1. The Parade Company

    1. The Parade Company

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    Detroit, MI

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    The Parade Company

    4.4 (14 reviews)
    Closed 9:00 am - 4:30 pm

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    Near the beginning of the tour
    Ebenezer's Anni L.

    This is a review of the tour of their warehouse/workshop. You buy tickets online and they will send you a map since the online maps are wrong. If you are with a larger group you get your volunteer tour guide and if are alone or in a small group you are paired with others. You will learn all the little secrets of how much work and planning it takes to do a major Thanksgiving parade. How the floats are made and why farm trailers are used. The secrets behind the type of costume style of the clown core and they pay a $1000 a year to be in the parade. The people who wear the big heads only have to pay $250. What the kids will enjoy is getting to see the floats up close. Learning how they are engineered to get under the People Mover. Or why you will talk funny if you have to put away the big balloons. You have to dress for the temperature outside since the warehouse is not heated or cooled. The tour is only about an hour. They have a gift shop at the end and the t shirts are reasonable and great quality. A great way to support the only parade company in the states that puts on a major parade from building the floats, planning the parade, and even owning some of the balloons.

    Grace G.

    I seriously LOVE this place! I've been volunteering since 2004 and I'm so thankful I got into it (thanks Uncle Gary!). The Parade Company is more than just the Thanksgiving Day Parade - they also collaborate with Detroit Public Schools, Cornerstone, Detroit Fireworks, Detroit Tigers (Christmas at Comerica), Detroit Jazz Festival. Basically, if something's going on in Detroit, then The Parade Company is probably involved some way. They're always looking for volunteers, and these are some of the events they need volunteers for! October is preparation & building season for the Thanksgiving Day Parade - another opportunity to volunteer and really get a behind the scenes view. Sewing, painting, float construction - there's something for everyone and every skill level. Get out there and volunteer, you won't regret it!

    The stars!
    Jenna S.

    I'm just reviewing the actual parade since I've never visited the warehouse where they keep all the parade stuff. The Detroit Thanksgiving parade was pretty nice. We were able to watch it from the 8th floor of a building overlooking Campus Martius, so we caught the end of all the festivities. Honestly, stand somewhere in between the beginning of the parade and Campus Martius - by the time everything reached the end, there was a huge delay. We probably sat and watched this parade for over two hours just because it took so long for everything to make its way to the end of the route. That was really my only issue with the parade. The floats were great, there was a clear theme and there was a ton of local Michigan participation (especially marching bands!). However, since everyone needed their TV time, everything became so slow at the end that we would sometimes wait 10 minutes between marching participants. There would just be nothing happening down on the street. Also, we missed Santa Claus because there was over a 20 minute delay between the last float and Santa, which was really sad. I wonder how many other people left for the same reason - we all kind of thought the parade was over. All in all, we had a really good time and I think you should come out and watch the parade if you get a chance. Just make sure you stand near the TV cameras because you'll see everything in the parade (including a little show from each group!). Plan to wait outside for about two hours to see the entire parade from start to finish - bring blankets if you need to! There's plenty of street vendors and open stores selling warm hot chocolate, coffee, pastries, etc. so you shouldn't get that cold. Not as good as the Chicago parade, but definitely a great time to have in Detroit on Thanksgiving.

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    Backseat Detroit Tours - Narrow Way Cafe

    Backseat Detroit Tours

    5.0(19 reviews)
    4.6 miDowntown Detroit

    We just spent a fantastic couple of hours with Joe, who is funny, smart, insightful, wry and…read morepassionate about the city where he'd lived in and around his entire life. Our two hour tour went by too quickly and we wished we'd taken the four hour option instead! Joe was not only a terrific tour guide, he worked with with our schedules. We really appreciated getting a real insider's glimpse of a fascinating, complicated city. Cannot recommend Joe and Backseat Detroit tours more highly!

    My husband, sister-in-law, niece, and I (age range 7-31) took a tour with Joe of Backseat Detroit…read morein January of 2014 and the experience was unforgettable for all of us! Joe served as a treasure trove of knowledge regarding the city as he provided interesting facts, historical data (and even hilarious jokes) while we traversed neighborhoods such as the affluent Boston Edison District, historic Corktown, the colorful Heidelberg Project, and many, many more. The best part was that though Joe had a planned route, he offered to customize our tour on the spot to meet our varied personal interests--a service that Joe said he provides to all his guests. For instance, Joe said that if we were interested in a particular theme, such as the Motor City's vibrant music history, he would include Hitsville USA and other prominent music sights within the city. My seven-year-old niece said she was interested in toys, which made us laugh due to its randomness, but alas, Joe guided us through the aforementioned Heidelberg Project (a neighborhood in which the houses are adorned with colorful polka dots and teddy bears) and even led us into the Fisher where we gazed upon a stunning detailed Lego replica of the skyscraper in which we were standing (see pics). Whatever your specific interests are, Joe will ensure that you leave satisfied! We also appreciated that Joe provided a well-rounded and as-unbiased-as-possible perspective of the long-troubled, yet vibrant city. For instance, when we asked Joe a specific question regarding the politically-polarizing Detroit mogul Matty Maroun, he was sure to note when his facts ventured into opinion territory. This perspective proved invaluable to the sights as well: Most visitors will have heard of and/or seen photos of Detroit's tremendous blight, but Joe also showed us breathtaking extant structures from Detroit's grandiose past and he was sure to also point out new developments in the city; we visited the decrepit remains of Michigan Central Station, but Joe also took us into the spectacular Guardian Building (Wait until Joe tells you the story about the building's roof--you'll be astonished), and Joe even showed us the wonderful new Beethoven Cafe on Third Avenue where we purchased delicious coffee and pastries. Of course, any smartphone could provide both navigation and a web browser set to Wikipedia that could guide visitors on a tour of Detroit, right? WRONG! For starters, Joe is a long-time resident of Detroit, so he provided a unique and authentic perspective of life in the city. Moreover, Joe maintains an active role in Detroit city politics and stays current on city planning; therefore, Joe provided us with fascinating information regarding the city's past, present and future that we likely could not have obtained through the internet. And if you require further proof that Joe's tour provided invaluable information, consider this: out of our group of four, all of us were born and raised in the Metro-Detroit-area and all four of us have lived in the city at one point in our lives; yet Joe still showed us new sights and provided us with a wealth of new knowledge regarding our former home. Book a tour with Backseat Detroit. You will not be disappointed!

    Photos
    Backseat Detroit Tours - The Packard

    The Packard

    Backseat Detroit Tours - Lego Replica of the Fisher Building in the Fisher Building

    Lego Replica of the Fisher Building in the Fisher Building

    Backseat Detroit Tours - Historic Corktown.

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    Historic Corktown.

    Ford Rouge Factory Tour - The classic Mustang, also in Station 5.

    Ford Rouge Factory Tour

    4.4(102 reviews)
    12.0 mi

    The Ford Rouge Factory tour is an excellent experience and one worth taking if you are a car…read moreenthusiast or simply a history buff. If for nothing more, you can appreciate this tour for its showcase of manufacturing history. After all, the Ford vehicle is the father of automotive history. On the tour you'll learn about much of the owner's early labor standards and America's rich automotive industry history including defining moments like the establishment of labor unions, integrating technology on the assembly line, and community engagement. What makes this tour special is the building is not just a museum, but a real working truck factory located at the Ford Motor Company's Dearborn Truck Plant. On the tour you'll be able to view the vehicle assembly area. I recommend purchasing tour tickets online to see if discounts are available. Overall, a very good tour worth taking.

    An interesting, EPCOT-like factory tour…read more Bought a combination for the Ford Rouge Factory Tour and the Henry Ford Museum of American Innovation. My favorite part of the tour was talking to the security guard who gave more insight into the assembly line. Took a 15 minute bus ride from the museum to the factory. Check the schedule as the buses do run on time. The factory tour has five stations. A movie, a laser Ford truck assembly show, the observation deck, the factory, a smallish room filled with a collection of Ford cars over the past century. The movie glossed over the beginnings of Henry Ford's inventions with an emphasis on the creation of an assembly line to cut down the time to build a car from 12 hours to 93 minutes. The moving part assembly line in Highland Park was super efficient. By breaking down the process to 84 steps and having stationary workers build each car, it really streamlined the process. This dropped the price of the Model T from $850 in 1908 to $260 in 1925 making the luxury vehicle affordable for an average family in America. Workers were paid $2.50 a day, but as the company became more profitable (and many workers were quitting due to boredom with monotonous tasks) the wages were increased to $5 a day. Ford had many conflicts with the Automobile Unions (UAW). Fights were physical and bloody. Graphic images released in the news in the 1930s turned public opinion against Ford. In the 1940s, he held out signing a Union contract until his wife Clara Ford threatened to leave him unless he signed a contract to stop the bloodshed. The 1941 UAW gave the workers the best benefits and wages at the time. The "assembly" laser 360 movie show was very EPCOT-like. Interesting, but not informative. The guide at the observation deck was very good. This is one of two places where photos were allowed. The elevated walk over the assembly line was self guided. Since they are very behind on construction, shift work is done on the weekends. Interesting to see the F-150s being assembled station by station. Spoke to a security guard who gave us insight into the safety gear needed, the energy efficient design of the building and how strikes and the union still advocate for workers salaries, working conditions and benefits. Otherwise, it would have been more like walking through another area with labels but limited explanation. No photos allowed here. The building is very interesting. No air conditioning, but the high ceilings allow heat to rise and the green roof with living plants make the building more climate controlled and energy efficient. Teams work in groups of 8 at each station. Lunch breaks are taken at the same. Key to know if you want to see the assembly line in action. The latest strike brought back more benefits. Workers wear eye protection and hearing protection. So interesting to learn more after asking questions. The last part of the self guided part of the tour brings you back to the main building for a view of cars like the Model A, the Thunderbird and the Mustang. Make sure to check the schedule to get a bus to go back to the Museum after the Ford Rouge Factory Tour is completed. An interesting tour, but not the best factory experience that I have taken.

    Photos
    Ford Rouge Factory Tour
    Ford Rouge Factory Tour
    Ford Rouge Factory Tour - A Thunderbird in Station 5.

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    A Thunderbird in Station 5.

    Feet On The Street Tours

    Feet On The Street Tours

    4.6(12 reviews)
    3.8 mi

    I spent a fabulous day & 1/2 touring Detroit with Becky. We started with the murals near the…read moreEastern Market and concluded with a fantastic Lebanese brunch in Dearborn. Others in my small group went on to tour downtown Detroit and the Canal District. Becky's passion for Detroit is evident. She thoughtfully combined our interests with contacts that she has to really round out our experiences by sharing stories about Detroit's music and food culture. Without Becky's insights I would not have been able to see as much of what makes Detroit such a vibrant city. I could not have asked for a better guide and I am looking forward to a return visit!

    Went to the Capital Park Strolling Brunch tour and have to say the strolling brunch part was a…read morestretch. The tour part was food and why I gave it 4 stars but the brunch part left a lot to be desired. When you arrive you got a handful of peanuts with a cup of coffee and some cold spinach pie that was cut into 1/5ths. After a little tour of some buildings surrounding the park we were served a very small portion of pizza margherite and a little bit of a charcuterie board with small bottled water. We then toured more of the city attractions and ended at Cannelle pastry shop back in capital park for portions of eclair and almond croissants which were very tasty. You did not go home hungry nor would I say satisfied but the tour was fun. It was a good experience if you didn't know much about the city which wasn't the case with us but still enjoyable. If you're looking for a good brunch this is not for you. If your looking for a fun tour then don't worry about the brunch part. Overall we enjoyed it.

    Photos
    Feet On The Street Tours - Wine selection at Leila restaurant

    Wine selection at Leila restaurant

    Feet On The Street Tours - I didn't even know this existed!! Each booth has a Motown theme!!

    I didn't even know this existed!! Each booth has a Motown theme!!

    Feet On The Street Tours

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    The Parade Company - tours - Updated July 2026

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