1. The Wedding Coach

    1. The Wedding Coach

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    Alameda, CA

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    The Wedding Coach

    4.8 (22 reviews)
    Closed 9:00 am - 7:00 pm

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    Shelby M.

    Sanford was absolutely terrific! Sanford takes time to get to know you as a couple, and truly makes the ceremony feel as if he's known you for years and he's your best friend! He was absolutely amazing!! During our wedding planning process my aunt was diagnosed with terminal cancer and the probability of her making it to the ceremony was slim to none. Sanford incorporated her words into our ceremony and everyone at the wedding was in absolute awe! While picking an officiant is extremely personal do not pass up the opportunity to connect with Sanford. I would recommend him a million times over! I want to re-live our wedding day over again and Sanford is a huge part of that! Thank you from the bottom of our hearts!!

    Sanford meeting us for a debrief after the event. You can see how happy we are.
    Ian W.

    We hired Sanford to arrange our wedding on Oct. 15, 2022, in Oakland, and he was amazing. From the beginning his enthusiasm and energy were infectious. He was happy to meet with us either virtually or in-person whenever we needed anything, and he presented us with options for every vendor to choose from (or choose our own), negotiated with them, and coordinated everything with ease and professionalism. He listened to us and worked closely with us to create just the vision we had in mind, adding great insights and ideas along the way based on his extensive experience. Sanford went above and beyond, for example arranging a second food tasting and even a special wine tasting at his own home. Before and during the event we were 100% confident that everything would go off without a hitch, and we were right! He even met us for drinks afterwards for a debrief about the event (see photo included!) and encouraged us to give him honest feedback. Sanford was generous with his time and worked incredibly hard for us. He was always professional and fun to work with. He was well worth the money and we cannot recommend him highly enough!

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    Review Highlights - The Wedding Coach

    While picking an officiant is extremely personal do not pass up the opportunity to connect with Sanford.

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    Mooi - Beautiful space they helped create at the OVY venue

    Mooi

    (39 reviews)

    Saskia and her team at MOOI come second to none. She helped us with design and month of…read morecoordination. She is the queen of design/DIY. Even with very little guidance. I was so busy with work, I had a "just do it" attitude, and she was so observant, an excellent listener, patient, positive, and incredibly proactive and thoughtful. She has so many connections for flowers, music, hair and make up, photo/video, rentals, catering/dessert, beverages/bar, transportation, alterations, that not only work well together but are AWESOME. She can help brainstorm and also has lots of budget-friendly ideas. She is insanely organized, making all the balls in the air and irons in the fire a walk in the park. Every little detail was considered to a ridiculous degree. She has exceptional extra team members who can be a "task rabbit" to tie up any loose ends, and anything you forgot on the day of. Special thank you to the set-up crew: Karen Ng, Michael Cherry, and Israel Moreno. I can't recommend them enough!

    Saskia was the best! Working with MOOI Weddings was a game-changer for me. As a former…read moreexhibit/event designer, I wanted to help my niece with certain aspects of their wedding. Saskia was able to weave the couples vision and my elements for a cohesive look. Saskia communication style is refreshingly straightforward--they kept everyone in the loop with clear updates and stayed focused on what actually mattered for the day. What impressed me most was how conscientious they were about the details; nothing fell through the cracks despite the complexity of our setup. They were genuinely resourceful when it came to collaborating with me, making sure all creative visions aligned seamlessly. MOOI Weddings didn't just check boxes--they invested in understanding the overall aesthetic and made it happen flawlessly. I'd absolutely recommend them to any couple looking for planners who truly care about getting it right.

    One Plus One Wedding Services

    One Plus One Wedding Services

    (22 reviews)

    This is an overdue post, but I really want to thank Aggie, her team, and the external vendors that…read morehelp my husband and I plan our wedding day! My wedding day wouldn't have been a success without their help! A while back, my friend told me that she used One Plus One Wedding Services (OPOWS) for her wedding in 2019. She had good things to say about them. My SIL's friend also used OPOWS, so I figured that if a few of my mutual connections have used this vendor, then I should work with them as well. Since I didn't have a wedding planner, going with a one-stop shop wedding services package was definitely a big help. It made my wedding execution seamless! I reached out to OPOWs about a year before my wedding date. Aggie is the main person who runs OPOWS. Aggie was super responsive with our conversations. She informed me about the wedding service package options. I decided to go with the Plus Package option which includes: photographer, videographer, wedding dresses (which I didn't use), Emcee, DJ (I gave the DJ our custom playlist since my husband and I wanted to pick our songs), hair and make-up artist, reception decorations, and chair covers. We scheduled to meet a few times before my wedding. Aggie was super helpful with providing recommendations and tips. I could tell that she really cares about her clients and wants to leave a good impression. Nearing my wedding date, she provided me with a run down schedule so that I could coordinate with her team and the external vendors that she partnered with. We made sure that my wedding day itinerary made sense. On the day of my wedding, I met most of my vendors in person. I was definitely stressed out because I always have this fear that something will go wrong. But to my surprise, all of my vendors did an excellent job on my wedding day. I could tell that they really enjoyed their job and tried to help me make the most out of my wedding day. Throughout the wedding and after the wedding, I received so many compliments from my guests in regards to the wedding decorations, the vendors we used, and etc. I made sure to advertise OPOWS to my guests in case they want to work with a one-stop shop vendor haha. Thank you again Aggie and team! My wedding day was very memorable and filled with happy memories! NOTE: If you're Chinese and can speak some Cantonese, this would make communicating a lot easier. Aggie, her team, and the external vendors that she works with are Chinese. There was a slight language barrier when communicating with Aggie and the external vendors since my Chinese isn't that great haha. But overall, we were able to communicate and get through the wedding planning!

    One Plus One did an amazing job planning and executing our wedding! We booked the highest package…read moresince I was really interested in a package that included engagement photos and OPO had the most competitive prices. We paid extra for our photographer (Tang) and my MUA (Hera) was amazing. Hera was my main point of contact regarding any upgrades, questions, or changes to our package. While Hera was on vacation, I worked with Aggie to discuss and finalize the decorations of the venue. I picked out my potential dresses months in advance and Hera put them on hold for me as another bride was interested in one of the dresses I picked out. The MC and DJ were assigned a month before the actual wedding to discuss a song list and anything the MC needed to confirm and know in advance. Our MC was Jason and he was very lively and made the night more fun with his enthusiasm. The entire team was very patient and worked with me throughout the whole planning process as I had many questions and requests. I'm really glad I booked OPO because I didn't need to deal with additional vendors and could focus on what I really wanted for my wedding that OPO didn't cover. Everything came out amazing and I would highly highly recommend their service for anyone debating on booking a package for their wedding.

    One and Only Wedding Services - Wedding arch

    One and Only Wedding Services

    (55 reviews)

    Lakeshore

    My partner and I went with One and Only Wedding Services and got matched with Theresa. We talked to…read morea few different day of coordinators at different price ranges, and One and Only's price was very reasonable. Going over the timeline with Theresa was really helpful. She caught gaps in the timeline we had planned and her insights made it a lot better. The rehearsal and the day of both went great. She was spot on with everything. She handled it all on the wedding day, which took a big burden off us and made the whole thing feel seamless. We had under 100 guests. I would definitely recommend her to anyone looking for a day of coordinator.

    When my now-husband and I first started planning our wedding, he wasn't sure that we needed a…read moreday-of coordinator. By the start of the reception, he couldn't imagine how we would've managed without Theresa from One and Only Wedding Services! Theresa was professional, organized, and really helpful in communicating with our vendors. She was also flexible and attended our reception walk-through and wedding rehearsal on two separate days (usually done on the same day). During our first meeting, she went over the timeline with us and suggested things that we didn't even think of. She also confirmed everything with our vendors and even negotiated extra time for our photobooth! For any requests or changes that we made, Theresa was able to adjust things with no problem--including last minute changes to the reception floor plan with less than 24 hours notice. On the day of our wedding, I remember being in the makeup chair thinking that I can't wait for Theresa to arrive because I knew we would be in amazing hands! I was SO relieved once she got to our church and I felt like I could finally relax. For our reception, the photobooth vendors weren't able to set up at the original start time, and Theresa again negotiated the time that it would be available for guests. If there were other hiccups, we really wouldn't even know because Theresa was handling EVERYTHING! My husband and I were really able to focus on enjoying our celebration with all of our closest friends and family. We would highly recommend One and Only Wedding Services to anyone planning a wedding. Thank you, Theresa!

    A Monique Affair

    A Monique Affair

    (16 reviews)

    Uptown

    We hired A Monique Affair (AMA) just a few days after getting engaged, on our way home from a trip…read moreto Mexico. As a queer Black/Asian couple, finding vendors we trusted to be genuinely good to us mattered a lot -- people who would celebrate our wedding, not just tolerate it. AMA has an incredible track record of working with queer couples and couples of color, and that history gave us so much peace of mind going in. It ended up being one of the smartest decisions we made in this entire process. From those first budgeting conversations all the way through our wedding weekend, Chanda and her team at AMA were with us every step of the way, with our lead planner Tim'mya guiding us throughout. What struck us early was how much of the heavy lifting they took off our plates. AMA found most of our vendors for us, and rather than handing us a single name, they'd come back with a few thoughtful options that fit our vision and our budget. Every vendor they brought us turned out to be excellent. The whole process felt genuinely collaborative: we'd tell them what we were dreaming up, and they'd find a way to make it happen. Between all the vendors and the endless little details, we had a dozen different threads going, and we never hesitated to throw a half-formed idea into one of them in the middle of the night. More often than not, we'd wake up to find Tim'mya already on it. Our wedding was a fusion of our two cultures, Chinese and Black American, and we were ambitious about how that blend showed up in every detail. One of our non-negotiables was a venue that could do a custom menu drawing from both of our backgrounds and actually do it well, since we placed a huge importance on good food. AMA understood that immediately and helped us find exactly what we wanted. When we couldn't track down dumpling baskets at a price that made sense, Tim'mya went as far as sourcing a supplier from China (tariffs ended up killing the plan, but nevertheless this was above and beyond). Nothing was ever met with "we can't," it was always "let's figure it out." That same care carried across a genuinely demanding weekend, because we didn't just have a wedding day -- we had a welcome party, the ceremony and reception, and a farewell brunch across three days, each with its own menu, theme, and dress code. AMA brought a full production team that handled all of our decor setup and kept us on track the entire time; our planner was running around nonstop so that we never had to. It even surprised us how much we loved every single piece of it. After the welcome party alone, we turned to each other and said that if that had been the whole celebration, we'd have walked away happy. Then, the ceremony and reception was where our vision really came to life. A lush greenery installation floated above us during the ceremony, and at the reception our sweetheart table sat beneath a clean white backdrop cut with our family name, a gold dragon centerpiece in the middle, with wild tropical florals spilling over everything: red anthuriums, birds of paradise, and palm and banana leaves all around the room. Between the rattan lanterns, the woven chairs, and the pops of vibrant color, every detail turned out even better than we'd imagined. More than anything, AMA gave us the freedom to be present at our own wedding. While they coordinated the chaos, we got to soak all of it in and just enjoy everything. If you're planning something big, ambitious, or deeply personal, we can't recommend A Monique Affair enough.

    Working with Chanda Daniels and her team at A Monique Affair was the best decision I could have…read moremade for my wedding. I had my dream wedding at UC Berkeley Botanical Gardens, and SO many of our guests have been raving about how this was the most beautiful wedding that they have ever attended. My husband and I wanted to be very involved in the planning process and we chose the Wedding Day Direction package, which worked out really well. Chanda was like our Fairy Godmother, providing so much wisdom and guidance for us as we navigated planning a wedding. She was so patient with us and has a really beautiful energy as a human being. Her team was incredible as well on the day of the event, Zeraka and all of the ladies were so kind and encouraging. I felt very supported. Wedding planning is can feel overwhelming, but choosing to work with Chanda was the smartest decision I made for this big day. We are deeply grateful and highly recommend A Monique Affair to plan anyone's wedding! (Especially if you're an anxious person like me haha) This was the best day of our lives. Thank you for an unforgettable celebration! - Jenny and James

    Unique Events by Lina - Table setting - chairs, chargers, plates, silverware, napkins, centerpieces all provided by Lina.

    Unique Events by Lina

    (43 reviews)

    We had been DIY-ing a renewal-of-vows ceremony for my parents and with about a month to go realized…read morewe really needed a coordinator. Lina stepped up for us and helped put together a FANTASTIC party. She transformed a businesslike boardroom into a magical place for a ceremony. She provided the tables, chairs, curtains, most of the decorations, and did the floral pieces as well. She coordinated with our vendors and helped make the ceremony and luncheon one that my parents and their guests will remember forever. In addition to all the setup and coordination, she suggested a photo booth that would print out photos right there that all our guests enjoyed. We could not have done it without her and would gladly recommend her to anyone.

    DO NOT USE LINA. TERRIBLE SERVICE!! Many many things went wrong throughout the coarse of our…read morewedding after spending over $10k with Lina and a year planning... Once we eventually got our photos back we could see just how badly she had done. She used fake flowers when we paid for real, used the literal cheapest decor everywhere possible. We were sold a dream and were left with unlit tacky candles, plastic walls, exposed sand bags and BARE minimum decor. Practically everything she did for us was CHEAP and TACKY. She lied to us about having "a team" when it was just her husband and son that evening. When we reached out for a refund she agreed (clearly she knew she didn't do a good job) but when it was time to pay us she ghosted us for a year despite multiple efforts. Stay far away!!!

    TDE Wedding - Reception decor and MC Otis

    TDE Wedding

    (249 reviews)

    My AMAZING wedding would not have been possible without TDE! We chose the Glitz package with a few…read moreadd-ons, and it was worth every penny. My husband and I received countless compliments on how smooth, organized, and beautiful our wedding was. Thanks to the incredible TDE team, I was able to enjoy the most perfect wedding day. Jessica: Jessica was our main point of contact throughout the planning process, and she was truly amazing. Whether we had questions or requests for the decorators, MC, DJ, day-of coordinator, photographers, videographers, or HMUA, she was always there to help. She was patient, kind, incredibly organized, and never made me feel like my questions were too much. Our Service Instruction worksheet was so detailed that every vendor knew exactly what to expect, which made the entire day run seamlessly. Decoration Team: The décor for both our ceremony and reception was absolutely stunning. Just two weeks before the wedding, I made a major change to our reception backdrop, and the team worked hard to bring my new vision to life. Jessica even arranged for me to see digital mockups after we discussed how important they were to me. Because of that, I was able to completely refresh the design from the inspiration I had shared over a year earlier. My advice: be as specific as possible about what you like and don't like--it really helps the decorators create your vision. Everything was executed beautifully. MC Eric: Eric was phenomenal! We specifically wanted a bilingual English/Vietnamese MC, and he exceeded every expectation. Even our hard-to-impress Vietnamese aunties and uncles couldn't stop complimenting him. He was charismatic, organized, and handled last-minute changes effortlessly. We had to adjust our timeline during the reception, including pausing photos and adding speeches, and he kept everything flowing naturally without awkward downtime. He also perfectly coordinated our unique sequence of dances with the DJ, making every transition feel seamless. DJ Otis: We didn't know who our DJ would be until the wedding day, and we were thrilled it was Otis! He absolutely nailed the music all night. The dance floor stayed packed until 11 PM because he knew exactly how to read the crowd. He mixed current hits with 70s-90s favorites that kept both younger guests and the older Vietnamese crowd dancing. The glow sticks and light-up glasses were a huge hit, and the energy never dropped. Day-of Coordinator Carina: Carina was incredible. She was warm, personable, and unbelievably organized. I thought my planning documents were detailed, but hers were even more thorough! She made me feel completely at ease leading up to the wedding and even drove to Pleasanton to run our rehearsal (an add-on that was absolutely worth it). Multiple vendors and family members commented on how efficient and organized she was. Photography & Videography: Our package included an engagement shoot plus two photographers and two videographers. Sam photographed both our engagement session and wedding, and his work was beautiful. We chose his light and airy editing style, and our engagement photos turned out amazing. On the wedding day, Sam and Christine were fantastic. They captured every moment while making us feel comfortable. One thing I'll never forget was how Sam noticed we hadn't had a moment to ourselves because of nonstop photos. He quietly pulled us away under the guise of a private reception reveal so we could enjoy a few peaceful minutes together. It was such a thoughtful gesture. Overall, I couldn't be happier that we chose TDE. If you're looking for a wedding that's beautiful, organized, low-stress, and genuinely enjoyable, I HIGHLY recommend them. They truly made our dream wedding come to life.

    Our experience with The Day Entertainment was nothing short of amazing! The team was so organized…read moreand made sure they understood our needs for our wedding day. They worked well together with our other selected vendors and our venue, resulting in little to no hiccups during the wedding day. We primarily chose The Day Entertainment for their trilingual MC since we needed Vietnamese, Cantonese, and English - our MC, Henry, was so kind, professional, and efficient. We received many compliments on how impressive MC Henry was and we are so glad we went with him. We also booked TDE for their photobooth, DJ, and sound system - all were efficiently set up throughout the day. Thank you TDE Wedding team for being part of our successful wedding day!

    Pinsky’s Planning - she helped us coordinate one of our dogs arriving briefly and our other dog showing up on the napkins

    Pinsky’s Planning

    (10 reviews)

    We hired Miriam as a day of coordinator to help with two locations (a church ceremony and a…read moreseparate reception venue). The advice and prep she provided within 3 months of our date was incredibly helpful. She made sure to take the time to get familiar with both venues which made the day of flow smoothly. We were able to fully enjoy our day because we had Miriam behind the scenes. I wouldn't have it any other way :)

    Miriam was an absolute gift and played a huge role in making our wedding day feel truly perfect. We…read morehired her for partial planning, and she was wonderful to work with every step of the way. We had a lot of unique ideas for our wedding and were DIY-ing many aspects of it--including restaurant catering instead of a traditional caterer, handmade centerpieces and art projects, and a musical performance by a friend. Miriam embraced our vision and helped bring every detail to life. On the day of the wedding, she seamlessly pulled everything together so we could simply enjoy the experience. We got married at Piedmont Community Hall, and because Miriam has coordinated many weddings there, her knowledge of the venue was incredibly valuable. She helped us think through layouts, logistics, and all the little details we never would have considered on our own. My husband and I are both pretty easygoing and had accepted that not everything would go according to plan. Instead, throughout the entire day we kept looking at each other and saying how unbelievably perfect everything felt. That was a testament to all of Miriam's hard work behind the scenes. If you're considering working with Miriam, we couldn't recommend her more highly. She is organized, thoughtful, calm, and truly invested in making your wedding feel like your wedding.

    The Wedding Coach - wedding_planning - Updated September 2026

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