There are times you cannot be prepared for the moment and this was of those times. Walking around…read morewith not the right shoes which I will remain nameless we ended up in here and purchased some proper beach shoes appropriate for cruising up and down the street. The sales people were laidback and checked in to me without approach which I can appreciate. Lots of assortments including the Reef Brand. Reasonable prices for the brands. Would slide by again.

South Coast is a 5 Star shop for sure…read more It's the first place I go to get t-shirts, shorts, and hats. They've got a few locations but it seems like the OB store always has the best selection.

Carl is one of the best people I've met, solid man, great taste in music and the vibe here is all…read morearound 10/10. If you have the pleasure of being in the area and are looking for skate gear or surf gear go see Carl. I live in AZ and will make it my mission to come to this shop when I'm in SD.

My oldest has taken surfing and skateboarding lessons and camps with OB Surf & Skate for years, and…read morenow my youngest is learning how to skateboard with them. The camp staff have patience and amazing skills that they share with the kids. The store is also great, and the staff both in store and offsite are very helpful and friendly. It's a wonderful family owned business that I highly recommend.

Should I tell you about this place?? Well, if you did your homework, you would know this outlet is…read morehere. I needed to purchase a wetsuit as I am not about to let this summer go by and not get into the "warm" San Diego waters. Water temps are about as high as it gets for out here right now, like in low 70s, so for me, thats still cold. I need at least a 4/3 wetsuit for that temp. Yes, I am a pansy and I know it. This place has a really nice section for wetsuits and also some great sales too. I made a beeline for the back of the store to check out what they had available. They have short wetsuits, 3/2s, 4/3s, some with hoods (I like those), some front zippered and some back zipped (this is my preference), children's wetsuits, men and women's also. I already knew what I needed so only had to try on two wetsuits (that was already too much lol - you are ALWAYS fighting wetsuits). Fitting rooms available here and then I went to work battling the wetsuits. I could fit the size 4 but my shoulders are a bit broader and the zipper wasn't like easy to pull, so I went with the size 6. The cost for 4/3 wetsuit here was $150, a pretty good deal. I was just at REI looking at an O'Neill 4/3 and it was over $400! I also picked up some shorts and a bikini top and everything here is severely discounted. Sweet!! Service guy working here was super nice and helpful. He showed me the size chart for wetsuits and helped me get a fitting room and rung me up. Great place to get some water apparel here and know they have wetsuits too. They also have shoes here but not too many options in sizes. They also have bags and other items too (I forgot to look at a wetsuit hood they had on sale here - so will come back). Overall. this place was great! I'll be back! But know the parking is a disaster here, the lot is super tight, just FYI.

The employees here are so kind and helpful. I forget her name but last month she helped me find the…read moreperfect wetsuit. I don't think I've laughed so hard at a store in my life. Finding a wetsuit can suck and be a hard process especially when you don't know your size. But man did she make it better. Very glad I trusted her input on sizing because if I did what I thought was good. It would be a very cold winter up in Santa Cruz. 10/10 to that employee. The next day I came back to pick up another wetsuit as well. Great prices and knowledgeable staff

Such a great experience! Let me start by saying that this is the best Sun Diego in San Diego. The…read moreparking is fine during the week with there being multiple lots, but the weekends are typically crowded down in Mission Beach. The store offers so much with a super large selection of t-shirts, shorts, pants and everything in between. I was greeted as soon as I walked in by Ally who was super helpful and friendly while I was shopping. She offered great service and was very helpful in helping me find everything I was looking for. She also gave great selections for gifts which were received very well! The prices are worth it and their clothing lasts so if you're looking for some new outfits definitely check them out.

Super good store with good variety and all the brands you'd want. Noah was very helpful and…read morepersonable. He helped me find everything I wanted and checked inventory for sizes they didn't have in store, which he didn't have to do. It's always chill shopping here and Noah made it even more chill. He's a good dude and a hard worker

Wonderful stop while at Seaport Village service was awesome. Very friendly and selection was good…read more My husband was looking for a belt of all things which I know is hilarious to me too. We're on vacation, but to each their own guys.. I was looking for pins that I try to collect when we travel somewhere. I love to stick them in the roof of my car. If I can find one I think is special enough or reminds me of something we also picked up a hat, some sunglasses and a few other knickknacks. They had great sandal options as well as T-shirts and hoodies. Great stop. I come every time we visit. Prices are affordable while they do have some things more on the expensive side it is good quality. So I'd say you get nice things for the value they offer.

Quintessential surf shop vibe in the heart of seaport village. I walked in and shared that I'm a…read morelandlocked surfer just looking for some beach smells. They deftly pointed me to their wide array of surf wax and I says yes please and thank you I'm taking one to go. Pretty sure I got some looks as I was smelling this the entire way back to the hotel! Kind and professional service, breezy bohemian vibe with a light sea breeze on the afternoon in SD - not much better!

went to look for a springsuit, the owner of the store grabbed exactly what i was looking for in 2…read moreseconds! amazing customer service and i'm so happy with my purchase. the suit was brand new and only $60. amazing price!

I bought Scooter wheels and a golf club! No one in town had what I was looking for and this store…read morewas my last chance! I'm glad I found it! Been driving pass this building for almost 10 years and never out it together.. well I'm grateful now cause he will get all my bussiness and referrals.

I originally went to Bird Surf shed to check out some boards (transitioning from longboard to…read moreshortboard) but they didn't have much of a selection and they told me to go here instead and also because they rent here so I could try before I buy essentially. They had several Torqs surfboards to rent so my boyfriend and I tried 2. You can rent up to like 3 boards same day for price of $10 per person which is a steal. Last time I tried before I buyed was like a $35 rental and although I did end up getting that board and love it, $10 is so cheap in comparison. All you need is to leave a credit card or ID for your rental, and just one per party. You also sign some paperwork and you're good to go. Recommend you come at 10am when they open so you get access to all of their boards.

My wife, sister-in-law, friend, and I came to OB to rent surfboards. This was our first time in…read moreOcean Beach and we're fairly new surfers so it was great to be welcomed with the staff as we came in. They answered all of our newbie questions and pointed us in the right direction to try and surf. We each rented wetsuits ($15 for half-day) and a soft top surfboard ($10/hr) and we were on our way! The rentals were great quality and we enjoyed surfing for 2 hours by the dog beach (just north of lifeguard tower 5). Will definitely be back again whenever we have visitors that want to surf!!

This shop is hands-down one of my favorites! They've got an awesome mix of misfit options and…read moreunique gear you don't see everywhere, plus a killer skate selection that covers everything from decks to accessories. The vibe is super chill, and the staff actually know their stuff :) you can tell they genuinely love skating. Definitely my go-to spot for new setups or just browsing something different. @neeks93 on insta

This is our go-to spot for clothing and shoes. They have a great selection of men's gear. We love…read moreto support our community and this is definitely one to support! We stop and chat for a bit every time we stop in. The service is excellent. We bought a couple boards for the kids and the employees were so stoked on fitting the little groms. It was adorable.