My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

Nice little shop with everything you need for the beach. Their prices are reasonable and they…read morereally do have EVERYTHING. Love this little shop and will be back again whenever we are near. Fun stuff, beach stuff, and just what every beach area needs. I see everyone posting "You wouldn't know that it was a clothing shop or a gift shop unless you went inside". Whatever. I knew just by walking by and seeing clothing in the window that it was exactly the kind of shop I was looking for... regional touristy beach stuff. "San Diego" hoodies and shirts, "Pacific Beach" caps, hats, and trinkets, gift shop items and regular "non-touristy" beach wear and clothing as well as basic body boards, beach and pool toys. You usually find these shops in beach areas and they are usually reasonably priced, not the overpriced labeled wear. So yeah, it's a fun shop, not a lot of super cheap stuff, but reasonable items at reasonable prices. Great find!

This store has so many options for Pacific Beach apparel but the owner is not nice. She scolded me…read morewhen I asked if the sweatshirts shrunk. I mean like poo poo'd me big time I was like the heck lady, I'm just trying to know what sizes to get. She was annoyed with me because I was taking so long to decide, I was torn! LIBRA here. Anyways, I asked a second time very nicely if the sweatshirts shrunk and she was done with me at this point. Anyways, I bought a crew neck sweatshirt, just took it out of the dryer, NEWSFLASH your stuff SHRINKS. Big time.

15-Aug-2024 I took…read moremy soon-to-be 5 yr old to Soul Grind because he wanted a skate board for his 6th birthday in a few days. When we arrived Olivia was super inviting and nice. We learned about Soul Grind and were told all of our options since this was our first time buying a skateboard. We have zero experience. Like, nobody in our family has ever ridden a skateboard prior to our visit to this store. The shop is small but has everything any skateboard enthusiast needs. I learned that most skateboard shops are really clothes and accessories retail stores with a spatter of actual skate boards. Soul Grind has exactly what they advertise...Skateboards. With Olivia's help, and with much attention to detail, we chose a beautiful black board with red wheels. If you are new to skateboarding like we are and want to go to a store with a great selection of boards and even better customer service, you need to stop by Soul Grind. I forgot to mention the most important details about this store. You have an option to customize your board from scratch if you'd like! Check them out and support a tiny, but mighty business. We are very happy with every detail about our visit! Thanks, Ashley Head and sons

First called to ask some questions as we are looking go my son's first skateboard and received the…read morefriendliest voice on the other end. We went down to take a look & they had a nice variety of nice looking boards. We were met with equally friendly attention to our needs. The prices are fair market value in my opinion. I must say my son could not decide and we walked out without a purchase, however, I would absolutely recommend this shop, I never felt pressured to make a decision and he even thanked us for stopping by! 10/10 service!

No returns no refund policy, buyers be aware!…read more Bought some clothes and realized they are overpriced and now cannot return. Although legal this is a deceptive policy

OBSESSED WITH this store. It's such a great location and has sooo many cute things! Every time I go…read moreinto this store I am welcomed by the beautiful young women that work there. They ask me if I need assistance with anything and offer me a fitting room if I end up finding something which I usually do. I always recommend shopping here to any of my friends and family. I never knew about brands like LSPACE, MAAJI, RVCA or ISEA but throughout the times I've gone the sales associates have told me about the brands, how they fit and how the companies have started;) LOVE to shop here.

I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.

Big thank you / shout out to employee SHELBY - for helping me (an ER NURSE AT SCRIPPS HILLCREST…read moreMERCY) find a shoe for someone with plantar fasciitis and also works 13 hour days. I arrived with a coupon for Altra shoes (unfortunately I didn't like the brand shoes I had a coupon for) but Shelby helped me find a better shoe style and wider toe box and gave me a healthcare worker discount. This business shows qualities of a neighborhood and community, they want locals to come back time and time again I will 100% come back again based on my experience with Shelby - and how this company supports their local community (as an ER nurse I felt really appreciated! )

The service here was very good. My husband needed new athletic shoes. Greg asked many questions and…read morethen took measurements to insure the correct size. He brought out several pairs until we found the correct one. It was a good experience for my husband.

Had the best experience at this little shop, the cashier Amy was such a vibe, she was so welcoming…read moreand fun to talk to!! We loved it there!! Totally recommend stopping by!

Amy was super helpful. I started for just a board and a wetsuit and ended up getting some extra…read moregear as well to keep me warm when surfing home with colder water. I love the vibe of the place, too.

Super racist workers who work here. The owner also does nothing either. I've witnessed multiple…read moretimes where the people in this business spewed horrible attitudes and disrespect to certain customers who come in and don't fit into the stereotypical look of a skater, and because of this, they are ignored and not helped at all. They also like to take advantage of customers who are new to skateboarding and otherwise wouldn't know the actual prices of things, so they overcharge them. I've come into this shop multiple times with my children and nephews and have witnessed multiple times people of other races or those who don't fit the stereotypical look of a 'skater' who are treated completely different to my children and myself, in that they are completely ignored, not helped at all, or given a horrible attitude and judge mental looks towards. This is completely unacceptable and should not be tolerated. I will not be coming into this business any longer and will not be recommending it to anyone, and neither will my husband who works in the skateboarding industry. Avoid this place and don't support this business. They have no respect for anyone and have no business running a lemonade stand, let alone a skateboarding shop.

Went in to check on a couple of things for my kids. Was given some crap attitude just because dude…read morenamed Michael wanted to not be disturbed while playing skate on the TV. I grew up skating and coming here. But unfortunately, the shop has taken a drop in its service. Owner is chill and he is usually helpful and polite. But it's a bummer to see the terrible customer service and it being a huge turn off to other people including myself. Especially if someone may be coming in for their for time. Hope the dudes day gets better if he is having a bad day, but he is obviously grown enough and been at the shop long enough to know how he should be treating anyone new, young or old coming into the shop. Stay Blessed Pacific Drive, and hopefully this is seen as a message to be able to grow and learn from and taken as constructive criticism.