I have passed this store up for years, on purpose, because the name 'Blonde' gave white privilege…read morevibes that probably offered MAGA presenting clothing. It was just a simple calculation in my head because of the El Paseo location and it being not too far from the all-out MAGA Patriot Store. The 'pretty things inside' sidewalk sign caught my attention today and I ventured in with the lowest of expectations. Turns out, my assumptions were way off; the shop has a beautiful aesthetic with thoughtfully curated clothing that captures the L.A. cool vibe that I remember well when I lived there. The clothes are priced appropriately for their quality, to be sure. They are not expensive per se, but you are getting top notch quality for the money. A sweatshirt may be $200 bucks but it is likely the softest one you'll ever own. I loved how the clothes had such a luxe, soft touch to them. There were some summery white clothes that were chic but I don't know how you could wear underwear underneath them that doesn't show, but that's not my concern. I was greeted when I walked in, checked on while shopping in a friendly way, and not stalked which I also appreciated. I ventured upstairs to the home goods department (I think she said) and found lots of mystical items and books that I was fascinated with. I don't hold any beliefs on tarot, astrology and the like, but I found this display charming and I picked up a few 'starter kits' just for fun. Checkout was pleasant and my purchases were wrapped in tissue and placed in a lovely bag. After my visit I scanned through some of the Yelp reviews and was surprised to see someone complaining about the customer service or that they had to ask for a bag or whatever. And that they didn't know you could only exchange for a store credit - Girl, there is a sign right there next to the payment machine. I'll be back for sure and would highly recommend Blonde to all blondes, brunettes, redheads and ravenhaired.

Overpriced...not up to date with style, horrible choice of options...and customer service the…read moreworst! They never leave counter and only watch cameras even when multiple employees. Close to JC's which in amazing!! Blonde needs to go!

Love Yellowstone ? Then you'll love this store…read more I've been having quite a bit of a crush on the Yellowstone series as of late and the closest thing I can get to an experience like that is this store. Planning to visit Wyoming & Montana in the future and I love perusing this store from time to time to see how I can compose the look that resembles any of the characters from this show. I especially love anything from Pendleton and plaids are having its hey day too and that's especially fun considering I'm anything BUT a country girl. Learning how to style yourself in a completely different aesthetic is always exciting. Let the staff here work their magic on you. They are always fun, smiling and willing to help.

Fabulous customer service & helpful for answering all my questions. I highly recommend if you want…read moremore of a hands on and personal shopper experience

Please bring a Daisy Blue to Portland! I adore this shop! So refreshing to have a store with…read morebeautiful, stylish clothing and accessories at price points that everyone can afford. And right on El Paseo! Well, done! It was my very first trip to this area and as fate would have it, I parked right in front of this store. Well, maybe it had more to do with my love of the color blue and daisies so the sign spoke to me, but call it what you will, I scored a spot out front and walked right in. As you enter there is a large oval table adorned with purses, wallets, and fashion jewelry like beaded bracelets, tassel necklaces and fun dangly earrings. The walls were lined with racks of on trend clothing of all types. Maxi dresses, subtle camo and leopard print athlesure wear, tunics, jeans, soft sweaters and even jumpsuits. Yep, this store speaks my language. Since it was the very first shop I stopped in, I gave it a thorough walk through and figured I'd hit up the other shops to see what was available, and come back for my must haves. I fell in love with a Stella McCartney look alike wallet and meant to purchase it, but by the end of the day I had to rush out to make my evening plans and never went back in. Later that night I went to their website, and although they sell some items online, the wallet wasn't one of them. I may call the shop next week and see if there is anyway they sell it to me over the oh one could mail it to me. Lesson learned. And this is exactly why my philosophy has always been, if you see something you love, don't hesitate, buy it! Especially when you are in a different state from where you live! The young lady working there was really sweet. She answered all of my questions and also let me browse at my leisure with no pressure. She made sure to point out the sale rack in the back of the store and their were a lot of great items there. Truly this is a great shop filled with lots of very pretty and fashionable clothing, whether you need basics, casual chic or dressy, you can find it here.

I stumbled upon this gem my last trip here! They have the…read morebest dresses Lorraine can find something that works for me, everyone. I'm bigger busted and I always find something that looks amazing! Priced right!

A delightful little dress shop with so many adorable styles to choose from. Personalized service…read moreand such a friendly place. Very conveniently located near restaurants . Love this store.

Prices are standard "boutique-far3."Very nice quality and wonderful customer service. Would…read moredefinitely return when I'm ready to plop down some cash for some new favorite items :-)

Great brands for sophisticated styling. Their home brand AM pieces are exquisite!! I always feel…read morelike I am the best dressed at any event I attend when I wear AM pieces.

From the service to the selection to the quality of all the garments & accessories - Alexander in…read moreEl Paseo is my go-to boutique in the desert. Margarita and her son Alex are gems and they genuinely care about their customers. They curate the most exquisite items for their store. Don't miss out!

Rachel's Secret IS OPEN! Please stop and visit us when you…read moreare on El Paseo!

I love this store! The prices are so affordable and the shop carries items that look anywhere from…read moretrendy to high end designer. I am always surprised at how low the prices are. It's my go to place for gifts and I even get to pick up a few items for myself too! I did all my Christmas shopping here this year. Even better, the atmosphere is a lot of fun to shop in. The owner Rachel is always so helpful and so funny! If you are local or visiting Palm Springs/ Palm Desert stop by as its a great place for jewelry, clothing, handbags, clutches, hats, sunglasses... for all ages. And if you're lucky you will see one of the cutest dogs there in the world.

I just adore the owner, she always picks out the best clothes for me when I'm in town. She is hip…read moreand really cool. I'm so happy with my blouses, sweaters and coat. Cutest clothes and great sale.

BEST PLACE TO SHOP!! Plus the ladies are so helpful putting outfits together. You will not be…read moredisappointed!! LOVE! Nikki Kaiser

Super helpful and fabulous clothing I can't wait to add…read moreanother dress to my wardrobe

Beautiful store, great customer service, clothes from dressy to casual…read more I love this store!

I love the passion of this store and it's very artfully curated relaxed clothes and furnishings,…read moreand I immediately understood the understated vibe and the personality of who would shop here. It was not exactly me, but, I did appreciate the aesthetic. Really chic and laid back cool. I liked a pair of faded Levi's jeans for around $250 (?) but just didn't want them enough to try them on. (just being honest) The whole time I was there I never saw a sales person in the store the entire time, which kind of made me feel like I should stay longer to make sure that no one steals anything! I would shop here again to see what they sell in the fall.

This is a beautiful store! When you enter, it radiates calm and casual elegance. Everything they…read morecarry is of high quality and thoughtfully curated. The clothing, textiles, handbags, shoes and accessories are all in soft neutral colors, many with texture to give them that next level appeal. Think creams, oatmeal, blush, tan, camel, gray, black - it's all so soothing and easy to mix and match to create outfits that are both easy to wear and polished. My favorite item was the handbags! They are displayed in the window and they are the reason I walked in. They didn't disappoint! Designed and made by Oliveve, the leather is scrumptious! I had to look them up online and when their website mentioned they source their leather from Italy and the US, it made sense. There is something about Italian leather that speaks to me! Manufactured outside of NYC, the designs are classic yet unique, and a great addition to anyone's wardrobe. I'm now following them on Instagram. Also loved the pillows and throws! Neutral in color, they had so much texture and pattern they would make an elegant statement in any room while also being functional. The young lady that was working that day, Katelyn I believe, was super helpful and friendly. I like when you can browse at your leisure but have the option of assistance when needed. That is exactly the type of service provided. When looking to enhance your wardrobe, buy a quality handbag or accessorize your home, a stop at the House of Lola should be on your list. Sign up for their emails and they give you a discount on your birthday month.

The women behind the counter didn't acknowledge us at all. It's like we were ghosts, for the prices…read moreto be this high, I expect some sort of small talk from the employees. They were making full conversations with other guests, that seemed to be friends of theirs. Don't think I'll be shopping here anytime soon.

Don't like the fashion choices. Too expensive. Not my kind of store. I need to have more choicesread more