Sakura Sakura

I don't usually write reviews, but this one is long overdue. Therapy Stores on Valencia Street is,…read morewithout question, one of the most special places in San Francisco. It's more than just a boutique... it's a warm, welcoming little pocket of joy in the middle of the Mission. One of the reasons I keep coming back (beyond the incredible gift selection and stylish, inclusive clothing) is because of the owner. She's owned this family-run business for over twenty years, and you can feel the love and intention behind everything in the store. She's one of the kindest, most humble people I've ever met, and every interaction with her reminds me why supporting small businesses matters so much. What really blows me away is that she always remembers me. Every time I walk in whether it's been a month or six she greets me by name and asks about my family. She remembers the little things: that my best friend I normally shop with here got engaged, that my dad fell ill last year, even what kinds of gifts I usually gravitate toward. It's such a rare and genuine connection, and it makes shopping there feel personal in a way that big stores could never replicate. Beyond the amazing people, the store itself is beautifully curated. You can find gifts for everyone !! From toddlers to grandparents, quirky coworkers to stylish best friends. Every item feels handpicked, and the range is both thoughtful and playful: hilarious greeting cards, cozy home goods, funky socks, beautiful clothes in all sizes, and unique accessories you won't find anywhere else. It's also incredibly inclusive and community-minded, with products that celebrate all identities, orientations, and body types. In a city that sometimes feels like it's losing its soul to chain stores and tech monotony, Therapy on Valencia is a refreshing reminder of what small business can and should be. A place with character. A place with heart. A place that feels like home.

They have a rude no drinks allowed policy, forcing people to leave them by the front of the store…read more As if a covered drink with a top on it is going to somehow spill on merchandise... perhaps its a hint that I should take my business elsewhere

Glasses for screens

NSFW

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Cheeky coasters

Button Down

4.3(64 reviews)

1.0 mi•Presidio Heights

•$$$$

46 years in business

Locally owned & operated

Modern Luxury Magazine recently named Button Down the Best Boutique for Men's Clothing, and after…read morevisiting, I understand why. A careful walk through the store reminded me of the legendary Wilkes Bashford on Sutter Street, back in the 1980s. Like the original Wilkes, Button Down offers beautiful Italian and European styles, along with famous brands and their own private label. They also carry luxurious accessories for men and women. Greg, who had also worked at Wilkes in its heyday, helped me put together an entire ensemble. It was like a trip back in time, with the same quality, personal attention and service that is nearly impossible to find anymore. Button Down is located on Sacramento Street in Presidio Heights, and it is well worth the visit.

Poor customer service and the staff wasn't interested in the customer service especially if you…read morewere not their typical customer. Find better clothing at other stores.

Men's shirts

Men's Outerwear

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Women's Tops

Wild Feather

4.7(41 reviews)

1.0 mi•Lower Haight

Amazing, innovative threads always! Amazing designers and…read morestaff all around. Spirit and style is inspiring. If you want to treat someone or yourself to some amazing stuff ... check it out!

A friend and I came here and he got gold lamé and I got some great shades. They have a great…read moreassortment of unique items that you never find anywhere else. #shoplocal

Rocking this jacket

Wild Feather

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Ruru Boutique

4.5(2 reviews)

1.6 mi•The Haight

Wow, finally a Sanrio in the Haight/Ashbury. Been waiting forever. Thought it was another women…read moreboutique store but they added a section for Sanrio products. Not bad.

I finally had the chance to stop by here today. What attracted me the most was all of the hello…read morekitty merchandise looking at me through the doorway! Anyways this is a cute boutique. While the boutique has an emphasis on Hello Kitty products (including clothes, undies, and the usual store you'd see at a Sanrio store), they also carry a variety of young women's clothing. I saw alot of tops that I thought were very cute as well as some nice dresses. I wasn't too familar with many of the clothing brands but I imagine its similar to the brands sold at other Haight St stores like XGeneration. The prices are also not too pricey. I also got to chat briefly with Sarah (who Im assuming is the owner) who is very cute and friendly! We we talking about Hello Kitty most of the time but she definitely has love for her boutique. While leaving the store I also noticed that they carry a small collection of Harajuku lovers up at the register. I will definitely make Ruru one of my regular boutiques I visit when I visit Haight St in the near future.

Gravel & Gold

4.6(40 reviews)

2.0 mi•Mission

The store was pretty cool very cute. Has a lot of very interesting gift items if you're coming to…read moreSan Francisco and you visit the Embarcadero this would be a great place to visit because they have so many cool little things that you can buy the service. I didn't see much service here at all there was nobody walking around to attend any of the guests that come into the store, but their items are very cool and variable which I really enjoyed very artsy. I wish I bought their hats that they have but I made the unfortunate decision not to I promise to come back and buy their custom hats.

Very nice service. I went to buy an item and on that one day it was 30% to my surprise. People were…read morevery nice. it wasn't an advertised sale and it was worth $80.

Opening night

Treasures!

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Gravel and Gold shop interior

Oak + Fort

2.2(29 reviews)

0.7 mi•Hayes Valley

I could give 0 star if I can't! I bought the skort online and found it defective and unclean when I…read morereceived the product! The client experience team even pretended that they didn't see the big stain and the dusts from my pics! I literally just received it and contacted them right away! Can't believe I paid usd$66 included shipping fee for a defective and probably used product and the seller refused to even let me return with no charge. Worst online shopping experience ever!! Avoid this shop!

I overheard one of the employees, someone who claims that "they're the store manager", I think…read moretheir name is Olivie? make an extremely racist comment about a specific group of people and how they "smell." Completely unacceptable. She was also incredibly pushy, pressuring me into buying something and making the whole experience very uncomfortable. Do not shop here if you're against racism, overpriced fast fashion, or being harassed while trying to shop. This store is not worth your money or your values.

1.3 mi•Union Square, Financial District

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Zara

3.0(483 reviews)

Needing a gift for my mother in law birthday outfit…read more Zara, here I come. They always have what I need. Found her a green blouse and spoil myself with a brown knit top. Yah! The prices are amazing. All the associates are friendly and helpful. You must show here. ;)

We stopped into this store because mom wanted to see it. Anyway, I've never set foot in a Zara…read morebefore today, and let's just say that it is unlikely that I would ever return to this Zara or any other one. This is a large multi-level store, and maybe at times it provides a pleasant shopping experience, but today was not it. I hardly saw any employees working & I did not interact with anyone. It seems like there is an end-of-season sale going on or something because the store was a total and complete mess. Many items were 70% off, but there were slim pickings for sure. Clothes and shoes were strewn all over the place and there was very little rhyme or reason for the way items were displayed or organized. Full priced items were set out in the midst of the sale stuff and it was just chaos and mayhem galore. I found a skirt that I liked, but I was so grossed out by the fitting room with clothes everywhere and the disarray in the store that we just bounced and got the heck out of there. Yikes! Do better for your customers, Zara!!

1.3 mi•Union Square, SoMa

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Aritzia

3.2(200 reviews)

I order online all the time, and packaging can really be hit or miss depending on who's packing it…read more That said, I was truly impressed with how my order arrived. I initially ordered the gray sweatfleece set (top and bottom), and the packaging was beautiful, neat, and thoughtful. I had to return it because it was too big, but when I reordered, the second package was just as nicely done. Five stars for consistency and care. As for the sweatfleece itself, I love it. The material is thick, warm, and absolutely worth the price. It feels well made and durable, and I can already tell this is something I'll be wearing for years. I know quality when I see it, and this definitely delivers.

Long time customer. A few of us were met with a very disgruntled cashier today. Heavier set with a…read morehead scarf that worked downstairs. It was disappointing to experience this at an Aritzia store, which usually employs the most upbeat, positive sales people. I don't know how she made it through the interview process but it was clear she did not enjoy her job and was taking it out on a few customers during a holiday week. I hope Aritzia management sees this as she was very rude and condescending to an old lady and to another young couple in front of us. So disappointed to witness, especially at one of the best clothing stores in Sf.

SPREADD THE WORDS!!! :)

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Siren Boutique

4.3(40 reviews)

3.9 mi•West Portal

Sorry for the long review…read more Been living in the sunset district for 3 years. After Nordstrom closed, I found myself shopping at a local boutique in the sunset, routinely. I found a couple of items I can't wait to wear. the pajama sets they have are top quality. They are very similar to the sets I've found in high end bed/linen company's in town.I've also purchased a cute top that gets me many compliments and a leather purse that transforms into a backpack. They have many items including jewelry and beach items. I'm telling you, come and find your next item you can't live without.

Cutest shop with a ton of stock and everything is cute and reasonably priced but well made. Lots of…read morelocal stuff that isn't specifically a souvenir but can be a gift for people visiting. Love their jewelry selection. Lots of hand made things.

Perfect for gifting.

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Great jewelry.

Ambiance -San Francisco

3.6(117 reviews)

2.4 mi•Inner Sunset

HORRIBLE EXPERIENCE !!! I came to the city to the museum, saw the store and decided to stop in…read moreremembering my years in SF and how this store had so many unique things. I found a candle that proceeds go to a food organization and I was sold. However, attempting to pay for it, both sales ppl ignored me, they helped the 2 white customers next to me engaging in customer service, but not me. The sales associates, white themselves never acknowledged me. Went to pay didn't even say anything. The other sales person came over trying to hand over a sales to her to ring out and try to bypass me who I was in line to pay. She saw me, twice, bc I had said excuse me to her to let her know I was ready to pay. BIGGEST MISTAKE TO COME IN.

Overpriced, tiny, rude staff. Stylist threw clothes at me that were nothing that I asked for. She…read morewas just angry to work there.

Ambiance boutique has nice apparel & accessories 12/21/23

Nice ensembles 12/21/23 Winter Walk

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Holiday attire 12/21/23 - Winter Walk

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3 reviews that are not currently recommended

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Sergio S.

2 years ago

The older white man that I believe owns the store is a racist. I was shopping with my friends and he told us that we couldn't there because Mexicans shouldn't be buying from his store. I was so insulted and immediately left. NEVER shop here!!!!! read more

Nadine C.

156

1 year ago

I bought quite a few dresses and the after sales services was excellent! Love the shopping experience, and love more every time I mix and match their outfit with what I have at home. Def worth visiting! read more

Rhiannon B.

2 years ago

Been an occasional drop in customer since about 2013 and bought a few varieties of things.

Sakura Sakura - womenscloth - Updated September 2026

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Amiko Boutique

3.9

(87 reviews)

San Francisco is a city full of character. I noticed there are lots of characters are all around…read moreSan Francisco all four seasons. Then there are characters on social media without any character being performative in SF at the restaurants and public spaces. It's interesting to see so many characters all over the city especially in the Summer time . There is one place which has lots of stuffed characters ( not from eating food) at a mall in SF. It's at the Japan Center Mall in Japantown of San Francisco and it's called Amiko. On a Japantown stroll I landed at Japan Center Mall West and entered Amiko. Inside you will see some interesting stuffed characters and other items usually from the land of the rising sun. You will also find different characters to fill a public trinket box. Inside you will find shirts and bags. You will also find hats and bracelets. This place has blind boxes and a Kawaii vibe. Amiko has a lots of character. Japantown has lots of good places to go and lots of places to eat and "shop" like getting some sushi with Tonkatsu the Japanese fried "pork chop" and then go to Amiko and see a stuffed bunnies that don't "hop" and grabbing an ice dessert treat with a cherry on "top" Go on a stroll in Japantown also known as a "crawl "you see lots of characters in SF during all four seasons Winter, Spring , Summer and "Fall" you will also see lots of stuffed characters and it's not from eating its seeing a stuffed character "doll"and it all takes place at the "Japan Center Mall"

I've been looking for Smiski and didn't want to risk buying a fake online, so I checked out…read moreJapantown. A few shops were sold out, but I eventually found some at this store. All Smiski items come in blind boxes. I chose the "Let's Exercise" series and ended up getting the Balance one. I also picked up a strap blind box and got a secret, which was a nice surprise. Customer service was great, and the prices were decent. This was my first time buying Smiski, glad I was able to find them here. :)

Fanloli Beauty

3.4

(7 reviews)

Was in Chinatown and stumbled across this store. As the guy said in his review, this is a girls…read moredream. Tons of Korean beauty products. A huge selection of lipsticks. All with testers! I bought a Peripera lipstick for $9.99. When the cashier rang me up, she said $17.99 and I told her it says $9.99. Could have been an honest mistake but make sure you check the prices before they check you out. They have a few Bay Area locations but this one is good and has a lot of selection, all things kawaii. Cute shopping bags make for good gift bags to others. Also have a lot of Korean skincare products. Prices are slightly higher I noticed but I wanted to support the small business so I decided to get the Purito moisturizer this time and it's a lovely formula. Also, they even let me buy some of their cute paper bags I told them the bags are great for gift bags. Lots of stuff to look at here and the staff were friendly. I was feeling extra so I also bought a surprise bag for $20. It's a blind bag and I go some things but I was hoping maybe there would be some makeup related stuff in mine but a lot of other trinkets. I don't think I'd get the surprise bag next time but cool concept.

I recently visited the Denim Tears flagship store and instantly fell in love with their hoodies…read more Each piece--especially the Cotton Wreath design--melds premium comfort with cultural storytelling. The thick, soft material feels luxe without feeling heavy, and the embroidery of the wreath motif is meticulous and meaningful. Trying one on, I could feel the care in every stitch. The staff was knowledgeable and eager to share the brand's mission of celebrating the African Diaspora through fashion. Even better, I scored 40% off during their US/UK sale. Highly recommend if you're looking for style with substance! https://denimtearshoodi.com/

Cotton Sheep

3.3

(106 reviews)

I first found out about this place from brother back in 2016 and have been fortunate to shop here…read morenow and again since then. I credit them with helping them define my style, and while what they carry may not be for everyone, the pieces I've bought still bring me joy and are holding up nicely. Great family run spot, and the staff is friendly as well. Thanks Cotton Sheep fam!

I love this store. Really great for gifts that are special and unique - there's nothing here that…read moreyou'll find anywhere else.

Harajuku Hearts

4.2

(18 reviews)

Harajuku Hearts is better than ever. Now in addition to Putumayo, Atellier Pierrot, and Enchantlic…read moreEnchantilly, they carry Q-Pot, Listen Flavor, Aqua Doll, and Tyuake Tyoke. Q-Pot is a really awesome jewelry and accessories line. It mostly has a food theme so think chocolates, lolipops, and sweets with a cutesy twist. Their rings are adjustable, so good for those with chubbier fingers. Tyuake Tyoke is a shoe line. They have shoes with mirrors on the heel. They run small, I don't think they go beyond a size L. Aqua Doll is a wig line. Listen Flavor has a more casual feel to their clothes. Most of their shirts, jackets, and hoodies are oversized so if you are plus size, you will probably appreciate the sizing. Listen Flavor has a lot of pastel colored pieces so if you like the Fairy Kei Look, this would be a good line. They also have gothic themed items too like cute demon bunnies. The store is also having more events which is a plus if you want to meet others in the Lolita community. You are able to buy tickets after purchasing a certain amount of merchandise. The week before Valentine's Day, they had a novelty fair (gift with purchase). I ended up with a cute pass case, perfect to put my clipper card in. I didn't think it was possible to love this store even more than I did but Harajuku Hearts has really outdone itself. I recommend checking out their Facebook page for news and coordination ideas.

Kawaii!! Cute little store that provides lolita, cutesy, and Harajuku fashion!…read more As I was walking on the street, I couldn't help but be pulled in by the cute pink storefront! The staff here are friendly and attentive. As soon as I got in, the employees made sure I was served. I couldn't help but be mesmerized by all the alternative Japanese fashion and cute pink clothing. However, I was put off by how expensive everything was. That's too be expensive with this kind of imported clothing, but I wish I could afford it! In a sense, this place makes you feel like you're in a pink adult dollhouse. It's a good find!

Fanloli Japantown

3.6

(10 reviews)

This is a very cute store for Sanrio stuffs , Korean cosmetic and skin care , cute stationary ,…read morehair accessories, dolls and collectibles. I love to browse around and update myself with the new products they carry . It is located inside the Japan town of San Francisco. Parking is hard so I usually take the bus or uber there. I appreciate the cleanliness of the store and hospitality of the staffs . Each time I find some new and cute items, it makes my day even it may be window shopping. This is a great place to find a birthday present or something cute for special occasions. Very nice and in expensive Korean skin care and make up as well . Don't miss this store whenever you are in the neighborhood.

Zero stars if I could. Horrible experience, defective products, and deeply disrespectful staff…read more I purchased a metal hair stick here on August 23, 2026. When I tried to use it, I realized the tip has an unpolished, sharp metal burr from manufacturing that literally catches, tears hair, and scratches the scalp. It is completely unusable and hazardous (see photos). On August 29, 2026, I returned to the store politely asking for an exchange for an undamaged one or a refund under California's Implied Warranty of Merchantability. Instead of helping, the employees outright refused, laughed directly in my face, and refused to provide any manager or owner contact information. Selling sharp, defective accessories and openly mocking young customers is absolutely shameful. Avoid this place at all costs -- a complete tourist trap with zero accountability.

Baby, The Stars Shine Bright Boutique

3.9

(98 reviews)

After reading some of the previous negative reviews, my daughter was a little nervous coming to…read moreBTSSBB. I accompanied her on her visit and have to say that the service was outstanding. Staff was very helpful in suggesting accessories, as well. The clothes are expensive but are high quality. Things to know before you visit: 1. You can only try on three items a day. Yes, it sucks but since they limit the number of people trying on clothes (only one on the day we were there), it ensures that more customers will get the opportunity to try on clothing. 2. No photos allowed. Not even in the dressing room. 3. Staff must assist you with fastening the dresses. 4. You must remove your shoes before trying on clothes. 5. Don't wear makeup or fragrances. If you wear makeup, they will give you something to cover your face so that the makeup doesn't get on the clothes. 6. All sales are final. No exchanges or refunds.

Overall: 1/5 Staff were unfriendly and overly control…read morefreaks. Fashion you can get cheaper online. Would not recommend. Value: 1/5 Overpriced. You can buy cheaper online (check Chinese fashion stores). Fashion: 3/5 It's meh. Some interesting stuff, but you can find the same stuff online a swell. Service: 1/5 Staff didn't seem to care about the customer experience, and had a lot of ego. Very strict about policies and kept reminding us about them (even tho we never broke any policies) and didn't treat customers like adults.

Jing Ying Gift Shop

4.3

(28 reviews)

My artist friend whisked me away to Chinatown in search of something she says will definitely be…read morefound there and this unassuming corner store was our first destination. Turns out when looking for tassels and chachkis, Grant Avenue is the street to stroll. At Jing Ying, she found these ornamental tassels with opaque beads that will be part of her art. There's calendars, Bruce Lee posters and all kinds of stuff here. We met a nice lady who helped us without pushing us to buy anything. Prices are fairly comparable with other shops in the area. We've kept looking everywhere afterwards, but this place turned out to be our best find!

Beautiful jade bangles best Authentic real Chinese Jade bangles. Family owned shop and factory in…read moreChinatown San Francisco and Hong Kong. DO NOT GO ANYWHERE ELSE this is the best place in San Francisco

The Kira Shop

4.5

(52 reviews)

Very cute store! I…read morediscovered this store on TikTok. I was drawn to the Miffy items they had for purchase. I bought a Miffy postcard for my friend which she loved! The employees were very friendly! Overall, very cute, would visit again :)

Suuuuuch a cute store!! Was so happy to stumble upon this store. Big fan of Miffy & all the cute…read moretrinkets. There's a wide selection of little stuffed animals, stickers, postcards, hair clips, perfume, Baggu, lighters, and other fun knick knacks. Service is fantastic, the workers here are great. I will say, it is quite pricey (for example, $30 hair clips & $25 keychains), so definitely somewhere I'd go to splurge versus anything you really need. Overall, a fun store!

Oriental Treasures San Francisco

4.2

(9 reviews)

•$

Absolutely loved this store on our trip through Chinatown yesterday!…read more The kids were gaga for all the Pop figurines, Mama picked up some Botan rice paper candy, and Daddy was in heaven with full zip up Venom and DeadPool hoodies. Also had to pick up a Siracha tank top, yeah baby! The store was clean, bright, HUGE, and organized well. The manger was friendly and helpful. The only way they could make it better would be to lower their prices a bit, but hey this is China Town in San Francisco and I'm sure the rent for this GINORMOUS store is astronomical. We left with a reusable tote thrown in with our purchase :-) We will definitely return here on any future San Fran China Town visits!

She kept telling me "j d" - is that Chinese for…read more"No minecraft keychains"?

KIM + ONO

4.3

(51 reviews)