I like this store. It feels very small town and cozy and comfortable. It has the basics that I…read moreneed, eggs, milk, bread, vegetable, vegetables, fruit, etc. Often it has very good organic options. The people working there have always been nice.

Concerning Experience at Imperial Beach Grocery Outlet - Disability and Racist Owner Awareness…read moreNeeded I want to share an experience my family had at the Imperial Beach Grocery Outlet (Store #0288) so other families -- especially those with disabilities -- are aware. On February 3, 2026, during checkout, the cashier (David) reprimanded my minor autistic daughter directly, telling her that the store headband she was wearing "did not belong there" after she briefly set it on the candy rack. I was standing right in front of him, using a walking cane, with our disability‑related support animal beside us. Our disability needs were clearly visible, yet he chose to address my child sharply instead of speaking to me. I asked for the manager and insisted on an apology, which he eventually gave. Unfortunately, while we were still in the store managing our paid groceries without assistance, the manager, the same cashier, and a nearby customer openly mocked the situation at the manager's register. When I raised this, the manager dismissed it, saying she had "no control over customers." Families with disabilities deserve respect, patience, and professionalism -- not reprimands directed at children or mocking behavior from staff and customers. I did receive a brief response from the franchise owners, but it did not address the specific concerns or the seriousness of what occurred. I hope this store takes disability awareness and customer treatment seriously moving forward. Complaint filed with BBB. Update: Complaint filed with Department of Justice . Easy online complaint form .

Had dinner here to buy food when my cousin lived in imperial Beach and remembered, it was pretty…read moregood. I ordered a carnitas burrito and the lady put some chicharronas in it. No rice just beans guacamole salsa. The burrito was HUUUUUUUUGE! $13.04 for the huge burrito. Bring napkins. You could actually share a burrito, and you would be happy with just a half. The little market also has produce sodas and array of salsas to buy. You can buy meats by the pound, which includes carnitas, birria, chicharron and chicken tinga with potatoes. The burrito was right on and I'll probably only have this to eat today

Great local Market in IB. Great hot food options cooked fresh and other grocery items. Be sure to…read moresupport your local markets and stores.

Stopped at the Vons in Chula Vista, CA to grab my favorite Tillamook ice cream! Honestly, this is…read morethe best ice cream you can buy at a grocery store. I love trying their different flavors, but I can't even pick a favorite because they are all so unique and delicious. If you love ice cream as much as I do, you need to try this brand. Let me know what your favorite flavor is! Happy Yelping :)

The management at this store is it's downfall. Yes, the location is tough with a lot of crime and…read moretheft. However, a solid store manager can tackle that while keeping the shopping experience pleasant for all patrons. For example, all personal care products are locked up. I understand this is from the massive theft problem. However when you ring the bell to get help, you're waiting 15+ minutes for an employee with a negative attitude to help you. The store manager can work to make sure someone is readily stationed to help with a positive attitude. Seems like a simple solution that this store manager unfortunately refuses to make happen. I agree with the multiple reviews mentioning a lack of carts. Again, this is a store management issue. No one is assigning their team to collect carts from the parking lot. Employees at this store sadly just aren't trained and don't know where things are or how to offer good customer service. I'd imagine that's because the expectations aren't getting laid out by management. The Walmart in the same shopping center actually offers a far superior shopping experience. The threat prevention at Walmart does not feel as invasive, and carts are always available there. Vons is obviously capable of running successful stores given its nationwide footprint. This location specifically seems to not care about our community in San Diego and has checked out of even trying to offer a positive grocery shopping experience. I encourage all of you to try Sun Coast Market in Imperial Beach. It's a family owned business who actually values their customers

I have been a loyal customer here for over 10 years, and even after moving to Little Italy, I still…read moremake the drive back without hesitation.The produce is always incredibly fresh, the meat is top quality, and the warm, hand-made tortillas are unmatched. What really sets this place apart is the customer service. The staff treats you like family, keeping me coming back year after year. This market is a true neighborhood gem and worth every bit of the trip! I wish they had delivery:)

Absolutely the best fresh flour tortillas. Salsas are so good, too. Friendly cashiers.read more

this is one of the best commissaries in the nation. The the…read moreproduce department always looks good with a large selection of fresh fruit and organic selections if desired. Throughout the store the entire staff is helpful and goes beyond and above to help you find things and if it's out of stock, they will for you just ask . I make my own pasta sauce and bake everything from scratch to help me with my diet and overall health. This commissary staff remembers this and is willing to point out special things are going back for a whole case of tomatoes.

Usually I love going to the Deli/ Bakery, with their workers always trying to make it the best for…read morethe customers, but last time I went i was highly unsatisfied because i had to wait 20 min or more for bread to be finished baking. Bakery lady was very rude and kept saying "5 min" when it's already been 20 min. I just believe this should've been done already and wouldn't have to be a hassle especially since I was a time crunch because i work and was on my lunch.

I was very surprised with the selection of bourbon! The owner Zach was very friendly and we were…read moreable to meet at a great price point! Thanks again and looking forward to more visits!

HUUUUGE selection of alcohol !! They have a super cool beer…read morecave you can walk into and pick your own beer!! The owner is also super cool and down to earth!

Small, Cool liquor/alcohol spot near Imperial Beach! VERY happy that this place carries my favorite…read morekind of ciggs! (DREAMS, CHERRY). I rarely smoke but when I go fishing at IB, I need a cigg! The guy that works there, I think he owns the place, but he's always there and very friendly! minus one star because the parking space is only fit for FOUR cars! seriously? yikes. Always here before we go to the pier!

Nathan and Rod keep their store clean, up to date and full of what we need. They are very friendly…read moreand I love to buy from them vs. the chains in the area. A great local liquor store with many years to come. They meet or beat any price and are willing to order what we want. Thank you! ~IB Local

Their food is very authentic and delicious and it's a very fun market to shop in because it reminds…read moreme of being down in Ensenada Mexico. Very authentic you should check it out and the prices are great and so is the service.

I love this neighborhood grocery store... I've been going here for a decade and cashiers are busy…read moreworking, but they are friendly. Love the prices and the selection of the vegetables and the meat counter. The butchers are awesome. They have someone picking up The carts outside a nice man I like to give him a tip for helping me with my cart.

Place is clean organized and well keep Shelves well stocked…read moreand bakery shelves are clean and well

$10 for 3 carnitas tacos with NOTHING ON THEM !! Literally just meat and tortilla. I called back to…read moreask if that's how they serve it and the woman who answered said "sometimes people ask for it without anything" well I'm not one of those people so why wth would you assume I want some dry,plain tacos

Love this place and the owner. He is super friendly and personable. You can get 8ph or 10ph water…read more(some mix).

I have been meaning to review for a while...it's only taken 4 years!! Aunt Ellen's Water store is…read morea GEM! Before moving to the area we were a loyal customer of The Water Lady Water Store first in Hillcrest then in North Park. I wasn't sure we could find a water store that would compare and I was delighted to find Aunt Ellen's Water. They sell both purified and alkaline water. Others have reviewed and said that the water has a "taste," I have never experienced that. Christopher is a ray of sunshine!! Every time I go in I get so much more than just water. He is a healer and so knowledgeable about spirituality and alternative treatments. I usually get alkaline water so I always make it a point to slow down, sit and have a chat with him....I always feel so much better after leaving the store. In addition to water, the store carries all kinds of interesting books, Himalayan Salt Lamps and wellness supplements. This little shop is a treasure in the area, support local and check it out!!