This surf shop is our favorite place to stop by when we are in town. They have a great selection of…read moreitems for the whole family. We especially love their shop brand products. Great prices, friendly service, and a great selection keeps us coming back time after time.

Bald head dude was absolutely playing through. Sniffles, never left the counter. When we asked for…read moreguidance to the flip flops "you're going the wrong way." When I asked for the price of a towel. "46. Isn't it on the tag ". Thanks for your help bro. If you're paying retail you should expect SOME help. None offered. Felt like we were really killing his buzz.

Another small mom and pop style business. Loved the atmosphere and products they had. Their Ice…read morecream is amazing and the staff was very nice and friendly. Highly recommend stopping by!

Outstanding selection of t-shirts, ladies apparel and other moments and survivors to remember your…read morevisit to Oak Island. Friendly staff.

Service is outstanding Always a great selection of slightly…read moreused and now new clothes at a great value

SERVICE... update your no return / exchange policy. If the customer finds the purchase…read moreunsatisfactory you should be able to exchange it at the least or get a credit to use in the store.

Nice shop. Liked the variety of things they carried. Stickers, postcards, clothing, fudge, home…read moredecor.

Such a cute shop that is a perfect place to purchase a really cool gift. It doesn't have the…read moretypical crap that you would find at a beach souvenir shop. You can find Carolina themed items, jewelry, candles, super cute trendy clothes that look like they are one of kind, fudge, tumbler glasses, and much more. Customer service is always super friendly and always readily available. I enjoy this shop and always spend way too much money!

I have shopped at this store for years. When in the area, I make it a point to drive all the way…read moreto Southport now that their Wilmington locations closed. They have a great selection of unusual clothes and jewelry. But today I was so mad I almost left without making a purchase. My friend and I went in the door, the owner said hello but we were informed that two ladies had the dressing rooms and if we wanted to try anything on, we had to go into the back storage room/office From that point on we were left on our own. We tried to ask questions about sizes or other colors but she was so engrossed with upselling these two women who were buying-out-the-store, that we might as well have not existed. I've been in sales and retail for years and today was the worst service I have ever had from an owner/manager. I will never go back - no matter how good her merchandise. You just do not ignore your customers - no matter how matter you have in the store and no matter how much $$ some are spending.

Very upsetting experience this past week. Shopping with my daughter ( 40's). Sales woman came over…read moreand pointed over some woven outfits made in Canada. I then showed them to my daughter and told her they were made in Canada. As I moved to back of store the saleswoman sharply asked me what I meant by Canada and why I said that. She asked me if I was talking about politics and that it was not allowed in the store. She was clearly angry. I was stunned. My daughter had left the store. I then left. We returned with my sister to show her some pants. Saleswoman in back store loudly said. 'They are back' We left. It really had me shaken up. We ended up in another store where my sister bought a dress and shoes. Later when we were still talking about how weird it was I realized that the problem may have been that my daughter is Asian and I am Caucasian. She may not have realized we were together. I could not imagine treating a customer like that. Never again. I am sorry I bought some clothing there last year.

Went here after going to local spots that wanted $30 for a tee. Knew they would have large…read moreselection of cheap clothing. They have a little of everything, including beach things (chairs, lotions, hats, swimsuits, boogie boards, etc). The beach items are priced pretty high. The clothing is super affordable. There are tee shirts for $12 or a buy two deal. Got a sweatshirt for $26. Super cute pattern. Had to dig through them all as there were many with snags on the front or other marks on it. Quality is not good. However, I knew that going in and don't care if it doesn't last me years on years. Some of the sweatshirts had wet sleeves?? Thinking a leak above??? I mentioned this to an employee I saw near the dressing room. Line was long. Another employee recognized that and opened another register. There is a higher charge of using a card. Cashier didn't interact much at all with us. Overall, great place to grab super cheap - price and quality - shirts/clothing to celebrate your vacay at OKI. Don't go in with high expectations and you will be fine.

The manager was so rude and unhelpful. He made rude comments while we were just there for a return…read morebecause the shorts didn't fit. We will not be returning.