I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!

This is my second visit to this very cute seaside shop. Last year I caught a fabulous end of summer…read moresale. This year I invested in some unique Eagles football items for the discerning fan of which I live with two of them. I was disappointed the jewelry wasn't on sale as last year I bought several unique pieces. I tend to go crazy for 50% off. The children's clothes are precious and there is lots of little kid kitsch. The store was very busy with shoppers during this visit. I spent $100 on misc items. There are lots of quality beachwear items and gift wares as well. I enjoy this shop and the proprietor, whose choice of goods and prices is very favorable. Sadly I got spoiled by last year's end of season sale prices. However my credit card was happy.

LOVE Serendipity! What a super cute store. I have some wildly colorful and fun earrings, and…read moreawesome sundresses from here. They have gifts, and sun gear, and all types of accessories. Check it out! Oh, and the end of Summer sale is killer!

This store recently opened to fulfill the needs of the South Jersey ladies at the shore! (The next…read moreclosest is an hour plus away) I've been looking online at the Lilly Pulitzer website for a Swimsuit but it's so hard to judge something when the company's sizing is all over the place. I decided to stop in today to see if they had a Swimsuit in the style I wanted to try on. This location is definitely more of a boutique style, so it doesn't have a ton of selection compared to the other store I visited in Masequan. Still, they do carry a little of everything from Swim to shoes/jewelry to some pillows. They did have one of the swimsuits I wanted to try but only 1 of the two sizes and only one of the prints. The employee did set me up with a fitting room and asked how I did when I came out. The reason I don't give 5 stars is there was another client the two employees were bending over backwards for (offering to call other places in regards to style/size or ordering online) and when I mentioned I might need a different size and liked another print better, I was told that's the only print they had (online it comes in 2 other print, I believe). Overall, a nice place to get your Lilly fix while in Avalon!

Lucky to have my favorite store in my favorite town. The entire staff is eager to help find the…read moreperfect outfit and treats you like an old friend.

Cute little shop with trendy clothes and swimsuits. It is REALLY small and hard to walk around to…read morelook at things. I started to feel claustrophobic in there. It's expensive for what you get. I'm sure there's teenagers and women that love it here. It is cute and the staff is friendly. It's just a little too overpriced and crowded for me. It's still worth checking out if you're in town.

Customer service is incredible! I had an issue with a dress I purchased and they were able to help…read moreme out without hesitation! Will definitely be shopping here for years to come

Love this addition to Avalon! Stylish activewear in so many fun colors and patterns. Such a helpful…read moreand delightful team of sales associates and just a beautiful store. Can't wait to do more shopping!

Hoy's has a lot of product but many seem to be off brands. Sunscreen had the brands but the…read morepersonal care products seemed like overstock items. No water was available by the case or 12 pack, that was disappointing.

Two stars because my friend liked the beach umbrella she bought here…read more They have cute souvenir clothing and beach things. Sure. But why on Earth are they selling hermit crabs as pets (bad enough) with painted shells (seriously)? http://crabstreetjournal.org/blog/2015/04/19/say-no-to-painted-shells/ It's unbelievable that this is even legal. Avalon doesn't strike me as a place that cares about things like this, but maybe they could make an exception here. It's cruel, and I'm sure the store can still make a great profit without endorsing animal exploitation.

Nice small local store. They have a few locations in the general area…read more I think the prices are a little expensive and the selection could be a little better.

Have been coming to Avalon for years. Always think the clothing here is nicely styled and have some…read morecute kids clothes. Came in tonight to buy some clothes for my family and my 4 year old inevitability announces that he has to use the restroom. The very friendly young women who were working in the store had the unfortunate honor of having to enforce the "no restroom" policy. No exceptions. Not for small children. Not for the elderly. The young women confirmed this with the owner. Seems to be a bit rigid of a policy to me. Easy response - wont buy anything from there and I encourage others to do the same.

Store under new management - bad news for SH/AV locals…read more.. While the new People People owners seem lovely, what happened to our favorite store? This used to be a shore STAPLE! Where did 70% of the inventory go? What about accessories, shoes, bags? What about the luxury items for a special event? Home accessories? Sale rack? It's so DRASTICALLY different...and NOT good. What a bummer. They should not have kept the name... Guess we'll all be saving a lot of money moving forward...

I grew up in nearby Cape May Court House and always loved perusing the crowded, vibrant racks at…read morePeople People. This past year, new owners took over the shop. I was looking forward to see how they would put their spin on a classic boutique in Stone Harbor. They still have a Lilly selection, although it's so much smaller than it used to be. I loved seeing some Instagram favorite brands like Farm Rio and The Striped Sheep in the racks, but like a previous reviewer indicated, I was missing the usual volume of fun inventory, cute, whimsical things you would only be able to find at the shore. It felt more like the boutiques I encounter in Manhattan. I also missed the warmth toward the customers. Not a single associate interacted with my mother and I when we browsed, which was incredibly disappointing for two, loyal People People customers.

Really cute shop with a great selection of swimsuits, dresses, and summer outfits. The owner was so…read morenice and helpful. It is a little pricey but worth checking out if you are in Avalon. We'll be back for sure.

From the owner: Avalon's Beach and Resort Wear Destination. Visit us for everything you need to be stylish at the…read morebeach! Designer swimwear, cover ups, dresses, beach totes, shoes, jewelry and more!