Great surf shop with all the brands you are looking for. This is a must see. You will not be disappointed.

The best selection and service of any shop I've been too! Ive ordered multiple custom boards through the shop and bought wetsuits for the whole family. I've been extremely stoked on their knowledge and expert advise on boards and gear! Plus they support the community in jax beach to an incredible degree! read more

Sunrise is hands down the best surf shop on the east coast I have been to. I came in recently to shop for gifts and Camille was there to help me. Their entire staff was so kind and attentive but Camille went the extra mile. I had my daughter with me and had my hands full but Camille graciously offered to try on the clothes for me that I was interested in -- we were about the same size. I was also looking at surf boards for my husband and she was able to direct me to something that he absolutely loved! I can't wait to come back again once when I come back to Jacksonville. read more

I was Christmas shopping for my son. He wanted a skateboard for Christmas because he wanted to learn how to do it. I wasn't going have some big box (Wal Mart or Target) store skateboard as his first experience. This place was highly recommended by one of your regulars, well his wife, she had purchased a skateboard for daughter earlier in the year. I haven't been on a skateboard since I was a snot nosed kid, so I had no knowledge on how to pick one out. Thankfully, Andrew was there to help me and answered my questions regardless on how small it was. He recommended a medium board based on my son's body size and shoe size and we were able to get a helmet too. Andrew is very knowledgeable at what he does and laid back. I told him I'd be back for the safety stuff after Christmas. Fast forward to today, I needed to get safety gear (elbow , knee pads, and wrist guards). Sure enough Andrew was there for the assist. I told him what I was looking for and he told me he didn't have a pre bundled pack available so he was patient and helped me find the right size elbow and knee pads for my son. He recommended that I get wrist guards because my son will fall many times while learning the basics. He even gave my son a couple of stickers to break in his board. The girls at the register were nice and helpful on both occasions. I will definitely be back if anything else is needed to build or add on his skateboard. read more

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Great customer service and by far the best surf shop in Jax. Ask for Colin if looking for a surfboard. Very patient and kind.

Once again I thought I had written a review for Sunrise. I have been coming here since the early 80's. Got my first pair of boardshorts here. We come back all the time, especially for Christmas gifts. Everyone needs a Sunrise surf syndicate t shirt. These guys are knowledgeable in all areas of surf and skate. They are great surfers and win alot of contests. read more

This shop has been in Jax beach since the 70's and is a local favorite. Kept current, cool and still smells like surf wax! Check it out!

I was in the store for about 20 minutes. I was not greeted or talked to anyone the entire time I was here. The selection of gear and clothing is large and in good taste. read more

Sunrise Surf Shop - Sporting Goods Near Me - Jacksonville Beach, Florida

Of all the bro'd out surf shops in Jax Beach, Sunrise on Beach Blvd wins my heart as the favorite. It's really hard to sell beach bags and black tank tops for $65 a pop, but they manage to pull it off and still keep a down to earth vibe. The fact that they throw the occasional MAJOR sale when they need to clean house lends extra street cred in my book. I popped in over Labor Day to see if they had any outgoing summer gear on sale, and was pleased to see that they did. In celebration of all the hard-laboring ladies, women's clothing was Buy One Get One 1/2 off for ALL STYLES. Even better, bikini separates were Buy One Get One for 99 cents! Now, keep in mind that the original item will probably be pretty extravagantly priced as is the way of surf brands, but most of the clothing, accessories and swim suits I've shelled out the extra cash for have held up very well in comparison to other brands. (I'm still rocking Billabong pants from 2008 and no one is the wiser!) I've always found the staff at Sunrise to be super friendly, and given that some of them look like Billabong models themselves, I think that's pretty cool. All the employees seem pretty knowledgeable on their selection of higher end sunglasses and watches too. In fact, I regularly go in and request to see numerous things from the locked cases only to smile and leave without buying anything. What? I just like to play dress up! Either way, they humor me and that's a huge brownie-point winner for any business. read more

I am a newbie surfer and it was my first time going to this shop. I was desperate to find softtop surfboard fins because I drove 2 hours to St. Aug but they didn't end up having them. So when I called and found out they did have them in stock I was so happy. Adam was extremely friendly and helpful with all my newbie surfer questions. He even helped me install the new fins on my board. I highly recommend this surf shop! Great vibes and people. Thanks Adam! read more

Yep, this shop rocks. Great localism...they are totally proud of thier scene...and if you have the slightest good vibe, they'll turn you on to good spots. read more

Sunrise Surf Shop - Sporting Goods Near Me - Jacksonville Beach, Florida

The best local shop in town. Good prices, good gear, and friendly staff. Good selection of surf and skateboards.

New to the hobby and already hooked. Selection was top notch, and the staff was amazing. Wish I remember the guy's name that ran the surf department but he was beyond helpful! Hit up the pier after the purchase and had a blast. I will recommend this place to many others! read more

Sunrise Surf Shop - Love my gear - Sporting Goods Near Me - Jacksonville Beach, Florida

Off the beaten path but definitely worth the stop. Definitely a stop when in Jax Beach...... Pros: Great product selection and plenty of inventory on big name brands, staff is enthusiastic, creative and outgoing Cons: Didn't see alot of local product, prices a tad higher than other shops read more

Sunrise is the best shop in town. The staff is all super knowledgeable and super helpful. Colin and Trevor will take great care of you for whatever you need. read more

Went in to buy some surf stuff and the amount of customer service was zero. Nobody said hello and nobody even tried to help me or anything! Maybe they just don't know about surfing? Lol The only person I dealt with that was nice was the cashier. read more

I moved to Jax Beach from Arizona and am from Kansas. This is obviously my first beach town. This shop has helped me become a local without a doubt. Garret is so knowledgeable and is a surf guru. He will help you find what's right for you or tell you to wait. The whole staff is awesome. They let me rent and then borrow (free of charge) multiple boards until I found the right fit for me. Adam, Ryan, Matt, Tristan. All amazing guys and will answer any dumb question about surfing that you can think of with no condescending tone. They hooked me up with Thompson Surf School run by Evan Thompson. Now I'm surfing, paddle boarding, loving the ocean, and taking full advantage of Jax Beach. If you come to Jax Beach, there is no other surf shop that compares. Nuff said... read more

It's true that Sunrise has a great selection of goods, but the service was out right terrible today. The only time the staff said anything to me was "bye,"expect when I had a question and even then I seem to be a chore. Instead, the staff was either talking among themselves complaining with expletives about a recent cold or a some surf trip to costa. As a business owner myself, I would want this kind of feedback. I can't imagine how many more sales they might have if they invested in a serious conversation with someone ready and regularly makes purchases in the surf industry. read more

As a local business owner I have always tried to give my business to sunrise. Lately the staff (not the guy employees..they are ALWAYS friendly and helpful!!) but the females that work there are down right rude and unfriendly. You feel like you are being judged from the moment you walk in to the moment you walk out. Kerri the manager is the only one I enjoy seeing. As a mom and local of jax beach please take a good look at your staff cause they are a representation of who we are here at the beaches and it's not a good one as of lately. read more

You can't beat 50% shoes and clothes. Huge selection and they've been keeping it local for years.

i love sunrise. they have a good selection. the ladies are nice. & im a big fan of supporting small local business. sunrise is a way better shop than most places at the beaches. please go to sunrise over surf and skate. geez. :\ read more

I have been going to Sunrise since they opened. I just know it as a surf shop. They have all the latest and greatest stuff for surf, skate, clothing. They carry the best locally shaped boards by Mystic/ Jim Dunlop too. He has the best quality boards for the 3 top local shapers. read more

Great selection, knowledge and customer service. Well done. I have been in several times and have always walked away with great experience. Today I had to have some board repair done and they went out of there way to keep my son on the water. Really a great place. Highly rec read more

Best surf/skate shop in Duval County! Customer service was prompt and professional. Just bought a Caballero old school board, good price and craftsmanship, quick service too! 1million times better than Surf and Skate shop on 1st st.(Do not ever go there) read more

I've been going to this shop for over 20 yrs. They have the best, nicest, most knowledgeable people working there!! The "board guys" are all great surfers, with tons of experience and knowledge about all the stock! This is the anti-RonJon!! read more

LOVE this place! They have the best staff, the cutest clothes, best boards, and accessories. If you're in the area, you have got to go!

It's my "go to" place, for sure. I'm always greeted, people ask if I need help, and they never seem turned off about it when on occasion I might need assistance. read more

Love this shop. The staff and environment is amazing. Great selection of boards, apparel and accessories. Wouldn't shop anywhere else.

Sunrise has been a staple in the Jax Beach surfing community. The staff is amazing and so is the store and products. Go check it out!

I try to make a stop here every time I'm in town. They carry the cutest bikinis and have a good selection of guys and girls clothing. Staff are usually helpful. The location is a great and the huge parking lot makes it so easy to get in and out. read more

Very good surf shop, staff and the owner are cool and they have a good selection of boards and wetsuits.