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    Sara's Fashion

    3.9 (18 reviews)
    InexpensiveBridal
    Closed 12:00 pm - 7:00 PM

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    Custom Wedding Dress
    Heather B.

    I recently bought my dress from Janet and I can honestly say she is amazing! She knows what she is talking about! She helped me through the whole process of creating my custom dream dress and I couldn't be happier. I trusted her and she delievered. It was everything I dreamed about and more. She provided the best service and I never doubted her for a min. If you are looking for a custom wedding dress (or any dress) go to saras fashion! You will be in great hands. 100000000x will recommend!

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    9 days ago

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    19 days ago

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    Ask the Community - Sara's Fashion

    Review Highlights - Sara's Fashion

    She is the best in San Diego no one compares to Janet's special eye in fashion.

    Mentioned in 4 reviews

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    Prevue Formal And Bridal

    Prevue Formal And Bridal

    4.1
    (767 reviews)
    3.0 mi
    $$

    I got my wedding dress at Prevue Bridal about a month ago and had such a great experience here!…read more The associate was so kind and made me feel very comfortable. Unfortunately, I'm horrible with remembering names, but I was there January 10th and my appointment was at 3:30 PM (hope this helps get her a shout out). She made great selections based on the style I wanted and I ended up choosing the 3rd dress I tried on. This was my very first wedding dress appointment and I was suprised to have found the perfect dress so quickly. The prices were also very reasonable compared to other places I was looking into. Definitely recommend Prevue bridal!

    I drove over an hour in heavy traffic with a friend to shop for a wedding dress and was turned away…read morebefore even making it through the door. On Tuesday, March 3, I called at 3:27 PM while driving from the UTC area. I saw 3:30 PM and 4:30 PM appointments available, indicating they were fairly open that afternoon, but explained I wasn't comfortable entering my credit card information online because reviews mention a strict 15-minute late charge policy. I told the associate I would try my best to make the 4:30 PM slot, and that if other brides arrived before me they should take priority. I also said that if it looked like I could arrive within the 4:45 PM grace period, I would enter my information while driving. I was communicating proactively because that day a fiery fatal tractor-trailer crash shut down southbound I-805 near I-8 for roughly 12 hours, creating traffic chaos across San Diego. As traffic worsened on the 52 East, my ETA slipped to about 4:48 PM. At 4:25 PM, I called again to explain that I likely wouldn't arrive before 4:45 PM and wanted to avoid being charged the late fee. I asked what options were available. I was simply trying to communicate proactively and avoid being charged for something outside of my control. I was repeatedly told that because I was not already in their appointment system before 4:30 PM, they could not help me at all. I suggested several reasonable options: (1) marking me as arrived so I could finish driving safely, or (2) simply working with the situation, but every suggestion was rejected. They offered to apply the $50 late fee towards a dress, but couldn't answer what would happen if I didn't find my dress there. The conversation continued in circles. At that point I was about 10 minutes away and would have arrived at 4:48 PM, just three minutes past their grace period. Despite calling ahead, communicating honestly, and making every effort to come to their store, they refused to accommodate me. My friend had come with me to help look for a wedding dress, so the situation unfortunately wasted both of our time. We ended the call around 4:40 PM, and I turned around and drove home. Ironically, at 4:45 PM, the store called back with a workaround: if I made an appointment for the next day, they could simply mark me as "arrived" in their system and take me in immediately. This made it clear they had the capacity to help the entire time, but had chosen to rigidly enforce their process instead of welcoming business. When I pointed this out, I was told they have been in business for 40 years, which makes the lack of flexibility and basic customer consideration all the more surprising. Based on this experience, I'm glad I learned how this business operates before even walking through the door. It doesn't inspire confidence in how customers are treated once they've committed, and it's not the kind of experience that would make me feel comfortable trusting them with something as personal as a wedding dress.

    Photos
    Prevue Formal and Bridal's Storefont
    Prevue Formal and Bridal's Storefont
    Prom dresses at Prevue
    Prom dresses at Prevue
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    The White Flower Bridal Boutique

    The White Flower Bridal Boutique

    4.9
    (727 reviews)
    12.5 mi
    $$

    It's been such an amazing experience all the way around, that I don't even know where to start!…read moreFrom having the most beautiful selection of dresses to the very best service, I'd rate White Flower a million stars if I could. White Flower happened to be my first stop when dress shopping, and man, they set the bar high. I visited close to ten stores and every experience felt rushed, sales-pushy, and uncomfortable. That is not the case here. You get your own private room to be in the moment with your loved ones that makes the entire experience feel so much more special. Hanna, who is now my favorite person ever, deserves the biggest shoutout of all! She is kind, knowledgeable, and hilarious, which immediately made us all so comfortable. She picked up what I was putting down immediately and knew what I wanted more than I even did. I genuinely look forward to whenever I get to come back for reveals, fittings, and pick ups because it's always wonderful seeing her. Thank you for making one of the most hectic parts of wedding planning a breeze. My dress is more beautiful than I could have ever dreamed of!!!!!!

    Absolutely wonderful experience!! The dress shop itself is elegant and eye catching. The staff is…read morefriendly and helpful. Thank you so much to Precilla for helping me love my dream wedding dress. So grateful for her: expertise, patience and guidance on my wedding dress journey. They even had an on-site seamstress that took the time to answer all my questions and offer additional advice/solutions. The communication from the team has been phenomenal! They respond so quickly and are always so eager to help. So happy have found them, I would absolutely recommend to any bride!

    Photos
    Evoque by Dany Tabet
    Evoque by Dany Tabet
    Atwood by Justin Alexander Signature
    Atwood by Justin Alexander Signature
    Dickinson by Justin Alexander Signature

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    Dickinson by Justin Alexander Signature
    Brides for a Cause

    Brides for a Cause

    4.9
    (106 reviews)
    10.3 mi
    Established in 2012
    Not-for-profit

    This was my first time here and absolutely loved it!…read more We're shopping for my cousin's wedding and Elaine was super duper helpful. We plan to return in a few weeks to check out the new inventory. Thanks Elaine!

    I really enjoyed my time here. The employees were incredibly kind and welcoming. I came in on a…read morewhim with a friend, not expecting much, and was pleasantly surprised by how many dresses I genuinely loved. While some were out of my budget or would have required alterations I wasn't willing to do, I ended up finding the perfect dress--already my size, needing little to no alterations, and within my budget. We were honestly amazed. I also really appreciated that they offer to hold a dress for a short period of time (either a few hours or up to a day). When you're making a big purchase decision--especially since the dresses are final sale--it's refreshing and reassuring to see a business that encourages you not to rush. It felt honest and thoughtful, not like they were just trying to make a quick sale. The only downside was the fitting room lighting. It isn't very flattering and doesn't show well on camera, which makes it hard if you're FaceTiming family or friends for a second opinion. I'd recommend stepping toward the front of the store near the window for better lighting. As a suggestion to the store, improving the fitting room lighting would make a huge difference and would also allow customers to feel more comfortable without having to walk to the front of the shop or be visible from outside. Overall, though, it was truly a great experience, and I would absolutely recommend this store.

    Photos
    Some examples of dresses
    Some examples of dresses
    Wedding dress
    Wedding dress
    Wedding dress in garment bag

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    Wedding dress in garment bag
    Brides of San Diego

    Brides of San Diego

    3.8
    (151 reviews)
    10.7 mi
    $$
    Established in 1968
    Women-owned & operated

    I had shopped at a few different boutiques prior to coming to Brides of San Diego. I had a bit of a…read morerush (my wedding was in 6 months at the time I was looking) and honestly I was just anxious about my body and what it would look like in a dress. At previous salons I felt those concerns magnify. But with Rosa I felt safe. She made my friends and I feel so incredibly special, and she just knew what would look good on me. She did a great job clamping the dress to fit me and just made me feel so good in my own skin. The dress is truly amazing, and in such a large part that's due to her. Fast forward a few months there was a hiccup in delivery, not at all the fault of Brides of SD, but I was so anxious. Lonnie, the owner, saved the day. Lonnie made sure I got my dress and on time. Special shout out to Mya who called with updates at every turn and honestly just made me feel so calm and safe. I feel grateful she was there and I hope she has the wedding of her DREAMS cuz she's also getting married soon and boy does she deserve it to be perfect. Ok but DONT GET ME STARTED on Lily the seamstress. That woman is a magician. My dress fits like a glove, my boobs look amazing, that's ALL LILY! She did such meticulous work so fast - she's truly amazing. All this to say, the road to my dress had a significant bump, but Brides of San Diego came through for me, and my dress is next level perfect. Thank you for making sure my dream could become a reality

    Fashion events my page dress and belly dance costume for rental no need to get new dress for…read moreyour occasion and safe money and recycle material for the environment

    Photos
    We've taken extra precautions to ensure your Bridal experience is safe, clean, and comfortable.
    We've taken extra precautions to ensure your Bridal experience is safe, clean, and comfortable.
    Brides of San Diego
    Brides of San Diego

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    Sara's Fashion - bridal - Updated July 2026

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