I don't know how you give Dan and his family anything less than 5 stars. This is our go to shop the…read more3X a year we go North and are treated above and beyond each and every time!!! For any of your fishing needs go see him and you will not be disappointed trust me!

Great location, great selection, and best of all great local knowlege!!…read moreDan runs a great bait shop and get you pointed in the right direction for guides, hot baits and lures, and "go to" spots on the lakes.

Have been tubing at River's Edge Adventure several times and have never been disappointed! Staff is…read morevery friendly and helpful, especially with beginners! I cannot wait to go back and try their other adventures... definitely one of my favorite places in the Northwoods!!

Our second year renting e-bikes. Well maintained bikes and a friendly staff. Right on the main…read moretrail and it gives you the option of going to Mercer or Manitowish Waters or even Boulder Junction. BJ is a long ride on a half day rental, so maybe just think about stopping half way and stopping by the rest area on the lake. They also offer canoes and rafts. Not gonna lie, tuning the river might scare me but might try it some time E-bikes are pricey but nice. In town they have a self serve e-bike stand, which is owned by this place but sometimes bikes are all gone

New owner has really made this place his own. Lovely decor, some whimsical new accent furniture…read more Wait till you see the handcrafted tables. Owners kids, Kat and Mitch, are real swell and provided us with a nice tubing experience. Can't be beat!

This place has everything you could need. Canoes, kayaks, tubes you name it. Everyone was very…read morehelpful. Brandon helped us get in the water and answered all our questions as well as handled the heavy lifting when he picked us up. The route was gorgeous. We saw two bald Eagles and were constantly surrounded by the green of the great north woods. Probably the most efficient canoe rental I ever went to. Love the name too!

Whether you are lucky enough to have a home up here or whether you are just visiting, this store on…read morethe main drag has a lot going for it. Walk in, look to the right, and check out what's along the walls. You will find, without a doubt, the best and neatest and most complete selection of north woods T shirts that you are ever going to see. Bar none. Whats more, I know the kid who folds all those T shirts, and it has to be said, either he is in the military, or he should be in the military, or someone in his family is in the military. They are piled up in perfection. The selection also manages to make all sexes, ages, sizes, and color palates happy, too. Even if you have a high maintenance kid with you who wants bling. And the quality equals the prices. Great, all the way around. In terms of sportswear or the sportsperson in you, it's a great store.

This is a great place to shop for clothing and all the fishing bait and any fishing gear you'll…read moreneed rods reels lines you name it they have it. Jane is very helpful and answers all questions.

We went in looking for some gear to help out with an impromptu December hike and were pleasantly…read moresurprised by the selection and layout in here. I picked out a pair of Kahtoola Exospike crampons for my city-slicker flat-soled boots (which worked great by the way!) and asked the gentleman behind the counter if he knew of any good hiking destinations nearby. He recommended Fallison Lake near Boulder Junction and it turned out to be one of the most beautiful hikes we've ever been on.

I was looking for a 2020 Seagrass Hobie Mirage Compass with an upgrade 180 pedal drive. Coontail…read morewas able to accommodate me with my request. When I got up to Arbor Vitae, the boat was all set up and ready to go and Jason went through it like a pro, giving me some pointers on getting further enjoyment out of my purchase. This is my 6 kayak, (probably my last...no more room in the garage or my wife may divorce me) but my first fishing kayak. I don't get up north all that often, but I have no reservations recommending this store appreciates Jason's communication and helpfulness during the process.

Wow! Got a great deal on a new AR 15. Brian is very knowledgeable and repairs guns also, couple…read moremiles down the road to the shooting range in phelps. Nice selection of high end Kimbers! This place just opened and very nice, its located on Highway 17. Update 2018 hunting season- Just purchased a new Winchester 308 hunting rifle and a new Marlin 12 GA. for bird hunting. Large selection, place was packed during hunting season!

Wow! The service was great. I truly valued how honest and knowledgeable the owner and staff were in…read morehelping me decide which rifle would best suit my needs. There was a huge selection of options, and the staff helped me narrow down my options by asking the right questions to get me exactly what I was looking for. I would recommend this shop to anyone!

I purchased the Water Weed Rake from Kaufman Outlet a few weeks ago. Before this, I could never get…read moreto the weeds by our swim raft. This rake has a handle extension that enables you to reach those hard to get to weeds. The "teeth" cut into weeds/roots, and the drainage holes allow you to rake up more without the water. Best of all, its quite light, so the kids got into the action. Weeds; GONE!

From the owner: Kaufman "Original" Snow Scoops & roof snow rakes "Shark…read moreTooth" water weed rake Rustic cedar log furniture both indoor and outdoor Custom furniture for your summer home or cabin Wildlife artwork by local artist Sunheat infrared heaters

The staff at the store was absolutely terrible, they were laughing at customers and we're not…read morehelpful at all. The employees weren't wearing their masks right. The blonde at the register was very rude and was just standing in the back doing nothing. All I can say is that there is a bunch of rednecks in Rhinelander and that is what those employees were. I do not recommend coming to the store if you need anything, it's not worth the judgment from the employees. They have a terrible attitude and they act like they don't want to work at all

Wow. These 'racist' comments are way off base. I was shopping with various PEOPLE and we were all…read moretreated like PEOPLE - and very well at that. Courteous, knowledgeable staff that were friendly, smiling and attentive. Great products at great prices too.

Very diverse selection. Didn't have the type of specialty leaders I needed but was impressed with…read morevariety of tackle they had.