I came to The NOW for my birthday and had my first deep tissue enhancement with Nathaniel V., and it was honestly the best experience. He was amazing. He found and worked out knots in my body I didn't even know existed or thought muscles could hold tension in. I felt so much more relaxed and grounded afterward. I really appreciated the added touch of breathing in the essential oils at the start and within the middle of the session. It helped me settle in and be present. I also loved that I got to talk through the areas I wanted to focus on before we started, which made the whole experience feel personalized and intentional especially since I deal with hyper-mobility. For a first deep tissue massage, and on my birthday no less, this was everything I needed. Can't wait to come back! read more

The NOW Massage South Lamar - Massage Near Me - Austin, Texas

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Beyond amazing. I did research before coming to this location (I usually go to fort lauderdale) and was looking for a therapist who could give me a deep tissue massage given I'm working through a lot of stress (and too much pickleball) in my shoulders and neck. I'm BEYOND impressed with Nathan. He was so knowledgeable and skilled and worked out my knots. thank you!!!! read more

I was unable to book any same day appointments so I decided to call instead. Surprisingly, they had an availability for a 50 minute massage so I happily accepted and picked the newest option called The Jet Lag with deep tissue massage. The front desk ladies were so sweet and provided me with tons of great cocktail bar recommendations. As for the massage, I did not get the Summer Fridays Jet Lag Mask and moisturizer as advertised on the website... I paid extra for the deep tissue and didn't really feel like there's any targeted focus on the deep layers of my neck and shoulders as requested. Highly recommend knowing what exactly it is that you're paying for and to bring it up when paying for the service. I also did not like how front desk verbally asks you how much you're going tip. It makes me uncomfortable when I have to call out a dollar value for all the people in the lobby to hear. read more

The NOW Massage South Lamar - Massage Near Me - Austin, Texas

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I had the best deep tissue massage ever...with Char... and I have had 100s in my life. She has a gift of strong, kind and aware hands.

Just had a great massage with them thanks to Roeme! Highly recommend them! Roeme also puts on great events

Jonathan was my therapist and that was the best massage I've ever had! Highly recommend!!!

Amazing AMAZINGGG massage. I went to a resort just the weekend before to get a massage and let me tell you this one was 100% better. Johnathan was amazing and the pressure was FANTASTIC. The vibes were 10/10 it was like your in a whole other world walking back to the massage. They have parking close by in a parking deck that's free which is usually my worry when going places in the city but everything was great. I got a membership and I will be back everyyyyyy month. If you're looking for a nice affordable massage this is the SPOT! I'm an esthetician and one of our clients recommended me, Thankyou Rachel! read more

I love it here I started going to the now because I won a free a massage at work and after that I bought a monthly membership which I've enjoyed a lot, I've only had one masseuse so far that I didn't love and it was a pressure thing, but other than that everyone has been amazing, the ocean waves sound is super relaxing and the place is always super clean read more

Really fantastic first experience at Now. Kaya was extremely thoughtful, kind, and professional. The space was beautiful and I left feeling incredibly calm and peaceful. Thank you! read more

My friend turned me on to this place and after having my first experience here, I will definitely be back. The vibe is totally Tulum with regards to the decor and overall feeling you get once they pull the curtain back and you enter the space. They do not have private rooms rather something akin to private yurts. Although you are in an open space, it is really quiet as everyone respects the ambiance. I did not know who to go to, so I decided on Chloe after reading a lot of reviews that mentioned her name. I chose a swedish/deep tissue combo that was executed perfectly. After my 80 minutes, to say I was disoriented is an understatement. read more

Great way to unwind after the weekend. Kaya was prompt & professional while inquiring about focus areas and varied pressure precisely as needed to provide both relaxation & recovery. read more

I've always found The Now in other locations to be a warm friendly place with a great massage however this was not my experience at this location. The front desk was not friendly. When I asked if I could pay with cash she seemed annoyed "We don't generally take cash." When I told the masseuse I love a little heavier pressure on my upper back but the rest of my body is just normal pressure she looked at me hastily and said "Well you didn't pay for deep tissue so that's not what we are doing. I do recommend cupping." I took her recommendation on the cupping even though at that point I wanted to just leave I was so uncomfortable. She went out of her way to give me very light massage seemingly on purpose to prove a point. There was zero pressure. What a waste of money. She did spend a little time after going over my tension so that was at least nice. And I got a same day appt. read more

I've been to NOW south Lamar multiple times now and my experience was always great. Today I received a massage by Juli and she was hands down the best masseuse I've ever experienced - superb! I feel so much better, relaxed and my muscles tensions are gone. Highly recommend Juli! read more

Kelly is an excellent massage therapist. Good hand pressure and technique in a very relaxing environment.

I've never gotten a massage before, and my first experience here was unforgettable! The 50 minute stretch massage service with gliding cupping enhancement left me feeling extremely relaxed and rejuvenated. Jenni is super gentle and kind; she did a superb job at addressing my areas of pain. I highly recommend her! read more

I had an excellent massage here and would definitely go again. The prices are reasonable, and the only downside is there is no shower, though there are nice bathrooms. The atmosphere is really calming, and it was quiet despite the massage rooms only separated by curtains rather than individual rooms. They have white noise machines to block out noise. It's still a spa-like atmosphere and the massage therapist I had gave me a pretty deep tissue Swedish massage even without an add-on. I felt like I was floating out of there. The front desk folks are very chill (in a good way). read more

Jesse is a great massage therapist. He is attentive to your needs and what the body tells him. I became a member and look forward to each visit! read more

Joanna was great!! This was my first time here and she made sure to make me feel welcome and tailored the massage to exactly what I wanted. The scalp massage add on was heavenly! The environment is also perfect and very calming. read more

Booking options were great. Sunday evenings are hard to find massage appointments. I had to call to adjust the online booking and the person was great about communicating. They also reach out by text, if you have an aversion to speaking on the phone. Check in is painless. You fill out a form on an ipad. I like that there's no talking unless it's to let your masseuse know that it's too much pressure or whatever; but make sure to whisper! There aren't rooms, just your massage bed separated by thick cloth but looks super relaxing. So if there's a client in the room next to you, you can sorta hear stuff, even though there are white noise machines all around. I don't know why people plan couples massages and want to be in the same room, it's not like you can see them the whole time or talk to them...anyways. My masseuse was great. i felt so relaxed aftwards. I added on the gua sha and reallly felt my jaw line relaxing from that. She also gave me some tips to relax my upper back and neck muscles. I noticed that this add on cut into my 50 minute massage while my boyfriend's scalp add-on was in addition to his 50 minutes. So i think that should be clarified. It's $2/minute for the massage which is a good price. read more

The NOW Massage South Lamar - Very cool rooms. No talking because it's fabric separating you from your neighbor - Massage Near Me - Austin, Texas

I've been to this massage place in la about a dozen times and have even come to this location in austin prior - always a great experience. This last experience was extremely disappointing. My masseuse put no pressure and then when I asked for medium pressure, she said it would be a deep tissue and cost more (btw pressure has never been an issue the dozen times I've been). She then proceeded to ruin my back with her elbows for 20 minutes even though I told her to go softer. She went from a level 1 to a 10 when I asked for middle of the road pressure. I almost walked out. What really made this experience terrible is that she berated me afterwards saying I'm wound so tight because I'm "probably type A." She told me I should consider other avenues because I'm so high strung. She said that her technique is standard, and considering I've been to the now a ton, she is incorrect. They then proceeded to upcharge me. Didn't acknowledge that this was a terrible experience. It seems that they are trying to squeeze money out of anyone coming here and lowering the quality. I've never walked out of a massage more stressed than walking in. If this is what quality I can expect moving forward, I would not recommend the now. read more

I was here for a yoga class which they offer monthly FOR FREEEEEEEE to the community! What an amazing thing! I'LL BE COMING MONTHLY TO YOGA! I also got a deep tissue massage and the Therapist focused on the 2 specific areas I asked them to. Be sure to ask over the phone for somebody that does deep tissue if that's what you're wanting or for somebody who does Swedish if that's also what you're wanting. Therapists all specialize in different things or like to do different things: if you get someone who hates to do deep tissue massage you won't get a deep tissue massage: it's simple : Keep in mind The Healer is the energy balancing session so there's really not a lot of hands-on portions in this one ---as it is energy work. (I was reading the details of the menu while I was waiting for my instructor to start yoga.) Annnd always upgrade to the hot herbal pack you won't regret it Honestly, looks like It's just a corn pack for your belly and back but makes all the difference. read more

Meh, slightly cheaper than other places but I guess you get what you pay for. I've been a member for several months and have extra credits I need to use before I cancel. I primarily picked the location since it's close to my home and was slightly less expensive than other near by areas. So hopefully it gets better before my credits are used up. The quality of massage and approach wildly varies. I had massage away membership for years and it was way better value and consistency. Here I've have some with no scalp massage and some with what felt like 30 minutes of just scalp massage. Every time is a different person, so I assume high turn over and they can't find good people. My most recent massage I asked to turn the table warmer to low and heard 3 or 4 clicks. They went from the highest setting to completely off. Towards the end I got cold and was going to say something but they always want you to super whisper and she was working on my feet for a very long time and I knew if I asked if it was just completely off I'd get reprimanded for not whispering but the massage area is just a bunch of sheets hanging between beds and you can't give feedback. Beyond that pressure, etc isn't remotely comparable. TDLR; The massage quality and technique is wildly inconsistent, and the setup prohibits you from asking for them to change without getting yelled at for talking, and you only save like $5 for these inconveniences. read more

This place is absolutely gorgeous. The atmosphere is stellar and the staff are friendly and helpful. The therapists are all highly skilled and attentive. I cannot recommend this location enough. I love that it is designed for you to be able to come in and just "be." There's no plinky spa music or chatty therapists. Every session comes with aromatherapy. The whole thing is designed to leave you feeling totally relaxed. read more

Okay, expect a major California Exodus NOW that THE Now has officially opened its first of three Austin Location. We folks from LA need monthly massages at the very least to curve the intensity of living/surviving in a city where gas is almost $5 a gallon, where parking and left turns is both a skill and a sport. Not to mention, the knots one can cumulate the size of Matzo balls from Dating in LA alone. If you know, you know. If you don't yet.... all I can say is get yourself a membership to The Now. Self Care is essential. Ask for Kiley and Jose who took such great care of us, we were practically floating out forgetting our glasses bc our view of the world vastly improved after 50 minutes of pure relaxing bliss. Austin is proving to be a city that takes wellness and self care to the next level and I am here for it. read more

This place was beautiful and serene. Nice atmosphere. The reason I give it 3/5 is because the advertise for couple massages and I think it is a bit of false advertising. We booked this for our anniversary and we're taken into separate spaces for our massages and were quite bummed with that. If you go for an individual, I would highly recommend! Just not couples. read more

Amazing discovery. I was truly thrilled. Great vibe/decor. amazing massage. Rachel was superb at check-in and Viola was spectacualr masseuse!! They have a great intro offer...80 minute massge for price of 50 minute massage. Be sure to add the cranium/scalp, which is heavne, for only $10. read more

This was an amazing experience!! Steven listened to all my needs and really focused on my problem areas. I'm an esthetician and I get a lot of back pain and Steven payed attention to the center of my pain! He had some really amazing recommendations for at home care as well as future plans. His energy was very calming and I felt very comfortable. It's wonderful to see when someone is so dedicated to their work and actually cares for their clients! I will definitely be back!! read more

My best friend & I just came for her birthday & it was an amazing experience for both of us! This was the first time we have ever been to a NOW massage & we will for sure be back! We both got the 50 min massage with a scalp renewal treatment & it was fabulous! The place is really cute & relaxing, I can't remember the name of the girl who gave me my massage but she was so sweet & did such a wonderful job getting the areas I had tension built up! Y'all got a couple forever customers today!! Thank you!! read more

The NOW Massage South Lamar - Massage room - Massage Near Me - Austin, Texas

Had a great massage with Zoe. Zoe listened to my areas of concern and made sure the pressure was right. Very intuitive about points of tension and I felt a high level of care for my being comfortable and satisfied with the experience. A kind person and a skilled professional. The space is relaxing and well designed, I will be back! read more

My appt was 11:30am. I wasn't called in until 11:45am with zero apologies. I paid for a 50 minute massage, it was just fine and pretty sure it was more like 45 minutes. Really wish it was great as it's so close to my place, but I won't be back. read more

I discovered The NOW when I was visiting Denver, and while that location wasn't able to accommodate me as a walk-in, I was super impressed by the facility and the staff, and very excited to learn that there was a location in my hometown of Austin to try. Unfortunately, pretty much everything about my experience at the S. Lamar location was disappointing and underwhelming. First, I was unpleasantly surprised to find out that the Deep Tissue Add On only covers two areas of your body, of your choosing. This little detail is not actually specified anywhere on the website or on the menu in the spa, I only first learned of it from my masseuse as we were prepping for my massage. It smacks a bit of false advertising to me, and I did not think what I received was ultimately worth the price of the add on. Moving on to the massage itself, while my masseuse was very sweet, I found the massage as a whole to be quite underwhelming. I've had dozens and dozens of massages of varying styles over the course of my life, and this was one of the lightest pressure Swedish massages I've ever received. The areas I specified for my Deep Tissue Add On did receive a decent amount of pressure (though I would hesitate to actually label it deep tissue), but the pressure everywhere else on my body was so light as to not have any therapeutic value. As other reviews have stated, there is zero opportunity to give feedback or ask for something different, as they don't seem to even want you to whisper in the area where the massages are actually taking place. However, I really liked the idea of the membership, and the ambiance is quite lovely, so I was willing to try my luck again with a different masseuse. But my experience at check out sealed that coffin shut tight. Try and stick with me here, cause it makes zero sense to me either - there was a sign at the front desk advertising that you would receive a $20 gift card for every $100 gift card purchased. Which tracks. Lots of spas run holiday specials like this, the idea being give a gift and get a little something for yourself in return. So I decided to buy 2 80 min massages as gifts for friends, at $140 a pop, with the idea being that I'd use the extra $40 try a different masseuse some other time. After going through the entire process of purchasing everything, I was told that the extra $40 could not be put on a separate gift card for me. Which doesn't make a lot of sense to me, I mean you're a service-based business and I'm not asking for anything crazy, plus your sign literally says I get a $20 gift card, not that it would be added on to the $100. But whatever. I inwardly roll my eyes and opt to purchase 2 50 min massages instead for $105 a pop, and figure the extra $20 will make it so my friends don't have to cover gratuity. THEN I'm told no I can't do that either... I have to purchase exactly $100 to get the extra $20. Uhh...what? I am literally trying to throw money and business at you, and you're telling me no!! I was willing to come back and try your establishment again, AND send two new customers your way, and all you had to do was accommodate me TRYING TO GIVE YOU MORE MONEY. But instead, I wasted 30 minutes, walked away empty handed, and will not be returning ever again. Truly, truly shaking my head on this one... TLDR; The massage quality and pressure was so light as to not even be therapeutic, and the manager went out of her way to not accommodate me, even when I was trying to give them more money, more business, and a second chance. Don't waste *your* time and money, there's much better massages to be had in Austin for only a slightly higher price. read more

When I walked into the entrance I instantly felt a sense of calmness. I was immediately welcomed and felt as if I belonged there at that moment. Prior to the start of my massage I spoke Sage, he listened and allowed me to explain my problem areas and let me know that he will occasionally ask me about pressure. As he opened the door to the massage area, I was instantly in shock! The ambiance was a place that anyone would love. I was speechless, the massage, the care, the mood, the entire experience was tranquil. I will absolutely return and I recommend a million times over! read more

The NOW was such a breath of fresh air! I could not believe how much you can transcend into a tranquil environment when it's right off S. Lamar! I got a 50min massage with Jessica and added on The Healer. I was putting an offer in on a house that day so my stress level was high and we focused calming and a positive outcome. It was the exact therapeutic experienced I needed. I cannot recommend this The NOW enough. It's such a refreshing experience from other places in town. read more

they do really well, the sound control is lovely with oceanic sonics playing through the entire place. each masseuse i've had had been different but they all are super talented and kind. read more

A relaxing oasis in the middle of ATX! Loved my massage therapist and the atmosphere.

I had been going here regularly since 2022 (started monthly massages during my pregnancy) and had an awesome female therapist named Jessica that was great. Post pregnancy, after she left, I tried 3 other therapists and they were just kind of so-so and definitely not worth the money. I left each time feeling disappointed. My last visit was the WORST massage I'd ever had anywhere and honestly, I don't think it was a female therapist like I had requested, but I couldn't tell with their mask on. It made me pretty uncomfortable. I wouldn't recommend this place based on my last combined 3 experiences with 3 different therapists, especially when spending over $200 on a massage. read more

Lizzy and Amanda are absolutely amazing. STRONG, detail oriented and both customize the massage to what you need. Clean studio, silent massages and I've always had completely custom, consistent experiences! read more

Once again The Now Austin is Top Notch! Rachel at the front desk was wonderful and my massage therapist Page is an excellent massage therapist. Page asked about needed areas of concern and worked them all! Great massage and perfect ambiance. Class act~ read more

I can't wait to go back. This place was awesome. Very clean, relaxing and evyone was so nice.

Austinities! Don't be scared off by the "CA Exodus" comment in another review! ;) This place is LEGIT. Lauren, the assistant at the front was delightful, and my massage therapist, Jose was majestic!!!!! He was able iron out so many of my muscle problems. I've seen so many massage therapists in my life and cannot recommend him enough. He checks in with you about pressure and means it, seems informed and not irritated (some people!) if you ask for a specific area to get worked on and is very knowledgeable. He has a great vibe, too. It's a bit pricey but well worth the relaxation I am now experiencing. Do yourself a favor and book a massage with Jose, ttoday!! read more