Just left the shop today great selection very well managed. Spent around 19.00 for some oils and incense. Definitely coming back no more gas station sents for me. Found the place just downtown shopping. Didn't intend on stumbling apon this place toda read more

2026,Unacceptable, disrespectful, and Hostile Owner Customer Service. As a regular customer and a local Atlanta Black small business owner, I will never step foot in Sunrise Fragrance again. I urge the Atlanta Black community to take our hard-earned money elsewhere. There are three or four other essential oil shops within a short radius that actually value their clientele. The Indian owner/manager showed his true colors with clear discriminatory and hostile energy. When I asked to see a product behind his counter and gently shook the bottle--which anyone who works with fragrance oils knows is standard practice to mix settled ingredients--he aggressively snatched it back, slammed it on the shelf, and refused to let me sample it, stating, "I'm not going to do this with you today." When I pressed him on why he was speaking to me with such hostility, he explicitly told me that my patronage was a "waste of his time" because I don't buy enough every single time I walk through the door. He literally told me, "I'd rather you never come back." I have always been completely respectful and friendly to this man. The positive reviews online are misleading; many of those people likely order online and have never walked into the Sunrise Fragrance Atlanta store to experience his toxic, discriminatory attitude firsthand. This business has capitalized off the local Black community, relying on us to fund yet another foreign owner that treats us like a Black nuisance unless we are spending massive amounts. To make matters worse, the reason I don't buy as much is because the quality of his essential oils and fragrance oils does not justify the steep prices. The oils are overpriced at nearly five times higher than the standard retail cost, and they have a thin, watery consistency that does not perform like authentic, premium essential ingredients. Those who know the essential oil market understand what I'm saying. I only buy from him as a last resort when I need to quickly prepare for a local Atlanta pop-up event and don't have time to order from my regular suppliers online. Before walking out, I told him that our Black community would see a 90% drop in his business because when you disrespect one of us, you disrespect ALL OF US. His response was a dismissive, "Yeah, whatever." When a business owner tells you to your face that you aren't worth his time, believe him. Atlanta, let's come together and stop patronizing businesses that take our money but despise our Black community. As a Black community, we all know how they feel about us, but when they become emboldened to speak out to personally tell us how they feel, then we have to shut them down and let them know where they stand.& Im sure others had this personal run in with this owner,especially is you encounter him in person.My advice is to take your business to the other nearby shops that actually deserve your time to drive downtown & money, or at least won't tell you to your face they will not serve you. Again, this is nothing personal toward this Indian owner; I don't know him in any other fashion except only business respectfully, and he decided to let me know out of all the customers who walked through his door how he feels about us. IF YOU ARE READING THIS,OUR BLACK COMMUNITY KNOW SUNRISE FRAGRANCE IS NOW 86 read more

Always have what I'm looking for and the owner is so helpful, welcoming, warm and friendly!

Very nice oil, shes butter and other items, very nice bottle size and long lasting fragrance

Just left the shop today great selection very well managed. Spent around 19.00 for some oils and incense. Definitely coming back no more gas station sents for me. Found the place just downtown shopping. Didn't intend on stumbling apon this place today. read more

Sunrise Fragrance - Wholesale Stores Near Me - Atlanta, Georgia