I love supporting a family owned business, but especially one like this. The customer experience is…read moreoutstanding. There are a lot of options, and they will assist you in finding just what you need. There are samples to taste, and I love that bc I don't always know what is out there. You leave feeling like a happy customer.

Very friendly service! And very handy location, the cigar lounge is basically in the same shopping…read morecenter!

Yes,I'm a fan of the big box store and I'm guilty of a quick stop here and there. However,in a…read moreworld gone mad,I'd like some old school knowledge and service once in a while. McKinney Wine Merchant probably has the item you need to make your evening , holiday or restock. I say give the independent a chance and... Go!

Great service, always friendly here. Definitely one of the better stores in the Specs lineup !…read more Also the store is always clean and well managed !

Great little spot in Prosper if you're looking for top shelf liquor and fine wine. The Staff was…read moresuper friendly and helped me pick out a few bottle I hadn't tried before. They have a solid selection, especially if you're into good bourbon or unique wines. Prices are pretty reasonable too. Perfect spot if you want to treat yourself .

Selection is that of what you would expect at your local liquor store that sells all types of…read morealcohol. I went there specifically for some allocated items that were in a bundle package. Price was decent compared to some other shops where they price gouge you for an arm and a leg. Looking forward to the coming up in February. Customer service was good and the atmosphere was welcoming. Will stop by again for sure.

We love this place!! Great service, excellent selection, and good prices! So happy to have this in…read moreour neighborhood!

My absolute favorite local liquor store. Was able to find Strega here, which I couldn't find at any…read moreother local stores. They also get a fair amount of barrel picks if you're into those

From the owner: Come experience Firewater, where every visit is a unique and unforgettable experience. Our eclectic…read morevibe sets the stage for a truly remarkable time. Our knowledgeable staff is always ready to guide you through our extensive selection of hard-to-find craft beer, wine, and allocated liquor. Whether you're a connoisseur or simply looking to try something new, we have the perfect drink waiting for you. Discover the hidden gems and indulge in the flavors that make Firewater a must-visit destination. Cheers to an extraordinary adventure!

This business is full of liars and the manager here has zero ethics or honor. They will have…read morepoints and then when you go to use them they will say I'm sorry and try and pass it off on you. This may be how management does it back home, but in Texas we treat people with honesty and ethics. It's called morals and telling me you will take care of it in the phone and wasting my time is beyond disrespectful. Don't shop here if you value honesty as these crooks who manage this place are beyond low and will say whatever they need to in order to get a sale and then pull back when there is any accountability. Despicable and shame on them.

So picked up some bourbon distilled in Texas and a coffee liquor for my friend back home…read more The staff was very helpful and knowledgeable. They have a great selection Will be back again when back in town to restock some Texas bourbon.

Let's get right to the point;…read more 1. Convenient location, Custer and hwy 121 2. Easy in and out 3. All the basics at a decent price Go if your in the area

Chill spot. I don't live in Dallas anymore but I always get my booze from here when I'm visiting. I…read moreneed it cause I'm a Dallas cowboy fan