I have passed this store up for years, on purpose, because the name 'Blonde' gave white privilege…read morevibes that probably offered MAGA presenting clothing. It was just a simple calculation in my head because of the El Paseo location and it being not too far from the all-out MAGA Patriot Store. The 'pretty things inside' sidewalk sign caught my attention today and I ventured in with the lowest of expectations. Turns out, my assumptions were way off; the shop has a beautiful aesthetic with thoughtfully curated clothing that captures the L.A. cool vibe that I remember well when I lived there. The clothes are priced appropriately for their quality, to be sure. They are not expensive per se, but you are getting top notch quality for the money. A sweatshirt may be $200 bucks but it is likely the softest one you'll ever own. I loved how the clothes had such a luxe, soft touch to them. There were some summery white clothes that were chic but I don't know how you could wear underwear underneath them that doesn't show, but that's not my concern. I was greeted when I walked in, checked on while shopping in a friendly way, and not stalked which I also appreciated. I ventured upstairs to the home goods department (I think she said) and found lots of mystical items and books that I was fascinated with. I don't hold any beliefs on tarot, astrology and the like, but I found this display charming and I picked up a few 'starter kits' just for fun. Checkout was pleasant and my purchases were wrapped in tissue and placed in a lovely bag. After my visit I scanned through some of the Yelp reviews and was surprised to see someone complaining about the customer service or that they had to ask for a bag or whatever. And that they didn't know you could only exchange for a store credit - Girl, there is a sign right there next to the payment machine. I'll be back for sure and would highly recommend Blonde to all blondes, brunettes, redheads and ravenhaired.

Overpriced...not up to date with style, horrible choice of options...and customer service the…read moreworst! They never leave counter and only watch cameras even when multiple employees. Close to JC's which in amazing!! Blonde needs to go!

I love the passion of this store and it's very artfully curated relaxed clothes and furnishings,…read moreand I immediately understood the understated vibe and the personality of who would shop here. It was not exactly me, but, I did appreciate the aesthetic. Really chic and laid back cool. I liked a pair of faded Levi's jeans for around $250 (?) but just didn't want them enough to try them on. (just being honest) The whole time I was there I never saw a sales person in the store the entire time, which kind of made me feel like I should stay longer to make sure that no one steals anything! I would shop here again to see what they sell in the fall.

This is a beautiful store! When you enter, it radiates calm and casual elegance. Everything they…read morecarry is of high quality and thoughtfully curated. The clothing, textiles, handbags, shoes and accessories are all in soft neutral colors, many with texture to give them that next level appeal. Think creams, oatmeal, blush, tan, camel, gray, black - it's all so soothing and easy to mix and match to create outfits that are both easy to wear and polished. My favorite item was the handbags! They are displayed in the window and they are the reason I walked in. They didn't disappoint! Designed and made by Oliveve, the leather is scrumptious! I had to look them up online and when their website mentioned they source their leather from Italy and the US, it made sense. There is something about Italian leather that speaks to me! Manufactured outside of NYC, the designs are classic yet unique, and a great addition to anyone's wardrobe. I'm now following them on Instagram. Also loved the pillows and throws! Neutral in color, they had so much texture and pattern they would make an elegant statement in any room while also being functional. The young lady that was working that day, Katelyn I believe, was super helpful and friendly. I like when you can browse at your leisure but have the option of assistance when needed. That is exactly the type of service provided. When looking to enhance your wardrobe, buy a quality handbag or accessorize your home, a stop at the House of Lola should be on your list. Sign up for their emails and they give you a discount on your birthday month.

Service selection, and value The people who work there are…read morewonderful It's a great place

A fun clothing store, the men's section is small, but they have a variety desert women's clothing…read more If you are looking for a swimsuit this is the placr. Walls of swimsuits available in all sizes and even better the name brands are a third of the original price. Numerous fitting rooms are available with helpful staff.

This is a delightful women's clothing store on El Paseo. They offer a wide selection of mainly…read morecasual, current but not overly trendy clothes at a moderate price point, which is unusual on El Paseo. The people are helpful, and not pushy. It's one of my favorites.

I just walked out the store, I was not acknowledged by the chatty employees who were talking about…read morehow disgusting some ladies family was ( nice & loud ), my husband got to listen to them gossip while he sat there. I would've loved to have been helped!!!!!

Very nice things at this shop. Mark up is extremely high and this hurts the brick and mortar…read moreshopping experience. I bought two dresses thinking I would return one once I got them home and put together with shoes, etc. All sales are final. Read the fine print and check prices online first. California taxes were another hit.

I was extremely stressed about my purchase, having second thoughts, and I was able to work with the…read moreshop owner for a return of the dress I bought. She was cordial and listened to my concerns, and in the final analysis proved to be a very fine retailer who is most amenable to her customers. I would shop here again.

Very fun owner (Shirley) who knows fashion like the back of her hand! You will find brands and…read morepieces here that you can't easily find in one place, plus Shirley offers such friendly, personal service you will find outfits you've only dreamed of! Give it a try. Also check out Shirley's website!

This unique store has many unique items rarely found elsewhere. The owner has a good eye for…read morepicking just the right items that appeal to a certain few. And my girlfriend is one of them because she is down there every week searching for something new and unique..you will love this place.

What a fun boutique filled with clothing of all sizes in vibrant colors. A nice contrast to all the…read moreblacks and grays, color says HAPPY! They have beautiful maxi dresses; the one in the window drew me in. Plus lots of tops and tunics in vintage and modern prints, swirls and patterns. If you prefer solids, there are plenty available in every color of the rainbow. And don't worry, there are plenty of blacks, whites and tans to balance it all out although the woman working there that day told me they prefer to wear prints on the top, bottom and accessories. That's exactly what she was wearing and for her, it definitely worked a, Even their face masks are bright and cheerful, made from the same fabrics as their clothing. My favorite item was a white long sleeve tee made out of a loose weave with the words Live Life in Colors across the chest. Fun! BG's has something for everyone and was one of my favorite clothing boutiques I visited while on El Paseo. The staff is super friendly and cheerfully explains their concept, will show you their signature pants and other items. A wonderful experience all the way around!

Love the owner- love the clothes! I've been a customer since 1999-something for everyone/ on trend…read moreand well priced! Impossible to walk in and walk out without buying/ all sizes available and it's fun to be there. Brought my LAGUNA friend in and she came out laughing with bags to fill my trunk/ way to run a shop ~ ~Distinct labels/ your friend will not be wearing what you are if you purchase here! Enjoy*****

The ladies are very nice ... Gaby is also a kind helpful lady. The boutique has many unique pieces…read moreof clothing.. reasonably priced

My favorite boutique in the Desert. They carry all my favorite brands at great prices. The…read moreservice is very friendly and never pushy. Shopping here is like spending time with friends. Don't miss their super sales and special events.