people charge you because they will try to overcharge. I used to come here for years. They had what I needed, were affordable, didn't charge tax, and were friendly (the elderly sweet lady in particular). However, a couple past experiences and my last one with the same worker will make my frequenting this establishment come to an end. Whenever there were would be a very short heavier set woman working at the counter she would always overcharge me. She would get noticeably upset but would usually correct the price when I would tell her. This last time she tried to overcharge me for eggplants. The price was 1.99/lb and I saw her charging me 2.69/lb. After I told her about the 1.99/lb price tag they had out, she yanked it. I was over it so I put the eggplant back. Boy was she mad. Then all of a sudden they started charging tax. I guess she wanted to "win" in this exchange. I asked her when they started charging tax. She replied saying "OF COURSE" which did not make any sense. The sweet older lady who used to work there isn't there anymore so there really isn't any reason to attempt going back with this rude person always at the front overcharging people. This ended up working out though because I was able to get three 3lb bags of eggplants for just $10 just down the street at Maui Greens Market. read more

This is one of my favorite places to buy produce because it's very affordable, fresh and local. I usually come here first then go to Whole Foods or some where else to buy whatever I need. But I find I can get so much for a great price. Their locally grown greens and herbs are wonderful. Plus I love the Molokai purple potatoes. Awe and the local lemons and limes too...I could go on about all that I love here. Most things here are locally grown on their farm in Kula. The label notes where items are grown and you can always ask if unsure. The staff is very friendly and willing to help. If you want something you don't see, just ask as they might have it in the back. Say you want $1 worth of cilantro instead of the $2 bag...just ask and they'll give you a smaller quantity. They have a location on S. Kihei Road in the Aloha Market which is closer to my house, but the selection is not as good. This main location has be most and seems to be stocked often. This is a great stop for visitors and locals when you're in town. They do accept cards as payment too, so not limited to cash only. read more

Rowena's Produce - Farmers Market Near Me - Kahului, Hawaii

We're so happy to have found Rowena's! Whenever we visit, we stop here to pick up tropical fruit and vegetables that remind us of the Philippines. More options than Foodland. When we had our wedding here, we told all the visiting aunties, uncles, and friends to stop here and they were not disappointed! read more

Rowena's Produce - Yummy apple banana. - Farmers Market Near Me - Kahului, Hawaii

Got 2 pcs soursops (guyabano) before heading to the airpot..The lady stated and assured me that we can have the fruit checked in without any problems as long as it is wrapped in papers, ziploc and clothes in my luggage..I am quiet hesitant to do it because I somewhat know the law but not quite sure because Hawaii is a domestic flight anyway... when my luggage passed the xray machine it was seized and I was disappointed...Pls know not to take any chances and always stick on the rule...I should followed my own instinct and not depend on others opinion...leason learned read more

First and last visit. Watch out, lots of bad math at check out. Caveat emptor. Good luck...

Amazing prices. Fresh fresh fresh local grown. Plenty to pick from. Friendly big selection. Very happy i drove past and saw all the fresh veggies. Making stir fry with lots of yummy maui grown veggiea read more

Philipino Fruit market near OGG airport. It has local fruit like mango (small variety at $4/lb), pineapple, orange, pomelo, papaya, jackfruit. No sapote nor soursop. read more

Good Asian store while in Maui. Got a lot fresh Asian veggies and fruits. Will drop by again when on vacation.

Being located in a small industrial area, they are very easy to locate with their huge, bold, & simple sign. The produce here are very reasonable... Actually, their prices are awesome compared to our local grocery stores around the area. Aaand, sometimes they even give free produce! The last time we went there on a Saturday afternoon, there were a basket of many Apple bananas that she told us to just take! I mean, those bananas are bomb for banana lumpia, so for sure we took a load of them home! read more

Are you tired of spending $6 for a bag of rosemary, basil, mint, etc. when your recipe calls for just a little bit? Well guess what, Rowena's sells small bags of these herbs for just $1. She has a nice selection of fruits the she buys locally and presumably from the mainland and international. She's not all about being organic and it's impossible to know which produce is organic and which is conventional. Her prices are very good as is her selection which keeps me coming back! read more

Pretty awesome place to get produce and to support local businesses. I try to go here for my produce as much as possible.

I hope they don't start raising the prices once more people find out about this place but their produce is delicious and at a great price! 3 for $5 papayas or 3 for $4 or 3 for $2.50. Depends how ripe you want them. Wish I'd known about this place at the beginning of my trip. read more

Definitely more reasonably priced than supermarkets. When I was there yesterday, they had papayas 3 for $4 but they were ripe and had to be eaten right away. Pineapples were $3.75 so Costco price of $2.99 was better. A good place to pick up small amount of spices and definitely worth checking for vegetables after you do the Costco run. This is located across from Hyundai dealership a few blocks from Costco. One of our map apps said it was located on Hana Highway somewhere past Paia, so make sure you have the correct location! read more

Amazingly sweet papayas and golden pineapples. They even cut it nicely for you for $1more. I came back many times during my stay at Maui!!! Super cheap too. Great deal read more