I was a frequent customer of another local car wash, because it offers a ceramic coating application at a fairly reasonable price. Their price per wash is almost double that of your ultimate wash, but they offer a monthly subscription that makes the price of their wash equal to yours, if the subscriber washes their vehicle 5 times/month.
The only 2 advantages your competitor has versus your facility are: (1.) It has an excellent, free, self-serve vacuum system, and (2.) You can immediately get a free rewash if the car isn't perfectly clean.
Your facility, however, has several advantages, which will make it my go-to car wash: (1.) Your facility is touch-free, eliminating risk of scratches; (2.) I don't have to wash my vehicle 5 times/month to bring the price down to $10/wash; (3.) I can wash multiple vehicles at $10 each, versus $19 each at your competitor; and (4.) complete automation means that I don't feel compelled to tip a few dollars for a towel-dry that I don't really want.
All-in-all, your facility provides an excellent touch-free wash and ceramic coating at a very reasonable price. read more