Store under new management - bad news for SH/AV locals…read more.. While the new People People owners seem lovely, what happened to our favorite store? This used to be a shore STAPLE! Where did 70% of the inventory go? What about accessories, shoes, bags? What about the luxury items for a special event? Home accessories? Sale rack? It's so DRASTICALLY different...and NOT good. What a bummer. They should not have kept the name... Guess we'll all be saving a lot of money moving forward...

I grew up in nearby Cape May Court House and always loved perusing the crowded, vibrant racks at…read morePeople People. This past year, new owners took over the shop. I was looking forward to see how they would put their spin on a classic boutique in Stone Harbor. They still have a Lilly selection, although it's so much smaller than it used to be. I loved seeing some Instagram favorite brands like Farm Rio and The Striped Sheep in the racks, but like a previous reviewer indicated, I was missing the usual volume of fun inventory, cute, whimsical things you would only be able to find at the shore. It felt more like the boutiques I encounter in Manhattan. I also missed the warmth toward the customers. Not a single associate interacted with my mother and I when we browsed, which was incredibly disappointing for two, loyal People People customers.

This boutique carries very high end clothing, accessories, and jewelry. There are lots of beautiful…read moreitems to look at and dream about. Absolutely a beautiful store in Stone Harbor. The cashier didn't say "hello", offer help or try to assist in anyway. I guess though I much prefer that to the high intensity pressure sales person. I kind of enjoyed being able to browse around. Quite honestly, for my budget this kind of store is a "museum" store. Everything is beautiful to look at but not something I would or even could buy. The prices for my budget are severely out of range. Stone Harbor caters to the wealthy, but there are some stores I can shop and enjoy really purchasing a few things here and there. This store is strictly a window shopping experience with someone of my means.

they did not have my ring size which was disappointing, however I loved the store, I did buy a very…read morecute pair of sunglasses, which I absolutely love. The tiny redhead girl really did a fantastic job at assuring me that they could get my ring size for the future.

i love making waves! i go there every time i'm down the shore. my family and i love to buy the…read moremystery boxes at the front of the store. everything there is also my type of style and really nice! not terrible for shore prices either. will definitely come back when i'm back in the summer to look around and possibly grab more!

I bought a gift bag from there a mystery one for $10. It said on the bag and I got charged 20. I…read moreasked for my $10 back because I showed them and they said oh my gosh I'm so sorry. Let me help you with that. We've tried several times and they still have not given me my $10 back. We've asked for cash for some weird reason they can't do that and I paid through Apple Pay so I paid them $20 but it was supposed to be 10 and I have not got my $10 back. I would not recommend going to this place if you want them to steal from you.

July 2022 ahhh such a gorgeous and indulgent store- my fave on the island without a doubt. I'm…read morereally turned on to Caroline's sugar scrubs it's a wonderful shower experience- highly fragranced- just the way I like it! The shea lotions last a while and they are smooth and luxurious. The scent combinations are inventive and uncommon. This time around I purchased a dead sea bar soap that had a deliciously masculine scent- hard to describe- like fragrant incense. I also went with the strawberries and cream shea butter- smells so authentic my mouth was watering. I also purchased grapefruit lemongrass, Beach, and Apricot fig shea lotions and the companion body scrubs. I only get here once a year and these products bring joy to my ordinary days. I purchased my daughter in law the dead sea soap, grapefruit lemongrass, and beach lavender bars as a gift. It's fun enjoying all the fragrances in the store.

Such a beautiful place, so many products to choose from! My favorites is been the coastal soap,…read moresmells so fresh and clean and it feels AMAZING. They also do customs favors, had some soaps made for my sister bridal shower and everyone was so in love with the scent. Make sure you put this pace on your shore to do list.

Great place for all styles of jewelry! Has beautiful pieces for great prices and the staff is very…read morehelpful in finding the right pieces for you. The store is very clean and welcoming. I will be going here again to get my next piece!

Sky's Jewels in Stone Harbor is my go-to jewelry place whenever my family goes on vacation to Stone…read moreHarbor. The staff is always so friendly and accommodating to my specific jewelry taste. I have 5 permanent bracelets from them that I've had for 3 summers and they haven't tarnished or broken off. My mom had to cut off her anklet for an MRI last year and when we came back, they kindly put it back on for free! I really love their gold filled bracelets and I wear mine everyday and they go with all my other pieces. I wear them even in the shower and they have stayed so shiny. They have such good sales as well and a wide variety of brands within their store. I really like getting a new piece from Shanore- an Irish brand that offers both Celtic pieces and ocean themed jewelry. Their pieces are all such high quality overall and I loved chatting with the girls in there! 10/10 recommend coming here whenever your at the Jersey shore to meet a kind staff, find cute jewelry, get a permanent jewelry piece, or figure out any of your jewelry needs.

Great variety of things to buy that you can't find anywhere else- clothes, jewelry, purses,…read morehousehold items, gifts. Called to do an exchange from out of town and the person i spoke with was very friendly and accommodating. Love visiting when I'm in town.

My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

Best new addition to stone harbor retail Lovely Lisa, the…read moreowner, makes everyone feel special

I stopped into this shop while vacationing in Stone Harbor and found a lovely, upscale boutique…read morewith owner onsite helping some very enthusiastic customers who had found items they had not found anywhere else. The owner told me this is her 3rd location and she only recently opened in this location 2 months ago. The shop is beautifully appointed and items are displayed attractively. I purchased a really cute pair of pants at sale price, but for the most part items are unique and priced accordingly. This is a store for a discerning customer who appreciates fine things that can't be found elsewhere and is willing to pay for them. This shop has fine shoes, purses, accessories and clothing items for women. There are items for a younger demographic but the mature shopper will be very enticed by the items in the shop. The location of the shop is next to a long time Stone Harbor women's clothing store, Gingy's, Stephanie's, an upscale gift shop and the Happy Hunt, a locally themed beachwear shop. It is definitely a shop to visit when you venture off the main shopping street a block up.

Great selection of everything ! From bags to jewelry to gift items. Always find great stuff here.read more

I love Coastal FX. It's one of my faves at the shore in Stone Harbor. I never ever miss a chance…read moreto visit this inviting store. The vibe is one of kindness and appreciation. I have been greeted kindly, and with a "thank you" when leaving even if I did not purchase anything. They have a very interesting eclectic selection to shop from. They have some clothing, some ceramic souvenir items, clothing, handbags and some very attractive jewelry. You'll also see some art for sale too. I especially enjoy the handmade soap from Blue Eden that Coastal FX sells. This is how that soap addiction started. "The Beach" handmade soap caught my senses and the rest is history. I've purchased jewelry and a mermaid ceramic dish along the way and was pleased with my purchase. I like this store because it's affordable in the Stone Harbor world of affluent Dr's and lawyers with their multimillion dollar homes. I think you'll enjoy the selection.

They have just about everything here from cigarettes, Spinners, flags, bags, flip flops, Cold…read moredrinks, Toys, back packs, hats, beach towels & toys, Men's hats and so much more all at great prices with super friendly works. They are located right in the middle of the boardwalk so prime location for going to the beach or coming back. I noticed they keep getting rotating stock so always something new to keep up with trends.

This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!