Amazing deserts cannot recommend enough. Mango and Dubai chocolate gelato bars are so unique and delicious.

Lovely woman behind the counter yesterday offered samples. I sampled the dark chocolate and the peanut and I think it was caramel? option. Settled on the coconut bounty bar. While there were enough chocolate flakes sprinkled throughout, the flavour wasn't very rich so I was disappointed. The peanut option was flavourless and the dark chocolate was good, but I've had much, much richer and complex flavours at 3bis and in Italy. There is a large range of vegan and creative options like lavender. Expensive for one scoop €4.90. read more

I'd put snowflake into the category of the gelato factories I see in all tourist spots -- a slew of flavors, people offering samples, etc. I'd rather it have fewer, better flavors. read more

3.5 stars for another solid gelato shop in London! Creamy, delicious, with a number of different flavors to choose from. The design aesthetic and texture of gelato reminded me of Movenpick in Queenstown, NZ. read more

So glad I stopped here after an early dinner! Snowflake serves delicious Italian gelato. I got the pistachio gelato in a small cone and it was the perfect size for one. There always seems to be a steady stream of customers coming in and out. They have additional seatings in the far back of the shop so it's actually a nice spot to post up and hang out. But honestly, nothing beats walking around London in the evening with a cone of gelato in hand - one of my favorite memories while I was here! Would highly recommend this spot. read more

Conveniently located on Wardour street and open till late,  Snowflake feels comforting to have around for a  dessert-lover like me. Nevertheless my experience of it has beem decidedly unexceptional. I had a scoop of white chocolate ice cream with waffle and a hot chocolate. The hot chocolate was served in a tall glass but was otherwise very ordinary and possibly sub-standard for an ice cream parlour as it lacked smoothness and a finishing touch. The ice cream was pleasantly flavoured,  achieving a good balance of taste without being saturated with sweetness but it still wasn't creamy enough for my liking.  The waffle on the other hand was their best offering as it seemed soft enough to be freshly prepared including a satisfyingly crisp exterior with a decent sprinkling of sugar frosting.  Overall Snowflake is nice enough but I rather expected it to be better. read more

Snowflake Luxury Gelato - White chocolate ice cream with waffle - Ice Cream & Frozen Yogurt Near Me - London, XGL

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I was walking past an eye catching gelato shop that it's name sounds different than other gelato shop. But, when I went there it was like any other gelato shop. Staff were friendly and gave me couple of tasters. The nice thing is, that they have vegan gelato too. I bought the chocolate vegan gelato in a cup. It was very delicious. They offer different fruity gelato flavors. They have a seating area inside. The place is not too far from The palace Theater. read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

Just like me, you might've heard the hype or seen videos/pictures of this intriguing dessert option. Inside of Oxford Street's Selfridges, this gelateria's most popular order is most definitely its "Avolato." It comes in a true avocado shell and has a nut butter center as its "seed." (I believe it amounted to about £8 or £9.) Just as an avocado isn't sweet, the gelato was not outrageously sugared. It was enough to know that this was a dessert. The nut butter tasted as one might expect. (Note: It is vegan!) I wasn't blown away by the dessert but curiosity got the best of me and I caved in. The service was courteous and quick but I think this was more about the experience (and for avid foodstagrammers). As for the taste of this particular gelato, it might be a tad overrated. read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

I stumbled upon this gelato and dessert shop randomly after dinner in SOHO London. The staff was very friendly and answered any questions that I had. After sampling the flavors, I settled with the amarena flavor ice cream sandwich. The ice cream was smooth and creamy with a perfect tartness to it. The ice cream was sandwiched between a layer of cake and topped with peanuts. It was soooo good and I can't stop thinking about the wonderful combination. I also tried the strawberry ice cream macaron sandwich. The sandwich is very refreshing and has a perfect sweetness to it. The shop also sells wonderfully decorated popsicle bars, macaron ice cream sandwiches and much more! I highly recommend this location because the staff was so delightful. If you're ever in London, definitely check out Snowflake to satisfy any sweet tooth. read more

Good god this was so good we came back to back nights for it. Excellent vegan sorbet. It tasted like the superb italian ice in Staten Island, NY at Ralph's, but richer somehow and non dairy at that. The chocolate blew my mind, so did the lemon. Great place for a post dinner date. read more

Best milkshakes ever! Made out of real gelato, the only way to make it :) I ordered Oreo, yes, Oreo, it tasted amazing! You can choose different tastes when ordering the milkshake. I went back there another time and went for Chocolate and Hazelnut, this whole thing that you choose the taste you want is best thing ever. They change the gelatos everyday so you might not find the same taste two days in a row, but thats just perfect because then you have to try something new. read more

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I was mentioning possible places to meet some friends for a quick snack before they left London, and Snowflake was decided to be the winner. I then received an email from Timeout offering 1/2 price gelato and waffles at Snowflake. It was very serendipitous, but also a bit creepy... When we arrived, it smelled like they were having a serious clean, it was quite pungent, but we soon got used to it. And besides, I'd rather eat somewhere clean wouldn't you? We presented our voucher and spent a while choosing which waffle combo to go with. It was also a great opportunity to sample different flavours of gelato available. I've been here a couple of times, but I just so happened to forget how amazing the super dark dairy free chocolate sorbet was, so I had to sample it again. ;) I also needed to re-sample the mint choc, (normally my go to, but this time not chocolatey enough), the stracciatela, a couple of sorbets and a creme brûlée, before deciding on a Chef's Special; peach froyo! I teamed that with a white chocolate and strawberry-drizzled waffle and a hot chocolate, and was a happy man. My London tourist pals seemed very happy with the choice; and I'm sure we'll be back again! read more

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Came here for a dessert after dinner and chose to go with the chocolate fondant. The fondant was very moist and the warm chocolate center was the perfect accent to the cold gelato. The price was only £7.5, so not bad at all! read more

Snowflake Luxury Gelato - Chocolate fondant with chocolate gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

Very disappointing. Got there and there were closing the seating. Many items on the menu not available. We had to wait for a long time for one of the items. Anita Gelato way better if you are in Soho. Maybe they should spend less time on the crowdfunding. read more

Overwhelming 5 stars for the food but deducted a star because of the unpleasant service that we received. My sister and I came into Snowflake on a Friday evening, so the place was pretty crowded. At first, we started sampling some of the gelato flavors (there are soooo many!), but then the waffles, crepes and sundaes caught our eye, so we decided to sit down. If you're ordering fancier items from the menu, you can sit down at a table, and the workers will take your order and serve you. Our server was quite rude, to be honest, and looked annoyed every time we asked her a question or for a clarification. When I decided on a single scoop in a cone rather than a more extravagant dish, she told me that customers weren't technically allowed to order plain gelato at the tables, and made it seem like she was doing me a huge favor by allowing me to order it. Her expression the whole time just made me and my sister feel so unwelcome. Aside from our experience with the server, the gelato itself is incredible. Probably among the best gelato that I've ever had. There are so many flavors that there's bound to be at least one for every person. The taste of the gelato itself matches so well with the name. I had the almond gelato, and it is now one of my favorite flavors because it so successfully elevated the almond flavor into an amazing frozen treat. The cone itself was also so delicious - so light and flaky like a wafer - and that's saying something, because I'm usually the one to eat the ice cream and throw away the cone. My sister had the Nutella waffle with a scoop of Honeycomb gelato, and she thought the whole dish was spectacular. The waffles are made fresh to order and are perfectly crispy on the outside and soft on the inside. She said that the ice cream was a great and refreshing accompaniment to the warm waffle. The presentation was also super pretty and just made for an overall very appetizing and delicious dish. So yes, the food is incredible, there's no doubt about it. Next time, if I do come back, I will probably get my gelato to-go rather than be served by the workers in order to avoid another unpleasant server experience. read more

Snowflake Luxury Gelato - Nutella waffle with a scoop of honeycomb gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

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I've been trying to re-live my Italian gelato experience but sadly gelato has never been the same since Rome. I figure since I was in the EU part of the world, this place would stand a good chance...... The gelato is good here but sadly it is not pure bonified guido good. If this place was horrible I would call it SnoFake but it wasn't bad. read more

Snowflake Luxury Gelato - SnoFake - Ice Cream & Frozen Yogurt Near Me - London, XGL

Having enjoyed the glory that is true, authentic Italian gelato on a few occasions, I've honestly only ever been able to find the good stuff twice outside of Italy: Mo Gelato (New York): http://www.yelp.com/biz/mo-gelato-new-york-2 Paciugo Gelato (Texas): http://www.yelp.com/biz/paciugo-gelato-dallas I had high expectations walking into London's Snowflake, and while the atmosphere was classy, the service friendly, and the presentation and breadth impressive, this wasn't quite up to snuff when compared to what I've had elsewhere, eve in the city. Star 1: How were the service and atmosphere? Like I said, Snowflake puts on an impressive display. I mean, it's called Snowflake 'Luxury' Gelato after all. The servers are well dressed and even better informed, and the variety was more impressive than virtually anything I've seen. Sure, some of the flavors were a bit too exotic, but all the standard players were involved. Star Granted. Star 2: How were the portions relative to the cost? The 'luxury' aspect of Snowflake's 'Luxury' Gelato had me worried with regard to price, and I wasn't exactly optimistic when I was handed my regular portion that I'd just paid £4.20 for. However, this was dense stuff, and at the end of the day was a suitable portion for the cost: http://www.yelp.com/user_local_photos?userid=OKX-V5j_qfuOebeHeWGrHg&select=fjmtrdUyzFaOMPppA2XSxA Star Granted. Stars 3 and 4: How was the food? Having sampled what now seems like countless servings of gelato around the world without too much success in replicating the original, I think I've found the key. With significantly less fat (vs. ice cream) in exchange for quite a bit more sugar, good gelato is fluffy, almost like a creamier whipped cream as opposed to scoopable ice cream. Snowflake had good flavor, with both my milk chocolate and italian biscotti flavors delivering, but the consistency wasn't quite there, as you can probably see from my picture. This was, at least with regard to texture, just light ice cream as I saw it, which was evident to me in the way it melted quite quickly even though it was cold outside. Good stuff, but not great stuff. Single Star Granted. Star 5: Would you eat here every day if you could? The flavor variety might keep me coming back, but there are better options in the city. No Star Granted. read more

Snowflake Luxury Gelato - Regular: £4.20 - Ice Cream & Frozen Yogurt Near Me - London, XGL

I bought a Wowcher voucher for waffles, gelato and hot chocolate for two people, with a choice of Snowflake in either Wardour Street or Westbourne Grove (we chose the Soho one). On arrival, there were no other customers in the shop, which was simultaneously very handy for us but also a bit worrying! We had arrived at an odd time though, around 12.45, so most people were probably savoury lunching. Once we had ordered and sat down the shop soon started bustling, so we must have just go there at the best time! On entering the store we announced the voucher, and they took us through exactly what was included which was great. Whilst we were studying the multitude of amazing choices in flavour of gelato, the man behind the counter kept passing over taster samplers of many flavours, saying for us to just ask if there were any more we wanted to try before ordering - this was great! The peanut butter gelato was delicious - just the right balance of nutty flavour and creaminess, but in the end I picked the white chocolate gelato with strawberry and dark chocolate - it was delicious and you could definitely taste each of the flavours within it. My friend had the amarena icecream, and that was delicious too (and she said her taster of the pistachio was great as well!). Our voucher also got us 'small' waffles - Snowflake's waffles are made fresh on site with a waffle maker, and they are PERFECTION - thick and fluffy, crispy and ever-so-slightly caramelised on the outside and lovely and moist on the inside. We picked the Nutella ones, which had beautifully piped nutella filling each little hole in the waffle. It was sublime! The voucher stated a hot chocolate each, but on the day we had the option of any hot drink, and opted for lattes to cut through the sweetness and richness of our treats! The lattes were creamy and delicious. The decoration of the shop is lovely, it had a nice atmosphere, and the staff were very friendly and helpful. And even full price, I would say Snowflake is great value for the type of product it sells. I will definitely be back! read more

Snowflake Luxury Gelato - Nutella waffle and white chocolate gelato with strawberry and dark chocolate - Ice Cream & Frozen Yogurt Near Me - London, XGL

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It was really good, but too soft (at least the flavors I got). They need to turn the temperature in the freezer case down a few degrees, and this would've been a five star experience. I ended up getting the watermelon and pineapple sorbets. Both were delicious and refreshing, but were almost the consistency of a milkshake and basically halfway melted before I even started eating. Maybe next time I will try other flavors that look more frozen in the case. read more

Hilarity abound as a 9.30pm on a Saturday night in London, my work friends and I decided that gelato was what we really needed right now. We stumbled upon this little gem and immediately hit the giggles which was indulged by the lovely staff who undoubtedly thought we were quite mad. I have to admit, I was quite upset as a newly diagnosed lactose intolerant person I thought there would be nothing for me, but this place has it all - dairy free, sugar free, fat free. Well thought out! My only gripe is this - please, stop talking about your gelato being "guilt" free. Food is about enjoyment and quality and everything in moderation. Not about guilt! read more

Snowflake Luxury Gelato - With gelato (and very lovely staff!) - Ice Cream & Frozen Yogurt Near Me - London, XGL

I have no idea how all these gelato businesses in the UK make money. We all know 364 out of 365 days it is either raining, windy, snowing, sleeting or dark skies overhead. That said, let's get down to it. Popped in for a free gelato on the day of opening. Available flavours seem pretty safe, nothing that would make you go "Wow! I must try this weird sounding possibly horrible but maybe it will turn out great flavour!". Tastes like gelatos you get anywhere else, but the presentation of the store makes it more high end than usual. It is spotless, and most of the time when I walk past also devoid of customers. They had an exhibit stand at Olympia Exhibition Centre when I went to the National Wedding Show last weekend, interestingly you can hire their cart apparently at £300 for 4 hours, and pay an additional £5 (per 200g of ice cream, I believe?) at your wedding/event. How tempting, except, I think the British weather will rain on my parade, literally. read more

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They serve not just gelatos but also have macarons, brownies and other yummy looking treats. It was quite popular on a cold night.

The Avolato is the best gelato I ever had in my life! It's a whole new experience. If you are in London you have to check it out! read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

This place must be good there were loads of Asians here! (My Asian brethren you know what I mean). Not a massive partaker of gelato but this is a cool place, very laid back, more than happy to give lots of samples, comfy seating etc... And the gelato tasted nice and was met by approval from my friends. read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

Ice cream have always been one of my favorite deserts and i was very pleased by the large choice of classic & original flavors snowflake has to offer An excellent way to end or start a night in soho ;) read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

Bla bla, mediocre gelato and its really boring. The problem is that this is nowhere close to authentic gelato and does not Belmont in Selfrages. Try the Pan-n-Ice 20 feet away, it is amazing! read more

Luxury gelato but no toilets for customers. What a joke. Of course they don't tell you this until after you've purchased your gelato.

I've been here 5-6 times over the last couple years. Always great selection of creative and delicious flavors and they rotate many of them daily. Favorites at the moment are honeycomb crunch and Oreo. Terrific sorbet too, blood orange today. Staff is friendly and offers generous tasters. Pre-made novelties in the freezer up front are tasty too. Pro tip: avoid the napkins in the dispensers which are rough and non-absorbent and ask for the square ones they use when serving coffee (further down and behind the counter). Overall a delicious and regular spot to visit. read more

Shared a large cup with a friend. Got 3 flavours: pistachio, date and honey, cuoricino. Pistachio - tastes just as good as the ones I ate in Italy! Creamy, nutty, and full of flavour. Date and Honey - definitely sweeter than the other two and melted the fastest! Cuoricino - if you like Ferraro Rocher, this is the gelato version of it. More nuts for more crunchiness would be nice. Great atmosphere to talk with friends and enjoy some quality gelato~ read more

Snowflake Luxury Gelato - Pistachio, cuoricino, and date and honey - Ice Cream & Frozen Yogurt Near Me - London, XGL

Very yummy gelato. If you're in the area I highly recommend it. The Medio is a perfect size for someone who is looking for a little more then a nibble. You get two flavors (I had pistachio and extra dark chocolate) and it was great. There were tons of other desserts you could have as well, but it's a great little treat for walking around after your have your meal. Price might seem high but good gelato usually is (about 4.30 £ for the medio) read more

Snowflake Luxury Gelato - The outside logo to snowflake - Ice Cream & Frozen Yogurt Near Me - London, XGL

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Great service and amazing flavors to choose from! If you want to satisfy your sweet tooth go here. We went to the yogurt place a short distance away and manager was slightly rude. Flavors limited but regardless the flavors were off putting and left a waxy residue. Anyway these here are fresh and yummy! Lemon basil! Mint! Kinder! Almond with hazelnut and caramel! Hello! Oreo! Popcorn! Strawberry! Mango! I can keep going but I'm getting hungry! read more

So a random Friday night of impromptu adventure with a group of 8 friends lead us to here (one of the group - not me surprisingly - had an ice cream craving). The staff were friendly and the choices of ice cream so good. We came too late to try any waffles which was a shame but our disappointment soon dispersed as we started choosing our ice creams. Everyone got something different and everyone was delighted with the choices (yes there was sharing and trying of other's choices) Well worth it. Hopefully next time we will be in time for waffles. read more

I was amazed by the many gelato flavours available. I ordered the salted caramel gelato, on a waffle cone, and fell in love. Like I was in Italy again. It was fresh and oh so delicious. I didn't want it to end. They do have other dessert options, like crepes, sundaes and specialty coffees. This place always brings in crowds, but don't worry there is enough seating. I'll be back. read more

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My husband wanted a sundae, but because the music was so loud, she didn't hear him. It would have been nice for her to actually understand what he wanted. Instead he ended up with a two scoop cup. read more

Snowflake Luxury Gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

An outstanding choice of gelato and unlimited tasting before purchasing,very patient and helpful staff and most importantly superb tasting gelato ,we opted for the sea salted caramel. It is a very clean and modern shop that sells a great product tucked away from the busy hustle and bustle of Oxford street. read more

Snowflake Luxury Gelato - Sea salted caramel gelato - Ice Cream & Frozen Yogurt Near Me - London, XGL

Been here multiple times and honestly, it's the best in Soho. Amorino, Scoop, Gelupo, sorry but this one has you beat. They're quite happy to give tastings, the music is great (seems to be plenty of salsa and bachata beats in here which keeps me happy). The service is fast, although a better queuing system could be better and the seats in the back are a tad uncomfortable. No idea what the coffee or the waffles taste like, I've only ever had the ice cream! read more

Avolato is over 9gbp and definitely not worth it. Cute ig fad but definitely not worth seeking out (and not even sure if worth it to try if you happen to pass by like I did haha). It's not horrible but it's served super hard and difficult to eat with the wooden spoon they give you. The flavor is just ok - you can taste the avocado, which isn't necessarily a bad thing, but it doesn't really work for me next to the pb nutty flavored seed. Also don't try to eat the skin lol. Was hoping it'd be chocolate but it's not. read more

Found Snowflake a few weeks back when we were looking for a post-dinner place to hang out but not drink, when this place popped up in my Yelp search. Intrigued, we trekked over and found, to our joy, a place which not only served gelato, but waffles too, stayed open till late and had seats with tables. It being a Friday night, we didn't think we would be able to get a table for our group of five but the manager asked is if we were planning to stay (yes), and then rearranged tables so that they could squeeze us in, all without chasing the people who were already there away. We ordered three of the two waffles with two scoops of gelato set between us, only varying in terms of the flavours chosen. Our orders took a little while to arrive in their entirety as the waffles were freshly made and it seemed as if they only had one waffle maker, but, no complaints, because, hey - FRESHLY MADE WAFFLES, right? The gelato flavours we opted for - dark chocolate and pistachio - were phenomenal, easily beating out my friends' choices of salted caramel and praline. Of you love nuts and/or chocolate, this is definitely the combination to go for. There were other interesting items on the menu such as the various affogato (gelato with espresso) options that I decided against, seeing as I'd had too much caffeine already. If you don't wish to have something too heavy, there's always the cone/cup takeaway option. Only downside to this place is that there are no restrooms. We were directed to Princi across the street which isn't a huge deal, but please note that Princi tends to be crowded and only has three cubicles in total (one men's, one women's and one disabled access) so it's not likely to be the quick nip across the street you might expect. Snowflake also offers a loyalty scheme: one stamp for every £5 spent, with eight stamps getting you a free scoop of gelato or a cup of coffee. read more

My friend looooves gelato. Like. Loves it. So, during our trip to London we were determined to find a gelato shop that met his expectations. I also have a dairy allergy, and my friend has a gluten allergy. So, most of the time, we had had a hard time finding a place that met both allergies and wasn't extremely expensive. Snowflake was about a 20 minute walk from where we were staying, but it was well worth the walk. They had gluten free cones, and clear signs of what gelato/sorbet had dairy, gluten or nuts in it. It made it really easy to navigate what we were able to eat. They also gave out samples so we could taste each flavor. I think my friend got 2 or 2 samples. The prices were a little expensive, but the sorbet (in my case) was delicious, and they gave me a lot of it for the size I bought! The shop is super cute, and we were able to find a place to sit even though it was crowded. I definitely recommend this shop! read more

Despite the cold temperatures outside we decided to go for a little late night ice cream after dinner. We searched on yelp and was delighted to see Snowflake's closing hour was not until midnight. So off we went! They call their goods "Luxury" gelatos and sorbettos and their website boasts they're all hand-made daily in the shop with fresh ingredients. Their 50+ flavors are all the creations of their Neopolitan gelato chef, all concocted in the Snowflake lab. I decided to go with a medium size with a half Amarena (their classic flavor) and the other half, a flavor which the name currently escapes me but was similar to a cookies and cream without the cookie bits. I was immediately able to discern the quality ingredients Snowflake claims to use and loved the smooth texture (no icy crystals here!) and the not too sweet or overbearing in-your-face flavors. It was exactly what I was craving for at the moment. I believe the shop itself is fairly new. It was bright, clean with white glistening, lacquered counters. The staff were attentive and very helpful. They're worth a visit. read more