This place was absolutely amazing. The instructor for our snowboarding class was fantastic. There…read morewere plenty of slopes open and this place is seamless and runs like a well oiled machine. It's a fantastic place to start and learn but also a wonderful place to play around, that's in south Michigan. I have wanted to visit here for so long and after being here I cannot believe I waited so long. We had a blast!

I love skiing here with my family. They have an elevator for people with mobility issues to get…read moredownstairs. They have an adaptive ski program here and the volunteers are great. They have a nice bar and separate restaurant where you can have a drink and watch people ski.

Got a great deal on some racing skis on 40% off, saved almost $400…read more Customer service is friendly and helpful, and ski waxing is very cheap and quick!

3 employees, no one else in the store besides myself, and not helpful. Husband was in earlier in…read morethe week with the same response. He was looking at sunglasses and employee just pointed in the direction??? Worst customer service.

It's an okay place to get things you may need ..but you'll find things cheaper at other shopsread more

No where else in Lansing has the selection that this place does for ski/snowboard supplies. They…read morehave great deals, and all the guys that work here are extremely pleasant. Not pushy, but quite knowledgeable.

Thank Justin for being so helpful and knowledgeable. We appreciated your help and patience while…read morepurchasing skiis and then a helmet. We will definitely come back for equipment in the future.

Friendly, helpful and knowledgeable staff. Giant selection of Ski snowboards and boots. Some of the…read morebest pricing in the area..

On our way to ski and my husband and daughter needed to get jackets and snow pants. They had pretty…read morereasonable prices. Husbands jacket was $220 I think. (We were happy because the Jackets at crystal were around $300-550) Ended up getting the Little ones ski boots, helmets several other items. The young workers in there were very friendly and helpful. Thank you! Boys loved the helmets with built in Goggles. Nice spot to get last minute items if you didn't plan ahead well like us or had a coat rip right before a trip.

I have been buying my ski and swim gear here for years. The service is amazing, especially the…read morecustom boot fitting. The staff is friendly, knowledgeable, and helpful. I just brought a pair of ski boots back for more work on the fit and the owner spent over an hour and a half getting things just right, all part of the original sale price. Both the Plymouth and Ann Arbor locations are great!

Snowboard folks seemed disinterested in helping and not very knowledgeable. Selection was weak…read moreeven though they have apparently already received most of their snowboards for the season. Wow.....Disappointed.

I am loving this new store! Great prices, great layout to find what you need, and so much cool…read morestuff. We ordered our new kayaks this weekend, from Blue Planet. If you are in the market, I have done my research - Dan has the best prices around, even over REI and Denham's. Get in now and order yours for the season. He has accessories, or can get them for you. While we were there, I found the YOLO SUP board I want. So gorgeous. Perhaps I'll get it for my birthday. I already eyed a mountain board my hubs was drooling over (he wants the kite for it too), for his birthday. Oh the toys! Everything you can think of to get you started or add to your current setup. Skateboards, SUP boards, kayaks, snow, sand and more. So fun to just go in and check it out. The place is easy to find on Michigan Ave, west of US127. Go peek and get inspired to be active this summer!

Lots of skateboards and accessories. They also have kayaks and paddle boards with the associated…read moregear. Good service, nice people and prices are very competitive. I bought an inflatable paddle board and 2 paddles from them. Lots of fun.....

I would give this place 4.5 stars if it was an option. The service was good. I was helped by…read moresomeone who was passionate about snowboarding/skiing who actually wanted to teach me about everything down to what interests me to try and figure out what type of snowboard would suit me best. The service was awesome! I love passionate employees they are THE BEST. Also, the inventory was a bit slim when I visited in January, which the employees mentioned was a time when they are moving and have moved/sold most of their product for the season. For the most part the value was great. They even worked out a deal for me when I put together a big order, so the value was also good on snowboard gear. Thanks for the assistance.

Best ski shop in the area. Their youth ski rental program is great for kids who can take advantage…read more After taking advantage of the program for many years with both my boys, because my son is a harder than average skier, we decided he needed more aggressive equipment than was offered in the program. The Ski Company usually has a few pairs of higher end demo skis (very gently used factory demonstrators) available and that's what we opted to buy instead for a price well below list. I have also bought quite a few pairs of skis for myself based on thier recommendations, and couldn't be happier. Prices are always fair. This is the only ski shop I will buy from in MI.

Best Ski Shop in Dearborn period. Best quality skis, boards,…read morewearables. Don't get shafted online, do it right the first time at Nichols

very helpful + accomodating + fair prices…read more Special Shoutout to Chris! I am a novice skier and was ready to pickout my own equipment instead of using rentals. I did online research and called around to other equipment shops but no one was as helpful as Chris at Nicols. First, she answered my questions in depth over the phone, even calling the other location to see if they had was I was after. When I went to visit her in the shop, I felt like she was the first person I could talk to who really understood my skill level, and the equipment that would be best suited for me to improve. She took the time to listen to my experiences. When I told her about some of the runs I was trying to do at Boyne, she knew exactly what I was talking about. She was really supportive in answering questions about skis I found elsewhere. I really felt like she cared. I didn't get my skis here (went with an older model), but I bought my boots (Chris helped me pick them out) and had them install the bindings. The prices in the store seemed really fair. I expected them to be high for a specialty, in-store shop but that didn't seem to be the case. My husband made a special request and asked them if they would do the bindings same day. They said they would try (no promises) and ended up getting it done! They also carry accessories and apparel, like snowpants. I am so pleased to have found Nicols! I now have a go-to place in my neighborhood for equipment, gear, accessories, and apparel!